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MEDIA PLANNER
2019
46,000 globalpurchasers
of microscopyequipment and
services – howdo you want to
reach them?
THE INDEPENDENT VOICE OF MICROSCOPY
microscopy-analysis.com
MicroscopyandAnalysis
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OverviewPublication frequency 6 issues per year
Volume 33rd year 2019
Circulation18,000 US/Americas16,000 Europe/MEA12,000 Asia/Pacific
Web address (URL) www.microscopy-analysis.com
Publishing houseJohn WILEY & Sons Ltd,The Atrium, Southern Gate,Chichester, West Sussex PO19 8SQ, UK
Telephone +44 (0)1243770443Fax +44 (0)1243770432
e-Mail [email protected]
qualified audience across the globe
meeting your needs no matter what• Longest established b2b brand in the microscopy sector• Circulation of 46,000 subscribers world-wide (with an estimated readership exceeding 120,000)• Truly global circulation ✓ 18,000 to US/Americas ✓ 16,000 to Europe/MEA ✓ 12,000 to Asia/Pacific• Unique portfolio of product offerings including bespoke webinar and content marketing options• Fully qualified professional and academic audience – all specifiers, influencers and/or purchasers of microscopical and imaging equipment
Microscopy and Analysis has terms of control for its circulation, and only those purchasing, specifying the purchase of, or approving the purchase of microscopy equipment and supplies are eligible to receive it, ensuring your advertisement goes to only those you want to reach, with no wastage.
All copies are sent to individual subscribers at their business addresses, we send no copies to domestic addresses. All promotional copies sent to equipment suppliers, other promotional readers, and those distributed at events are in addition to the 46,000 circulation.
Our circulation team, working to constantly updated targets, research various sectors to find new, qualified readers for the title.
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Geographical breakdownEUROPEAN (EMEA) EDITIONUK & Ireland 32%Germany/Austria/Switzerland 17%France 9%Italy 7%Northern Europe 6%Belgium & Netherlands 6%Spain 5%Other 18%
AMERICAN EDITIONNorth America 92%South America 6%Central America 2%
ASIA/PACIFIC EDITIONJapan 27%China 24%India 18%Australia 11%South Korea 6%Taiwan 5%Other 9%
Circulation by technique Americas AsiaPacific EuropeElectron MicroscopyTEM 54% 66% 56%STEM 16% 22% 18%SEM 70% 78% 66%ESEM 12% 13% 13%FIB 8% 10% 9%Cryo EM 9% 11% 13%EELS 7% 10% 10%Light MicroscopyTransmitted Reflection 71% 56% 60%Stereoscopic 47% 31% 33%Binocular 48% 27% 45%Confocal 36% 30% 32%Multi Photon 10% 9% 8%Polarised 44% 30% 36%Fluorescence 48% 41% 44%Interference 18% 16% 17%Laser Microscopy 18% 22% 18%Scanning Probe MicroscopySTM 10% 20% 14%AFM 23% 32% 25%Compositional AnalysisEPMA 7% 14% 9%EDX 39% 41% 40%WDX 11% 11% 12%EBSD 6% 7% 7%XRD 19% 33% 18%XRF 12% 15% 10%XPS 11% 17% 10%FT-IR 20% 23% 15%Raman 11% 16% 11%Digital Image & ProcessingCCD Cameras 74% 66% 68%Frame Grabbers 32% 19% 24%Image Analysis 72% 62% 69%3D Reconstruction 28% 24% 29%
Circulation by job function Americas AsiaPacific Europe % % %Scientist/Engineer 41 30 36Professor/Lecturer 29 36 32PostDoc/Graduate 9 12 10Senior Technician 10 6 8Research Officer 4 8 7Lab/Dept Manager 5 7 6Military 2 <1 <1Librarian* <1 <1 <1
*Librarians pay a subscription to receive the publication
Circulation by area Americas AsiaPacific Europe % % %Materials Science 34 38 33Life Sciences 34 26 31Semi Conductors 8 13 9Medical Technology 7 8 8Quality Control 5 6 5Earth Sciences 5 4 6Environment 5 4 6Food Technology 2 1 2
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calendar2019Issue/title Bonus distribution
of regular issues at key events* through 2019
Product Focus/SupplementAll Product focus supplements have bonus distribution at key microscopy events, for one year from the date of publication
Deadlines for advertising material submissions and publication dateProduct focus and directory 2019 listing entries required by the booking deadlines shown below
E-newslettertwice monthly
Copy needed 7 days before release
01 January/February
PittconPhiladelphia, PA USA; 17-21 March, 2019US edition
Digital cameras and imageanalysisAt key events from January to December 2019*
Booking deadline21 December, 2018Copy deadline28 December, 2018Publication date30 January, 2019
Released8 January, 201922 January, 2019
February Released5 February, 201919 February, 2019
02March/April
FocusOnMicroscopyLondon, UK14-17 April, 2019EMEA edition
