1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. · + Oracle Essbase Analytics Link for Hyperion Financial Management + Oracle BI Mobile. 16 Copyright © 2011,

1 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.


reserved.

Oracle Business Intelligence Strategy –

Analytics at the Speed of Thought

Björn Ständer

Director Business Development - Business Intelligence


reserved.

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.


reserved.

Agenda

• BI Markt Drivers

• Oracle BI Strategy

• Recent Releases

• Analytics at the Speed of Thought


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Business ChallengesIT Constraints Can Impede Timely Decision Making

Reduce Complexity

Accelerate Deployments

Simplify Management

Service Levels

Reduce Costs

Grow Revenue

Product Innovation

Risk Reduction

Unplanned Events

Time to Market


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Market Drivers and Technology Enablers

Consumerization of BI

In-Memory Analytics

Embedded Intelligence

Engineered Systems

• Better decisions

• Productivity

• Efficiency

• Simplicity

• BI Adoption

Market Drivers

Technology

Enablers

Gartner BI Summit, 2011


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Agenda



• Recent Releases



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Historical, Transactional, and PredictiveBetter Performance Management

FuturePast

Forward-looking QuestionsHistorical Questions Just in Time Questions

Present

What happened?

What are the trends?

What is Actual vs. Plan?

Where are the gaps?

What is the root cause?

What are the scenarios?

What outcomes are possible?


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Oracle’s Enterprise Performance Management System

Complete. Open. Integrated.

OLTP & ODSSystems

Data WarehousesData Marts

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcesses

OLAPSources

Exadata Unstructured & Semi-

Structured

ERP Analytics

Planning &Forecasting

Financial Close & Reporting

StrategyManagement

Profitability Management

CRM Analytics

Industry Analytics

BI Server

Common Enterprise Information Model

Essbase Dimension Management Predictive Analytics

Interactive Dashboards

Reports & PublishingQuery & Analysis Detect & AlertOffice Search Embedded Mobile Scorecards

Dat

aSo

urc

es

BI/

EPM

Pla

tfo

rmB

I / E

PM

Ap

ps


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Oracle BI Powers Intelligent Decision Cycle

1

What Happened?

Take Action

Who Does What?

Why Did it Happen?

How to Optimize

Across Alternatives?

2

4 3


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Oracle’s Integrated Analytic ApplicationsBuilt on the Business Intelligence Foundation

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Management

• Logistics

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Strategic Planning

• Planning & Forecasting

• Profitability Management

• Financial Services

• Communications

• Healthcare

• Retail


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Reusable Analytic AssetsCommon Enterprise Information Model Enables Scale

• Simplified Business View

• User Roles, Preferences

• Member Selection

• Logical SQL Interface

PRESENTATION LAYER

• Dimensions

• Hierarchies

• Measures

• Calculations

• Aggregation Rules

• Time Series

SEMANTIC OBJECT LAYER

• Map Physical Data

• Connections

• Schema

PHYSICAL LAYER

Users

• Simple business views shield complexity

• Powerful access to all corporate data

• Consistent definition of business metrics & calculations

IT

• Grow over time: add sources and subjects

• Lower cost: model once, deploy everywhere, including mobile

• Work with any set of data sources


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Better Together with Complete Oracle StackComplete. Open. Integrated.

User InterfacesDetect& Alert

Office Integration

SearchAd-hoc Analysis

Reporting &Publishing

Scorecards Dashboards

Mobile Collaborate

In-Database Analytics

Spatial Data Mining OLAP

DatabaseData Warehouse

In MemoryReal Application

ClustersPartitioning

BI Foundation BI Server ModelingScorecards &

Dashboards


DataSources

Operational

SystemsExternal Data

Unstructured

Data

Packaged

Applications

Ad

min

istrative

FusionMiddleware

Web Server Data IntegrationBusiness Process

Management

En

terp

rise

Ma

na

ge

rS

ec

urity

BI Applications Performance Mgmt

Applications

ERP & CRM

Applications

Industry & Custom

Applications


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Agenda



• Recent Releases



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Oracle BI Foundation SuiteSingle Integrated ROLAP + MOLAP Suite

Oracle Essbase PlusOracle BI EE Plus

+

+ Oracle Scorecard and Strategy Management

+ Oracle Essbase Analytics Link for Hyperion Financial Management

+ Oracle BI Mobile


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Oracle BI 11gOne year later, hundreds of deployments becoming thousands

