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Good Digital Citizenship: Examining Student Peer-to-Peer Activity at Illinois State University

EDUCAUSE Live!

David Greenfield, Director Student Technology, Illinois State University

Warren Arbogast, President, Boulder Management Group

March 7, 2007

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20,265 students

…predominantly undergraduate.Residential ...over 7,000 students live in on-campus housing.Student Computer Ownership Initiative ...starting Fall 2005.

First public university in Illinois.

Top producer nationally of K-12 teachers.

University Background

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Complaints received from RIAA, MPAA, BSA, ESA, studios & labels.

File sharing activity in residence halls, Greek houses, campus offices, even over dial-up.

Project Background

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What the top 25 face today… we faced

in 2005.

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Project History

Academic year 2004-2005:

469 DMCA complaints

Jan. 2005:

4 Federal Subpoenas

A lot of tech staff time being spent fighting a fire with a garden hose.

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Project History

Feb 2005:Dean Elzy (Illinois State’s Federal Copyright agent) and Dave Greenfield meet with consultant Warren Arbogast

How do we “stop the madness”?

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Project History

Mar 2005:Warren visits RIAA on behalf of “several clients,” keeping Illinois State “in the closet”

He asks: “In your perfect world, what do you want colleges and universities to do?”

RIAA says nobody has ever come to them

Suggests “3-legged stool” solution:• Enforcement/Monitoring

• Legal Services

• Education

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Project History

“Kids Stealing Music” is:A symptom, not THE problem

Not incubated in higher education; higher education “inherits” the issue from K-12

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The 6-legged bench

June 2005:Education & Awareness

Institutional Self-Monitoring & Enforcement

Legal Digital Media Services

K-12 Education

Educational Fair Use

Rewards

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This is ISU’s project

If ISU pursues a comprehensive project:It must be ISU’s to design and steer at all times

It must be for the greater good of higher ed

It must not be considered solely a “tech issue”

It must include numerous industry and tech interests…

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…EVEN IF SOME OF THEM WERE SUING ONE

ANOTHER!!

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Subcommittee on 21st Century CompetitivenessCommittee on Education and the Workforce

The Internet and the College Campus: How the Entertainment Industry and Higher Education are Working to Combat Illegal Piracy

September 26, 2006

Dr. William E. Kirwan – Chancellor, University System of MarylandMr. Dan Glickman – Chief Executive Officer, MPAAMr. Cary Sherman – President, RIAAMs. Cheryl Elzy -- Dean of University Libraries, Illinois State UniversityDr. William W. Fisher – Director, Berkman Center for Internet and Society

Dean Elzy’s Testimony

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Strategy #1

Education & Awareness

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Orientation Training

Effective messages

Marketing class support

Ethics

Education & Awareness

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Education & Awareness

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Strategy #2

Institutional Self-Monitoring & Enforcement

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Percent of Computers Using P2P Software — Fall 2005

Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

18Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

Percent of Computers Using P2P Software — Spring 2006

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P2P File Transfers by percent of bandwidth — Fall 2005

Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

20Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

P2P File Transfers by percent of bandwidth — Spring 2006

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Direction of P2P File Transfers in Residences - Spring 2006

Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

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Institutional Self-Monitoring & Enforcement

First Step: Data

Second Step: Escalated Response

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Strategy #3

Legal Digital Media Services

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Do you play music from your computer at home?93% Yes

Do you watch movies/TV/video on your computer? 51% Yes

Do you have a portable music player?89% Yes (of these, 67% report using iPods)

Summer 2006 Media Survey

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How do you get music?

1. CD's

2. Limewire

3. Download

4. Itunes

Summer 2006 Media Survey

How do you get movies/TV/videos?

1. DVD’s

2. Download

3. Buy

4. Internet

5. iTunes

6. Web sites

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Paid Music Services:

1. Apple iTunes

2. Napster

3. Rhaposdy

4. Limewire

Cdigix? Ruckus?

63% of sample reported using a paid music service.

Summer 2006 Media Survey

Peer to Peer Software:

1. Limewire

2. Kazaa

3. MIRC

4. Bearshare

39% of total sample reported using a P2P software.

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Menu of services for student choice(and research)

Opt - in

Economic Model

For students/faculty/staff

Portable Usage

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Legal Digital Media Services

Landscape is changingDigital Rights management (DRM) issues

Portability issues

Subscription vs. Own model

Availability: Music to movies to games

Incomplete catalogs

Vendor transitions

Bandwidth issues

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Education is Key…

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…structured on Ethics

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Next Steps

Our research continues

Attention to other strategies:K-12 Education

Educational Fair Use

Rewards

Follow our progress:www.digitalcitizen.ilstu.edu