Tomographyand3DreconstructionPLUSSPMspecial supplementAt key events from March 2019 to February 2020*
Booking deadline27 February, 2019Copy deadline6 March, 2019Publication date27 March, 2019
Released5 March, 201919 March, 2019
April Released9 April, 201923 April, 2019
03 May/June
CorrelativeMicroscopy Booking deadline10 April, 2019Copy deadline17 April, 2019Publication date8 May, 2019
Released7 May, 201921 May, 2019
June Released4 June, 201918 June, 2019
04 July/August
MicroscienceMicroscopyCongressManchester, UK; 1-4 July, 2019EMEA editionMicroscopy&MicroanalysisPortland, OR, USA4-8 August, 2019
In-situMicroscopyAt key events from July 2019 to June 2020*
MMCExhibitionGuide
Booking deadline22 May, 2019Copy deadline29 May, 2019Publication date21 June, 2019
Released9 July, 201923 July, 2019
August Released6 August, 201920 August, 2019
05 September/October
SocietyforNeuroscienceChicago, IL, USAUS edition
LifeSciencesAt key events from September 2019 to August 2020*
Booking deadline14 August, 2019Copy deadline21 August, 2019Publication date18 September, 2019
Released3 September, 201917 September, 2019
October Released8 October, 201922 October, 2019
06 November/December
ASCB/EMBOWashington, USA
NanotechnologyAt key events from November 2019 to October 2020*
Booking deadline16 October, 2019Copy deadline23 October, 2019Publication date20 November, 2019
Released5 November, 201919 November, 2019
December Released3 December, 201917 December, 2019
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e-newsletter sponsorshipn Distribution to 15,000
subscribers worldwide: 41% Europe, 30 % USA,
14% APAC, 15 % ROWn Frequency: twice monthly on
the first and third Tuesdaysn MPU unit: 300x250 pixels only $2350/newsletter
(see p7 for full price breakdown)
Banner advertising featuresn microscopy-analysis.com
serves over 20,000 ad impressions to around 6,000 visitors each month
n Banners can be static or
animated (see ‘Technical specifications’ on p.7)
n Banners are served by Dart to ensure reporting of fully objective click-through statistics (on request)
banner advertising
webinars
BANNER PRICINGSize (pixels) price/month468x60 $1195* run of site300x250 $1195120x400 $795* run of siteSPONSORED BLOGS ON M&A WEBSITEPer entry $700 (500 words plus graphics)
essential knowledge briefingsThe Essential Knowledge Briefings [EKB] offering is a content market format enabling brands to be discreetly positioned as unrivaled leaders in their field A single EKB package consists of the following components:n An e-book of around 5,000
words on a specific topic area determined by the sponsor
n An area dedicated to that topic on the website: essentialknowledge briefings.com
This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis. The e-book is hosted on the specific topic area page. Additional supporting content exclusive to the sponsor and Wiley, such as application notes, articles, videos and webinars, is able to be placed in the same topic area (at no additional charge for the duration of the sponsorship). This free of charge content is kept behind a registration gate offering lead generation to the sponsor.n A limited hard-copy run of
the e-book (up to 500) for distribution by the sponsor as they deem appropriate
n PDFs of the e-book are made available to the sponsor for use as they deem appropriate
n Sponsor has first option on annual renewal of that topic area
The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of
sponsorship):n A full page, full color
advertisement in one global issue of Microscopy & Analysis magazine to an audience worldwide, of 46000+ subscribers per publication of each new EKB
n Banner advertising on microscopy-analysis.com indicating latest EKB publication
n One e-blast to third party rental list for Microscopy & Analysis
n Ongoing promotion via Microscopy & Analysis e-newsletters for EKB resource
n Promotion of each new EKB by all relevant Wiley social networking channels
n Link to EKB platform on microscopy-analysis.com
n Sponsor can directly link to their own EKB(s) from their own web platforms
The fully inclusive price for one Essential Knowledge Briefings package for one year is $20,000. The price for renewal after one year’s sponsorship is starts at $8,000 and depends on requirements
Reaching out globally to researchers across the Materials and Life Sciences, Microscopy & Analysis branded webinars attract qualified and engaged audiences
Generating qualified sales leadsn Participants pre-register their
email addresses and any other details determined by the sponsor.
