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Alcohol Respect Campaign (ARC)

Claire McKinlay

North Yorkshire Trading Standards and Planning Services in partnership North

Yorkshire Police

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Reducing Under Age Sales Of Alcohol

Objectives Engage with retailers to ensure sellers of

alcohol comply with law. Partnership approach to problem solving. Avoid instances of antisocial behaviour. Improve quality of life for local people.

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Aims of ARC Understand the law and legal responsibilities

(Licensing Act 2003) Understand “ Challenge 21/25” Understand the consequences of not

complying with the law Increase awareness of “No ID, No Sale”

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ARC Ripon: July – September 2010

Retailer packs Point of sale material Display material Training to staff Test Purchasing

Out of hours visits Hot spots Daytime visits Press coverage Public perception

surveys (1000)

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Who did we target?

All licensed premises

11 Off licensed premises 19 On licensed premises

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How did we do it?

Premises visits

Evening & Weekend visits

Training

Test Purchasing

Advice

Hot Spot targeting

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Premises visits All premises

• Advice packs• Point of sale material• Training information• Display material

32 Officer hours

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Evening and Weekend Operations

Joint Trading Standards and North Yorkshire Police

All traders Advice Checking compliance Offering advice and support

160 Officer Hours

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Hotspots Areas around Ripon popular with young

people Seizures of alcohol Chatting to young people Assistance and advice Warnings

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Test Purchases Selected premises

Start of ARC:• Off licensed premises NO Sales• On licensed premises 2 Sales

End of ARC• To be continued…. 60 Officer Hours

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Media Coverage Always important. Public become aware. Give them a story Stray FM: Jenny Eels shadowed us for one

night of operation and reported on hour, every hour throughout one day on radio.

Ripon Gazette

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What is “Challenge 25”, “NO ID, NO SALE”

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Challenge 21 NO ID, NO SALE

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A Age Restricted *Are they buying an age restricted product?* Do they look under 25?

S See Proof of Age* Please can I see some proof of age identification?* If happy with ID- make sale

K Keep A Record

* If no ID shown, refuse sale or call supervisor* Keep a record of refusals and challenges

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No ID, No Sale Judging a young persons age is difficult Apply to all products (not just alcohol) ANYONE who looks under 21525- ID on EVERY occasion Helps reduce the margin of error Record refusals: refusals register

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Licensing Act 2003 New requirements from 2010:

Age verification scheme. Challenge 21/25 will comply with new requirementsRefusals Register: may satisfy Reasonable Precautions and Due Diligence defence.

“2 Strikes and you’re out”Two sales of alcohol in three months may result in licence being reviewed and ultimately taken away.

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Underage?

It is not always easy to determine a person’s age …

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Only acceptable forms of ID

ID cards bearing the PASS hologram Photo driving licence Passport

Army ID? A policy decision

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PHOTO

AGE DATE OF BIRTH

PASS HOLOGRAM

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PASS accredited ID card

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Role Of Trading Standards

To carry out education and advise retailers and staff

Support and work with sellers of alcohol- give you the right tools to do the job

Enforcement- test purchasing operations

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ARC is NOT about

Catching retailers and sellers out Forcing costly new working methods onto

retailers Over burdening businesses

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But ARC is about

Working together Forming better relationships with traders Sharing information and intelligence An effective way to tackle local alcohol

associated antisocial behaviour

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What next?

Public Surveys: Still outstanding Follow up visits Proxy operation Advice and further training Encourage more retailers to join scheme

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Questions?

3019 14

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