Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs1

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs2

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs3

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs4

Netflix

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs5

Netflix

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Offline

One wayMovie TheatersOTABroadcastPayTVRadioVHS/CDs/DVDs Print

1990

Online

Mega consumptionVideoMusicGamingStatic Socialeverything digitizedmulti-screenon-demand and with an ‘app for that’

Experiential Disruption

UntetheredAccess redefinedEveryone as content originator Converging with social and gaming experiences (real or virtual) —consumed everywhere, connected with any ‘thing’

ARVRIoT

Seamless access

Deep, personalized,

and recommended

experiences

Today

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs7

ConsumersIncreasing consumer demands for larger libraries,

more features, any place, any device, and any time

Content ownersHuge demand driving new content, including additional original sources

and direct-to-consumer models

Content distributorsDistributor proliferation, including network owners and OTT players

Many distributors diversifying into content as well

Targeting consumers with personalized experiences — content any time, place, or deviceMedia industry convergence

Media landscape

B2B

D2C

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs8

57%

44%

29%

19%14%

77%

63%

49%

37% 35%

18-24 25-34 35-44 45-54 55+

Online video preference 2015 vs. 2017

2015 2017

0

5

10

15

20

2015 2016 2017 2018 2019 2020 2021

Spending on internet video ($b)

NA EMEA APAC LATAM

Source: 2015 AV&Co. Survey, 2017 AV&Co. Survey (n=4,907), AV&Co. Analysis;Global entertainment and media outlook 2017-2021, PwC, Ovum

CAGR (since 2012)NA: 17%EMEA: 21%APAC: 30%LATAM: 20%

Entertainment dynamics are changing

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs9

So, how do we monetize

these changes?

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs10

Distribution Excellence

Insights and Analytics

Monetization

Quality of serviceGlobal — day and dateMulti-format supportClosed loop

Cross-sell and upsellImproved experiencesPersonalization

AdvertisingSubscription (SVOD)Transactional (TVOD)

FeedbackScaleNetwork efficiency

RecommendationCurationCreative insights

Freemium Sell-through ownershipPremium video on-demand

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs11

It’s 11AM.

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs12

...15:30…

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs13

...16:30…

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs14

Why 15:30?

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs15

The data begins to tell

a story…

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs16

..an even clearer story…

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs17

Advertising, powered by data

Consumption logs, clickstream,

and devices

Demographic user and

credit data

Customercontacts and service cases

Transactions and subscriptions

Contentmetadata,

ratings, comments

Social mediaactivity

Marketingcampaign response

Single customer viewMicro-segmentsScoringPreferencesBehaviorInterestsHistory

Insig

hts

Intelligence Engine

Targeted offers (incl NBO) and sales

Multi-channel marketing

Product and price strategy

Programmatic advertising

Customer acquisition,

retention

Personalized content

Content Acquisition

Insight form

ulationDatainputs

Insig

hts

On-demand Live

Content owners Content distributors Consumers

Information Security Level 2 – Sensitive© 2018 – Proprietary & Confidential Information of Amdocs18

Technology Content Experience

The path to subscriber value enhancement and retention

Thank you