• Query, Analysis, Dashboards, and

Multi-Dimensional OLAP• Powerful, interactive exploration of all data sources

• Oracle Essbase: Best-in-class OLAP server

• Reporting and Publishing• Web-based interactive and document-centric reporting

• Powerful & highly scalable server

• Scorecard and Strategy Management• Fully integrated BI component

• Advanced strategy visualizations

• Integrated Search and Collaboration• Multiple search providers; Oracle SES, Google

• Query governed by user’s security credentials

• Enterprise Class Architecture• Unified security and systems management

• Clustering & high availability with 1-click scale-out


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Oracle BI Mobile 11.1.1.5.0

• Built on OBIEE Foundation

• Employs an embedded Dashboard approach– Supports Analyses, Dashboards, Publisher Reports, Action

Framework, Scorecards, Alerts, Catalog Search

• Zero training to interact with data on mobile devices

• Gestural interactions, orientation recognition, and layout optimizations for tablet and smartphone platforms

• Technical– Available from Apple iTunes App Store

– Devices supported: iPhone 3GS, 4, iPad

– Hybrid Application• Employs Webkit layout engine

• Wrapped in a native iOS shell

– Integrated Security (SSL and SSO)

All BI content instantly available to mobile users with zero extra development


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Oracle BI ApplicationsAnalysis Spanning Heterogeneous Sources in a Conformed Model

CRM

ANALYTICS

ERP

ANALYTICS

ORACLE BI FOUNDATION SUITE

Sales

Marketing

Service and Contact Center

Price

Loyalty

FinancialsProcurement and Spend

Supply Chain & Order

Management

ProjectsHuman Resources

Customer Data Management

Product Information

Management

AND OTHER OPERATIONAL AND ANALYTIC SOURCES

http://www.siebel.com/

http://www.peoplesoft.com/corp/en/public_index.jsp

http://www.sap.com/index.asp


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Oracle BI Applications 7.9.6.3Built for and certified with OBIEE 11.1.1.5

• Adopts 11g presentation features and security model

• All content available on Mobile

• Unlock new 11g capabilities like geospatial and scorecard


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Oracle BI Applications for SAPVersion 7.9.7 – Available Today!

• Financial Analytics Sources directly from SAP R/3 4.6c and ECC 6.0 FI.

• Adapter is built exclusively on ODI 10.1.3.5

• Target BAW data warehouse certification is Oracle database

• Initial version focused on SAP FI with other ERP areas covered in follow-on releases

Oracle BI Applications

Financials

Oracle BI Foundation


SAP R/3 v 4.6c & ECC 6.0

Oracle Data Integrator

• Financial Accounting (FI)

Supply Chain & Order

Management

Procurement & Spend

http://www.sap.com/index.asp


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Executive VisibilityOracle Financial Management Analytics

• New offering that leverages

OBIEE for pre-built dashboards

and analytics

– Direct, native access to data in

Hyperion Financial Management and

Financial Close Management

– Packaged analytics are configurable

and extensible

• Enables mobile delivery of EPM data to finance executives and business users


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Oracle Analytical Applications70+ Spanning Horizontal, Edge and Industry Areas

Health Sciences• Provider Supply Chain Analytics

• Operating Room Analytics

• Clinical Development Analytics

- more -

Financial Services• Profitability Management Analytics

• Asset Liability Management Analytics

• Basel II Analytics

- more -

…

Public Sector & Higher Ed• Case Management Analytics

• Campus Solutions Analytics…

Tax

• Tax Accounting Analytics

• Tax Payments Analytics

• Tax Forms Analytics

Utilities• Credit and Collection Analytics

• Advanced Spatial Revenue Analytics

- more -…

Retail

• Retail Merchandising Analytics

Insurance

• Insurance Insight Analytics

Horizontal BI ApplicationsCRM

• Sales Analytics

• Service Analytics

• Contact Center Analytics

• Marketing Analytics

• Partner Analytics

• Loyalty Analytics

• Price Analytics

ERP

• Financial Analytics

• Human Resources Analytics

• Supply Chain & Order

Management Analytics

• Procurement & Spend Analytics

• Project Analytics

Edge BI Solutions• Fusion Transportation

Intelligence

• Fusion Governance Risk &

Compliance Intelligence

• Demand Signal Repository

• Incentive Compensation

• Advanced Planning Command

Center

• Manufacturing Operations Center

• PLM Business Intelligence

• Primavera P6 Analytics

- more -

More…

Oracle BI Foundation Suite


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BI for Fusion Applications


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Embedded BISurmounts the Challenges of Traditional BI

THE NEW WAY

Embedded. Closed Loop.

THE OLD WAY

Disconnected. Open Ended.


