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1. Cisco Services - Overview

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C97-693579-00 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1

Cisco Confidential 2 © 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Services Overview

Alexandru Comanescu Partner Services Development Manager

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10 MILLIONS Cisco Services opportunities that can be covered each

year in Romania.

THAT’S A FACT #GetServices

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1 $ > 5 $ > 9 $

Because:

1.  Services provide higher margins 2.  Services lead to more product sales

3.  Services help you protect your install base and provide visibility of a customer’s environment

4.  Services enable you to build solution 5.  Services build your relationships for trusted

advisor

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•  Increase profitability and improve productivity

•  Create new opportunities •  Improve customer satisfaction and

loyalty •  Drive long term Services coverage •  Simplify contract management •  Visibility of installed base

•  Increase network availability, reliability, and security

•  Improve operational efficiency and reliability

•  Intelligent Collection and Analysis •  Maximise return on the Cisco

investment •  Visibility of all assets in network

For Cisco Customers For Cisco Partner

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Cisco Branded Services

Collaborative Services Performance Management

Eligibility Compensation

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Prepare Plan Implement Optimize Operate Design

Remote Management

Services

Technical Services

Advanced Services

A comprehensive family of IT services offered by Cisco and our partners to help you continually meet the needs of your business.

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Plan Strategy and

Analysis

Assessment

Design

Build

Validation

Deployment

Migration

Manage

Product Support

Solution Support

Optimization

Operations Management

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Cisco Services

Sustainable Cisco

Differentiation

Network Operations Services Device

Reactive

Proactive

Predictive

Pre- emptive

Breadth of Services

Customer Value Accelerate TTM

Cost Optimization / Improve Efficiencies

De-risk through greater predictability

Assurance backed by SLAs Dep

th o

f Ser

vice

s

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Low Service Attach Loses Install Base Visibility and future Sales Opportunities

60% Attach at point of sale

60%

70% Service Renew Rate

42%

Year 2

70% Renew Rate

29%

Year 3 Year 4

70% Renew

20%

100% Product Visibility

Products Sold

Year 1

Products reach EOX in year 5. But only 15% of products sold in Year

1 are still visible for partner refresh

Partner only has a 15% opportunity to attach

service to visible products for refresh

Year 5

70% Renew

15%

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Product reseller

Break-fix or no service Product resale driven

Network Integrator

Network optimization

Value added reseller Maintenance practice,

metrics driven

Solution Integrator

Architecture provider

Attach

Smart Services Renew, Cover

CPS + AS

Opp

ortu

nity

Cap

ture

Partner Capability

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

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A proven way to increase revenue Cisco Services gives you more than immediate high margins - it extends the scope and reach of your product-led engagements to give your clients greater business value. Closer relationships improve customer satisfaction while boosting your profitability through new revenue streams.

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Collaborating START Let’s

TODAY