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DirectoryPlusPrint & Online solution

May 2006

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Agenda

• Product Description• Product Specifications• Benefits• Pricing and Offers• Availability• Advice Line• Selling Approach and Visuals• Billing• Ranking

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DirectoryPlus is a directory advertisement solution that offers seamless convergence across both print and online directories:

DirectoryPlus duplicates the print ad online

Product Description

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YellowPages - Microsoft Internet Explorer

HighlightedKeywords

Map Driving Directions What’s Close By?

Map Driving Directions What’s Close By?

Map Driving Directions What’s Close By?

Map Driving Directions What’s Close By?

Map Driving Directions What’s Close By?

Thumbnail of site

Click 2CallButton

Business Name | Address | Telephone Number

YPG Icons

Lore Ipsum

Lore Ipsum

Lore Ipsum

Lore Ipsum

Lore Ipsum

Lore Ipsum

Lore Ipsum Lore Ipsum

Lore Ipsum Lore Ipsum

HighlightedKeywords

Montreal

Gatineau

City and Suburban

Matane

Gaspe

Sept Ile

New Richmond

Forestville

Keyword searchable on YP.ca

Print & Online Platforms

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Display Ads

Product Specifications

When clicked on, the thumbnail and the “Display Ad” text link bring up the display ad in the Merchant Page

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Informationals

Product Specifications

WebHS

When clicked, takes you to the “Business Card” in the Merchant

Page

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For Advertisers

• Obtain same advertising content in both print & online• Increase access to 100% of user references compared to print alone (76%)• Benefit from increased ranking and visibility on Internet

• Keywords in ad can be searched • Thumbnail or text with online listing

For Users

• Increased usability through better quality and quantity of content• Give users various ways to access content

Benefits

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For CMRs

• Increase revenue opportunities

• Simplify the selling process – DirectoryPlus is added to print order

• More targeted selection for dealer accounts – by telephone number by heading by directory

Benefits

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DirectoryPlus is sold as a premium added to the print ad rate:

• Sold on the individual ad, per heading & per directory, same as the print directory

• DirectoryPlus is processed as a negative discount (i.e. a premium) on the individual ad item to which it appliesExample: 4x5 (half page) in Toronto – North York

Print ad = $13,593.60D+ (10%) = $1,359.36Total = $14,952.96

Pricing

Western Canada: Pubco 612, 671

Eastern Canada: Pubco 507, 510

Ad Item All directories Montreal Island Centre, Montreal Island East

Drummondville, Montreal Neighbourhoods

All other directories

Display 15% 11% 15% 10%

Informational 15% 15% 15% 15%

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• If an offer is used on the print ad item to which DirectoryPlus is also applied, the offer also applies to the DirectoryPlus portion

• Example: 4x5 (half page) in Toronto – North York

Print ad = $13,593.60D+ (10%) = $1,359.36Sub total = $14,952.96Size Upgrade offer (20%) = ($2,990.59)Total = $11,962.01

In this case, DirectoryPlus cost $1,087.13 (an 8% premium on the print ad rate card).

Offers

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Directories

• All Yellow Pages directories in Pubcos 612, 671, 507, 510 (BC,AB,ON,QC)

• D+ ad will appear on YellowPages.ca• Neighbourhood Directories

• D+ ad will appear on appropriate City Site

• Starting with directories that close 14th June 2006 onwards

• Orders accepted from May 15th

• Existing DIRN product available until Internet 10 – new / renewal contracts must be received by mid-August

Not Available:• Alpha Pages Directories• All Yellow Pages and Neighbourhood directories with close date prior to August 2006 (except 86868)• Pubco. 721, 727 (Atlantic) or Pubco. 936

Availability

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Products

• All informationals (1HS - 4HS) available in the print

• All displays ads available in the print (except Trademark Displays, Co-brand TM Displays, Brand Spots)

Availability

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• An advice line must appear with the ad item to which DirectoryPlus applies

• If there is also a special pricing offer on the same ad item, the two codes must be on the same line, but the DirectoryPlus code must appear first with no text following it, just a space before the offer code

• Code for DirectoryPlus: $D+10, $D+11, $D+15– Number reflects premium %

• Example Advice Lines:– DirectoryPlus on DQC in Vancouver:

• $D+15– DirectoryPlus on DQC in Vancouver, with Size Upgrade 20% offer:

• $D+15 $SIZ20 Size Upgrade

• As usual: observe correct spacing ($ sign followed immediately by code (letters and numbers) with no spaces and placement of Advice Phrase:

– 1. Advice line must follow the artwork ID# line when artwork is required.

Advice Line

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Billing

• Billing occurs at the print issue date for both online and print.

• Free online exposure from the date we publish on the web to the print issue date

• Once National order received and once artwork for ad available, should be online within 6 weeks

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DirectoryPlus should be presented as an integrated bundle, Print and Internet, bringing additional value to advertisers as opposed to an additional cost

2 visuals available:

Selling Approach & visuals

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Local Products – Points Ranking System

Local online advertisers come right after the LPP, according to the following rules:

• A number of points are attributed to each DirectoryPlus item and each stand-alone online product.

• This ranking is proportionate to the value of each e-product.

• This ranking system is used to determine the advertiser’s rank within the local advertiser section on the result page :

- advertisers who invest the most are positioned first- the most $ invested, the better the ranking.

• Points are added cumulatively per heading, per book • Points do not add up between two headings or two books 

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Questions?