1 An overview of San Mateo County younger demographics and
workforce retention issues David C. Latterman University of San
Francisco April 2013
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2 Talk overview San Mateo age demographics and projections
Economic stats Housing stats Other factors to attract retain
younger residents Political considerations Summary: SM County is
economically in good shape, will need housing to keep up. SM Co. is
more than just tech for younger workers. Will need to compete to
prioritize workforce retention in public policy. Younger residents
have their own needs.
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3 Factors in regional job attraction and retention Jobs Housing
Proximity or transit to jobs Culture Schools and family
friendly
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4 SM County overview Geography 2010 Total population % 22-29%
30-39% 22-39 San Mateo County, California718,45110.3%14.5%24.8%
Daly City city, California101,12313.0%14.5%27.5% San Mateo city,
California97,20710.7%16.6%27.3% Redwood City city,
California76,81511.0%16.7%27.6% South San Francisco city,
California63,63211.4%14.7%26.1% San Bruno city,
California41,11411.5%14.5%26.0% Pacifica city,
California37,2349.3%13.2%22.5% Menlo Park city,
California32,0269.9%15.2%25.1% Foster City city,
California30,5678.8%17.6%26.4% Burlingame city,
California28,8068.8%15.9%24.7% San Carlos city,
California28,4066.0%13.3%19.2% East Palo Alto city,
California28,15514.8%15.7%30.5% Belmont city,
California25,8359.0%14.8%23.8% Millbrae city,
California21,5327.7%11.2%18.9% San Jose-Sunnyvale-Santa Clara, CA
Metro Area 1,836,91111.3%15.5%26.8% San Francisco County,
California805,23516.1%18.7%34.8% Source: US Census
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8 Population changes since 2000 Source: US Census
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9 SM Co. pop projections to 2060 201020202030204020502060
719,729747,563803,288850,112895,603928,706 Total pop Source: Cal
DoF
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10 Econ stats, Feb 2013 Area NameEmployedUnemployment rate
Hillsborough town4,8002.5% Millbrae city10,1003.0% Atherton
town3,1003.3% San Carlos city15,8003.9% El Granada CDP3,5004.0%
Burlingame city16,0004.2% Foster City city16,8004.3% San Mateo
city50,3004.6% Menlo Park city16,1004.7% Belmont city14,7005.0% San
Bruno city22,3005.1% Redwood City city41,7005.8% San Mateo
County376,3005.9% Half Moon Bay city6,3006.0% San Francisco
County453,1006.3% Pacifica city22,2006.8% South San Francisco
city31,1007.2% West Menlo Park CDP1,9007.2% Daly City
city53,1007.3% San Jose-SC-Sunnyvale MSA879,5007.6% Broadmoor
CDP2,0009.3% Brisbane city2,20010.4% North Fair Oaks CDP7,30012.3%
East Palo Alto city11,80014.1% Source: Cal LMI
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11 Current jobs and projections, SM Co. Source: Cal LMI
SICClassification20102020Job change% change Total
Employment1,047,9001,243,900196,00018.7 Self Employment
(A)89,10099,70010,60011.9 Unpaid Family Workers (B)70080010014.3
Private Household Workers (C)23,80029,5005,70023.9 Total
Farm2,4002,200-200-8.3 Total Nonfarm931,9001,111,700179,80019.3
1133,21 Mining and Logging200 00.0 23
Construction32,40041,0008,60026.5 31-33
Manufacturing37,00045,3008,30022.4 42 Wholesale
Trade23,90026,6002,70011.3 44-45 Retail
Trade86,800103,70016,90019.5 22 Utilities5,5005,200-300-5.5 48
Transportation and Warehousing30,80036,4005,60018.2 51
Information38,80052,70013,90035.8 52 Finance and
Insurance58,10059,7001,6002.8 53 Real Estate and Rental and
Leasing19,00021,0002,00010.5 54 Professional, Scientific, and
Technical Services121,500168,10046,60038.4 55 Management of
Companies and Enterprises21,70021,600-100-0.5 56 Administrative and
Support and Waste Management and Remediation Services
50,30061,20010,90021.7 61 Educational Services
(Private)26,40034,0007,60028.8 62 Health Care and Social
Assistance82,60096,60014,00016.9 71 Arts, Entertainment, and
