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1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network William Ruh Global Director Application-Oriented Networking Practice January 2006

1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

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Page 1: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

1© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

Technology Innovation:

Building the Intelligent Network

William RuhGlobal DirectorApplication-Oriented Networking PracticeJanuary 2006

Page 2: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

2© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

The World’s Most Successful Business Document

Self Describing

Standard

Human & Machine Readable

Convertible

Secureable

The Semantic Web:XML, RDF & Ontology

Page 3: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

3© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

Turning Point in the Market:A New Approach is Needed

Message Traffic

Integration Costs

• Dramatic growth in number of applications in the organization (from 50 to 500)

• Transition from monolithic apps to SOA/ Web Services (not 500 apps, but 2,500 “application services”)

Exponential growth in application message traffic

• Growth in number, cost,and complexity of systemsto enable application integration and security

• “Conga line” of appliances, software, 1RU/ 2RU devices

Management headache, high capital and operational/ people costs

Page 4: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

4© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

An Industry in Transition:Building the “Application Internet”

444

Data Packets

• 20 years ago: Network Heterogeneity

• Internet Protocol, multi-protocol routing, standards, neutral, scalable

• Step function in cost, interoperability

• Disparate devices connectvia the Data Internet

ScalabilityPerforman

ce

Security Pervasiveness

Economics

Availability

Manageability

Distributed

RequirementsRequirements

SONET

Token Ring

VTAM

AppleTalk

NetBeUIAPPN

NetwareSNA

DECNet RJE

VoiceVideo

HeterogeneityHeterogeneity::

IP PacketInternet

Application Messages

BAM

Integration

Brokers

CICS

Web Services

MQSeries

XML

MOMCustom Apps

SOA

Legacy

Mobile

Security

Packaged Apps

Wireless

CORBA

HeterogeneityHeterogeneity::

ScalabilityPerforman

ce

Security Pervasiveness

Economics

Availability

Manageability

Distributed

RequirementsRequirements

ApplicationInternet

• Today: Application Heterogeneity

• XML/Web Services, multi-protocol routing, standards, neutral, scalable

• Step function in cost, interoperability

• Disparate applications communicate and collaborate via the “Application Internet”

Page 5: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

5© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

AON provides the “Network for Applications”

APPLICATIONS

PACKETNETWORK

WEB MFG

ERP CRM SCM

FIN

PacketNetwork

BusinessApplications

ApplicationInfrastructure

APPLICATION-ORIENTEDNETWORK

The Network Speaks the Language of Applications

Cisco Systems, Inc.
PL: I compromised as follows: The Side Label grows up with the initial build and is labelled "Intelligent Network", then "APplication-Oriented Network" displays as the actual new layer after drop down from Apps layer
Page 6: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

6© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

Data Packets managed by the L2/L3 Network:

1011010101101010110101011010101101010110101011010101101010110101011010 10110101011010

Application Messages managed by AON:

Purchase Order #1234: Item #567: Quantity 890

1011010101101010110101011010101101010110101011010101101010110101011010 10110101011010

6

Application-Oriented Networking:Application Messages in the Network

(e.g., purchase order, stock trade, HR record update)

AON form factors:blades in routers and switches, network appliances

Page 7: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

7© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

CPG Supplier

#1

TATAGG

TATAGG

TATAGG

TATAGG

TATAGG

TATAGG

RFID Tag Read

CPG Supplier

#2

TATAGG

TATAGG

TATAGG

TATAGG

TATAGG

TATAGG

RFID Tag Read

Warehouse Mgmt System

• Event aggregation

• Message logging

• Content-based routing

• Message copy

Filtering and Aggregating RFID Messages at the Edge for Retail Co., Medical Products Co.

• Digital Signature

• Logging

• Partner Integration

• Application LevelEvent (ALE) Filtering

• Message-level Security

• Reliable Messaging

• Reader Virtualizationand Management

Page 8: 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network

8© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID

Questions and Answers

“Cisco AON changes how applications are deployed, integrated and managed by delivering common application infrastructure functions as pervasive, network-based, reusable application utilities that can be shared by all business processes, applications, or integration projects across the enterprise or between enterprises.”