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Assessing Risks andOpportunities of Cross-

Border Business

2012 Global Summit of Women Athens, Greece, June 2, 2012

Dr. Wong Lai Sum, CEOMalaysia External Trade Development

Corporation

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CROSS BORDER – RISK VS OPPORTUNITIES

RI

SK Opportunities

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ASSESSING RISK - COUNTRY

Economi

c

Political

Financial

Socio-cultural

Natural

Disasters

4

Delays in Shipment

Non-payment

ASSESSING RISK - FIRM

Non-compliance

with Standards

Rejected products

Lack of Documentation

Exchange Rate

Industrial Strikes IP

New Requirements,

Restrictions and Procedures

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CROSS BORDER BUSINESS

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OPPORTUNITIES IN CROSS BORDER BUSINESS

• New Markets

• Cost Reduction

• Outsourcing

• Stimulate Innovation and Creativity

• Expand Your Brand

• Less Competition

• Excess Capacity

• Better Margins

• Economies of Scale

• Increase Competitiveness

• Access to Production Materials

• Strategic Partnership

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CROSS BORDER BUSINESS - MODES OF ENTRY

Direct

Export

Investmen

t

Joint Ventures

Franchise M&A

Outsourcing

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BUSINESS SUPPORT FOR WOMEN EXPORTERS

MALAYSIA

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MALAYSIA - SPECIAL PROGRAMMES FOR WOMEN EXPORTERS

Customised Business Coaching

Skill Enhancement Networking and Mentoring

Leadership and Entrepreneurial

Development

International Business Exposure

Seminars and Workshops

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MALAYSIA - SUCCESS STORIESClientele includes Panasonic, Sony, Toyota, Mitsubishi, Daihatsu, Perodua, Proton and Modenas

Supplying to civil aviation authorities in South Asia, ASEAN, West Asia and West Africa

Markets in Oceania, South Asia, East Asia, West Asia, ASEAN and Africa

Clients from aerospace, defense, oil and gas, electrical and electronics and automotive industries

Manufacturer and assembler of plastic parts and components

Industrial and automotive oils, lubricants and fluids

LED aviation warning lights

Design and manufacturing of high quality precision tooling, jigs and fixtures – One Stop Engineering Solutions Centre

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MALAYSIA - SUCCESS STORIES

Clients in China, Germany, Hong Kong, Indonesia, Philippines, Singapore, South Korea, Thailand, Turkey, UK, USA and Vietnam

Clients in Malaysia, Singapore, Brazil, China, Indonesia, Australia and the Middle East

Export to Brunei, Indonesia, Singapore, Sudan and Timor Leste

Markets in Brazil, China, India, UAE and USA

Comprehensive security services

Business software solutions

Fire Fighter Industry

Portable fire extinguishers

Printis Transport Technologies

Automated fare collection system

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MALAYSIA - SUCCESS STORIES

Exports to Oman, Kuwait, Brunei, Maldives and Singapore

Clients in South Asia, Europe and Japan

Supplies to niche and medium up-market consumers in Mexico, Spain and Australia

Established brand presence in Japan, Vietnam, Kazakhstan and Singapore

Bodycare products and cosmetics

Artistic, hand-painted batik

Elit Purnama

Women and Children’s Apparel

Exclusive showpieces, handicraft and silverware

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MALAYSIA - SUCCESS STORIES

Biscuits and food products

Fast food franchise

Seafood products

Ventured into various markets such as the United Kingdom, Kazakhstan, Vietnam, Singapore and Brunei

Largest home-grown quick service restaurant (QSR) chain with over 300 restaurants in Malaysia, Azerbaijan, China, Bahrain, India, Indonesia, Iran, Kuwait, Maldives, Qatar, Saudi Arabia, Sri Lanka, Syria, Tanzania and the UAE

Ambang Wibawa

Currently exporting to South Africa, UAE, Bahrain, Iraq, Saudi Arabia. Future plans to market to the USA, Russia and Europe

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CROSS-BORDER BUSINESS

“If you are not willing to risk the unusual, you will have to settle

for the ordinary”- Jim Rohn

THANK YOU

- RISKS AND OPPORTUNITIES