1

Charting a Way Forward Making the Case for the Value of Performing Arts Presentation in Canada

2

Presentation and Workshop

1:30 – 1:50 pm Welcome & information sharing1:50 – 2:00 pm Questions and comments

2:00 – 2:45 pm Small group work on various topics2:45 – 3:00 pm  Coffee break sponsored by TMB

3:00 – 4:15 pm Report back & plenary discussion

August 2012 - CITT

With financial support from / Partenaires financiers : Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion Canada Council for the Arts / Conseil des arts du Canada Government of Ontario / Gouvernement de l’Ontario Ontario Arts Council / Conseil des arts de l’Ontario Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse

Highlights - Interim Report of Findings (Year 1)www.valueofpresenting.ca

4

ActivitiesRe

sear

chLit

erat

ure

Hist

ory

Inte

rvie

ws

Surv

ey o

f Pr

esen

ters

Surv

ey o

f Ca

nadi

ans

Dial

ogue

11 se

ssio

ns

Onlin

e in

put

Inte

rim

Repo

rt &

Su

pple

men

tsEx

plor

e an

d En

gage

Web

inar

sW

orks

hops

Stor

ies

Insig

hts

Repo

rt

Year 1 Year 2

Continuing Evolution

5

Published Findings and Resonance

• Interim Report of Findings (May 2012)• Supplementary Reports

Francophone minorities in Canada Rural and Northern PresentingAboriginal PresentingDance attendance

Possible additions– Demographics– Festivals– Theatre– Music/Classical

6

Understanding ValueAttendance Benefits

7

Breadth and Depth of Professional Performing Arts Attendance in 2011

1

14%

75%25%

2 to 4

33%

5 to 11

21%

12+7%

Attended last year

Ever attended 86%14%

F r e q u e n c y

8

Live performance is important to Canadians

Dance

Classical/symphonic music

Pop music

Theatre

Live performance

15%

20%

42%

44%

75%

22%

32%

45%

44%

71%

Attendance and Its Importance

Importance high Attended (last 12 months)

9

High media-based viewing augments live performance; does not replace it

in Movie theatre

DVD / Blue Ray

On the Internet

Television

Live performance

28%

34%

46%

71%

75%

25%

36%

71%

Live performance versus media-based watching

Importance high Last 12 months watched/attended

10

Frequent attenders engage more across media. Non-attenders watch, too.

Not attended in 12 months

Attended 5+

0% 50% 100% 150% 200% 250%

61%

76%

29%

62%

22%

47%

15%

41%

On television On the Internet On DVD/Video/Blu-Ray In movie theatre

11

Presenters undertake many kinds of partnerships

Community benefits

AudiencesCommunities

Performing arts eco-system

12

Presenter

FunderNon-arts

sectors

Agent

Creator Producer

Venues

Creator

Non-arts

sectors

Funder

AgentProducer

Producer

Presenter

Venues

13

Partnerships very important to presenters

• Promoting partnerships beyond putting logos on posters – Key messages for

advocacy locally– Valuing this

aspect of the work within own organizations

– Learning how to report on the benefits/impacts of partnerships

Arts Community Education Government Private sector None0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

86% 84%78%

67% 64%

1%

Partnerships in last 3 years (small vs large communities)

All (N=288) < 5 k (N=70) > 100 k (N=111)

14

Presenters at the heart of partnership

15

Canadians recognize contributions to communities, quality of life and well-being

16

Who benefits?

Individuals who attend perform-

ing arts 31%

The community as a whole

31%

Both equally38%

Who benefits from performing arts more?

• Canadians recognize strong community benefits of live, professional performing arts

• Especially true for – non-attenders

• 32% community;24% individual

– people in smaller communities• 34% community; 24%

individual

17

Canadians think arts facilities are important

• Good quality of life and well-being for residents (66%)

• Strong sense of pride in community (61%)

• Economic development (59%)

• Better understanding between cultures (48%)

• Greater community safety through increased activity at night (31%)

18

Similar top community benefits identified

What do you think that the main benefits of having performing arts presentation in the community are? (Up to 3)

As a performing arts presenter, what do you consider the top 3 benefits of your organization to your community? (Up to 3)

Canadians(N = 1,031)

Presenters (N=288)

Brings energy and vitality to community 42% Stronger sense of community identity or community belonging 76%

Improved quality of life and well-being of residents 38% More creative community 52%Stronger sense of pride in community (22%) +Stronger sense of identity to community (15%) 37%

More creative community 37% Improved health and well-being of individuals and families 30%

Greater economic development in community 32% Better understanding between cultures 29%

Better understanding between cultures 19% Increased cross-sectoral collaboration (e.g., business, culture, social services) 27%

Increased partnerships between different organizations in the community 12% Greater economic development 26%Better ability to attract and keep skilled workers in the community 10% Higher civic engagement 22%Raising public issues and generating public discussion in the community 8%

Greater safety through increased activity at night 4% Better capacity to attract and retain skilled workers 9%

19

QUESTIONS AND COMMENTS

20

Thank you! Merci!

Canadian Institute for Theatre Technology

L’Institut canadien des technologies scénographiques

With financial support from / Partenaires financiers : Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion Canada Council for the Arts / Conseil des arts du Canada Government of Ontario / Gouvernement de l’Ontario Ontario Arts Council / Conseil des arts de l’Ontario Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse