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1
ELC 200ELC 200
Introduction to E-Commerce
Copyright, Tony Gauvin, UMFK, 2011
2
Introduction
Class roll call Instructor Introduction Instructor’s Educational Philosophy BlackBoard accounts Syllabus review General Information about class Classroom Contract Discussion The Revolution Is Just Beginning
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Instructor
Tony GauvinAssociate Professor Of E-Commerce216 Nadeau Hall(207) 834-7519 or Extension [email protected] Tony's ResumeWebSite (http://tonyg.umfk.maine.edu)
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Instructional Philosophy
Out-Come based education Would rather discuss than lecture
Requires student preparation Hate grading assignments
Especially LATE assignments Use class interaction, assignments, quizzes
and projects to determine if outcomes are met.
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ELC 200 Survival Primer
Read Material BEFORE the class discussion Key Concepts at EOC Projects and Questions in EOC
Use textbook’s website http://www.azimuth-interactive.com/essentials1e/
Check BlackBoard Often Use the additional resources identified in syllabus & in BlackBoard ASK questions about what you didn’t understand in readings DON’T do homework at last minute. REVIEW lectures and notes Seek HELP if you are having difficulties OFFER feedback and suggestions to the instructor in a constructive
manner
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ELC 200 Specifics
Blackboard used to augment course Two Desired outcomes
E-Commerce’s impact on Business, Global Economies and Society
Entrepreneurship Students have the ability to create the framework for a viable e-
commerce initiative Managerial Perspectives instead of technical
Technical Portions will be covered in COS XXX classes Understanding “Why” instead of “How”
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Blackboard https://www.courses.maine.edu Login
Your @maine.edu name and password Help with Blackboard is available from Blake Library
staff All quizzes and assignments will be administered
from BlackBoard Uses your maine.edu email account which you should
also use for UMFK communications
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Computer Accounts
Computer login Sys admin
Pete Cyr (x7547) or Art Drolet (x7809)
Applications MSDN Academic Alliance
Free Stuff See Dr. Ray Albert
Access Cards $10 deposit See Lisa Fournier
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Syllabus review
Requirements Grading Course outline Special Notes Subject to change UMFK Scholars Symposium
http://www.umfk.edu/academics/symposium/
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Contract on Classroom Behavior
A contract for students and Professor on what is expected and encouraged behavior in the classroom
Was created through a collaborative process with former students
1947 HD FLH “knucklehead” 2012 Audi R8 1950 Buick RoadMaster
Convertible or Sedanette
1955 Buick Special 2014 Harley Davidison CVO Limited 1967 SS 396 El Camino 1970 Oldsmobile 442 (W-30 option) 1965 Shelby Cobra S/C 427 1995 Ferrari 348 Spyder 2006 Dodge Viper SRT Current Collection
Bribe List (2014)
Copyright 2005 Prentice Hall Ch 1 -11
Why ecommerce?
?? Business reasons Social impacts Political impacts
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Ecommerce Sales
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http://research.stlouisfed.org/fred2/graph/?utm_source=research&utm_medium=website&utm_campaign=data-tools
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E-commerceE-commerceEssentialsEssentials
Kenneth C. LaudonKenneth C. Laudon
Carol Guercio TraverCarol Guercio Traver
first edition
Copyright © 2014 Pearson Education, Inc.
Chapter 1Chapter 1The Revolution Is Just BeginningThe Revolution Is Just Beginning
Copyright © 2014 Pearson Education, Inc.
Class Discussion
Pinterest: A Picture Is Worth a Thousand Words
Have you used Pinterest or any other content curation sites? What are your main interests?
Have you purchased anything based on a pin or board on Pinterest or any other curation site?
Why do Pinterest links drive more purchasing than Facebook links?
