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Community Outreach Through Blogging
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Overview • What is a blog?
• A short history of blogs
• Uses by non-profits
• Educational uses
• How to get started
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A Blog Is ..
• A webpage that includes – dated entries– images– links to other webpages– attractive formatting– a comments feature
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Blog Entries Are …
• Directed towards external audiences • Cover alerts, news clips and human interest
stories • Told in the personal voice
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Blog Entries Are …• Brief—usually one to three paragraphs• Frequently updated
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Let’s Look At A Few
• Annie Rebecca’s Pocket Stuart’s Blog
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Some Background
• ~1998 certain websites were identified as blogs (coined weblogs)
• July 1999 the first, free, build-your-own-weblog tool launched and hundreds of blogs hit the Net
• Blogger and others followed quickly
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Blogging Goes Mainstream
• December 2002 Senate Majority Leader Trent Lott comments at Strom Thurmond’s 100th birthday party
• Embedded journalists during Iraq War
• Howard Dean’s Blog for America
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For Non-Profits
• Quickly summarize and point to other articles on the Web that are relevant to your audience.
© 2002-2006, Nancy Schwartz & Company
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For Non-Profits
• Include audiences (or selected audiences) in conversation on critical topics.
© 2002-2006, Nancy Schwartz & Company
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For Non-Profits
• Invite experts in your field or issue area to contribute as guest bloggers.
© 2002-2006, Nancy Schwartz & Company
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For Non-Profits
• Get timely information out without tech staff or web designers. You can even do "real-time" reporting from a conference, field visit or legislative session.
© 2002-2006, Nancy Schwartz & Company
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For Non-Profits
• Cross-promote and re-use all the content you create for your website, print magazines and e-newsletter.
© 2002-2006, Nancy Schwartz & Company
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Let’s Look At A Few
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Let’s Look at a Few
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Let’s Look at a Few
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Blogs in Education
As an online learning journal where students reflect on their perceptions of the learning materials and on their own learning process.
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Blogs in Education: UA
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Net2 (Netsquared)
• mobilizing new levels of grassroots participation with social networking• boosting public awareness of community issues through blogs• building dynamic new arenas for collaboration with wikis• reaching young people with podcasts• creating new networks to carry your message through RSS feeds• sharing and enriching knowledge through social bookmarking
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Movable Type
An FYI: This was in my email in-basket Tuesday morning.
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Blogs Through For-Profit Providers
Kintera
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How to Find a Blog On a Particular Topic
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How to Find a Blog On a Particular Topic
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How to Subscribe to Blogs
• Blogs use RSS feeds– “Syndicate this site (XML)”
• News websites use RSS feeds too
• You need an “aggregator” that catches the webpages that are pushed to your aggregator by the RSS feed
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How to Subscribe to Blogs
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How to Subscribe to Blogs
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How to Subscribe to Blogs
Flash movie showing how to subscribe to RSS feeds using Mozilla Firefox’s Live Bookmarks
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Aggregators
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Aggregators
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Questions, Comments & Discussion
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How We Can Help You:
Building Course & Faculty WebsitesTraining and Support for Course Management ToolsAssessment and EvaluationInstructional DesignInstructional BloggingPodcastingUsability Testing for WebsitesDatabase/Programming SupportEmerging TechnologiesAdapting Open Source ApplicationsGraphic Design Services for Instructional PurposesAudio and Video Services for your classesDatabase and Programming Support
Stuart GlogoffSr. Consultant, Learning Technologies [email protected]
