1 IBM Cloud: Think it. Build it. Tap into it. © 2014 IBM Corporation PRESENTER GUIDANCE: Contents, programs, target markets, CVM stages, cross-sell opps

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IBM Cloud: Think it. Build it. Tap into it.

© 2014 IBM Corporation

PRESENTER GUIDANCE: Contents, programs, target markets, CVM stages, cross-sell opps. DELETE BEFORE PRESENTING.

Contents: This presentation provides an overview of the key differentiators for SoftLayer®, an IBM company.

IBM marketing programs/sales plays to leverage: Cloud computing Target markets: Small, medium and large enterprises Audiences within target markets: Chief information or financial officer; vice president of operations;

IT infrastructure, IT service delivery, IT operations or data center manager Client Value Method (CVM) selling stages: Stage 1 (Understand client’s business and needs) and Stage

2 (Explore options and approach) Opportunities to cross-sell or up-sell: IBM Cloud Managed Services Additional resources:

– SoftLayer on ibm.com– SoftLayer on SalesOne

Links work in slide show mode.

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http://www.softlayer.com/

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IBM Cloud: Think it. Build it. Tap into it.IBM Cloud: Think it. Build it. Tap into it.

Presenter’s Name—Presenter’s TitleMM/DD/YYYY

SoftLayer AdvantageWhy IBM SoftLayer is Cloud without Compromise



Contents

What makes SoftLayer different?

SoftLayer and your cloud goals – how we can help

What makes SoftLayer better than other cloud providers?

Why do clients choose SoftLayer?

SoftLayer and price/performance optimization

What kinds of workloads run on SoftLayer … and why?

SoftLayer by the numbers

Where can I find more information on SoftLayer?

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SoftLayer is not your average cloud provider. How are we different?

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One Cloud that combines:

Public Virtualized

Private Virtualized

Dedicated Bare Metal

Global high-performance network

…and single-pane management

+

+

+

+

Performance

Flexibility

Control



Customers choose SoftLayer for our performance…and much more

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Superior throughput with high-speed, redundant connectivity

Highest security Redundant, high-capacity

networks - 3-Tier network architecture: public, private, management

SoftLayer provides: Service consistency across

global locations Continued growth - expanding

number of DCs worldwide Choice for high-performance

workloads No cost DC to DC bandwidth

Fully customizable - designed from ground-up for maximum flexibility

Easily scalable

SoftLayer provides: Complete automation with APIs

Simply powerful management of unified platform with single-pane management and API access for all resources

24x7 support Full visibility

SoftLayer provides: Bare metal and single-tenant

virtual for sensitive workloads. Design an environment toyour needs

Wide range of security options

Performance

Flexibility

Control



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SoftLayer can be used for many types of workloads – what do you need the cloud for?

Your workloads? New app, mobile, social, game? Big data/analytics environment to

integrate multiple data sources? Legacy app migration to cloud? Load test or QA environment? Small, medium, large workload? Apps to leverage legacy data?

Your concerns? Regulatory environment? High performance? Predictable costs? Ability to control, manage,

secure, and view resources? Tailored to specific needs, yet

automated? Ease of transition to cloud? Scalability?

Your goals? Speed to market? Lower costs, and price for

performance? CapEx to OpEx? Simplified management of

cloud resources?

Superior price/performance Cost predictability Tailor to your workload Extensive API for automation Used in regulated industries

Complete visibility Locate assets exactly where needed All assets managed from one pane Private inter-DC transfer Transition ease with bare metal

options



Steep hypervisor “tax” Higher costs possible with over-

provisioned virtual machines Virtual is only choice

No single view formanagement

Typically much higher in cost on total solution basis

$

Hosting/Cloud Providers:

Public Cloud ProviderVirtual Solutions: Compromise Required

with Other Providers

SoftLayer provides cloud without compromise, offering control and ease of use, price and performance… and more

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Tailor specific workload needs Automation

OptimizedPrice

High Performance

Ease of useControl/Visibility +

+

+

Compare to

SoftLayer is built from the ground up for management and control

SoftLayer provides superior workload price for performance

Cloud without Compromise



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Why do clients choose SoftLayer over other providers?