Recreation19,60023,5003,90019.9 72 Accommodation and Food
Services103,100127,30024,20023.5 81 Other Services (excludes
814-Private Household Workers) 37,80043,9006,10016.1
Government136,300143,7007,4005.4
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13 Where we are Going to add ~200K jobs from 2010-2020 Most of
SM Co. is employed, so workers have to mostly come from somewhere
else Will need to add housing and office space to accommodate If
not, people will move to SF and South Bay, and will eventually look
for opportunities closer to home
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14 Projected Housing Growth Redwood city: 2153 units SSF: ~250
res units and a lot of office space Daly City: Perceived need of
700 units after 2009 Brisbane: Baylands San Mateo: Bay Meadows
Probably not enough, even without the NIMBYs
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15 Other factors for younger workers Transit If workers live in
SF of South Bay (or within SM Co.), need better transit Climate
change will deprioritize roads, eventually Culture Will young
workers want to hang out in SM Co.? Family growth Schools, parksa
lot of this is the government(s) What does housing look like? (2-3
bd)
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16 A word about voter turnout, civic engagement in SM Co.
18-3536-5051-6566+ Reg voters86,41194,259102,80768,720 % Dem49 53 %
GOP12172129 % DTS or NPP34302215 % Voted in 201262798586 Last 5
turnout index1.52.53.23.7 Source: Cal MVF Nov 2012: 72% Obama Nov
2010: 66% Brown
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17 Conclusions While a lot of new jobs will be tech, it won't
be all of them. So while we can focus on young techies, don't
overthink them. Most new jobs will have young people coming from
without. So there better be housing for them, and things to do.
Moreover, there should be housing families can grow into. And easy
commutes. We in San Francisco are always looking to poach these
people. As is Silicon Valley. What does SM County offer? In the big
public policy picture, the aging workforce is going to swamp any
Gen X/Y issues. If you care about retaining younger workers, then
you need to make an argument as to why they should get priority
over the older residents.
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18 Extras
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19 SM Co. Political Index
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20 Major SM Co. Employers, 2013 Employer NameLocationIndustry
AB SCIEX Foster CityScientific Apparatus & Instruments-Mfrs
Burlingame Millbrae Yellow Cab BurlingameTaxicabs &
Transportation Service Electronic Arts Inc Redwood CityGame
Designers (Mfrs) Forced Dump Debris Box Svc BurlingameGarbage
Collection Franklin Resources Inc San MateoInvestment Management
Franklin Templeton Instnl LLC San MateoInvestments Franklin Trust
Co San MateoMutual Funds Gilead Sciences Inc Foster CityBiological
Products (Mfrs) Guckenheimer Inc Redwood CityFood
Service-Management Health Science Library Daly CityServices NEC
Kaiser Permanente Medical Ctr Redwood CityHospitals Kaiser
Permanente Medical Ctr South San FranciscoHospitals Mphasis San
MateoComputers-System Designers & Consultants Oracle Corp
Redwood CityComputer Software-Manufacturers Peninsula Medical Ctr
BurlingameHospitals San Francisco Intl AIRPORT-SFO San
FranciscoAirports San Mateo County Behavior San MateoGovernment
Offices-County San Mateo County Human Svc BelmontCounty
Government-Social/Human Resources San Mateo Medical Ctr San
MateoCrisis Intervention Service SRI International Inc Menlo
ParkResearch Service Stanford Linear Accelerator Menlo ParkResearch
Service US Interior Dept Menlo ParkFederal Government-Conservation
Depts Visa Inc Foster CityCredit Card & Other Credit Plans Visa
International Svc Assn Foster CityCredit Card & Other Credit
Plans Visa USA Inc Foster CityCredit Card & Other Credit Plans
Source: Cal LMI