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Fachhochschule Nordhausen (FHN)

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Thuringia

• Central location in Germany

• Capital city is Erfurt

• Approximately 2,3 million inhabitants

• First documentary mention in 480 as „Thoringi“

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Special facts about Thuringia

• Green heart of Germany

• Beginning of the German democracy in Weimar

• Best sausage in germany „Thuringian sausage“

• Biggest barrage in Germany „Bleiloch“

• Birth place of garden gnomes

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Famous persons

• Martin Luther

• Johann Wolfgang von Goethe

• Friedrich Schiller

• Anna Amalia

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Industries

• Most solar companies are located here

• Industries produce glass, ceramics, toys, wood, textiles and many products from the metal and machinery

• Gumpert Apollo, Jenoptik, OPEL, Bosch, …

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Nordhausen

• City in north of Thuringia

• Near to Harz

• Approximately 44.000 inhabitants

• The city was founded in 927

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Nordhausen

• The most famous product is „Nordhäuser Korn“, a grain spirit

• The town‘s landmark “Roland“

• „Harzer Schmalspurbahn“ operates the largest network of narrow-gauge railways in Europe with daily, historic steam operation

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Study @ FH Nordhausen

• Smart University of Applied Sciences with 2000 students

• Bachelor: Renewable Energy TechnologyComputer EngineeringEnvironmental and Process EngineeringBusiness Administration Health and Social ServicesPublic ManagementSocial Management

• Master: Systems EngineeringIndustrial Engineering and ManagementInnovation- and Chance ManagementPublic Management & Governance

• Conferral of a doctorate: In cooperation with other Universities

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Goal setting

• The objective of this project is the development of a new part to complement the new marketing concept for the FHN

• Based on the tracing of distributed information with barcodes on printable and interactive media

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Opportunities of a digital fingerprint?

• Analysis of the previous strategy

• Knwoledge about the distribution of promotional materials

• Investigate the best kind of printable media

• Development of new strategies to get attention from potentiel students

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Kinds of barcodes

• Code means an encryption from numbers and letters to a different kind of graphic

• With an optical reader a automated processing is possible to encode information

• Different printing possibilities depend on the application

• Most common is the EAN13

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Usage of barcode EAN13

• European Article Numbering (EAN)

• Identifier for products and goods

• Possible symbols are 0-9 with a fixed length

• 12 numbers to declarate articles / 1 number to check

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Class A - 1 dimension

• Linear sequence of bars and spaces

• Examples: EAN, UPC, Code 128

• Usage for labels in trading business, monitor production steps

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Class B - 2 dimensions

• Vertical and horizontal information data

• Differentiation from real array-codes and stacked 1D-codes

• Usage for e-tickets, franking letters

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Class C - 3 dimension

• Storing information (vertical, horizintal, colour)

• Today there is little utilization

• Different kind of developments

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Class C - 4 dimensions

• Additional time – dependent variable structures

• More storable information

• Software for mobile phone analyze sequence

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Class C - 4 dimensions

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Goals

• Following encoded information material

• Selecting handed out information material:

– Analysis of the currently used advertising and its effects

– Determining the distribution areas

– Finding out where advertising can be improved

– Developing concepts for recruiting new students

– Advertsising at places where the FH Nordhausen is unknown

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Marketing Concept: Realization

Adding to the online application form:

changes every day

Printing on posters/ flyersArranging on exhibitions

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How does it work?

• Take a picture by camera (2D)

• Record from digital sources like the internet (4D)

• Sending an email/ SMS/ MMS enclosing recorded code to public gateway

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Analyzing

• Improving the marketing and get the feedback

• Which posters/ flyers are most efficient?

• Exhibitions: What about the interested students? barcode based marketing concept 21

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Attraction

• Problem: nobody will work for nothing

• System of attraction

lottery → every code linked to a lottery number benefit → exemption from semester fees, coupons for books etc.

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Conclusion

For our university a completely new instrument will be created.

Detailed solutions must be found to give an attraction to the students to participate in the system.

It would be a great marketing possibility if the administration of the FHN implements this project and therefore agrees to pay the fees of one student annually.

No other university has this concept → innovative

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Thank you for your attention!

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Fachhochschule Nordhausen (FHN)