1- HOUR INFO PRODUCT

Class #2Cathy Goodwin

LOGISTICS

• Being A Guest• Being A Host

The 2 FASTEST Ways To

Build Your List

Guest: Do you accept?

• Show’s audience• Show’s format• Answers to WIIFM• Who hosts• Who promotes (and how)• Topic

3 to Get ReadyIdentify possible topics

Avoid being fished

Your Interview

Portfolio

Your Interview Portfolio

Your bio tailored to the topic

Your blurb: 1-paragraph promo

7-10 Qs for the host to ask

Your special offer

Promo materials for your host

Landing Page Examples

http://budurl.com/summerbonus

http://budurl.com/secretspage

Guest: Nice To Have

• 3 articles for host to promote the call• 5 Tweets/Posts• Press Release• Answers to questions you hope they

won’t ask• Answer to, “And do you have a final

word for us…”

Being A Host

• Best ways to get a guest– WIIFM– Affiliate– Customer– Referral

• Steps to invite a guest– Short one-line note– Follow-up with details

Example

• Dear Hermione:

• I’ve been your affiliate for the past two years and you’ve written me some nice checks – thank you! Since my audience obviously likes you, I want to invite you to be my guest on my monthly teleseminar, Wednesday, July 23, at 12N Eastern which is 9 AM Pacific. If that date and time don’t work for you, I can be flexible.

• This program has been in place for over 5 years. I’ve also interviewed A, B, and C.

• No need to do anything: I will do all the footwork so you can just appear and talk to us. I can work with your questions or create some new ones to ask. We will each get an mp3 recording of the call to use as we wish. I’d be happy to help promote any product or program you have, with or without my affiliate link.

• I look forward to exploring this opportunity with you.

Prepare Your Guest

Info to Confirm

-- Date, Time, Call-In Info -- Call Format-- Agreement on Who Owns Recording-- Marketing Logistics -- Contact Info

3 BIGGEST Host Mistakes

• Forgetting to Remind The Guest– Everybody forgets.– Everybody’s assistant forgets.

• Giving or Getting Surprises

• Letting the guest control the call

– This is HUGE

Your Assignment

Decide who you would like to invite as a guest.

Write the invitation.

Write the confirmation letter.

More Info

• http://www.CopywritingWithCathy.com

• http://budurl.com/lasercopy