Copyright © 2014 Pearson Education, Inc. Slide 1-18
E-commerce Trends 2012–2013 Mobile platform solidifies Mobile e-commerce explodes Continued growth of social networks Expansion of social and local e-commerce Explosive growth in “Big Data” E-books gain wide acceptance
Copyright © 2014 Pearson Education, Inc. Slide 1-19
The First 30 Seconds First 17 years of e-commerce
Just the beginningRapid growth and change
Technologies continue to evolve at exponential ratesDisruptive business changeNew opportunities
Copyright © 2014 Pearson Education, Inc. Slide 1-20
What Is E-commerce? Use of Internet and Web to transact
business More formally:
Digitally enabled commercial transactions between and among organizations and individuals
Copyright © 2014 Pearson Education, Inc. Slide 1-21
Why Study E-commerce? E-commerce technology is different, more
powerful than previous technologies E-commerce brings fundamental changes to
commerce Traditional commerce:
Consumer as passive targets Sales-force driven Fixed prices Information asymmetry
Copyright © 2014 Pearson Education, Inc. Slide 1-22
Eight Unique Features of E-commerce Technology
1. Ubiquity 2. Global reach 3. Universal standards 4. Information richness 5. Interactivity 6. Information density7. Personalization/customization8. Social technology
Copyright © 2014 Pearson Education, Inc. Slide 1-23
Web 2.0 User-centered applications and social
media technologiesUser-generated content and communicationHighly interactive, social communitiesLarge audiences; yet mostly unproven business
modelse.g.: Twitter, YouTube, Facebook, Instagram,
Wikipedia, StumbleUpon, Tumblr, Pinterest
Copyright © 2014 Pearson Education, Inc. Slide 1-24
Types of E-commerce May be classified by market relationship or technology
Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Social e-commerce Mobile e-commerce (M-commerce) Local e-commerce
Copyright © 2014 Pearson Education, Inc. Slide 1-25
The Growth of B2C E-commerceFigure 1.1, Page 13
Copyright © 2014 Pearson Education, Inc. Slide 1-26
SOURCE: Based on data from eMarketer, Inc., 2012; authors’ estimates.
The Growth of B2B E-commerceFigure 1.2, Page 14
Copyright © 2014 Pearson Education, Inc. Slide 1-27
SOURCE: Based on data from U.S. Census Bureau, 2012b; authors’ estimates.
The Internet Worldwide network of computer
networks built on common standards Created in late 1960s Services include the Web, e-mail, file
transfers, etc. Can measure growth by looking at
number of Internet hosts with domain names
Copyright © 2014 Pearson Education, Inc. Slide 1-28
The Web Most popular Internet service Provides access to Web pages
HTML documents that may include text, graphics, animations, music, videos
Web content has grown exponentiallyGoogle reports one trillion unique URLs; 120
billion Web pages indexed
Copyright © 2014 Pearson Education, Inc. Slide 1-29
Origins and Growth of E-commerce 1995: Beginning of e-commerce
First sales of banner advertisements
E-commerce fastest growing form of commerce in United States
Copyright © 2014 Pearson Education, Inc. Slide 1-30
E-commerce: A Brief History 1995–2000: Invention
Key concepts developedDot-coms; heavy venture capital investment
2001–2006: ConsolidationEmphasis on business-driven approach
2006–Present: ReinventionExtension of technologiesNew models based on user-generated content,
social networks, services
Copyright © 2014 Pearson Education, Inc. Slide 1-31
Early Visions of E-commerce Computer scientists:
Inexpensive, universal communications and computing environment accessible by all
Economists: Nearly perfect competitive market;
friction-free commerce Lowered search costs, disintermediation, price transparency,
elimination of unfair competitive advantage
Entrepreneurs: Extraordinary opportunity to earn far above normal returns on
investment—first mover advantage
Copyright © 2014 Pearson Education, Inc. Slide 1-32
Insight on Business: Class Discussion
Is the Party Already Over? What explains the rapid growth in private investment in e-
commerce firms in the period 2011 to early 2012? Was this investment irrational?
Despite the ubiquitous popularity of Facebook, its IPO was a failure—why?
Why do you think investors today are interested in investing in or purchasing social network companies?
What other types of e-commerce companies, if any, would you be interested in purchasing or investing in, and why?
Copyright © 2014 Pearson Education, Inc. Slide 1-33
Understanding E-commerce: Organizing Themes
Technology: Development and mastery of digital computing and
communications technology
Business: New technologies present businesses with new ways of
organizing production and transacting business
Society: Intellectual property, individual privacy, public welfare
policy
Copyright © 2014 Pearson Education, Inc. Slide 1-34
Insight on Society: Class Discussion
Facebook and the Age of Privacy Why are social network sites interested in collecting
user information?
What types of privacy invasion are described in the case? Which is the most privacy-invading, and why?
Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer?
How do you protect your privacy on the Web?
Copyright © 2014 Pearson Education, Inc. Slide 1-35
Academic Disciplines Concerned with E-commerce
Technical approach Computer science Management science Information systems
Behavioral approach Information systems Economics Marketing Management Finance/accounting Sociology
Copyright © 2014 Pearson Education, Inc. Slide 1-36
Copyright © 2014 Pearson Education, Inc. Slide 1-37