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1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty [email protected]

1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty [email protected]

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Page 1: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

1© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco AVVID IP CommunicationsUpdate

Gerard [email protected]

Page 2: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

2© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Gerard McNulty

• Federal Voice Product Specialist

• Responsible for product support of the complete Cisco voice product portfolio

• More than 18 years’ experience in the telecommunications industry

Page 3: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

3© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco AVVID Update

• State of the Market

• CallManager 4.0 – New Features and Capabilities

• Cisco MeetingPlace

• DoD Certification Update

• Implementation Tips

Page 4: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

4© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Redefining Voice Applications

E-mailE-mail

CollaborationCollaborationCalendarCalendar

Video-ConferencingVideo-Conferencing

Web Application

Web Application

Audio-ConferencingAudio-Conferencing

Instant MessagingInstant Messaging

Voice Messaging

Voice Messaging

ContactCenter

ContactCenter

TelephoneServices

TelephoneServices

XML Applications

XML Applications

Page 5: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

5© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

State of the Market

Page 6: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

6© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

In Five short years…..

• Cisco delivered on the vision of convergence

• Cisco installed base:

Over 3 Million Cisco IP phones

Over 30,000 Call Managers

Over 14,000 Customers

• Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR)

• Enterprise IPC - $1B run rate

• Cisco delivered on the vision of convergence

• Cisco installed base:

Over 3 Million Cisco IP phones

Over 30,000 Call Managers

Over 14,000 Customers

• Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR)

• Enterprise IPC - $1B run rate

Page 7: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

7© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

IP Telephony is Mainstream

• IP-PBX line shipments will surpass traditional CPE in 2005

IP to TDM Displacement Forecasted Share

0

20

40

60

80

100

2000 2001 2002 2003 2004 2005 2006 2007

Year

Pe

ne

tra

tio

n P

erc

en

tag

e

IP

TDM

Source: Synergy Nov, 2003 & Infotech Q3 2003

Patty Mertz (pmertz)
Jennifer Sheng Pulling more recent and precise data on shift to IP.
Page 8: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

8© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Vendors are No Longer Investing in Legacy Development

• Over 50% of all PBX sales will be IP based by 2004 (Infotech12/15/02 4Q 2002 Report)

• All major telephony vendors have an IP Telephony offering

• What this means for TDM Solutions:

No new features

Increased support costs

Lower flexibility

“By the end of 2007, traditional enterprise telephony system manufacturers will have ceased development …and announced their

intention to discontinue support for their TDM-based PBX and contact center systems within five years (0.8 probability)”

Gartner, March 2003

Patty Mertz (pmertz)
Jennifer Sheng Pulling more recent and precise data on shift to IP.
Page 9: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

9© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Miercom awards Cisco with "Best in Test" Honors for IP Telephony

• Cisco won 3 out of 6 categories

• ONLY vendor to achieve 100% call completions over 9 hours

• Top voice quality

"We congratulate Cisco on a clear win in the comparative testing of high-end IP telephony systems," said Ed Mier, president of Miercom. "Our testing is a comprehensive and rigorous evaluation and Cisco excelled in virtually all categories of the tests."

Page 10: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

10© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

CallManager 4.0 Enhancements

Page 11: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

11© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco CallManager 4.0(1) Highlights

Video Telephony

Session Initiation Protocol

Q.SIG

Security

Feature Enhancements

Malicious Call Trace

ServiceabilityCall Distribution/Hunt Groups

Multi-Level Administration

BAT/TAPS

Additional device Support

API Enhancements

Platforms and Upgrades

Extension Mobility

IP Manager Assistant

Attendant Console

Abbreviated Dialing

Multi-Level Precedence and Preemption

Page 12: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

12© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Video is a Phone Call Cisco VT Advantage

•Single number for voice and video •Video calls have same services as voice calls

–Basic call, Mute, Hold, Park, Transfer, Conference–Forward, XML services

•Unified voice and video dial plans– CDR, QoS, CAC, AAR

•Single point of mgmt & administration –Proven scalability

•Preserves customer investments•Calls can be made to H.323 or SCCP video/audio terminals

