1 1 Compiled by TNS Business Intelligence October 2010 Consumer Sector FactBook

11

Compiled by TNS Business IntelligenceOctober 2010

Consumer Sector FactBook

2

Table of Contents

Overall Fast Moving Consumer Goods (FMCG) Market 3

Food Market 21

Market for Alcoholic Beverages 44

Market for Non-Alcoholic Beverages 67

Tobacco Market 90

Personal Care Market 112

Household Care Market 135

Pet Care Market 158

33

Overall FMCG Market

4

48%

20%

11%

9%

8%

1%3%

Food

Beverages - Alcoholic

Beverages - Non-Alcoholic

Tobacco

Personal Care

Household Products

Pet care

The Global FMCG market by categories 2009Food is the biggest FMCG category

Worldwide: FMCG market by product categories in percent, 2009

Worldwide Consumer Market

size 2009

5,736,326 m US$

Source: Datamonitor, 2010

5

Global FMCG market: annual growth rate by categoryFood will be the strongest growing category for the next years

2.5%

1.6%

3.0%

3.5%3.8%3.8%3.9%

0%

1%

2%

3%

4%

5%

Food Personal Care Pet Care HouseholdProducts

Beverages -Non-Alcoholic

Tobacco Beverages -Alcoholic

Global FMCG market forecast annual growth rate 2009-2013 by category


6

44%

25%

18%

3%

10%

Europe

Asia Pacific

North America

South and Central America

Middle East and Africa

The FMCG market by regions 2009Europe is the biggest FMCG market

Worldwide: FMCG market by regions in percent, 2009


Worldwide Consumer Market

size 2009

5,736,326 m US$

7

Global FMCG market: annual growth rate by regionAsia Pacific will be the strongest growing region until 2013

5.1%

4.5%4.3%

2.2% 2.1%

0%

1%

2%

3%

4%

5%

6%

Asia-Pacific Africa and Middle East South and CentralAmerica

North America Europe

Global FMCG market forecast annual growth 2009-2013 rate by region


8


Middle East & Africa

South & Central America

Asia-Pacific

North America

Europe

Food Beverages - Alcoholic

Beverages – Non-Alcoholic

Tobacco Personal Care

Household Products

Pet Care

Global FMCG market forecast annual growth rate by region vs. category 2009 - 2013

Global FMCG market: region vs. category Pet Care in Middle East & Africa will achieve the highest growth rate

4.7% 4.1% 4.4%3.1%

5.6%4.0%

6.1%

3.7% 3.8% 3.6%7.0% 7.0% 5.5%5.5%

6.0% 4.9% 4.8%3.0%

4.6% 4.3% 3.3%

3.2%1.2% 2.0% 1.9% 2.6% 4.1%

0.3%

2.8%0.0%

2.6% 2.2% 3.2% 2.4% 3.3%

9

Europe FMCG market: annual growth rate by categoryPet Care will be the strongest growing category in Europe

2.2%

0.0%

2.4%2.6%

2.8%

3.2%3.3%

0%

1%

2%

3%

4%

Pet Care Personal Care Food Beverages -Non-Alcoholic

HouseholdProducts

Tobacco Beverages -Alcoholic

Europe: FMCG market forecast annual growth rate 2009-2013 by category


10

North America FMCG market: annual growth rate by categoryPet Care will be the strongest growing category in North America

1.2%

0.3%

1.9%2.0%

2.6%

3.2%

4.1%

0%

1%

2%

3%

4%

5%

Pet Care Food HouseholdProducts

Tobacco Personal Care Beverages -Alcoholic


North America: FMCG market forecast annual growth rate 2009-2013 by category


11

Asia Pacific FMCG market: annual growth rate by categoryFood will be the strongest growing category in Asia Pacific

3.3%3.0%

4.3%4.6%

4.8%4.9%

6.0%

0%

1%

2%

3%

4%

5%

6%

7%

8%

Food Beverages -Alcoholic


Personal Care HouseholdProducts

Pet Care Tobacco

Asia Pacific FMCG market forecast annual growth rate 2009-2013 by category


12

South and Central America FMCG market: annual growth rate Personal Care will be the strongest growing category in S&CA

