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General Sales Meeting Presentation for

Mark-it Self-Stick, Dry-Erase Products

Sales Representative Version

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Traditional Dry-Erase Products

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Traditional Dry-Erase Products • Dry-erase surface products are traditionally

identified with large hardware style boards in permanent applications. 

• Dry-erase “boards” tend to be costly, lack portability and are not viewed as a consumable product.

• Lack versatility and are recommended for use with permanent or wet-erase markers and pens.

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New Dry-Erase Products from Troy School & Office Products

• Troy has the ability to put a high quality, low cost dry-erase surface coatings on paper, opaque & clear films.

• These developments have lead to a variety of new ways we will look at dry-erase imaging methods in the future.

• These developments represent a new category of “consumable” dry-erase products that are convenient, economical and easy to use.

• Products are inexpensive, extremely portable, reusable, disposable and have broad market segment appeal.

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Present Dry-Erase Market Growth

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Present Dry-Erase Market – All Products• Estimated 2004 US sales of dry-erase related products is

between $177 to $ 200MM.

• Markers, erasers, cleaners and accessories will make up over 60% of the sales.

• Currently there are very few “consumable” and “disposable” dry-erase surface imaging products on the market.

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Present and Future Dry-Erase Markets• 2004/2005 projected annual growth of dry-erase related

products is 22+ %. • Markers, erasers, cleaners and accessories will continue

to grow at a faster rate than durable board products. • In the future new “consumable” and “semi-permanent” dry-erase surface imaging products will capture large

market shares in several product categories. • Mark-it products will be introduced into a growing and

well established market category.

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Mark-it Product Design Features

“Turns a smooth surface into a

dry erase board”

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Product Design Features• All Mark-it Self-Stick, Dry-Erase paper and film

products can be used with any dry-erase or wet-erase markers/pens, permanent markers, cleaning agents or erasers.

• Both paper and film surfaces deliver exceptional dry-erase performance, regardless of the imaging method.

• Sanford Expo, Sharpie, BIC and other markers, as well as Crayola water-based children’s markers work great on all Mark-it products.

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Product Design Features• All Mark-it products have a pressure sensitive,

self-stick adhesive backing that adheres to most clean, dry surfaces.

• Release film backing is clearly identified in blue for ease in identifying, removal and application to surface. It also communicates superior product quality.

• All products can be applied, removed or repositioned at any time.

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Product Design Features - Paper Products

• Mark-it Self-Stick, Dry-Erase Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use.

• Paper Products are available in various sheet sizes, rolls and specialty converted items.

• Price points for the paper are designed for sales to a variety of end user customers, price points and customers.

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Product Design Features – White Film Products

• Mark-it White Dry-Erase Film products are identified with the Blue logo and are designed for permanent or semi-permanent applications.

• White Dry-Erase Film is far more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards.

• White Film is also ideal for resurfacing of existing worn out dry-erase “whiteboards” and for retrofitting of existing obsolete chalkboards.

• White Film products are designed as a substitute product for more expensive dry-erase hardware.

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Mark-it Self-Stick, Dry-Erase Easel Pads

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Self-Stick, Dry-Erase Paper Easel Pads General Product Information

• Mark-it Self-Stick, Dry-erase Easel Pads work great with standard easel stands, three post easel stands and three post chalkboard hanging strips.

• They offer the customer the combined convenience of a trad-itional paper easel pad with that of a reusable dry-erase, self-stick surface.

• Mark-it easel pads turn any easel, wall, door, table top or smooth surface into a dry-erase board.

• Sheets can be applied, removed and reapplied much like a 3M Post-it easel pad paper sheet and other adhesive backed easel pad sheets.

• Pads are designed to take advantage of the millions of existing users of dry-erase and permanent markers that currently use easel pads or dry-erase boards.

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Mark-it Self-Stick, Dry-Erase Paper Easel PadFeatures & Benefits

• Available in 25” x 30” size and 20” x 24” (New item 102) tabletop models with ten sheets per pad. Adhesive strips stay put on most surfaces without the use of additional tape, pins or adhesives. Regular Post-it easel sheets and other plain easel paper products just don’t compare.

• Mark-it products will not bleed and can be used with dry-erase, wet-erase or permanent markers.

• Dry-Erase Paper is environmentally friendly. Sheets can be used over and over, versus paper which is discarded after each use. Paper and High quality Dry-Erase surface will last for months delivering a unique and economical alternative to traditional paper easel pads.

• Mark-it Easel Pads save money and the environment by lowering the overall cost to the end user by as much as 80% and by eliminating the need for repeated paper disposable.

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Mark-it Self-Stick,

Dry-Erase

Sheet and Roll Products

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Self-Stick, Dry-Erase Sheet & Roll Products • Mark-it Paper Sheets and Rolls are less expensive than the film product

versions and offer the end-user a variety of products with a bit more more versatility.

• Designed to serve the temporary, portable and disposable application needs of the end user.

• Paper Products offer the customer convenience with all the same features of a traditional dry-erase surface.

• Mark-it Film Sheets and Rolls are slightly more expensive than the paper products. They are designed to serve the permanent or semi-permanent requirements of the dry-erase end user.

• White Film Products will last for years delivering a superior dry-erase surface for the money.

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Sheet & Roll Products Features, Benefits & Advantages

• Sheet & roll products can be combined to create one large dry-erase surface.

• All products are easy to apply, remove and reposition. • Both Paper and Film represent a huge value for the end

user saving as much as 90% over traditional whiteboards. • Mark-it products offer the customer convenience with all

the same features of a traditional dry-erase surface in an expensive, portable, reusable & disposable product.

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Product Samples & Collateral Materials

• Product Sample Packet -Item 103S –Contains one 8 ½ x 11 full adhesive paper sheet, one 8 ½ x 11 full adhesive white film sheet (3.8 mil) and one Item 404P promotion flyer.

• Specific product sample of any single product item. • Sales Promotional Item 403P – 8 ½ x 11 Main Product Flyer

for general use.• Sales Promotion Item 404P – 3 ½ x 8 ½ Small Product Flyer

for dealers, trade shows, open houses and direct mail programs. It can also be used for point of purchase applications.

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Point of Purchase Display Units

• Point of purchase units are available in various sizes in both floor models and counter top versions.

• Minimum order quantities are required. • All units are self shippers and are designed to be

filled with Troy’s standard product pack-out quantities of 12 units per carton. Contact Troy School & Office Products or visit www.troydryerase.com for details

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Web Page www.troydryerase.com

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Web Page www.troydryerase.com • Customer and Distributor sales inquiries are channeled

through Troy and linked to distributors United Stationers, Action EMCO, WB Mason, Staples (Feb. 2005) and others.

• Use the site for product awareness for MARK-it Self-Stick, Dry-Erase Products to the end-user customer, distributor sales people and/or other distributor customers.

• Sales support, sales tools, samples, and promotion materials also available through secured website entry.  

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Mark-it Profit Margins & Growth • Mark-it products are being introduced into several growing

and well established market categories including wholesale distributors, mass merchandised, retail, hobby & craft, drug and grocery channels.

• Products high quality features, low cost, portability and ease in use will support wide customer appeal and repeat purchases.

• Mark-it products are designed to deliver gross margins of 52+% on direct sales into the well established and relatively mature dry-erase markets.

• Unlike other products Mark-it dry-erase products are consumable items designed to support continued strong growth and repeat sales.

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Target Customers and Associated

Product Information

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Mark-it Products Target Customers

• Designed for sales to office, school, home, hobby and various other end user outlets.

• Big box office products retailers, contract stationers, mass merchandise outlets, grocery, drug etc..

• School & Office supply outlets and distributors.• Any distributor of end user products associated

with dry-erase, wet-erase or permanent markers.

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Competitive Product Information

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Wholesale & Contract Catalog Support

Mark-it products are currently available through:

• United Stationers

• Action Emco

• WB Mason

• Staples (Early 2005)

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Wholesale & Contract

Catalog Support

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1-888-853-7279

Contacting Troy School & Office Products

www.troydryerase.com

Troy School & Office Products421 S. Union St., Troy, Oh 45373

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