Embed Size (px)
Citation preview
1
Atlantic Annual Viewing TrendsAdults 35-54, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)Average Weekly Hours Viewed (Per Cap)
2
Atlantic, Adults 35-54, By Daypart
Average Minute Audience
3
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
50
100
150
200
250
300All Day M-Su, 2a-2a
4
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
20
40
60
80
100
120
140
160Morning M-Su, 6a-10a
5
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
50
100
150
200
250
Daytime M-Su, 10a-4p
6
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
50
100
150
200
250
300
350
Fringe M-Su, 4p-6p
7
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
50
100
150
200
250
300
350
400
450
News Hour M-Su, 6p-7p
8
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
100
200
300
400
500
600
700Prime Time M-Su, 6p-11p
9
Atlantic Annual Viewing TrendsAdults 35-54, AMA (000), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
100
200
300
400
500
600
700
Prime Time M-Su, 7p-11p
10
Atlantic, Adult 35-54, By Daypart
Average Weekly Reach
11
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
93
94
95
96
97
98
99
100All Day M-Su, 2a-2a
12
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0102030405060708090
100Morning M-Su, 6a-10a
13
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
20
40
60
80
100
120
Daytime M-Su, 10a-4p
14
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0102030405060708090
100Fringe M-Su, 4p-6p
15
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
70
75
80
85
90
95
100
News Hour, 6p-7p
16
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
91
92
93
94
95
96
97
98
99
Prime Time M-Su, 6p-11p
17
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Reach (%), Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
8990919293949596979899
Prime Time M-Su, 7p-11p
18
Atlantic, Adult 35-54, By Daypart
Average Weekly Hours Viewed Per Capita
19
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
5
10
15
20
25
30
35All Day M-Su, 2a-2a
20
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
0.5
1
1.5
2
2.5
3
3.5
Morning M-Su, 6a-10a
21
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0
1
2
3
4
5
6
7
8
Daytime M-Su, 10a-4p
22
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
00.5
11.5
22.5
33.5
44.5 Fringe M-Su, 4p-6p
23
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
1.952
2.052.1
2.152.2
2.252.3
2.352.4
2.45
News Hour M-Su, 6p-7p
24
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
10.5
11
11.5
12
12.5
13
Prime Time M-Su, 6p-11p
25
Atlantic Annual Viewing TrendsAdults 35-54, Average Weekly Hours Viewed, Per Capita, Total TV
Source: BBM Canada
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
8
8.5
9
9.5
10
10.5
11
Prime Time M-Su, 7p-11p