Integrates video into the converged

voice and data infrastructure,

reducing the costs of improved communications

Page 13: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

13© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

CallManager 4.0 SIP Trunking

• Ensures interoperability with SIP networks via a SIP proxy server

• RFC 2543, 2782 and 2833

• RFC 3261 (partial support)

• Supplementary features supported

Hold

Transfer (Blind, Consultative)

Conference

Call Forward (All, B, NA)

CLID, CLIR, CNID, CNIR

COLD, COLR, COND, CONR

Ready for future technologies

CCM cluster

Cisco SIP proxy server

Page 14: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

14© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Current Cisco SIP Product Portfolio

Cisco IP Phones 7905G, 7912G, 7940G & 7960G

2-port FXS GatewayCisco ATA 186

Cisco PIX Firewall

Cisco SIP Proxy Server

Cisco Voice Gateways

Cisco Softswitch BTS-10200PGW 2200

Cisco Unity

A

Cisco CallManager Version 4.0 and later

Cisco MeetingPlace 8100

Page 15: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

15© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Secure Communication

CallManager 4.0 Security EnhancementsSystems Approach in Action

Manage Identityand Trust

Threat Defense

ApplicationsMulti-Level AdminCertificate Trust List

SSL/httpsH.323/SIP standards

Toll Fraud MitigationMin unused services

Call ProcessingTLS (SSL) to phonesIPSec to gatewaysSecure enrollment

Digital CertificatesMutual AuthenticationSecure management

Hardened OSIntegrated CSAAnti-Virus

InfrastructureVLAN segmentationV3PNRoute authentication

DAI, IP Source GuardFirewallIDS/IPS

Standard AAA802.1XDHCP Snooping

Endpoints

Ignore GARPDisable PC access to voice VLAN

Digital CertificatesSigned Firmware Signed Configs

Authenticated and Encrypted TLS Signaling and SRTP Media

RED=New CCM 4.0 Features

Page 16: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

17© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

CallManagerCallManager

• Minimize Minimize Win2K services Win2K services• NTFSNTFS• Secure IISSecure IIS• Lock down SQLLock down SQL• HIDS/virusHIDS/virus

A

• Allow only call Allow only call control, LDAP, control, LDAP, management management• Control sourceControl source addresses addresses

Firewall and ACLsFirewall and ACLs

Outside WorldOutside World

• No voice across No voice across Internet Internet• IOS DoS toolsIOS DoS tools• Use sensorsUse sensors

EndpointsEndpoints

• Separate voice and data VLANS • Disable GARP and voice VLAN on PC port

• Separate voice and data VLANS • Disable GARP and voice VLAN on PC port

Campus NetworkCampus Network

• High availability design • Use VLANs• Use IP filters between voice and data network• Avoid NAT•Secure access (TACACS+, SSH, Radius)

• High availability design • Use VLANs• Use IP filters between voice and data network• Avoid NAT•Secure access (TACACS+, SSH, Radius)Internet PSTNIP WAN

Design for Greater Security - The Cisco SAFE Blueprint for IP Communications

Page 17: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

18© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

CallManager 4.0(1) Line Enhancements

• Multiple calls per line appearance

–Up to 200 Calls per DN for 7940, 7960, 7970. Up to 6 calls per DN for 7905 and 7912

• Enhanced call barge

• Privacy calls on shared lines

• Call join multiple selected calls

• Direct transfer two selected calls

• Immediate Divert-VM

• Assign URL to any line button

• Drop any party from ad-hoc conference

• Configurable call forward info display

Page 18: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

19© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco IP Phone 7902G

Cisco IP Phone 7905G and Cisco IP Phone 7912G

Cisco IP Conference Station 7936

Cisco IP Phone 7940G

Cisco IP Phone 7960G

Cisco ATA 186/188

Cisco VG248 Analog Phone Gateway

Cisco IP Phone 7970G

Cisco VT Advantage

Cisco IP Communicator

Cisco WirelessIP Phone 7920

NewNew

NewNew

Cisco Enhanced Phone Portfolio

Page 19: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

20© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

New Endpoints

• Cisco IP Conference Station 7936 External Microphone support

Room size up to 20x30

List price: 7936 = $1,195, Ext. Mic. Kit = $350

Requires CallManager user license

• Cisco IP Communicator Full feature set of CallManager IP Hard Phones

Higher Scalability (same as IP Hard Phones)