Better Price for Performance

•Optimized configurations•Few surprises; many inclusions

Triple NetworkStrength

Control andAutomation

Transparency

Innovation

Flexibility/Hybrid-built

•3-Tier, high performance •Private traffic at no charge

•One pane to manage all resources•Granular APIs for automation•Control risks and exposure

•Know exact location of all resources•Essential visibility for compliance

•True differentiation in performance, ease of management, cloud bare metal and virtual

•Seamless transition between bare metal and virtual as needs evolve

…over other providers:Why clients choose SoftLayer…

Internal network transfer often a large part of monthly bill – unpredictable

True single-pane management not available

Bare metal not available from many other providers

Performance often depends on over-priced, over-provisioned VMs, resulting in higher costs

Other providers offer class-level APIs – more limited control

Few have one-pane management

Same visibility and transparency is not available; most unable to guarantee location of resources



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Why do clients choose SoftLayer over other providers?

Global Presence/ Consistency

•All services available across all locations, with few exceptions

Real HumanServices

Tailoring andSpeed

Security and Compliance

Open

•24/7 support included•Help with infrastructural questions

•Tailor to fit needs – not have to live with only pre-defined instances

•Provision quickly; time-saving tools

•Chosen to run secure, regulated workloads; private network, bare metal; transparency of location

•Handles international cross-boundary regs outside US

•SoftLayer/IBM committed to open standards to protect investments

•Partners for flexibility and choice

…over other providers:Why clients choose SoftLayer…

Many charge extra for support services and rely on ticketing or emails, not phone calls

Other providers focus on proprietary lock-in and services entanglement

Inconsistent services offerings across DCs – even major geos

Bare metal cloud providers can’t offer similar ease of use or speed

Few have complete transparency, or private DC to DC networks



Many cloud providers boast low prices for commodity, shared instances: with SoftLayer, you can optimize performance and price

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VirtualServers

+ =

All are cloud Quick to Deploy One Pane for Management & APIs

Performance optimized More secure framework

Bare MetalServers

“Cloud resources are virtualized and shared.”

Other Cloud Providers may say…

“We have the lowest priced instances and storage!”

There is NO cloud mandate for virtualization and sharing!

Consider SoftLayer price advantages

Other Cloud Providers may say…

1. Low Cost does NOT always mean Low Price

2. Consider total solution price, not just highly

discounted components

Consider what’s included – or not! – in the price

LowCost

LowPrice=



SoftLayer delivers your workload on fewer resources, and often with lower cost and better performance than other cloud providers

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Illustrative Example:Comparing Public Virtualized Solution with SoftLayer Optimized Cloud: Bare Metal/VM solution

Item Competitor Virtualized Solution

SoftLayer “Blended” Solution

VMs Yes Yes

Bare Metal and single-pane mgt Not available Yes – optimized, not over-provisioned

Inter DC Bandwidth Costs(Can be a significant portion of the monthly bill!)

Extra $$$. Likely fees for custom-built inter-DC tunnels for basic needs like failover, backup and redundancy

Included – unmeteredaccess to global private network between DCs worldwide

Support Extra $$$ Included in price (24x7x365)

Software (OS, hypervisor, MW) Be sure all components are included!!

Up-Front Payment Commitment Yes – for better prices No up-front fee for best price

Multi-Year Commitment Yes – for better prices No multi-year commitment for best price

Noisy Neighbors? Likely No

More WorkloadsOn

Fewer ResourcesAt

Lower Cost

Ongoing price reductions by cloud providers may not significantly reduce the overall monthly bill when networking or support are key components of the workload

$$$ ?Consider an actual client example



For some configurations, SoftLayer has price advantages over AWS and Microsoft

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AWS Service AWS (as of 4/1/14) Microsoft SoftLayer

