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Cisco Confidential 2 © 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Services Overview
Alexandru Comanescu Partner Services Development Manager
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
10 MILLIONS Cisco Services opportunities that can be covered each
year in Romania.
THAT’S A FACT #GetServices
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
1 $ > 5 $ > 9 $
Because:
1. Services provide higher margins 2. Services lead to more product sales
3. Services help you protect your install base and provide visibility of a customer’s environment
4. Services enable you to build solution 5. Services build your relationships for trusted
advisor
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
• Increase profitability and improve productivity
• Create new opportunities • Improve customer satisfaction and
loyalty • Drive long term Services coverage • Simplify contract management • Visibility of installed base
• Increase network availability, reliability, and security
• Improve operational efficiency and reliability
• Intelligent Collection and Analysis • Maximise return on the Cisco
investment • Visibility of all assets in network
For Cisco Customers For Cisco Partner
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
Cisco Branded Services
Collaborative Services Performance Management
Eligibility Compensation
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
Prepare Plan Implement Optimize Operate Design
Remote Management
Services
Technical Services
Advanced Services
A comprehensive family of IT services offered by Cisco and our partners to help you continually meet the needs of your business.
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
Plan Strategy and
Analysis
Assessment
Design
Build
Validation
Deployment
Migration
Manage
Product Support
Solution Support
Optimization
Operations Management
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Cisco Services
Sustainable Cisco
Differentiation
Network Operations Services Device
Reactive
Proactive
Predictive
Pre- emptive
Breadth of Services
Customer Value Accelerate TTM
Cost Optimization / Improve Efficiencies
De-risk through greater predictability
Assurance backed by SLAs Dep
th o
f Ser
vice
s
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
Low Service Attach Loses Install Base Visibility and future Sales Opportunities
60% Attach at point of sale
60%
70% Service Renew Rate
42%
Year 2
70% Renew Rate
29%
Year 3 Year 4
70% Renew
20%
100% Product Visibility
Products Sold
Year 1
Products reach EOX in year 5. But only 15% of products sold in Year
1 are still visible for partner refresh
Partner only has a 15% opportunity to attach
service to visible products for refresh
Year 5
70% Renew
15%
C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
Product reseller
Break-fix or no service Product resale driven
Network Integrator
Network optimization
Value added reseller Maintenance practice,
metrics driven
Solution Integrator
Architecture provider
Attach
Smart Services Renew, Cover
CPS + AS
Opp
ortu
nity
Cap
ture
Partner Capability
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
A proven way to increase revenue Cisco Services gives you more than immediate high margins - it extends the scope and reach of your product-led engagements to give your clients greater business value. Closer relationships improve customer satisfaction while boosting your profitability through new revenue streams.