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1-Click Too easy for your children? Susan Whitson Bagley July 2014

1-Click - Too Easy for Your Children

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Page 1: 1-Click - Too Easy for Your Children

1-ClickToo easy for your children?

Susan Whitson BagleyJuly 2014

Page 2: 1-Click - Too Easy for Your Children

Amazon and Apps

Amazon 1-Click introduced in 2011 with NO password requirements of

any kind.

Page 3: 1-Click - Too Easy for Your Children

Is this convenience too easy?

Apple settled with FTC to refund $32.5 m and change billing practices by 31 March 2014

Amazon required password in 2012 for purchases over $20…

but changed it again in 2013.

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Ethical Issue

Who is responsible for monitoring your kids online purchases?

Federal Trade Commission… Parents?

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Discuss!To order, or not

to order…

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Our Thoughts… It should not be the company’s responsibility to

monitor your children but the FTC believes that it should not be as easy for children to purchase

apps. Once company has fulfilled FTC regulation, then it is the parent’s responsibility to utilize

functions.