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WWW.WEBSALAD.COM.AU

DIGITALMARKETING

WWW.WEBSALAD.COM.AU

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WWW.WEBSALAD.COM.AU

AGENDADIGITAL MARKETING

WWW.WEBSALAD.COM.AU

AGENDA

1. About Us

2. Why Choose Digital Marketing

3. Identifying Your Audience

4. Creating Content

5. Social Media Advertising

6. Digital Media Strategy Offer

7. Questions

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WWW.WEBSALAD.COM.AU

We are a solution specialist for the travel

industry.

Our digital marketing expertise has been

successful across a range of industries and

we can tailor-make a solution to your

individual needs.

We have:

Specialists in all areas of digital marketing.

A strong background in the travel industry.

Worked with many travel brands and are

know as a solution specialist in the travel

industry.

WWW.WEBSALAD.COM.AU

WEBSALADWHO WE ARE

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WWW.WEBSALAD.COM.AU

More About Zoe

ABOUT USA LITTLE BIT

More About Hersh

Working in the travel industry since 2000.

Started as a Travel Agent before moving into Marketing.

Dedicated to content and digital marketing since 2012.

Working with Travel Agents, Wholesalers, Tourism Boards &

MICE.

Over 7 years experience in the digital marketing field.

Certified expert in the fields of Search, Mobile, Display & Video

Advertising.

Working in the travel sector since 2014.

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WWW.WEBSALAD.COM.AU

DIGITAL MARKETINGWHY CHOOSE

1 Your Customers Are Online. 2 Digital Marketing

Is Scalable. 3 You See Results

Nearly Instantly.

Nielsen Research found that

travellers spent an average

of 53 days visiting 28

different websites over a

period of 76 online sessions,

with more than 50% of

travellers checking social

media for travel tips.

“

”

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WWW.WEBSALAD.COM.AU

ALWAYS

START

WITH YOUR

AUDIENCE

WHERE TO STARTIDENTIFYING YOUR AUDIENCE

Behind every piece of great

content is a marketer, publisher,

author who passionately and

empathetically sought to help

his or her audience.

Michael Brenner - Author,

The Content Formula and the

CEO of Marketing Insider Group.

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WWW.WEBSALAD.COM.AU

WHO IS YOU IDEAL

CUSTOMER?

IDENTIFYING YOUR AUDIENCE

1 Current

customer base

2 What sets you apart from the competition

3 Demographics4Psychographics

5Find Data

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WWW.WEBSALAD.COM.AU

BUILDING PERSONASIDENTIFYING YOUR AUDIENCE

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Blogs

Social media channels

Reviews

Videos

Email subscribers

WHERE ARE THEY?IDENTIFYING YOUR AUDIENCE

WWW.WEBSALAD.COM.AU

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WWW.WEBSALAD.COM.AU

Content marketing is a strategic

marketing approach focused on

creating and distributing valuable,

relevant, and consistent content to

attract and retain

a clearly defined audience —

and, ultimately, to drive profitable

customer action.

CONTENT IS KINGCREATING CONTENT

Content Marketing cost

62% less than traditional

marketing and generates

about 3 times as many

leads.

(Demand Metric)

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WWW.WEBSALAD.COM.AU

The “Who Cares?” rule

Create for real people

Authenticity builds trust

Shareability

Cut through the clutter

Visual assets

Curated & user generated

content

VALUABLE CONTENTCREATING CONTENT

I’ve learned that people

will forget what you said,

people will forget what you

did, but people will never

forget how you made them

feel.

- Maya Angelou

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WWW.WEBSALAD.COM.AU

Social media

SEO

Influencers

Paid distribution

CONTENT

PROMOTION

CREATING CONTENT

WWW.WEBSALAD.COM.AU

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WWW.WEBSALAD.COM.AU

Not all audiences are created equal

Social Media and SEO to attract

Content to engage

Call-to-actions to convert

Emails to close

BUILDING AN OWNED AUDIENCECREATING CONTENT

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WWW.WEBSALAD.COM.AU

Immense reach

Quick setup

The ‘Amplify’ effect

Cost effective: Advertising costs generally vary from $5 to $10

for 1000 ad appearances. For every $100-200 you spend, you

can reach up to 10,000 potential customers.

Highly targeted: Segment your audience by age, gender,

location, occupation and interests.

WHY ADVERTISE ON SOCIAL MEDIASOCIAL MEDIA ADVERTISING

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WWW.WEBSALAD.COM.AU

The cost effective nature of social media ads make

them suitable for businesses of all sizes. Some of the

common applications include:

Promote special offers

Generate website visits

Drive more likes to your Facebook page

Generate brand awareness

Highlight achievements

Generate leads

Build email database

Promote sales events

Drive in-store purchases etc.

SOCIAL MEDIA ADVERTISINGSOCIAL MEDIA ADVERTISING

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WWW.WEBSALAD.COM.AU

Choosing a target audience

Choosing your message

Creating ads and copy

Lead ads vs. Standard ads

Video

Retargeting

SOCIAL MEDIA ADVERTISINGSOCIAL MEDIA ADVERTISING

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PUTTING IT ALL TOGETHERPLANNING YOUR CONTENT

WWW.WEBSALAD.COM.AU

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Campaign Type: Page Engagement

Cost: $1,100.00

Page Likes: 1,702

Cost Per Page Like: $0.65

FREEDOM ROAD TRAVELSOCIAL ADVERTISING CASE STUDY

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WWW.WEBSALAD.COM.AU

Campaign Type: Clicks to Website

Cost: $800.00

Reach: 27,397

Link Clicks: 1,847

Cost Per Click: $0.43

FREEDOM ROAD TRAVELSOCIAL ADVERTISING CASE STUDY

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WWW.WEBSALAD.COM.AU

FREEDOM ROAD TRAVELSOCIAL ADVERTISING CASE STUDY

Campaign Type: Lead Ads

Cost: $282.00

Leads Generated: 138

Cost Per Lead: $2.05

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WWW.WEBSALAD.COM.AU

IT ALL STARTS WITH

YOUR STRATEGY

DIGITAL MEDIA STRATEGY OFFER

WWW.WEBSALAD.COM.AU

Need help developing your digital

marketing strategy?For the next 7 days, we’re offering:

50% OFF OUR DIGITAL STRATEGY SET-

UP FOR SMALL BUSINESSES.

USUALLY $1800, NOW JUST $895.

30 min discussion of your individual business & goals

3 personas

Channel recommendations

First monthly calendar

5 blog topics

5 social posts

help setting up social channels and ads if required

first ad campaign (1 creative, media spend not included)

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WWW.WEBSALAD.COM.AU

ANY QUESTIONS?

Instead of one-way interuption, Web Marketing is about

delivering useful content at just the precise moment that a

buyer needs it

David Meerman Scott

Marketing Strategist

Author of The New Rules of Marketing and PR