11

DNA-based Tracking Technology

22

Product Protection

Overt (visible) or Covert (invisible) security marking options.– DNA MultiMatrix™

Hologram– Barcodes & Serial

Numbers– DNA Matrix™

Uniquely identifies an item. The DNA marking is virtually

impossible to decode.

33

Positive Identification

A rigorous operations security procedure creates a unique record for each item.

Trace products by:– Unique Code (DNA Genetic

Code, GUID, SKU, etc.)– Data Record includes:

(Description, Visual image, Manufacturer, Origin, etc.)

44

Authenticity Management

Internet Verification Channel Tracking Electronic ‘Provenance’ Valuable Data

Management Information (demographics, usage, etc.)

55

Sydney 2000 Olympics

Australian Olympic Committee needed a solution to deter counterfeiting of official licensed Olympic product.

DNA was selected as the DNA was selected as the product identification and product identification and authentication system over 100 authentication system over 100 other companies’ systems.other companies’ systems.

Case study

66

Protecting the Sydney Olympics

Focus on easily copied apparel

Protecting one of the world’s most famous trademarks

Secure labels and hang tags In the field policing Trademark Investigation

Service

Case study

77

Protecting the Sydney Olympics

37 month program37 month program

Produced 34M labelsProduced 34M labels

Out of 3422 Out of 3422 inspections - 507 inspections - 507 violations (14.8%)violations (14.8%)

77% of which occurred 77% of which occurred in first 3 monthsin first 3 months

Case study

88

Protecting the Sydney Olympics

A very successful program, according to the Sydney Sydney Olympic Committee:Olympic Committee:

““Revenues lost toRevenues lost to

counterfeiting werecounterfeiting were

under 1% of the total.”under 1% of the total.”

Case study

Case study