7.0% 7.0%

5.5% 5.5%

3.8% 3.6%3.7%

0%

1%

2%

3%

4%

5%

6%

7%

8%

Personal Care Household Care Pet Care Beverages -Non-Alcoholic

Beverages -Alcoholic

Food Tobacco

South and Central America: FMCG market forecast annual growth 2009-2013 rate by category


13

Middle East and Africa FMCG market: annual growth rate Pet Care will be the strongest growing category in ME&A

4.0%

3.1%

4.1%4.4%

4.7%

5.6%

6.1%

0%

1%

2%

3%

4%

5%

6%

7%

Pet Care Personal Care Food Beverages -Non-Alcoholic

Beverages -Alcoholic

HouseholdProducts

Tobacco

Middle East and Africa: FMCG market forecast annual growth rate 2009-2013 by category


14

Top 20 strongest FMCG markets: annual growth rateIndia will be the top growing country for the next years

5.7%5.4%

4.8%4.8%

4.7%4.7%4.7%

4.6%4.4%

4.3%4.1%

4.0%

3.8%

4.0%3.9%

6.7%6.8%

7.5%8.5%

10.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

IndiaChina

PakistanVietnam

United Arab EmiratesVenezuela

NigeriaSaudi Arabia

IndonesiaBrazil

MalaysiaPeru

MoroccoThailand

TurkeySouth Africa

ArgentinaMexico

EgyptPhilippines

Global: top 20 strongest growing countries by forecast annual growth rate 2009-2013


15

Top 20 strongest growing segments within FMCG Soy Products will be the top growing segment globally by far

10.8%5.9%

5.8%5.7%5.7%

5.0%5.1%

5.0%

5.1%5.1%5.2%5.2%5.3%5.3%5.4%5.4%5.4%5.5%5.6%5.6%

0% 2% 4% 6% 8% 10%

Soy ProductsChilled Soup

Dessert mixesChewing tobacco

Deli foodPotato chips

Internal CleansersImpulse ice cream

Cereal barsDog chews & treats

Loose tobaccoYogurt

Processed snacksCakes & pastries

Dog foodFrozen vegetables

Nut-based spreadsMale fragrances

Sanitary PadsCough and cold preparations

Global: top strongest growing segments by forecast annual growth rate 2009-2013


16

46%

29%

10%

9%

4%

1%1%

Food

Personal Care

Household Products

Non-Alcoholic Beverages

Alcoholic Beverages

Pet Care

Tobacco

Global FMCG market: new product launches by category 2009Most new products were launched in the food category

Worldwide: new product launches by category in percent, 2009

New Product Launches, 2009

Total: 80,369

Source: Productscan, 2010

17

36%

26%

19%

14%

5%Europe

Asia Pacific

North America



Global FMCG Market: new product launches by region 2009Most new products were launched in Europe

Worldwide: new product launches by region in percent, 2009



Total: 80,369

18

Number of new product launches by company 2009Unilever has launched the most new products

545471465460

450400

343313

295279277271

259

265262

705914

938976

1258

0 200 400 600 800 1,000 1,200 1,400

UnileverL'OrealNestle

Procter & GambleAvon ProductsEstee Lauder

Colgate-PalmoliveBeiersdorf

Altria GroupReckitt Benckiser

Johnson & JohnsonHenkel

DanonePepsiCo

TescoS.C. Johnson & Son

KraftLVMH Moet-Hennessy Louis Vuitton

AholdAldi

Top 20 companies: new product launches in the global FMCG market 2009


19

3675830990

2800027497

2503524368

222492089420502

164761580315758

15041

1532715046

4038643232

5553879029

92175

0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000

NestléProcter & Gamble

UnileverPepsiCo

Kraft FoodsABInBev

Coca ColaMars*

Japan TobaccoPhilip Morris International

L'OrealBritish American Tobaccco

DanoneHeineken

Altria GroupJohnson & Johnson

Kirin BreweryColgate Palmolive

DiageoAsahi Brewery

Top 20 FMCG manufacturers by turnover 2009Nestlé is the biggest FMCG company worldwide

Top 20 FMCG manufacturers, turnover in m US $ 2009

Source: Lebensmittelzeitung, OC&C, 2010 * Estimated

20

Top Global FMCG marketers, 2008P&G is by far the top advertiser

97315717

40402673

260123692314

19981792

158113901380

12561225

10521044985935

846789

0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 9.000 10.000

Procter & GambleUnileverL'Oreal

Coca-ColaJohnson & Johnson

Reckitt BenckiserNestle

Mars Inc.Kraft Foods

Danone GroupePepsiCo

MaxingvestFerreroHenkel

Colgate-PalmoliveKellogg

SC JohnsonAnheuser-Busch InBev

General MillsKao Corp.

