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IDX

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What you will learn:

• What IDX is

• Why it’s important

• How to use it

• Tips and tricks

Introduction

Q & A

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Internet Data Exchange (IDX) is a real estate property search site, which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.

Introduction (cont’d)

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Introduction (cont’d)

Keller Williams has an arrangement for all KW agents to use WolfNet (where available).

Some MLSs may require additional paperwork be submitted by the agent.

In most casesIn most cases

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Introduction (cont’d)

Allows your clients to search almost all active MLS listings in your website

Multiple search options

1. MLS area

2. School district

3. Subdivision, etc.

4. Map-based search for a fee

WolfNet Features & Benefits

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#1 reason why consumers go to a realtor’s website is to search for a home.

Increased traffic to your website Calls to action links Capture leads every time someone:

1. Registers to save a favorite listing and saved searches

2. Requests a showing3. Inquiries on a property

All leads get routed back to you and can funnel into Top Producer!

Introduction (cont’d)

WolfNet Features & Benefits (cont’d)

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Introduction (cont’d)

New WolfNet Features

• Grid layout

• Listing count automatically updated

• Quick refined search from results list

• Open price range search

• New email format

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Fig. 1.2 (Source: NAR “2008 Profile of Home Buyers and Sellers” *Data for “Found Agent on the Internet” unavailable before 2000)

Introduction (cont’d)

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Fig. 1.3 (Source: NAR “2007 & 2008 Profile of Home Buyers and Sellers”)

Introduction (cont’d)

What Real Estate Consumers are Looking for Online

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Fig. 1.9 (Source: NAR “2007 & 2008 Profile of Home Buyers and Sellers”)

Introduction (cont’d)

How Buyers and Sellers Search for Properties

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Introduction (cont’d)

Fig. 1.5 (Source: NAR “2008 Profile of Home Buyers and Sellers”)

83% of buyers that searched online used an agent to buy their home.

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Source: The Insidesales.com / MIT Lead Response Management Study

Introduction (cont’d)

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The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.

Source: The Insidesales.com / MIT Lead Response Management Study

Introduction (cont’d)

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How to

1. Activate your Wolfnet IDX link• Log into kw.com.• Go to My Information>My Website>Agent

Website Administration>4.0/4.1• Click in the check box to select that you want

to set up your IDX powered by WolfNet• Click the Sign Up button. Your link will be

emailed to you. Note-Address and Phone Contact Info Required

in step 1.2

Get started using Wolfnet IDX

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2. Set up IDX on your Website• Enter the WolfNet URL that was emailed to

you from WolfNet to activate the Quick Search form on your home page. This may be inserted automatically for you.

• 1st IDX Link Title: Enter a title for your first IDX link 1st IDX Link URL: Enter the URL for your local MLS IDX search.

• Click the Save button to save your selections.  

Get started using Wolfnet IDX (cont’d)

How to (cont’d)

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How to (cont’d)

Setup the WolfNet BackOffice to get leads1. Log into your BackOffice

• Go to 4.4 of the Website Administration Tool.

2. Verify your Contact Information is correct.

Don’t know your login information: email support@kw.com.

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3. Set your Site Login Options according to the best practices shown in this figure.

How to (cont’d)Setp the WolfNet BackOffice to get leads

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4. Select your User Registration Fields. These are the fields you want to capture when someone registers on your website.

5. Check your Registration Autoresponder.

6. Set your default search settings that are adjusted to your market.

How to (cont’d)Use the WolfNet BackOffice to get leads

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How to (cont’d)

What your customer sees: Search features Inquiries and saved searches Register for account

What you will see:• Reports detailing your consumers

searches and contact information

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1. Go to 4.4 to login into the BackOffice.

2. Click Reports.• Find Users: Allows you to check information

about each user on your site.• Allows you to run reports for

• Number of registered leads, • Saved searches or saved favorite, • 4 month login history, and

• Full register user account details.

Check your Lead Reports

How to (cont’d)

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How to (cont’d)

Purchase MapTracks

1. Go to 4.4 and click the Upgrade Now button.

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MapTracks: Mapping solution for your IDX.

Allows clients to search for properties on a map.

Map-based property search..

Note: MapTracks is an additional fee billed directly to each KW associate by WolfNet.

How to (cont’d)

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Tips and Tricks

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Tips and TricksRemove the search box and create a search link on your KW website’s homepage.

1. Go to 2.4 in the Website Administration Tool

2. Select the No option in the Display Quick Search field.

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Tips and Tricks (cont’d)

3. Go to 4.1 and copy your IDX link and paste it into a Word document or Notepad.

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Tips and Tricks (cont’d)

4. Go to 1.5 in the Website Administration Tool.

5. Write the text of the search link in your homepage message that you want displayed.

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Tips and Tricks (cont’d)

6. Go back to your Word doc. or Notepad and copy your IDX link, highlight your text you want to add a link (Search Austin Homes) and click the link tool.

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Tips and Tricks (cont’d)

7. Paste the link into the box, click OK, and then click the SAVE button.

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Tips and Tricks (cont’d)

8. Add a SearchSaver for your new clients. Walk through these steps yourself as the

client and sign them up for SearchSaver. Go to your IDX solution and enter your

clients email address and home criteria as if they were doing it themselves.

Your clients will soon be getting email updates of listings matching their criteria.

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Ideas Into Action

Increase traffic to your website Add calls to action links Capture more leads when

someone searches on your site. Route all leads back to you and

funnel into Top Producer or your contact management database.

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Q & A

http:answers.kw.com

support@kw.com