n Sponsor receives details of all registrants irrespective of whether they attend the webinar ‘live’ or access later 'on-demand'
Reaching out to wider audiencesWebinars hosted on microscopy-analysis.com are promoted over a period of 6+ weeks. As part of the sponsorship package the full Microscopy & Analysis media portfolio is deployed to build the webinar audience, including:n A full-page, full-color
advertisement in one global issue of Microscopy & Analysis magazine to the audience of 46,000+ subscribers worldwide
n A series of direct e-blast notifications to the global audience subscribing to Microscopy & Analysis e-newsletters
Extra promotion, again at no additional charge, is carried out on external platformsn Deployment
of the event message using all appropriate Wiley social networking channels (with a combined direct reach of approximately 15000 worldwide)
* “run of site” means that the ad placements may appear on any page of the target site. In rotation scheme with a maximum of four banners at one position. See p7 for full price breakdown.
our online opportunities offer a rich digital marketing mix
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Effective until 30 April, 2020
TERMSCredit accounts are strictly net and must be settled 30 days from date of invoice.Cancellation Six weeks prior to the first day of the publication month.All material for advertisements is accepted subject to the publisher’s approval. The Advertiser warrants that his advertisements are neither illegal nor defamatory and comply with the British Code of Advertising Practice. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever although all reasonable care will be taken.
The Advertiser must be responsible for the insurance of all advertisement material delivered to the Publisher. Advertiser’s material is held at the owner’s risk.The Publisher, in the absence of instructions to the contrary, reserves the right to destroy all material which has been in his custody for twelve months from the date of its last appearance.In the event of copy instructions not being received by the copy date, the Publisher reserves the right to repeat standing copy.Material must conform to the Publisher’s requirements and any additional work involved will be charged out at cost.
LIST PRICES FOR MULTIPLE EDITIONSFor two editions combined simply add prices together and then deduct 5% from the total. For three editions combined see the ‘Worldwide (combined editions)’ column below.
advertising rates 2019
FRONTCOVER Carries an image only and not product pictures, additional text cannot be applied. Images supplied for the front cover should represent cutting edge, innovative microscopy techniques and be as visually striking as possible without embedded graphs or figures. We do not accept images previously published as M&A covers. Supporting color picture and cover story are included on page 3.
For more than one insertion series discounts of up to 10% apply. Combined editions count as one insertion. Contract and agency discounts also applicable
Printadvertising USEDITIONTO 18,000+ SUBSCRIBERS
APACEDITIONTO 12,000+ SUBSCRIBERS
EMEAEDITIONTO 16,000+ SUBSCRIBERS
WORLDWIDETO 46,000+ SUBSCRIBERS
Full(four)color US $ EU€ GB£ US $ EU€ GB£ US $ EU€ GB£ US $ EU€ GB£
Full page 4985 4220 4420 3325 2810 2600 4430 3750 3480 12740 10750 9980Half-page standard 3180 2690 2820 2120 1800 1660 2825 2390 2210 8120 6850 6360Half-page island (junior page) 3495 2950 3100 2320 1950 1820 3105 2620 2430 8930 7550 7000