Top 20 companies: Top Global FMCG Marketers, worldwide advertising spending 2008 m US $

Source: Advertising Age, 2009

21

Food Market

22

19%

17%

13%13%

7%

6%

4%

4%

3%3%

3%

1%<1%

3%2%

Meat, fish & poultry

Chilled foodBakery & Cereals

Dairy foodFrozen food

ConfectionerySauces, dressings & condiments

Dried foodCanned food

Savory snacksOils & fats

Ready mealsIce cream

Pasta & noodlesSpreads

SoupBaby food

The global food market by categories 2009Meat, fish and poultry is the biggest food category

Worldwide: food market by product categories in percent, 2009

Worldwide Food Market size

2009

2,733,414 m US$


2%

23

Global Packaged Food market: annual growth rate by categorySavory snacks will have the highest growth rates until 2013

3.5%

3.6%

3.7%

3.8%

3.9%

4.0%

4.0%

4.2%

4.3%

4.4%

4.5%

5.3%

3.4%

3.3%

3.3%

3.0%

2.6%

0% 1% 2% 3% 4% 5% 6%

Canned food

Confectionery

Spreads

Bakery & Cereals

Baby food

Dried food

Sauces, dressings & condiments

Soup


Frozen food

Chilled food

Ready meals

Ice cream

Pasta & noodles

Oils & fats

Dairy food

Savory snacks

Global packaged food market forecast annual growth rate 2009-2013 by category


24

Top 20 strongest growing segments in food: annual growth rate Soy Products will be the fastest growing segment within food by far

5.5%5.4%

5.3%5.3%

5.2%5.1%5.1%

4.9%4.9%4.8%

4.6%4.6%

4.5%

4.6%4.5%

5.6%5.7%5.8%5.9%

10.8%

0% 2% 4% 6% 8% 10%

Soy ProductsChilled Soup

Dessert mixesDeli food

Potato chipsImpulse ice cream

Cereal barsYogurt

Processed snacksCakes & pastries

Frozen vegetablesNut-based spreadsChilled fresh pasta

Frozen pizzaCondiment sauces

Spreadable fatsCheese

Frozen ready mealsOils

Frozen potato products

Top 20 strongest growing segments within food by forecast annual growth rates 2009-2013


25

44%

25%

16%

3%

12%

Europe

Asia Pacific

North America



The global food market by regions 2009Europe is the biggest market for food by far

Worldwide: food market by regions in percent, 2009


Worldwide Food Market size

2009

2,733,414 m US$

26

Annual growth rates within food by region The strongest growing region will be Middle East and Africa

2.8%

3.2%

3.7%3.9%

4.7%

6.0%

0%

1%

2%

4%

5%

6%

Asia Pacific Africa and MiddleEast

World South and CentralAmerica

North America Europe

Forecast annual growth rates 2009-2013 within food by region


27

Top 3 strongest growing categories within food by region The top growing categories are quite different in each region

4.0%

4.0%

5.1%

0% 2% 4% 6% 8%

Savory snacks

Ready meals

Ice cream

Top strongest growing categories per region within food by forecast annual growth rates 2009 -2013


5.2%

5.3%

6.3%

0% 2% 4% 6% 8%

Pasta & noodles

Dried food

Savory snacks

6.6%

7.0%

7.3%

0% 2% 4% 6% 8%

Chilled food


Bakery & Cereals

Europe

North America

Asia Pacific

5.5%

6.7%

7.4%

0% 2% 4% 6% 8%

Ice cream

Savory snacks

Oils & fats


6.4%

6.5%

6.7%

0% 2% 4% 6% 8%

Savory snacks

Soup

Dairy food


28

Top 3 strongest growing segments within food by region Soy Products is the top growing segment except for North America

