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1 For Webmasters

1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Page 1: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

1

For Webmasters

Page 2: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

2

Search Engine– “If it isn’t in Google, it probably

doesn’t exist.”– If you cannot find something

through a search engine, you rephrase the query rather than switch to other search engines.

– If you want many people to find your webpage, probably some search engine has to find you first.

Page 3: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

3

How SE Does Its Work

– Visiting• It sends robots (spiders) all over the

Internet. • A robot analyzes website content when

permitted, starting from the index page.

– Indexing• Based on the results, an indexer adds

new web pages to a list and updates Page Ranks.

Page 4: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

4

Google Page Rank

– A webpage is assigned by Google a page rank of from 0 to 10. • It is more like a score, since a lot of

websites have the same “rank”.

– Page rank has a strong effect on the order of display of the web pages.

Page 5: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

5

How A Robot Finds You

– Reference• If a site known by a search engine has a li

nk to your website, a robot which visits that site will also visit your site.

– Self Introduction• http://www.google.com/addurl.html• http://search.yahoo.com/info/submit.htm

l

Page 6: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Page 7: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Page 8: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

8

Important Information

– Title: <title>...</title>– Meta-data

• Description: <meta name=“description” content=“..”/>

• Keywords : <meta name=“keywords” content=“..”/>

• Author : <meta name=“author” content=“..”/>– Anchors : <a href=“..”>anchor text</a>– Alternative description for image: <img src

=“..” alt=“description” />– Don’t give a robot the impression of cheap

advertizing.

Page 9: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

9

Add Google Search

Page 10: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

10

Removing From Google

– Do you really want to do this?– This can be done. But I do not want

to even think about it.

Page 11: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

11

Web Server Log

Page 12: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

12

Web Server Log

Page 13: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

13

Moving Up– Keep things fresh– Give each page a permanent URL– Plain, simple, and light-weight – 與友校及政府單位互相連結相關網站

• .edu 與 .org 很有份量的喲 !– 雙語化 ( 用平行的目錄樹 )

• 考慮 Linux-based web server ( 網頁伺服器 )– 特別注意對外服務的入口網站 ( 讓人還想擱再

來 )– 檢討網頁標題、關鍵字、 ...

Page 14: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

14

Visibility

校長室

secretariat.nsysu.edu.tw 107秘書室

校務基金募款委員會

副校長室

www2.nsysu.edu.tw 26400

人事室總務處

輻射防護委員會教師眷屬聯誼會

生物實驗安全委員會

中山大學附屬幼稚園

Page 15: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

15

Visibility

教務處 academic.nsysu.edu.tw 301

學生事務處 studentaffairs.nsysu.edu.tw 132

學術研究處 ora.nsysu.edu.tw 630

會計室 acc30.account.nsysu.edu.tw 0

圖書與資訊處 libcc.nsysu.edu.tw 41

國際交流處 oia.nsysu.edu.tw 618

推廣教育處 cea.nsysu.edu.tw 117

藝文中心 artcenter.nsysu.edu.tw 180

性別平等委員會 gender.nsysu.edu.tw 116

Page 16: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

16

Size

校長室

secretariat.nsysu.edu.tw 302秘書室

校務基金募款委員會

副校長室

www2.nsysu.edu.tw 13400

人事室總務處

輻射防護委員會教師眷屬聯誼會

生物實驗安全委員會

中山大學附屬幼稚園

Page 17: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

17

Size

教務處 academic.nsysu.edu.tw 1130

學生事務處 studentaffairs.nsysu.edu.tw 1840

學術研究處 ora.nsysu.edu.tw 10300

會計室 acc30.account.nsysu.edu.tw 195

圖書與資訊處 libcc.nsysu.edu.tw 1050

國際交流處 oia.nsysu.edu.tw 851

推廣教育處 cea.nsysu.edu.tw 1

藝文中心 artcenter.nsysu.edu.tw 183

性別平等委員會 gender.nsysu.edu.tw 1610

Page 18: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

18

Rich Filepdf ps ppt doc

校長室

secretariat.nsysu.edu.tw 4 6 0 18秘書室

校務基金募款委員會

副校長室

www2.nsysu.edu.tw 1110 1 100 2370

人事室

總務處

輻射防護委員會

教師眷屬聯誼會

生物實驗安全委員會

中山大學附屬幼稚園

Page 19: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Rich File

pdf ps ppt doc

教務處 academic.nsysu.edu.tw 347 0 0 358

學生事務處 studentaffairs.nsysu.edu.tw 18 0 3 455

學術研究處 ora.nsysu.edu.tw 1060 0 26 643

會計室 acc30.account.nsysu.edu.tw 12 0 3 108

圖書與資訊處 libcc.nsysu.edu.tw 3 0 0 4

國際交流處 oia.nsysu.edu.tw 145 0 0 147

推廣教育處 cea.nsysu.edu.tw 1 0 0 1

藝文中心 artcenter.nsysu.edu.tw 53 0 8 14

性別平等委員會 gender.nsysu.edu.tw 0 0 4 4

Page 20: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

20

Scholar

校長室

secretariat.nsysu.edu.tw 0秘書室

校務基金募款委員會

副校長室

www2.nsysu.edu.tw 66

人事室總務處

輻射防護委員會教師眷屬聯誼會

生物實驗安全委員會

中山大學附屬幼稚園

Page 21: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

21

Scholar

教務處 academic.nsysu.edu.tw 0

學生事務處 studentaffairs.nsysu.edu.tw 0

學術研究處 ora.nsysu.edu.tw 1

會計室 acc30.account.nsysu.edu.tw 0

圖書與資訊處 libcc.nsysu.edu.tw 0

國際交流處 oia.nsysu.edu.tw 0

推廣教育處 cea.nsysu.edu.tw 0

藝文中心 artcenter.nsysu.edu.tw 0

性別平等委員會 gender.nsysu.edu.tw 0

Page 22: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Page 23: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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網頁建置參考原則– 搜尋功能– 簡單明瞭– 學術檔案文章報告上網– 英文網頁– 回連學校入口網頁– 增加校外網路連結– 定期更新維護