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Better Information Means Better Decisions


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Opportunity Landscape

Potential Revenue

180,000 1,700,000

Recommendation Confidence

50 100

Days to Close

30 120

462 filtered recommendations

214,028 average potential revenue

84 average days to close

Existing Annual Account Revenue

1,100,000 6,400,000

Both new product opportunities and upgrades

Only new product opportunities

Only upgrades

Days Since Last Purchase

0 180

Company Size (Employees)

14,000 97,000

Company Size (Annual Revenue)

600M 11.0B

Potential References

0 Max

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Total Potential

Revenue

$ vs

Potential

Revenue

BI Technologies Enable Analytical LifecycleOracle Fusion CRM for Sales Performance Management

Analyze Discovered Patterns Visualize Recommendations

RTD Rules

RTD Predictive Models

OBIEE Dashboard

Essbase

ODM Predictive Models

Create Leads


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Engineered as a Single SystemBI Embedded Throughout

Oracle FusionFinancial Management

General LedgerAccounts Payable

Payments &Collections

Asset Management

Accounts Receivable

Cash & Expense Management

Common Modules Business Intelligence

Oracle Fusion Human Capital Management

Oracle FusionSupply Chain Management

Product Master Data Management

Distributed Order Orchestration

Inventory Management

Global Order Promising

Cost ManagementShipping & Receiving

Business Intelligence

Oracle FusionProject Portfolio Management

Project CostingProjectBilling

Project Control

Project Performance

Reporting

Project Integration Gateway

Project Contracts


Oracle FusionCustomer Relationship Mgmt

Customer Master Sales Marketing

IncentiveCompensation

Mobile & Outlook Integration

Territory & Quota Mgmt


Global Human Resources

Workforce Lifecycle Manager

Benefits Management

Compensation Management

Talent ReviewPerformance & Goal Mgmt

GlobalPayroll

Network @ WorkBusiness

Intelligence

Oracle FusionProcurement

PurchasingSelf-service Procurement

Sourcing

Supplier PortalSpend &

Performance Analysis


Procurement Contracts


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1. Add BI apps layer over existing Oracle applications

– Use prebuilt BI Apps to implement quickly and follow best practices

– Start with a single area or tackle several in parallel

– Also build custom analytic apps as necessary

Single Set of Analytical Solutions

for Oracle Unlimited Applications and Fusion Applications

Oracle BI

Applications

Oracle EBS

Financials

Siebel CRM

PeopleSoft HR

Other Apps

2. Benefit from enterprise-wide analysis as you broaden your implementation

Oracle Fusion

Applications

3. Incorporate Fusion Apps using same architecture and technology


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BI Releases in Last 12 Months

Oracle BI Apps 11.1.1.5.1 (Fusion Apps theme)• Full suite of analytics for Fusion Applications• Oracle Transactional BI for Fusion Apps

Oracle BI Apps 7.9.7 (SAP Source)• SAP Financials• ETL through ODI

Oracle BI Apps 7.9.6.3 (OBIEE 11g compatibility)• Upgraded and certified for OBIEE 11g

Oracle BI Applications

Oracle BI Foundation Suite

Oracle Real-Time Decisions

Oracle Essbase 11.1.2.1 (BI Foundation Theme)• Active-Passive high availability clustering• Enterprise Manager for Essbase

Oracle RTD 11.1.1.5.1 (Fusion Apps theme)• Support for Fusion Applications

Oracle RTD Base Application 3.1• Decision Manager

Oracle BI EE 11.1.1.5 (11g PS1)• Oracle BI Mobile 11g for iPhone/iPad• Solaris, AIX, HP-UX • SSAS, SAP BW, Oracle OLAP, RPAS, …• Upgrade for OBI Apps customers

Oracle BI EE 11.1.1.5.1 (Fusion Apps theme)• Support for Fusion Applications


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Agenda



• Recent Releases



reserved.

Announcing

Oracle Exalytics In-Memory Machine

• First Engineered System for Analytics

• Best Visual Analysis with No Limits

• Smarter Analytic Applications

For information purposes only, not a commitment to the development, release, and timing of any features or functionality.


reserved.