6.4%

7.1%

11.7%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Soy Products

Cereal bars

Nut-based spreads

Top strongest growing segments per region within food by forecast annual growth rates 2009 -2013


7.4%

12.2%

15.0%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Chilled Soup

Chilled pizza

Dessert mixes

8.6%

9.8%

12.3%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Soy Products

Deli food

Seasonings

Europe

North America

Asia Pacific

9.4%

9.9%

10.5%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Soy Products

Canned soup

Impulse ice cream


8.3%

9.3%

12.8%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Soy Products

Spreadable fats

Breakfast cereals


29

Europe Food market: annual growth rate by categorySavory snacks will be the strongest growing category in Europe

3.3%

3.2%

3.0%

2.9%

2.9%

2.8%

2.5%

2.4%

2.4%

2.2%

2.2%

2.2%

3.3%

3.5%

4.0%

4.0%

5.1%

0% 1% 2% 3% 4% 5% 6%

Savory snacks

Ready meals

Ice cream

Dairy food

Pasta & noodles

Frozen food


Soup

Confectionery

Dried food

Baby food

Chilled food

Oils & fats

Spreads

Canned food


Bakery & Cereals

Europe: forecast annual growth rates 2009-2013 within foods by category


30

Europe: Top 20 strongest growing segments within food Soy Products will be the strongest growing segment in Europe by far

5.2%5.0%5.0%

4.7%4.7%

4.5%4.4%

4.3%4.2%

4.1%4.0%4.0%

3.8%

3.9%3.9%

5.3%5.6%

6.4%7.1%

11.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

Soy ProductsCereal bars

Nut-based spreadsChilled fresh pasta

Frozen pizzaPopcorn

Potato chipsChilled ready meals

Canned soupImpulse ice creamProcessed snacks

Frozen ready mealsFrozen vegetables

YogurtGum

Frozen fish/seafoodChilled desserts

Take-home ice creamFrozen yogurtChilled pizza

Europe: top strongest growing segments within food by forecast annual growth rates 2009-2013


31

North America food market: annual growth rate by category Pasta & noodles will be the strongest growing category in NA

4.3%

3.8%

3.4%

3.3%

3.2%

2.9%

2.7%

2.5%

2.5%

2.3%

2.0%

1.9%

4.3%

4.7%

5.2%

5.3%

6.3%

0% 1% 2% 3% 4% 5% 6% 7%

Pasta & noodles

Dried food

Savory snacks

Baby food

Dairy food

Spreads

Frozen food

Oils & fats

Soup

Ready meals

Bakery & Cereals

Confectionery



Chilled food

Canned food

Ice cream

North America: forecast annual growth rate within foods by category 2009 - 2013


32

North America: top 20 strongest growing segments within food Chilled Soup will be the strongest growing segment in North America

6.7%6.6%6.6%

6.0%5.7%

5.6%5.4%5.4%5.4%5.4%5.4%5.3%

5.1%

5.3%5.2%

6.9%7.2%

7.4%12.2%

15.0%

0% 3% 6% 9% 12% 15%

Chilled SoupChilled pizza

Dessert mixesDried pasta/noodles

Frozen potato productsHoney

Soy ProductsPotato chips

CheeseYogurt

Frozen vegetablesChilled fresh pastaDried ready meals

Nut-based spreadsCanned desserts

Processed snacksBottled Baby Food

Baby SnacksGum

Frozen desserts

North America: top strongest growing segments within food by forecast annual growth rate 2009-2013


33

Asia Pacific food market: annual growth rate by category Chilled food will grow the fastest in Asia Pacific

5.7%

5.0%

5.0%

4.9%

4.9%

4.7%

4.7%

4.5%

3.7%

3.7%

3.1%

2.4%

5.9%

6.1%

6.6%

7.0%

7.3%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Chilled food


Bakery & Cereals

Ice cream

Dairy food

Oils & fats

Frozen food

Spreads


Pasta & noodles

Soup

Savory snacks

Ready meals

Canned food

Confectionery

Dried food

Baby food

Asia Pacific: forecast annual growth rate within foods by category 2009 – 2013


34

Asia Pacific: top 20 strongest growing segments within food Soy Products will be the fastest growing segment in Asia Pacific

