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ENERGY STAR® Qualified Appliances

Sales Force Self-Training ProgramJonathan Grondin – Marketing AdvisorDirection Efficacité énergétique, Hydro-Québec

ENERGY STAR Participants Meeting 2008June 5, 2008

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Energy Efficiency Plan

• 2010 target: 4.7 TWh

• Results by the end of 2007: 2.2 TWh

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The ENERGY WISE Signature

• A signature and a philosophy

• In 2007, 85% of Quebecers recognized the ENERGY WISE signature

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ENERGY STAR® Household Appliances

• Launched in April 2006

• Objective: Encourage Quebecers to purchase ENERGY STAR qualified appliances

• Targeted appliances

• 2006–2010 objective: 41.2 GWh

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Retail Partners

• 34 partners

• 300 sales outlets

• 80% of the Québec market

• Carefully selected

• Partnership agreement:

– Free promotional material

– Use of the ENERGY WISEsignature

– Special joint projects

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Self-Training Program

• Background

• Focus group

• “Vendeurs étoiles!”self-training kit (forsalespersons sellingENERGY STAR products)

– Folder

– Letter

– Contest ad

– CD-ROM

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“Vendeurs étoiles!” Self-Training Program

• Online or on CD-ROM (http:hydroquebec.com/vendeursetoiles, in French only)

• Three modules:

– The ENERGY STAR Household Appliance Component of the ENERGY WISE Program

– Advantages of ENERGY STAR and EnerGuide

– ENERGY STAR household appliance sales materials

• Maximum length: 45 minutes

• Modular design

• Updated online

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Self-Training Examples

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Self-Training Examples

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Self-Training Examples

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Self-Training Examples

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Self-Training Examples

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Dissemination of Self-Training Course

• February 2008

• Total of 281 retail partners:

– 249 met in stores

– 32 contacted by mail following a telephone call

• 480 sales reps met

• 1,300 CD-ROMs distributed

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“Vendeurs étoiles!” Contest

• February 1 to April 30, 2008

• Online registration

• Validation by means of a questionnaire

• Prizes: one laptop and ten GPS systems

• Favorable response from 32 of the 34 retailers

• 200 sales reps entered the contest

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Comments from Sales Representatives

“Bravo! This is a great initiative!” – Denise

“The program is very interesting and instructive. Thank you.” – Georges

“Excellent interactive training course that helped me learn a lot about energy efficiency.” – Patrick

“As a trainer for Corbeil, I find this course extremely helpful and hope a lot of representatives participate. Thank you.” – Jacques

“Highly motivating!” – Rock

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Self-Training Course Results

• Positive assessment

• High rate of participation

• Positive comments from participants

• Course strong points:

– Flexibility

– Online updates

THANK YOU!Any questions?