1

Consumer Perception Change Survey

Ankur Baruah VIKSAT, Ahmedabad

2

• Baseline Consumer Survey

• Capacity Building Activities

• Perception Change Survey

• Perception Change Observations

Presentation Outline

3

Baseline Consumer Survey

• Quantitative - Survey Method

• Qualitative - Focus Group Discussion

• Districts – Ahmedabad

– Kachchh

– Mahesana

– Patan

Total sample-500

HH, 200, 40%

Farmer, 50, 10%

Comm, 50, 10%

Govt, 50, 10%

Ind, 50, 10%

CSOs, 100, 20%

4

Capacity Building Activities • Solar Exposure tour for partner organizations

– CEE Halvad Campus

– SAVE – Solar pump in saltpans

• Five days training workshop

– Recent trends, regulation & consumer participation

– Scenario of renewable energy in India

– Role of consumers in Tariff determination

– Need, Concept and Methods for Energy Efficiency

– Successful use of renewable energy at community level (Case study approach)

– Exposure tour- SPRERI and Muni Seva Ashram

• Consumer Interface Meetings

– 19 meetings- 931 consumers

– Energy Conservation

– EE and RE run appliances

– Consumer feedback

Initiatives by partner organizations–Solar lantern distribution –Biogas installation –Solar streetlight repairing –Farmers awareness for solar pump –General awareness

5

Final Consumer Survey Sampling

Stakeholders

 BaselineSurvey

CIMs Final survey (planned)

Fromsurvey Fresh Total

CIM & BS CIM BS Total

HH200 79 483 562 79 51 0 130

Farmers

50 10 132 142 10 20 0 30

Commercials

50 7 58 65 7 23 0 30

SME 50 1 44 45 1 29 0 30

Govt 50 0 0 0 0 0 30 30

CSOs 100 34 83 117 34 66 0 100

  500 131 800 931 131 189 30 350

6

Perception Change Observations

7

Perception Change Observations

8

Perception Change Observations

94.5

94.6

94.45

94.5

94.55

94.6

Baseline Consumer Survey Final Consumer Survey

Willingness to invest in renewable energy technology

9

Perception Change Observations

Response to Cost and Quality for RET

47.5%

34.1%

9.1%

11.8%

0 5 10 15 20 25 30 35 40 45 50

Baseline

FCS

Surv

ey R

esul

ts

%age

Product quality is poor

Initial cost is expensive

10

Perception Change Observations

11

Perception Change Observations

Use of EE products among HH consumers

56.2%

60.5%

54.0% 55.0% 56.0% 57.0% 58.0% 59.0% 60.0% 61.0%

Baseline

FCS

12

Perception Change Observations

13

Perception Change Observations

14

Perception Change Observations

15

Perception Change Observations

Percieved Role of CSOs

84.3%

15.7%

13%

15%

33%

39%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

No idea/non-specificanswers

Generate Awareness

Participate in the processfor tariff determination

Provide appropriateinformation

Present consumer issues inlarger forums

Other

Base

line

FCS

16

• The policy gaps • Consumer awareness/participation • Consumer concerns• Market efficiency • Synergy to take ahead

– Policy makers– Consumers – CSOs– Research & Technical Institutions

Where do we stand?

17