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1© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco VisionR.Moran 11-05
Business Communications:The Challenge
Brian Dal Bello
January 26, 2006
2© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Business Communications - The Challenge
• Complexity, Intensity and Velocity
• Industry Trends
• The Impact on Business
• Conclusions
3© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Emerging Trends
• 9/2005 – 54M registered Skype users
• In Denmark, VoIP minutes > landline voice minutes
• 6m US homes will move to VoIP in 2006 (USA Today)
• 1.1T SMS sent with $50B in revenue in 2004 (Informa 5/2005)
• More emails sent in Japan via mobile than PC (DoCoMo 2005)
• By 2006 there will be 200 million corporate IM users (IDC)
– Intel estimates it can save up to $25M over 3 years with IM (Crito Consortium Proposal)
4© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Where Am I?
5© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Where Do You Start?
6© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Communications Today: High Complexity, Intensity and Velocity
HIGH
7© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Ineffective Communications Results in Project Delays and Work Slow Down
“How frequently does a project get delayed due to difficulty in reaching
key decision-makers when needed?”
It occurs a few times per
quarter: 51%
It occurs on a regular basis (i.e., weekly or
daily): 27%
It seldom occurs: 19%It is not an issue: 3%
It causes someslowdown: 63%
It causes work to halt until the key decision
maker becomes involved: 27%
We can generallywork around the
issue: 12%
“What is the impact on the business when workgroups experience delays in reaching key decision-makers for
critical issues?”
Base: 67 North American IT decision-makersSource: Forrester’s March 2005 Next-Generation Communications Study
Source: Forrester Research
8© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Improved Communication andFaster Decision-Making
“What would be the most important benefit for real-time connectivity?”
0 10 20 30 40
Better and faster decision making
Shortened production cycle
Improved internal communication
Increase customer satisfaction
Other
31%
10%
37%
18%
3%
Base: 67 North American IT decision-makers Source: Forrester’s March 2005 Next-Generation Communications Study
9© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Monthly 22%
… results in delays & missed
deadlinesDaily 36%
…unable to reach
coworkers on first
try…Daily 52%
… have to use multiple
methods of reaching
coworkers…
6.4 types comm. devices
Communication devices & apps proliferating…
Complexity Impacts Productivity
27% traveling 1X month avg.
Employees increasingly
mobile…
+
Impacting the bottom line
10© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID
Cut the Cord Not the Access
• Seamless mobility
Move freely—with all your applications and resources
• Easily move from one application to another
• Access to people resources in real-time
The Goal
11© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID
Mobility Outside the Enterprise
• Intelligent management, filtering and management of calls between a worker's phone and remote mobile phone
• Single mobile communications device that bridges the physical and virtual-office environments
Continuous Productivity Allthe Way to Your Destination
12© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSession NumberPresentation_ID
Unified Integration of Devices and Applications
• Enabling businesses to better operate in a virtual world, so customers, partners and suppliers are better connected to their business
• Providing access to business services and information to employees in many different forms depending on the device at hand
• Creating tools that make communications more effective (leveraging presence, preference and multi-modality)
13© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Location—The Next Step for Presence
• Location + Presence enables context-aware communications
Optimize business process by smarter communications
• Location information available from existing mobile networks
WLAN and Cellular can provide accurate information
Multi mode devices with advanced display and connectivity
14© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
MEDIA-RICH
MULTIMODAL
NATURAL
VIRTUAL ANDPERVASIVE
Rethinking Business Communications
AWARE (PRESENCE)
PERSONAL
16© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05
Conclusions
• Everything networked via IP
• Applications and the network need to work together seamlessly
Awareness of: Modality, Presence, Location, Business Information
• Eliminate human middleware
• Think differently, turn Complexity in Business Advantage
17© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialVision REM 11-05