1. 2 Connected Community Effect Amr Salem Director, Emerging Markets Cisco Real Estate Segment Intelligent Urbanization

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Connected Community EffectConnected Community Effect

Amr SalemDirector, Emerging MarketsCisco Real Estate Segment

Intelligent UrbanizationIntelligent Urbanization

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“Cisco is quietly preparing for markets that

don’t exist – yet.”

“Cisco is quietly preparing for markets that

don’t exist – yet.”

March 7, 2009

4

The Internet of ThingsThe Internet of Things

Source: Forrester Research

2001 20062002 2003 2004 2005 2008 2009 20102007

14 Billion

14 Billion

300 Million300 Million

Industrialisation of the InternetIndustrialisation of the Internet

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Intelligent Urbanisation

Running a City on Networked Information


Helps Transform Helps Transform economic developmenteconomic development

citizen quality of lifecitizen quality of life

city managementcity management

Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved.

How do “smart cities” deliver these values?

Value added services

Industrial servicesPublic servicesResidential services

Revenues from services

Connectivity

Connectivity services provide basic wired and mobile connectivity to IP based public and private networks

Connectivity revenues

Main sources of monetary value (upside)

Connected RE

Buildings constructed so that ALL systems are IP interconnected and controlled

CAPEX savingsOPEX savingsReal estate premium

Description

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Connected Real Estate

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

Sources: BOMA 2006, EIA 2006, AIA 2006

Transportation25%

Manufacturing25%

Buildings50%

The energy consumption of IT equipments in buildings is increasing significantly

Buildings and Real Estate are a Key Concern


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CCTV Parking Telephone TV

Traditional Development Model


Services

Systems

VideoIntercom

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CCTV Parking Telephone

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TV

Converged Development Model


Services

Systems

Sto

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VideoIntercom CCTV Parking Telephone TV

Physical Connectivity

Systems Integration

Service Delivery

FMBMSEnergyMgmt.

HomeAutom.


Time

Energy

current typical design

optimum design

- Prioritization- Re-design- Automated load Mgt.

- CAPEX savings on Equipment and Space- OPEX savings on Maintenance and Energy

Example: Energy Management


Typically 25% of Total Office Electrical Demand is for IT Equipment…

A Connected Office with Converged Network Solutions Uses Less Energy and Requires Less Space Cooling per Person

Heating,Cooling

andVentilation

58%

Heating,Cooling

andVentilation

58%

Lighting11%

IT Equipment25%

“…it takes twiceas much energy

to remove the heatgenerated…as it takes to run the

equipment.”

Other6%

HVAC and IT Equipment > 80% of Energy

14© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-513089-00

Essential Utilities New Utility

InformationGas Electricity Water

Reduce:Cost Complexity Environmental Impact

Cisco® EnergyWise Reducing Enterprise’s Global Carbon Footprint

Converging Disparate Networks


•Building ControlBuilding Control

•Building Automation Control•Partner Building Power Mgmt

•Enhanced Management

•IT ControlIT Control•Non-PoE Devices (PCs)•Partner IT Power Mgmt•Enhanced Management

•Network ControlNetwork Control•PoE Devices

•Power Levels, Policies•Discovery, Mgmt, Reporting

•NOTE: Size of Circle Indicates Relative Energy Consumption and Costs

Cisco EnergyWise Management Scope


Poll Power of Network Attached Devices:

Phones, APs, PCs, Building Systems

Show Power and Cost Savings

Correlate Power and Actions for Use Cases

Optimize Power Delivery with Policies

Location

Real-time Granular Power Management

Cisco EnergyWise Operating Cycle


EnergyWise Management Scenario:Reducing Headquarters Peak Power Usage

EnergyWise controls laptops, phones, and building cooling

Peak power reached – smooth and time shift power use

Laptop to battery power Eligible phones to night sleep

mode Building temperature increased

•Identify Eligible Phones, Laptops, Building HVAC

•Policy Added and Distributed to Network

•Peak Power Alert

•EnergyWise Management Monitors Power

• Location Services•EnergyWiseManagementApplication • Building Software

•+2 degreeC

•Micro-Gen


Operation 9 to 5

Power off phones after hours and power on phones next day

Legacy phone and switch

Branch Office

WAN

PSTN

Call Manager

EnergyWiseManagementApplication

EnergyWise Enabled

Switch Turns On Port Power

Time is 7 AM Switch Executes Policy

Switch Turns Off Port Power

Time Is 7 PM Switch Identities Phones Executes Policy

Policy Communicated Across Switches

Policy Added to Network

EnergyWise Application Asks to Turn Off Power at 7 PM

EnergyWise Management Scenario:Reducing Bank Branch Carbon Footprint


Room setting customized for frequent guest

Phones power up Wireless coverage assured Room temperature set Lights on

Room Power Up

Identify Room Phones, AP, Building HVAC, Lights

Policy Added and Distributed to Network

EnergyWise Notified Guest Arrives

Guest Services

EnergyWiseManagementApplication

Call Manager

70 degreeF

Micro-Gen

Building Software

Wireless Control

EnergyWise Management Scenario:Optimizing Hotel Rooms Power Usage

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Normal City Service InfrastructureNormal City Service ProvidersNormal City Service ExperienceNow add in enhanced technology servicesThis isn’t the experience of a Smart City!


Citizen Quality of Life


City of San Francisco: the connected bus


Connected Transportation: Personal Travel Assistant

© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 23

Smart City BillImproved Convenience – One Payment For All Services


Smart City OperatorsMulti-Service Delivery Platform

You can now Provide All Services within your community or city – Scalable platform

– Telco Grade Platform to enable Billing for Any Networkable Device

– Ideally suited to enable Connected Real Estate ‘Smart City’ service providers

Utilities

Television

Telephone

Internet

Concierge

Security

Environment

Automation

One Point of Contact One Convenient

Bill

One Touch On Demand Self Service Experience

Streamlined Operations Enhanced Services Improved Lifestyle


Integrated Operations Centre (IOC)

Aggregates Information from Numerous Sources

Incorporates Integrated Functions:

• iBMS: Integrated Building Automation Systems

• SMS: Security Management Systems

• CAFM: Computer-Aided FacilitiesManagement

• CMMS: Computerized Maintenance Management Systems

• AMS: Asset Management Systems

• EMS: Energy Management Systems

• CMS: Crisis Management Systems

Virtualizes Command and Control Centre Operations Management

Manages and Monitors Utilities, Building Systems, Life & Safety, Security, IT and Communications Systems


City of San Francisco – San Francisco leading: EcoMap

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Intelligent Urbanisation



Helps Transform Helps Transform economic developmenteconomic development

citizen quality of lifecitizen quality of life

city managementcity management

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Documents

1. 2 Connected Community Effect Amr Salem Director, Emerging Markets Cisco Real Estate Segment Intelligent Urbanization