Oracle Exalytics


• Super fast R-OLAP and M-OLAP

• Super fast Financial & Operational Planning

• Optimized Hardware• Memory: 1 Terabyte DRAM• Processors: 40 Intel Cores

• Software Breakthroughs• Adaptive In-Memory Caching• In-Memory Columnar Compression• Optimized Storage Block Access• Free Form Data Exploration• High Density Visualizations• Optimized for Exadata

• Best Cost/Performance


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Oracle Exalytics

• Speed-of-Thought Analysis at Enterprise Scale– 20x better response times

– Sub-second performance enables speed-of-thought analytics

– Grow to 50,000 enterprise users on one appliance

• What-if Analysis and Forecasting– 16x better response times

– More accurate – use more detail, include more scope, evaluate wider operations

– More scale – more users and higher volumes at busy periods

– Greater agility – do daily instead of monthly

• Enterprise Planning– Reduce planning cycle times with 5x better response time and 6x better throughput

– Run more planning models with finer grained operational detail to improve accuracy

– Extend beyond Finance to every LOB, with 10,000 Planning users on one appliance

Extreme Performance for Enterprise Analytics



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Exalytics Hardware ArchitectureRAM Machine Optimized to Run BI Foundation Suite

Memory1 TB RAM, 1033 MHzCompute4 Intel® Xeon® E7-4870, 40 cores totalNetworking40 Gbps InfiniBand – 2 ports10 Gbps Ethernet – 2 ports1 Gbps Ethernet – 4 portsStorage3.6 TB HDD Capacity



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Oracle Exalytics – Under the Hood


In-Memory Analytics Software

Essbase

TimesTen for Exalytics

Adaptive In-Memory Tools

1 TB RAM

40 Processing Cores

High Speed Networking

In-Memory Analytics HardwareOracle Business Intelligence Foundation Suite


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In-Memory Analytics

Heuristic Adaptive In-Memory Cache– Decides what gets stored in-memory

– Adapts to changes in analytic workload

In-Memory Databases– Parallel TimesTen Database

– Parallel Essbase

– Advanced Columnar Compression

– In-Memory Analytic Functions

1 TB RAM

TimesTen

In-Memory

Database for

Exalytics

Heuristic

In-Memory

Cache



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End-user Experience with ExalyticsSpeed of Thought Interactive Analysis

• Highly Interactive Analysis

• Free Form Data Exploration

• High Density Visualizations

• View Auto Suggestions

• Contextual Actions

• All on Mobile



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Immersive Mobile Experience

• Exalytics user experience extended to iPad

• All BI content instantly available to mobile users with zero extra development

• Speed-of-thought analysis available anywhere

Fastest Time to Mobile Value. No Additional Development



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Oracle BI ApplicationsAvailable on Exalytics at Launch

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Management

• Logistics

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Strategic Planning

• Planning & Forecasting

• Profitability

Management

• Financial Services

• Communications

• Healthcare

• Retail



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What Does Exalytics Mean for BI Applications?

1. Make Existing Deployments Blazing Fast– Orders of magnitude faster end user response times

– Exalytics up and running in days

2. Reduce Development Time on BI Applications Extensions– New dashboard development cost reduced (fewer dashboards, less tuning)

– Practically eliminate need for custom aggregate tables

3. Get Ready for Enterprise Adoption!– Up to 50,000 users on a single Exalytics machine (but can start small)

– More end user interactivity and instant responsiveness means higher user adoption

– Enables immersive mobile experience

4. Supports a New Class of BI Applications– Real-time forecasting, optimization and scenario modeling on large data sets



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Exalytics Optimized to work with Exadata

• Extreme Performance: Query

Processing & Analytics

Speed-of-thought enterprise

Business Intelligence platform

Extreme performance via pre-integrated,

optimized Oracle database platform

InfiniBand



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Oracle ExalyticsImpressive Results from Early Customer Benchmarks

• Largest mortgage provider in Denmark, major private bond issuer in Europe

• Need to deliver outstanding performance for summary and transaction grain analysis

• 35X to 70X faster with Exadata + Exalytics

• Supplies automotive industry with market intelligence “PolkInsight”

• Need highly interactive dashboards and visualizations for global analyst community

• > 10X faster on average and up to 100X faster in specific cases

• Large oilfield services company with about ~860 rigs deployed around the world

• Need to drive usage of packaged BI Applications across the organization

• 5X shorter time to develop; 50X faster than a custom report (without tuning)

• Large cloud infrastructure services company

• Need highly interactive visualizations for large numbers of individual analyst data sets

• Consistent Sub-second interactivity on par with desktop tools down from ~30 secs

• Global consumer pre-packaged foods company

• Need more frequent planning and budgeting cycles for 2000+ users

• 6X faster cycle time - 4 hours down from more than 24 hours

A Global

CPG Company



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Oracle Exalytics

• Tested together• Certified together• Packaged together• Deployed together• Upgraded together• Managed together• Supported together


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Documents

1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. · + Oracle Essbase Analytics Link for Hyperion Financial Management + Oracle BI Mobile. 16 Copyright © 2011,