Half-page vertical 3180 2690 2820 2120 1800 1660 2825 2390 2210 8120 6850 6360Third-page horizontal 2900 2450 2570 1950 1650 1530 2500 2120 1960 7470 6300 5850Third-page vertical 2900 2450 2570 1950 1650 1530 2500 2120 1960 7470 6300 5850Quarter-page 1955 1660 1730 1305 1100 1020 1740 1470 1370 4995 4220 3900Sixth page 700 600 620 700 600 550 700 600 550 2000 1700 1570Front cover (see note) 5735 4850 5080 3825 3240 3000 5095 4300 4000 14655 12400 11480Inside front cover 5495 4650 4870 3665 3100 2870 4885 4150 3830 14045 11880 11000Back cover 5245 4450 4650 3495 3000 2740 4660 4000 3650 13400 11340 10500Outside back cover 5495 4650 4870 3665 3100 2870 4885 4150 3830 14045 11880 11000
Digitaladvertising email website
Size in pixels US $ EU€ GB£ US $ EU€ GB£
Newsletter MPU 300x250
2350 1990 1840
Full banner 468x60 1195 1010 940Medium rectangle 300x250
1195 1010 940
Small skyscraper 120x400
795 670 620
Sponsored article (Max 500 words)
700 600 550
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mechanical data
SPECIFICATIONS–PrintingOffsetlithoAdvertisement size Width x depth
A4–fullpage 184 mm x 271 mmA4–double-pagespread(DPS) 394 mm x 271 mmHalf-pagehorizontal 184 mm x 130 mmHalf-pagevertical 97 mm x 271 mmHalf-pageisland 122 mm x 170 mmThird-pagehorizontal 184 mm x 90 mmThird-pagevertical 60 mm x 271 mmQuarter-page 90 mm x 130 mmSixth-page 90 mm x 90 mm
Trim sizeA4–fullpage 210 mm x 297 mmA4–double-pagespread(DPS) 420 mm x 297 mm
Bleed sizesA4–fullpage 216 mm x 303 mmA4–double-pagespread(DPS) 426 mm x 303 mmHalf-pagehorizontal 215 mm x 154 mmHalf-page vertical 110 mm x 307 mmThird-page vertical 70 mm x 307 mm
PRINTADSUBMISSIONSBy email to: [email protected] files larger than 10mb please contact Simon Evans at [email protected] or on +44 (0)1243 770342 to request our FTP details or use web-based file sharing sites such as SendSpace.com or Hightail.com
Please ensure your artwork is high resolution. Images should be 300dpi. PDF is preferred although we can accept InDesign, Illustrator or Photoshop if necessary.
Word files are not acceptable. If not sending PDF please ensure all images (pictures and logos) and typefaces are sent too. If not, we cannot ensure your ad will print correctly.Artwork should be prepared for print in CMYK format. RGB is not acceptable.
WEBBANNERSUBMISSIONSTechnical specification Size of data: max. 39 KBData formats: GIF, animated GIF. JPG and any kind of redirect/tagResolution should be screen size (72dpi) in RGB format.Target website: please provide the exact URL,where your banner should be linked to.
NEWSLETTERBANNERSUBMISSIONSCopy needed 7 Days before release Size of data: max. 39 KBData formats: GIF, not animatedDimensions: 300 x 250 PixelTarget-website: please provide exact URL that your banner should be linked to.
Please send your files to your sales representative. We will take care of all further steps.
SPONSOREDARTICLE1 picture1 logomaximum 500 wordsPictures: JPG, PNG, TIFF
PUBLISHEDBY
JohnWiley&SonsLtd
TheAtrium
SouthernGate
Chichester,England,UK
PO198SQ
MicroscopyandAnalysisCONTACTINFORMATION
Advertisingsales +49(0)6201606721
Editorialenquiries +44(0)1243770443
Circulationdepartment [email protected]
Email [email protected]
SALESEMEA
DrStefanieKrauth [email protected] +49(0)6201606728
TracieRose-Neale [email protected] +44(0)1243770272
SALESNORTHAMERICA(ACCOUNTSA-L)
RolandEspinosa [email protected] +1(0)201-748-6819
SALESNORTHAMERICA(ACCOUNTSM-Z)
JoeTomaszewski [email protected] +1(0)908-514-0776
SALESASIA/PACIFIC
YosukeSato [email protected] +81(0)338301234
ADVERTISINGPRODUCTION
KerstinKunkel [email protected] +49(0)6201606731
EDITORIAL [email protected]
Chris Parmenter Commissioning Editor [email protected]
RebeccaPoolNews Editor [email protected]
PUBLISHER
DrHeikoBaumgartner [email protected] +49(0)6201606703