Easier Install of client software

List price $90 (requires CallManager user license)

• Cisco VT Advantage Adds video to existing 7940, 7960 and 7970 IP Phones

Camera and client software included

List price $190 (Video License included)

Page 20: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

21© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Applications Drive Productivity

Web site integration via XML to your Cisco IP Phone

Call Center

Cisco MeetingPlace Amber Alert

On-phone paging

Broadcast Messages

Extend information flow to workstations with no PCTime Clock

Page 21: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

22© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Open standards and open access

• Accessibility

• XML

• SQL

• SIP, MGCP, H.323

• TCP/IP

• Ethernet

are fundamental values.

Page 22: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

23© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco MeetingPlaceRich Media Conferencing

Page 23: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

24© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

High Productivity through Collaboration MeetingPlace

• Fully integrated, On-Net, Rich Media conferencing

• Integrates, web, desktop applications, voice & IM

• Deployed On-Net – behind the corporate firewall – for maximum cost savings, integration and security

• Allows meetings to be set up anytime, anywhere.

Conference Control

Carol is Muted

Alice - active speaker

Bob invited but not on Click to Drop

Click to IM (conference

side-bar)

Page 24: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

25© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Cisco DoD Certification Update

Page 25: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

26© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

PBX2 Certification Status

• JITC PBX2 certification testing completed

Interoperability• One TDR (one-way-delay > 60 msec)• New DSP firmware resolves delay issue (62 msec) for analog phones• New DSP and phone firmware resolves delay issue (66 msec) on IP

phones

Security (IA accreditation)• DSAWG briefing postponed• Currently working with DISA to accurately list policy violations and

methods of mitigating any potential risks – Only policy violations have been identified. No High Risk items, 3

Medium Risk items, 5 Low Risk items.• DISA recommends Cisco for certification –

“The DISA IA test team recommends that the Cisco PBX-2 solution pass to the next step in the DSN Information Assurance Certification and Accreditation Process, DOD Component CA/DAA Processes.”

• Next round of PBX2 certification testing currently scheduled for:– May 17 (Security) – if needed– July 26 (Interoperability) – exploring ways to accelerate the date

Page 26: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

27© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

PBX1 Certification Status

• JITC PBX1 certification testing not started

Interoperability• Want to complete PBX2 certification before testing for

PBX1• No change to infrastructure (C2 grade LAN)• Need to describe and document test topology• Need to address ISDN-BRI support

– Per DISA, all BRI ports must support voice, switched data, and video

Security (IA accreditation) • Do not expect any significant changes in testing

Page 27: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

28© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Implementation Tips

Page 28: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

29© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Top Things to Require in Your Implementation

1. Don’t do a “forklift upgrade” of the existing network

2. Prove your implementation will be secure

3. Accommodate employees who work from multiple locations

4. Provide a consistent end-user experience for large offices, small sites, and telecommuters

5. Show advanced services like enhanced 911

6. Use disaster recovery hot site for voice

7. Access voice services if the main office is inaccessible

8. Show how IP-based services provide improved customer service

9. Identify the productivity gains

10. Identify the cost reductions from reduced maintenance and administration

Business ScenarioROI AnalysesFuture ViewpointExisting Sites

Page 29: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

30© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Tips for Successful Implementations

• Senior management commitment – move to IP Communication often affects business processes

• Employee communication plan – Articulate to users why change is a benefit

• Data and voice teams must work together effectively – IP Communication lives in both domains

Page 30: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

31© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Pitfalls to Avoid

• Make sure your data network is ready for voice

• Understand how your phones are being used

Detailed station user analysis must be done

• Don’t underestimate the time and effort required

Voice users have no tolerance for off-air time, like they do (to some extent) for data

Page 31: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com

32© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

“If you get the infrastructure right, anything is possible”

-Carly Fiorina, CEO of Hewlett Packard, February 2003

Page 32: 1 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco AVVID IP Communications Update Gerard McNulty gmcnulty@cisco.com