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The Lunch Table, LLC

Dylan St. JeanSport and Medical Sciences Academy Hartford, CT

“From the Greenhouse to the Schoolhouse”

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To provide superb nutrition to our nation’s youth by implementing whole and hearty foods while educating on the importance of a self-sustaining food source

Increasing awareness of obesity in society Eating healthy improves and regulates mood; an

effective yet subtle tool to maintain order in the classroom

Business is self-sustaining; will not put a burden on taxpayers

Opportunity

Mission Statement

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Business ProfileType of Business

ServiceStudents choose to participate in a self-sustaining lunch programThey will plant, grow and manage

fruits and vegetables grown in a greenhouse on school grounds used to stock a salad bar in their cafeteria

Legal StructureLimited Liability Company (LLC)When dealing with products as

sensitive as food, it is imperative to make both yourself and your business separate entities

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Qualifications

I am qualified to run this business because:

Managerial experience at local nursery

Have the knowledge and work ethic required to run an efficient greenhouse program

Have connections to local farmers and plant wholesalers:

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Market AnalysisIndustry Name

Specialty Food Services

Industry Size $20+ Billion

Total Population

Hartford, CT: 124,775 People

Target Market Primary: School OfficialsSecondary: Elementary Through High School Students

Potential Market

Based on the Results of 50 Surveyed Students:

- 86% said they would use a salad bar if one was available at their school

124,775

20,216

23,506

Total Population

Target Market

Potential Market

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Demographics Primary: School officials

Secondary: Both male and female students from elementary to high school

GeographicsThe target market is

located in Hartford, CT

PsychographicsThose who enjoy eating healthy

foods and are moderately active

Have a naturalistic personality and appreciation for sustainable living

Open to learning about growing and consuming healthy foods

Buying PatternsTake advantage of every available

use of the salad bar

Will look for increasing variety and non-repetitive food choices

Cash; or enter pin # to access pre-existing money in a Lunch Table, LLC account

Target Market Segment

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Competitive Advantage

Salad Bars toSchools

National Farm to

School NetworkFactors

Free

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Free$2.50/Lunch

Great Great Excellent

Knowledge of Laws

Regarding Food

Have Numerous Partners

Educational; Self-sustaining

Online Online City-wide

Good Good Excellent

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Marketing Mix

People Service Place Price Promotion

Students Who Care About Eating Whole and

Hearty Foods

• Word of Mouth• Flyers on

Community Boards • Radio (Garden

Talk)• Speak at PTO

Meetings

On School Grounds

A Healthy, Self-sustaining

Educational Lunch Program

$2.50/Lunch

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Promotional Mix

Advertising Business Cards/Mailings $10.00

Publicity Garden Talk Radio Show $.00

Personal Selling

Word of Mouth at Place of Work/Attend PTO Meetings

$.00

OtherFlyers Placed on Community Boards at Local Grocery Stores $5.00

Total Monthly Promotional Expense $15.00

Promotional Expense MonthlyAmount

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Cost of Materials/LaborMaterial Description Cost/Total Quantity Cost per Unit

Lettuce: Three Varieties

$3.95/500 Seeds $.01 x 3 = $.03

Tomatoes: Big Daddy Hybrid Seeds

$5.95/25 Seeds $.05

Cucumber: Bush Champion Seeds

$3.95/30 Seeds $.05

Radish: Cherry Belle Seeds

$3.95/400 Seeds $.01

Broccoli: Bonanza Hybrid Seeds

$4.95/200 Seeds $.03

Pepper: Sweet California Wonder Seeds

$3.95/100 Seeds $.04

Total Material Cost per Unit $.21

LaborLabor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit

$8.25 1 Minute/.016 Hrs. $.14

Total Labor Cost per Unit $.14

COGS (per Unit)

$.35

Description of One Unit of Sale One Salad-Bar Lunch

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Economics of One Unit

Selling Price (per Lunch)$2.50

COGS (per Lunch) $.35

Other Variable Expenses (per Lunch) $.00

Total Variable Expenses (per Lunch) $.35

Contribution Margin (per Lunch) $2.15

One Salad-Bar LunchDescription of One Unit of Sale

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Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Salary $100.00

Advertising $15.00

Depreciation (Cell Phone/Computer) $30.08

Utilities/Rent (Home Office) $50.00

Total Average Monthly Fixed Expenses

$195.08

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Time-Management Plan

0 50 100

School

New Business

Free Time

42

40

86

Hours0 50 100

School

New Business

Free Time

43

25

100

Hours

Each Week for First Year Each Week for Second Year

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Monthly Sales ProjectionsFirst Year

0100020003000400050006000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Total Lunches

Sold45,225

s

Lu

nch

es S

old

Month

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Monthly Break-Even Units

In an average month, the will begin to make a profit after selling units.

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

$195.08

$2.15= 91

91 Lunches

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Projected Yearly Income Statement

First YearSelling Price per Unit $2.50Number of Units Sold 45,225

Total Sales $113,062.50

Variable Expenses $15,828.75

Contribution Margin $97,233.75

Fixed Operating Expenses $2,340.96

Pre-Tax Profit $94,892.79

Taxes (15%) $14,233.92

Net Profit $80,658.87

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Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This?

Cost

Educational Greenhouse 30x72 Rimol Greenhouses Hooksett, NH

$26,138.00

Education Greenhouse Assembly

Town, Private Builder, Volunteers

$5,000.00

Computer Owned Owned

Salad Bar www.saladbars.com $6,194.74

Cell Phone Owned Owned

Greencycle Topsoil Plus (240 yards)

Greencycle Fairfield, CT

$8,580.00

Total Start-Up Expenditures $45,912.74Cash Reserves

Emergency Fund $22,956.37

Reserve for Fixed Expenses $585.24

Total Start-up Investment $68,869.11

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ROS & ROIROS: Return on Sales

For My Business:DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$80,658.87$113,062.50 X 100 = %71

$80,658.87$68,869.11 X 100 = %117

$.71

$1.17

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Financing Strategy

Source Amount Debt Equity Gift

Grant (www.grants.gov;Team Nutrition)

$68,869.11

Totals$68,869.11

$68,869.11Total Start-Up Investment

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Business Responsibility & Philanthropy

Philanthropy5% of monthly profit will be donated to Feed the Children in effort to help further close the nutritional gap plaguing children around the world

Any leftover food will be available for pickup at the end of each Monday and Friday for the families in need at the respective school

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Business & Personal Goals

Implement a salad bar at the school I currently attend

Build relationships with various farmers and communities around the state

Complete a half-marathon

Open a Roth IRA and begin investing for my future

Business Personal

Take classes in nutrition to better advocate on behalf of a healthy lifestyle

Become partnered with a well-known chef

Sh

ort

-Te

rmL

on

g-T

erm

Run business until it is financially secure; then continue on with education goals

Become employed by the Department of Homeland Security

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Thank you for your Considerationof.

The Lunch Table,.

LLC“From the Greenhouse to the Schoolhouse”