1© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge Series E130/E330 February, 2012. Version: 1.0

1© 2011 Lenovo Confidential. All rights reserved.��

ThinkPad Edge Series

E130/E330

February, 2012. Version: 1.0


Brand Architecture & Positioning


Lenovo Brand Positioning

Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do.

ThinkPad Edge Brand Positioning

‘Do Machines’ for Small Business

LenovoTechnology For Those Who Do

Do Machines for large business

Do Machines for anywhere

Explore from Anywhere

Succeed with SubstanceTime is Money

Innovate with Intent

Do Machines for small business

Succeed with Style

Time is Money

Innovate with Focus

Do Machines for consumers

Inspire CreativitySimplify

Go the DistanceCaptivate & Entertain

Succeed with Style• Dependable performance in the boardroom, at the café,

or behind a desk. The sleek, progressive design turns heads and makes a lasting impression.

Time is Money• Built-in features and services drive down immediate and

long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done.

Innovate with Focus• Every tool is carefully developed with purposeful intent

to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive.

ThinkPad Edge brand positioningBRAND ARCHITECTURE


ThinkPad Edge Messaging Framework


ThinkPad Edge product position

Target audience / Product needs

Soft touch paint & Chrome Edge

ThinkPad Edge E

Durable drop-down hinge Dolby advanced audio v2

ThinkPad Edge S Lenovo Essential B & V

Traditional SMB StaffValue for moneyStable and reliable

Spill Resistant Keyboard Lenovo Enhanced Experience 3

Co

mm

erc

ial S

MB

Bu

sin

ess

In

div

idu

al

New BuyerEnergetic appearance, Strong performance, Friendly solution

SOHOFull featuredUltra mobileCustomized to business needs

SMB Senior StaffFull featuredStable & ReliableIdeal for business needsStylish

Elite SMBTop class performanceStable & ReliableStylish

Office ManagerUltra mobile Solid performanceIdeal for business solutionsProgressive design


The Edge line of products


ThinkPad T, X, and Edge Lenovo V and B

Business Performance

Business Simplified Mainstream Value Entry UltraportableWorry-Free

UltimateWorry-Free High-

Value

$1499

$1399

$1299

$1199

$1099

$999

$899

$799

$699

$599

$499

$399

$299

SMB Leaders SMB Optimized Value Buyer On-The-Go SOHO SOHO Value

X2

T430i, T530i, X230i

Edge E330/335, E430/435, E530/535 Edge

E130/135

$729

$399

$499

Edge S430

$749

Lenovo V380, V480, V580, V585 Lenovo

B480,B480r

B580,B580r

B485,B585

$349

$549

Edge 14”, Edge 15”

$499

N-1

Powered Think & Light

Portfolio Position – Price band segment

Winner: S420


Introducing the Edge product seriesThinkPad Edge Premium ThinkPad Edge Mainstream Lenovo B, Lenovo V Value series

Models: S430 Models: E130/E135, E330/E335, E430/E435 & E530/E535 Models:V380, V480, V580, V585, B480,B480r, B580,B580r, B485,B585

Series Positioning: Full powered laptops in an incredibly sleek form factor made for growing businesses

Series Positioning: Sophisticated personalized design with world renowned ThinkPad quality, durability and reliability. Packed with features for SMBs.

Series Positioning: Affordable and easy-to-use laptop that enhances productivity without sacrificing quality or design

What it is: •High performance laptop featuring Core i7 & Nvidia Optimus•Compact at 22mm for the 14” S430•Stylish & Durable

What it is: •Mainstream laptops that combine style & substance• Ultraportable designed for SMBs (E130/E330)•High productivity with Intel 3rd Generation Core & Nvidia optimus

What it is: •Value SMB offering •Worry free laptop with SMB Security suite and One Key recovery•Easy to use & ergonomic design with AccuType keyboard

What it is not:•Workstation (recommend ThinkPad W series)•Mainstream SMB offering (recommend ThinkPad Edge series)•Value SMB offering (recommend Lenovo B or Lenovo V series)

What it is not: •Performance laptop (recommend ThinkPad Edge Premium)•Netbook (recommend IdeaPad S series)•Value SMB offering (recommend Lenovo B or Lenovo V series)

What it is not: •Performance laptop (recommend ThinkPad T/W series for enterprise & Edge Premium for SMB)•Netbook (recommend IdeaPad S series)•Mainstream high durability offering (recommend ThinkPad L series)

Series wow features: •Up to 3rd generation Core i7•Powerful 2GB Nvidia Optimus graphics•Dolby Home theater v4 along with a HD+ display for brilliant multimedia•Windows 8 ready

Series wow features: •Choice of Intel 3rd generation platform•Nvidia Optimus on E33x, E43x & E53x models•Dolby Home theater v2 •Available in multiple colors