Cloud Front $1,070.13 $979.29 $918.60

Data Transfer $3,596.21 $3,367.90 $2,756.32

Elastic Compute Cloud $1,766.80 $2,025.78 $1,688.27

CloudWatch $0.00

EC2 images $1,109.47

EC2 EBS optimized image $84.00

EBS $573.33

Simple Storage Service $140.25 $62.23 $172.16

AWS S3 Requests-Tier 1 $1.61

AWS S3 Requests-Tier 2 $87.34

AWS S3 Timed Storage-Byte Hrs $51.30

Total $6,573.39 $6,435.19 $5,535.35

Source: Based on the RubyGems.org AWS actual bill for Feb 1, 2014 – Feb 28, 2014. Posted in public domain by RubyGems. Publicly available list price information for Microsoft and SoftLayer have been added for comparison purposes

Only components of the total solution are

discounted

Client Example:Based on actual AWS client bill, with public comparative pricing information



High I/O, high performance workloads like big data, analytics

Steady-state and “bursty” hosting workloads

Industry-specific and highly regulated workloads – like financial services and healthcare. Know where all your assets areat all times

From start-up to complex, enterprise workloads – born-in-cloud and “cloud-enabled”

High-performance network and cloud bare metal are perfect for mobility and global gaming that need quality of experience

Easily match production for all types of testing and development across the application lifecycle

SoftLayer is ideal for workloads of many types and sizes

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Unmatched control and transparency of all resources including the network

Single-pane management Customize and automate your

workloads with over 3,000 APIs Know exactly where your assets

are located

Options! Bare metal, private/public virtual machines

Easily configure the mix of shared and dedicated, virtual and bare metal servers that suits your company’s unique needs

Built with performance in mind: latest hardware and highest guaranteed process speed

Technology-neutral, open compatibility, portability

Completely global “Network of Networks” meets performance and security needs of any company

Public, private and management network connectivity for speed and security

No charge for internal network

Price & Performance

Price and performance optimized Configure to your workload needs –

no need to overprovision virtual machines

Transparent, all-inclusive pricing for accurate, predictable budgeting

WorkloadSuitability

Performance/ Flexibility

UnifiedManagement

Network Bandwidth

Dev/Test

Big Data/Analytics

App HostingAPP

Mobility



What are some of the top workloads running on SoftLayer?

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SoftLayer and Top Workloads

App Hosting

Bring your own workload – and use SoftLayer’s unique options to fine-tune performance and price.

• Host workloads, from startup to line of business apps, to mission-critical

• Featuring: High performing, 3-tiered network

Mobility/Social

• Optimize infrastructure for a mobile back-end; scalability and database performance

• Featuring: Bare-metal cloud, granular APIs and messaging

Dev/Test/Ops

• Automate the provisioning of infrastructure for all types of testing

• Featuring: Flex Image – automated image deployment

Big Data/Analytics

• Build a high performance, price-optimized big data/analytics environment

• Featuring: Big data configs with Hadoop, db options – Cloudant, MongoDB, Riak, robust storage

APP

Why SoftLayer? Guaranteed performance

of network uptime High availability network –

highly redundant. Fewer outages than competitors

Network intensive workloads like messaging run faster at lower cost

Global reach and guaranteed placement: Put cloud assets exactly where you want them

Why SoftLayer? Quality of experience for

end user with high-performance network

Deep Control, Automation and Tailorability of mobile backend– with APIs, Message Queue, object-based storage, and more

Never oversubscribed as in shared server environments

Predictable Billing even in unpredictable usage situations

Why SoftLayer? Match test and production

environments: Configure test environment to match production exactly, to facilitate SLDC

Enterprise-Grade Security– Private network with no public interface ensures data isolation for sensitive dev/test environments

Ease of/Rapid provisioning: Frictionless purchasing process

Why SoftLayer? “Right-powered” for

computing. data-crunching Optimized price/

performance with bare metal and virtual options

Database performance not available in public cloud

Global reach and guaranteed placement: Put cloud assets exactly where you want them



SoftLayer by the Numbers: from zero to infinity with SoftLayer

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Plans to deliver cloud services from 40 data centers globally, with presence across

6 continents by 2015

Enterprise ready: IBM cloud powers 100 million+ gamers playing on

games running on SoftLayer

3,000+ APIs offered by SoftLayer for fine, granular

control and automation

3 –tiered “Network of Networks”– public, private, and management

$300-400 charged monthly by competitors for support included in

SoftLayer’s base price

20-40% of CPU usage “hypervisor penalty” that you

can save with bare metal

$0 charge for ∞ access to IBM’s global private network

between data centers

20+ points of presence globally – set to expand

significantly in future

20% of active domains in the world are hosted by SoftLayer

1 single management portal for every resource



Bring your workload to SoftLayer and let us help you find the best solution for your specific needs – no matter how simple or complex

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For more information:

Visit the SoftLayer website where you can learn more and order online.

