1A Service

KROGER INSIGHT DECKGrowth markets and strategic initiatives

August 2013SANDY SKROVAN

Research Director - US

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1. Planet Retail’s View

2. Overview

3. Major Strategic Initiatives

4. Key Markets

5. Further Reading

ContentsContents

All data correct at time of publishing.

2. Overview

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Kroger’s core business comprises 19 grocery divisions and five convenience store chains. It also maintains fine jewelry store operations and manufacturing facilities that mainly supply the retailer’s private label products. Pending regulatory approval, Harris Teeter, which Kroger is in the process of acquiring, will become the retailer’s 20th grocery division.

Corporate Structure

2. Overview2. Overview

JewelryFred Meyer Jewelers

Manufacturing

37 plants

C-StoresKwik Shop

Loaf ‘N Jug

Quik Stop Markets

Tom Thumb Food Stores

Turkey Hill Minit Markets

Grocery

Harris Teeter*

Kroger (10 divisions):

- Kroger Atlanta

- Kroger Central

- Kroger Cincinnati

- Kroger Columbus

- Kroger Delta

- Kroger Louisville

- Kroger Michigan

- Kroger Mid-Atlantic

- Kroger Nashville

- Kroger SouthwestRalphs

Dillons Food Stores

Fry’s Food Stores

Fred Meyer

Food4Less

Jay C Food Store

King Soopers

QFC Quality Food Centers

Smith’s Food & Drug Centers

* Note: On 8 July 2013, Kroger and Harris Teeter entered into a definitive merger agreement which is under regulatory review and expected to close in the fourth quarter.

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Key Management

2. Overview2. Overview

JewelryOperating Unit Head

Fred Meyer JewelersPeter M Engel

C-StoresOperating Unit Heads

Kwik ShopJeffrey Parker

Loaf ‘N JugArthur Stawski

Quik Stop MarketsRon Stewart

Tom ThumbMark Salisbury

Turkey HillDarel Pfieff

CEO: David Dillon

President & COO: Rodney McMullen

Other Key Executives:CFO: J Michael Schlotman

CIO: Christopher HjelmSVP – Strategic Initiatives: Marnette Perry

SVP – Merchandising: Michael Donnelly

GroceryOperating Unit Heads

RalphsDonna Giordano

Dillons Food StoresJoseph Grieshaber

Fry’s Food StoresJon C Flora

Fred MeyerLynn T Gust

King SoopersRussell J Dispense

Smith’s Food & DrugMark C Tuffin

Food 4 LessBryan Kaltenbach

Kroger (10 divisions):

- Kroger Atlanta: Bruce A Lucia

- Kroger Central: Jeffrey D Burt

- Kroger Cincinnati: Sukanya Madlinger

- Kroger Columbus: Bruce A Macaulay

- Kroger Delta: Timothy F Brown

- Kroger Louisville: Calvin Kaufman

- Kroger Michigan: Jayne Homco

- Kroger Mid-Atlantic: Jay Cummins

- Kroger Nashville: Rick Going

- Kroger Southwest: William H Breetz Jr

Jay C Food StorePaul L Bowen

QFCJoseph E Fey

Harris Teeter*Fred Morganthall, current President

* Note: On 8 July 2013, Kroger and Harris Teeter entered into a definitive merger agreement which is under regulatory review and expected to close in the fourth quarter.