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Average circulation Jan-Jun 11:

401.000 copies

Readership (Audipress 2011.2):

542.000 readers

Italy’s most read business weekly Italian and international economy Domestic and global finance Business and export Work & Careers Portraits of companies and managers Data, analyses, comments

Editor-in-chief Massimo Giannini

Comp. % A.I.SEXmen 72.4 151Women 27.6 53

AGE 14 - 34 year old 16.2 5935 - 44 year old 16.4 8845 - 54 year old 21.2 12755+ year old 46.2 123

EDUCATION Degree 33.2 324High school 52.6 157

SIZE OF TOWN100-500.000 inhabit. 8.7 107over 500.000 inhabit. 35.7 237

OCCUPATIONentrepreneurs/executives/managers 23.0 423writers/teachers/journalists 5.1 217white collars 24.5 125

SOCIAL LEVELupper class 11.0 485upper-middle class 29.1 250middle class 59.9 70

Sources: Audipress 2011.2

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• The business weekly supplement to La Repubblica deals with a wide range of themes: from the national to the international ones.

• It is devoted to a profound investigation on themes such as the issues of globalisation, finance, investments, international economic trends and management. Not only economics but also communication, technologies & science, fashion and design businesses.

• It selects and analyses the most important economic and financial events of the week, focusing its attention on the circumstances which gave rise to them and favoured their development.

• It pictures the actual plot of events, the social and economic change, the rising of new technologies, joint-ventures, partnerships.

• It provides a key for the interpretation of the events.

• It deals with business and financial news focussing on protagonists, on problems and evolution of industrial sectors.

• It draws the attention of the readers to facts, strategies and players moving in the complex world of business and finance.

• It hosts weekly Special Themed Reports that cover specific up-to-date topics (markets, services and products, regions, countries, etc.)

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like it very much

generally like it

don’t like it very much

OVERALL OPINIONOF THE READERS

85%of the readers are satisfied of the magazine

A&F meets the needs of an audience eager to know about the main events in the field business and finance for personal and professional reasons.

•Professional audience: influencial decision makers and opinion leaders such as top executives, entrepreneurs, self-employed senior professionals, consultants.

•General audience: all those who have an interest in economic and financial matters, for personal purposes or cultural reasons.

Two target audiences

Target audience

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Title Copies Readers

Affari & Finanza1 401.000 542.000

Milano Finanza 101.269 309.000

Il Mondo 52.559 103.000

Panorama Economy 46.445 132.000

Espansione 126.458 n.a.

Title Copies Readers

Affari & Finanza1 401.000 542.000

Milano Finanza 101.269 309.000

Il Mondo 52.559 103.000

Panorama Economy 46.445 132.000

Espansione 126.458 n.a.

Business magazines in Italy

Affari & Finanza has by far the widest circulation and readership among business magazines in Italy

Sources: ADS Nov 10-Oct 11 - 1Publisher’s figure Jan-June 11 - Audipress 2011.2Business class: managers, executives, entrepreneurs, senior free lance professionals, 35-64, high level of income, status, educationRemark: Official circulation and readership figures for "Corriere Economia“ (business supplement to Corriere della Sera) and readership figures for Espansione are not available

Reach of finance and business titles on the Italian business

community (1.022.000 adults)

Affari & Finanza is the leading business and financial

weekly magazine among top professionals and decision makers

Competitive scenario

110

57

3829

94

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25

50

75

100

125

Sole 24 Ore Affari&Finanza

MilanoFinanza

Italia Oggi Economy Il Mondo

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An editorial initiative addressing the most culturally developed and open-minded European audience through an international partnership with

A weekly supplement composed of selected editorial contents by the NYT: the articles are chosen by the editors of the NYT on the basis of criteria of relevance, exclusiveness and

interest for a European audience and are meant for those who wish to know the point of view of an intellectually sophisticated American newspaper.

The same supplement is also issued with Le Figaro, El Pais, The Observer, Süddeutsche Zeitung and in the pages of the IHT.

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