Page 24: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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網頁建置參考原則– 支援各式瀏覽器– 少用外掛程式– 少用動畫– SEO– 文件掃毒– 符合無障礙網路規範– 網路安全防護機制

Page 25: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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學校首頁

Page 26: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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IP link

<TD><a href="http://140.117.11.4/" target="_blank"><IMG SRC="images/webmail_idn_2.gif" ALT="" WIDTH=103 HEIGHT=29 border="0"></a></TD>

<a href="http://140.117.11.55" target="_blank"><IMG SRC="images/webmail_idn_6.gif" ALT="" WIDTH=107 HEIGHT=29 border="0"></a></TD>

<option value="http://140.117.13.214/president/"> 大學校長會議成果 </option>

http://140.117.13.95/pemis/"> 人事差勤管理系統 </option> value="http://140.117.13.70/olprs/"> 線上繳款系統 </option> <option value="http://140.117.13.224/fms/"> 財產管理作業 </option> <option value="http://140.117.13.214/svt/login/index.asp"> 校務指標系統 </option>

Page 27: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Page 28: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

28

140.117.11.4

Page 29: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

29

http://140.117.11.55

Page 30: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

30

http://140.117.13.214/president/

Page 31: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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Flash link

<td colspan="3"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0" width="1000" height="174" title=" 首頁動畫 "> <param name="movie" value="images/mov.swf">

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0" width="185" height="95"> <param name="movie" value="images/act_0406.swf"> <param name="quality" value="high"> <embed src="images/act_0406.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="185" height="95"></embed> </object>

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Only flash

Page 33: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

33

flash link

Page 34: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

34

Pic link

<body bgcolor="#FFFFFF" onLoad="MM_preloadImages('images/btn2_34.jpg','images/btn2_38.jpg','images/btn2_42.jpg','images/btn2_48.jpg','images/btn2_50.jpg','images/main_ico0602.jpg','images/index_33_202.jpg','images/index_3302_202.jpg','images/right06.jpg','images/right0602.jpg','images/right0102.jpg','images/right0202.jpg','images/right0302.jpg','images/right0402.jpg','images/right0502.jpg','images/right07.jpg','images/right0702.jpg','images/topmenu_invert_2.gif','images/topmenu_invert_3.gif','images/topmenu_invert_4.gif','images/topmenu_invert_5.gif','images/topmenu_invert_6.gif','images/topmenu_invert_7.gif','images/topmenu_invert_8.gif','images/topmenu_invert_9.gif')">

Page 35: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

35

Pic link

Page 36: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

36

Pic link

Page 37: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

37

國際交流處

Page 38: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

38

javascrips<button class=btn3_mouseout onmouseover="this.className='btn3_mouseover'" onmouseout="th

is.className='btn3_mouseout'" onmousedown="this.className='btn3_mousedown'" onmouseup="this.className='btn3_mouseup'" style="WIDTH:250px; height:30px;" title=" 國際事務處 " onclick="javascript:window.location.href=('http://www.oia.nsysu.edu.tw/oia_n/index.php');return false;"> 國際事務處 </button> </td></tr> <tr><td align="right"> <button class=btn3_mouseout onmouseover="this.className='btn3_mouseover'" onmouseout="this.className='btn3_mouseout'" onmousedown="this.className='btn3_mousedown'" onmouseup="this.className='btn3_mouseup'" style="WIDTH: 250px; height:30px;" title="English" onclick="javascript:window.location.href=('http://www.oia.nsysu.edu.tw/oia_c/en/index.php');return false;">Office of International Affairs</button> </td></tr> <tr><td align="right"> <button class=btn3_mouseout onmouseover="this.className='btn3_mouseover'" onmouseout="this.className='btn3_mouseout'" onmousedown="this.className='btn3_mousedown'" onmouseup="this.className='btn3_mouseup'" style="WIDTH: 250px; height:40px;" title="English" onclick="javascript:window.location.href=('http://www2.nsysu.edu.tw/CLC/');return false;"> 華語中心 <br>Chinese Language Center</button> </td></tr> <tr><td align="right">

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Page 40: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

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人事室

Page 41: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

41

Pic link

Page 42: 1 For Webmasters. 2 Search Engine –“If it isn’t in Google, it probably doesn’t exist.” –If you cannot find something through a search engine, you rephrase

42

IP link

<a href="http://140.117.13.95/pemis/"><font size="2"> 差勤管理資訊系統 </font></a><font size="2"> ( 限出國,其他差勤請改以線上簽核系統辦理 )</font></td> </tr>

<a href="http://140.117.13.96/persm/"><font size="2"> 本校進用行政助理及專案助理 ( 發展國際一流大學及頂尖研究計畫 ) 儲備人才網 </font></a></td>

<a href="http://140.117.13.214/StaffVoting/index.asp"> 校內教職員線上投票系統 </a></font></td>