Series wow features: •AccuTypekeyboard with individual keys for convenient and accurate rounding typing•Worry-free computing with Lenovo Security Suite


ThinkPad Edge E330

Product Price

Starting at $499

Progressive Professional Design New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents

KEY SPECS Up to 3nd gen Intel® Core™ i5 processor (E330) 13.3” HD Antiglare Display Up to 8GB DDR3 1600MHz memory, up to 1TB HDD 8+ hrs Battery Life Integrated Bluetooth 4.0 combination with WLAN. WWAN optional Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature , RJ45, 4-in-1

cardreader

Selling points

Full Featured Ultraportable 13 inch screen, 20~27mm thin body and weighing only 1.77kg makes for an ultramobile laptop.

The 8+ hours of battery backup ensures you don’t have to hunt for charging stations.

High Productivity Up to Intel Core i5 (E330) processors, 128GB SSD and 8GB DDR3 ram ensures nothing slows

you down on the road

The ThinkPad Edge E330 is a versatile 13.3” ultraportable with features that surpass regular laptops. Made for growing business, It offers Legendary ThinkPad reliability, Lenovo Solutions for Small Business and contemporary design.

Positioning statement

Ultraportable

performanceValue

S430

E530/E535E430/E435

E130/E135E330/E335

Essential B & V Series


Edge Mainstream Series (E330)

CONSUMER NEEDI want a PC that gives me performance but is light enough to be carried all day

COMMON USESPerformance on the go, reliable and affordable

I need a portable solution that would last the entire day on the road

• Weighing less than 1.8kgs, you will forget that you are carrying a full featured laptop in your bag the next time you travel

• 8+ hours of battery life lets you focus on your next meeting rather than the next power outlet

• ThinkPad Edge E330 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to keep your notebook running far beyond other competitive offerings

I need a laptop that would save from IT productivity problems

• The ThinkPad Edge E330 is a serious performance laptop with configuration up to Intel 3rd gen core i5 standard volt processors

I don’t have dedicated IT staff to recover from data loss

• With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click!

• Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension

WHO IS THIS PRODUCT FOR AND WHY?

PAIN POINTS & SOLUTIONS


ThinkPad Edge E130

Product Price

Starting at $399

Ultraportable

PerformanceValue

S430

E530/E535E430/E435

E130/E135E330/E335

Essential B & V Series

Progressive Professional Design New multiple soft touch paint color options (Black, Red & Blue) to complement the chrome accents

KEY SPECS Up to 3nd gen Intel® Core™ i5 processor (E130) 11.6” HD Anti-Glare Display Up to 8GB DDR3 1600MHz memory, up to 500GB HDD 8.5+ hrs Battery Life Integrated Bluetooth 4.0 combination with WLAN. WWAN optional Ports: VGA, HDMI 1.4, two USB 3.0, one USB 2.0 with powered “always on” feature , RJ45, 4-in-1

card reader

Selling points

Affordable Ultraportablity 11.6” screen, 21mm thin body and weighing only 1.5kg makes for an ultra mobile laptop. The 8+

hours of battery backup ensures you don’t have to hunt for charging stations.

High Productivity Up to Intel Core i5 (E330) processors, 8GB DDR3 RAM and a choice of 500GB HDD/ 128GB SSD

ensures nothing slows you down on the road

The ThinkPad Edge E130 is a 11.6” ultraportable with features focused on SMB users, ThinkPad reliability and contemporary design at a value price point.

Positioning statement


Edge Mainstream Series (E130)

CONSUMER NEEDI want a PC that can be quickly deployed to my sales team who need a reliable machine that can handle basic computing

COMMON USESPortability, reliability and affordability

I need a portable solution that would last the entire day on the

road

• Weighing less than 1.5kgs it’s easy enough for the mobile warriors to carry along the whole day

• 8.5+ hours of battery life lets you focus on your next meeting rather than the next power outlet

• ThinkPad Edge E130 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to ensure the laptop can handle the bumps and spills without stalling

I need an inexpensive laptop that would save from IT productivity problems

• Don’t be fooled by the low price point of the ThinkPad Edge E130. It is a serious performance laptop with configuration up to Intel 3rd gen core i5 low volt processors

• Up to 8GB DDR3 RAM and 500GB storage (128GB SSD) ensure it can breeze over the everyday computing requirements

I don’t have dedicated IT staff to recover from data loss

• With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click!

• Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension

WHO IS THIS PRODUCT FOR AND WHY?

PAIN POINTS & SOLUTIONS

13© 2011 Lenovo Confidential. All rights reserved.��13© 2011 Lenovo Confidential. All rights reserved.��


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1© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge Series E130/E330 February, 2012. Version: 1.0