View the video: IBM and SoftLayer: Enabling innovation with on-demand cloud computing.

Take a tour of a standard SoftLayer data center.

Experience the performance, control and flexibility yourself!

Try a SoftLayer server at no charge for one month.

http://www.softlayer.com/

http://www.youtube.com/watch?v=ueJ6ThOF0QE&feature=youtu.be

https://www.youtube.com/watch?v=YQERVf9ibzY&list=PL901414CE7975CEC0

http://www.softlayer.com/info/free-cloud



Additional Information about SoftLayer

18

More on Workloads

The Beauty of (SoftLayer’s) Bare Metal

Additional Services from SoftLayer and IBM

More on Compliance and Security

SoftLayer’s Network and Global Operations

SoftLayer and the Competition



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I want to host an app in the cloud. Why SoftLayer?

High Availability Global Reach

Your steady-state application rests in reliable hands on SoftLayer’s enterprise-grade network

• IBM SoftLayer’s “network of networks” was built from scratch to meet enterprise expectations: highly redundant network experiences fewer outages than competitors with guaranteed processor clock speed of 2GHz (vs. ~1-1.2 for competition)

• Compliance: Complete auditability of APIs; location transparency and placement

• Select among any of SoftLayer’s global data centers across all major geographies

• Guaranteed placement at location(s) of choice with additional visibility and options, e.g.:

• Processor type• IP/serial numbers• Proximity to router

Guaranteed Performance

• IBM SoftLayer can support the back end of any enterprise-grade app with its global network of datacenters

• Provides high availability, security, guaranteeing high performance: 100% credit if <98% NW uptime not met

APP

Examples: SoftLayer’s clients host a wide

variety of applications – from single web front-ends, to social, mobile,

big data, and highly-regulated mission-critical workloads



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I’m developing a mobile app. How can SoftLayer help?

Deep Customization Predictable Billing

Performance, Flexibility and Predictable Billing for the Mobile App

Automate, customize, develop and scale using one of SoftLayer’s 3,000+ APIs, including Message Queue and object-based storage platforms – for automated backend infrastructure services

Scale easily – both horizontally and vertically

Single-pane management of every resource

Build a flexible environment with the mix of virtual and bare metal servers that best meets performance, cost and security needs

• SoftLayer’s transparent, all-inclusive hourly and monthly pricing structures take the guesswork out of budgeting, even in unpredictable usage situations

• Traffic on internal private network is unmetered and free of charge

Guaranteed Performance

• Unique network design for consistently high performance and better quality of experience

• High performance, scalable resources serve high-traffic applications

• Seamless provisioning and APIs ensure your mobile app is ready for spikes in traffic

• Protect yourself from “noisy neighbors” with SoftLayer – which never oversubscribes in shared server environments

• Guarantee: 100% credit if NW capacity is less than 98%

• Redundant, fault-tolerant resources

Examples: Interactive media and game

developers who need video processing and 3D rendering



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I want to use cloud for big data/analytics. Why SoftLayer?

Quick Setup No Hidden Fees for Backup

Achieve optimal performance quickly and cost-effectively with SoftLayer for your Big Data application

• Standardized big data configurations: SoftLayer can stand up and configure a completely redundant big data-enabled bare metal server environment in 4 hours

• Unmetered access to SoftLayer’s global private network between its 40 DCs means you don’t pay extra to provide best-in-class replication, failover and backup for your data

• Additional services if you need them, e.g., managed hosting database services

Optimized Performance

• Bare metal/HPC servers offer the highest possible, scalable performance for high I/O environments and big data/big compute needs

• RAM as needed• Mix/match bare metal and

virtual services to best fit the big data characteristics

• Robust storage: storage-intensive workloads run faster at lower costs on SoftLayer dedicated servers

• Global low latency network

101010101010101010101010

1010

Examples: Data mining

Numerical and seismic analysis Predictive analytics Digital marketing

Ad agencies Interactive media and game

developers who need video processing and 3D rendering

Other IBM Services considerations for big data: Aspera Extreme File Transfer Big data configs with Hadoop

as well as database options including Cloudant, MongoDB,

Riak; robust storage



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I need to test an app at scale. How can SoftLayer help?

