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info@awr.orginfo@awr.org

Media Asset ManagementMedia Asset Management

Dowell ChowMarvin King

Daryl Gungadoo

April 15 2008

Dowell ChowMarvin King

Daryl Gungadoo

April 15 2008

The Media industry yesterdayThe Media industry yesterday

• All material came from similar sources• Well defined channels – Print, Radio, TV mediums• Audience expectations were well understood

– Market segmentation, granularity

• Perceived media hierarchy• Comfortable with the demarcation

BUT• Commercial pressures and expectations are forcing

change…

Audience demands diversityAudience demands diversity

• Technology-push & market-pull• Self-assembled news and podcasts

redefine role of the traditional broadcaster

• Peer-to-peer networks bypass regulation over the public domain (such as blogging)

• Proliferation of “digital content” technologies and options

• Users no longer follows a straightforward linear experience

The diverse platform futureThe diverse platform future

• Challenges for broadcasters:– More platforms = more audience = more

cost?– How to exploit the proliferation of platforms

?

• Audience will decide the winners:– Content– Technology– Political regulation– Availability– Price

Digital asset management consists of automating tasks and decisions surrounding ingesting, tagging, modifying, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio,

PDF.

•Right file

•Right Place

•Right time

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}}Asset ManagementAsset Management

Media re-purposingMedia re-purposing

Asset Manager ExamplesAsset Manager Examples

Audio/Video MAM: iTunesAudio/Video MAM: iTunes

Asset Manager SoftwareAsset Manager Software

•Local PC •Networked PC Networked Server w/ RAID

Distributed Networked Server w/ RAID

Cost:

Availability:

Scalability:

$ $$ $$$ $$$$$$$$$

1 1 1 n

0 1 n n X n

Workflow

Workflow

Asset Management ModulesIntegrated ViewAsset Management ModulesIntegrated View

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Stat & Report

Broadcast

ScheduleAsset

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Stat & ReportSchedule

Asset Management

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Distribution ModulesAnimated data Flow Diagram

Distribution ModulesAnimated data Flow Diagram

Major Asset Management PackagesMajor Asset Management Packages

• Harris H-Class (as adapted by VT Coms…)

• Pharos• Dalet Plus• IntegritSystem• Avid Active, Final Cut Server (Apple)• ImageDirector, ImageArcadia

– Aperture, Adobe Lightroom (local PC)

• DSpace (Open Source by MIT & HP)• The Platform

ConclusionConclusion

• Produce once, re-purpose, available in more mediums, “Tell the World”.

• Broadcasters can focus their efforts on content…• …while taking advantage of the diverse

distribution capabilities of networks• Role of the content aggregator will develop to

target and maximise Broadcasters’ effectiveness:– Satisfying audience demands

• Broadcasters reap benefits as network operators de-risk implementation of new technologies