Enterprise-Grade Security No Long-Term Commitment

Reduce your risk and in the unpredictable dev/test phase

• IBM’s private network has no public interface to ensure data isolation for the most sensitive development/testing environments

• Security controls to help protect user information

• Predicting resource needs for development and testing is difficult – and up-front capital expenses will add up

• Reduce the risk of investing in unnecessary equipment or storage: SoftLayer does not require long-term contracts, even for dedicated servers

Optimized Performance

• Optimized infrastructure Configure test environment to match production exactly, to facility SLDC

• Platform-neutral imaging solution Flex Images can capture and create new images – even between physical and virtual – to facilitate rapid set up needs for testing. Quick cloning and replicating for test environments

• SoftLayer guarantees more processor clock speed – 2 GHz. Experiences fewer outages than competition

• 4x lower latency relative to market

Testing Examples: Load testing; performance; QA

testing; UA testing

App Development Examples: Web apps – social, mobile, big

data, analytics, online gaming

Other IBM Services considerations for dev/test:

IBM BlueMix PaaS IBM PureApplication Services on SoftLayer uses best practice

patterns (e.g. mobile, web, analytics, database) to rapidly deploy specific applications



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The Beauty of (SoftLayer’s) Bare Metal

Custom environment without custom overhead Rapid provisioning

Bare Metal can be part of your total cloud solution – all managed from one place

• You can completely tailor your cloud environment and not over-provision with specific VM sizes

• Enjoy easy cloud management in a highly tailored environment

• Pick and choose any processor, hard drive, with any RAID level-easily

• You are not confined to preset packages

• SoftLayer can stand up a bare metal server within 4 hours of receiving a request – vs. ~10 days for others

• Flex Image software makes it easy to switch between bare metal and virtual servers, depending on changing workloads/needs

• Perfect for testing, integration and migration

Price for Performance

• Better I/O performance and network: perfect choice for heavy I/O workloads – as well as steady state and smaller workloads

• Don’t pay for what you don’t need: Reduced price for performance for workloads with high server utilization

• No hypervisor penalty: CPUs that power your workload, not your hypervisor – which can eat up to 40% of performance



SoftLayer is uniquely capable of easing your transition to the cloud – by providing physical and virtual options and one-pane management

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Extend and/or migrate on premises applications to the cloud

Single-TenantVirtual Servers

+Bare Metal

Servers

Ease transition to cloudEnjoy single-pane management of

all resourcesKnow the location of all resources

+Multi-Tenant

Virtual Servers

Use combination of bare metal, single and multi-tenant virtual resources

Move back and forth between physical and virtual as needed with Flex Images

Ease Transition to Cloud



We know your service needs will vary – and Jeskell can assist you if and when you need it, and as little or as much as needed

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Independent

Support if and when you need it

Basic 24/7 infrastructure support included

Some HelpOn-boarding

Help with roadmap Select workloads Configuration

assistance

Assistance with Migration and

Integration

Assistance with hybrid optimization, application re-platforming

Help with compliance, security concerns

Help with on-going services, management,

transformation

Managed services for some or all workloads

Options for day-to-day management of your dynamic, hybrid cloud

“We need help”

Services to support you – as much or as little as you want“Do-it-yourselfer”

Which workloads should I move first? How do I transform my IT environment to support business objectives?

How can I ensure my infrastructure is optimized for my workloads?

How can I achieve faster deployments of cloud infrastructure?

How can I seamlessly manage my cloud environment with outsourcing?

How can I deploy applications, like SAP and Oracle, in a more automated way?

How can I rapidly build apps that scale?

Which workloads should I move to the cloud to maximize the benefits?

The help you need to maximize cloud benefits



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• SoftLayer’s network was built from scratch to meet enterprise requirements, with DDoS mitigation, enterprise DNS and SOC2 certified data centers with full redundancy

• IBM’s private network has no public interface to ensure data isolation

My industry is highly regulated. What can SoftLayer offer me?

Compliance Transparency

Safeguard your assets and satisfy regulators with enterprise-grade security, dedicated hardware, and full control over where on earth your data is stored

• Meet requirements of regulatory bodies with guaranteed physical security of hardware and data with dedicated, single-tenant bare metal servers where hardware is NOT shared without permission

• SoftLayer is HIPAA, SOC 2, Safe Harbor, PCI, and FISMA compliant; is a STAR Registrant with CSA; and is undergoing FedRAMP certification as of 8/2014.

• Know exactly where your infrastructure and data are

• Guaranteed placement at location(s) of choice with additional visibility and options, e.g.:

• Processor type

• IP/serial numbers

• Proximity to router

Enterprise-Grade Security



SoftLayer’s Network of Networks supports your operations across the globe with security, accessibility and bandwidth efficiency

Private Network: Resilient, low latency, security-rich Connects all SoftLayer DCs Unmetered traffic included in price of service: never routed over the Internet Allows cross-DC replication and distributed systems - create your own

alternate site disaster-recovery solution Outbound public network traffic:

– Preset inclusions on both bare metal, virtual servers, per month Enables failover, disaster recovery – mirror data between DCs without

having to pay additional charges Secure and unmetered Segregates and secures traffic 100% fully redundant

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SoftLayer’s Unique 3-Tiered Network Topology: often a key factor in client decisions for SoftLayer

1. SoftLayer Private Network: StorageLayer CDNLayer Transcoding DNS Management Flexible throughput options

2. SoftLayer Public Network Internet Firewall Load Balancing Geo-redundant DNS IPS/IDS 20Gbps

3. SoftLayer Management Network KVM over IP VPN



• Bare metal: SoftLayer cloud can combine bare metal and private/public virtual instances, all managed through single pane.

• Price for performance: SoftLayer can beat others when comparing all costs that go into a specific solution, e.g. SoftLayer does not charge for data transport on its internal private network.

• Transparency: SoftLayer’s infrastructure whereabouts are completely transparent to the client. Clients can specify exact physical location.

• Service consistency: With few exceptions, all of SoftLayer’s services are available across all of its locations.

• Single-pane management of all resources:

At a Glance: Why is SoftLayer better than other providers?

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Why SoftLayer is better than Other Providers

App Hosting

• SoftLayer has more “fine-tuning” capability

• Great for high-compute and IO intensive apps from mobile and gaming, to financial services and healthcare apps

• No need to overprovision VMs (as others need to)

• No hypervisor performance tax!

Mobility

• SoftLayer offers the perfect combination of bare metal and virtual instances in cloud

• This allows mobile backend developers to have better performance for their databases, for example, with the ability to mix/match resources

Dev/Test

• SoftLayer automates the provisioning of infra for all types of testing

• Flex Images automates image deployment: can exactly match test and production on client’s choice of optimized infra and software stack

• Ease of moving images from bare metal to VMs

Big Data/Analytics

• SoftLayer’s price for performance allows you to purchase what you need

• AWS’s key solution for high I/O is Provisioned IOPS –expensive when compared by workload to SoftLayer

• Pre-configured big data and file transfer solutions

APP

In General:

29



Trademarks and notes

© IBM Corporation 2014

IBM, the IBM logo, ibm.com and SoftLayer are registered trademarks, and other company, product or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

SoftLayer, CloudLayer and Flex Images are trademarks or registered trademarks of SoftLayer, Inc., an IBM Company. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other

countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both.

Other company, product and service names may be trademarks or service marks of others. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED,

INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation.

http://www.ibm.com/legal/copytrade.shtml

Documents

1 IBM Cloud: Think it. Build it. Tap into it. © 2014 IBM Corporation PRESENTER GUIDANCE: Contents, programs, target markets, CVM stages, cross-sell opps