12.3%9.8%

8.6%8.2%

7.7%

5.7%5.8%

5.6%

5.8%5.8%5.9%

6.2%6.2%6.3%6.5%6.5%6.6%

6.8%6.8%

7.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

Soy ProductsDeli food

SeasoningsFrozen pizza

Cakes & pastriesArtisanal ice cream

Chilled meat productsImpulse ice cream

MilkCookies (sweet biscuits)

Pickled productsYogurtHoney

Frozen vegetablesDry cooking sauces

Crackers (savory biscuits)Frozen fish/seafood

Breakfast cerealsOils

Frozen fruit

Asia Pacific: top strongest growing segments within food by forecast annual growth rate 2009-2013


35

MEA food market: annual growth rate by category Ice cream will be the strongest growing category in MEA

4.9%

4.8%

4.8%

4.7%

4.5%

4.1%

4.0%

4.0%

3.9%

3.7%

3.7%

3.3%

5.3%

5.4%

5.5%

6.7%

7.4%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Ice cream

Savory snacks

Oils & fats

Soup

Dairy food

Bakery & Cereals

Canned food

Ready meals

Dried food

Baby food

Pasta & noodles

Chilled food

Confectionery



Frozen food

Spreads

Middle East & Africa: forecast annual growth rate within foods by category 2009 - 2013


36

MEA: top 20 strongest growing segments within food Soy Products will be the strongest growing segment in MEA

7.3%6.4%6.4%

6.3%6.2%

6.1%5.9%5.9%5.9%

5.8%5.7%5.7%

5.4%

5.4%5.4%

7.6%8.9%

9.4%9.9%

10.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

Soy ProductsCanned soup

Impulse ice creamChilled pizzaPotato chips

CreamCondiment sauces

Nuts & seedsCrackers (savory biscuits)

Processed snacksCheese

Baby SnacksCereal bars

Canned fish/seafoodCanned vegetables

PopcornOils

Canned fruitSpreadable fats

Breakfast cereals

MEA: top strongest growing segments within food by forecast annual growth rate 2009-2013


37

SCA food market: annual growth rate by category Savory snacks will be the strongest growing category

4.3%

4.0%

3.7%

3.5%

3.5%

3.4%

3.4%

3.4%

3.0%

2.9%

2.9%

2.8%

5.2%

5.3%

6.4%

6.5%

6.7%

0% 1% 2% 3% 4% 5% 6% 7%

Savory snacks

Soup

Dairy food

Ice cream

Baby food

Ready meals

Oils & fats

Dried food


Confectionery

Canned food

Pasta & noodles

Frozen food

Bakery & Cereals

Spreads


Chilled food

South & Central America: forecast annual growth rate within foods by category 2009 - 2013


38

7.8%7.7%

7.4%7.2%

6.9%

6.6%6.6%

6.5%6.5%

6.4%6.3%

6.1%

5.6%

5.7%5.7%

7.9%8.0%

8.3%9.3%

12.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

Soy ProductsSpreadable fats

Breakfast cerealsCream

CheeseCanned soup

Cereal barsProcessed snacks

Nuts & seedsFrozen pizza

Dried soupDessert mixes

YogurtCanned pasta & noodles

Chilled dessertsTake-home ice cream

Frozen yogurtFrozen potato products

Frozen ready mealsFrozen fish/seafood

SCA: top 20 strongest growing segments within food Highest growth rates will occur in Soy Products

South & Central America: top strongest growing segments within food by forecast annual growth rate 2009-2013


39

Top 20 growing countries within food by annual growth rateIndia will have the highest growth rate until 2013

5.5%5.0%

4.9%4.9%

4.7%4.5%4.5%4.5%

4.4%4.3%4.3%

4.2%

4.1%

4.2%4.2%

7.5%8.4%

9.2%9.4%

11.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

IndiaChina

VietnamPakistan

United Arab EmiratesIndonesia

Saudi ArabiaSouth Africa

EstoniaNigeriaTurkey

MoroccoLatvia

UkraineSingapore

MalaysiaUruguay

IsraelThailand

New Zealand

Top 20 strongest growing countries within Food by forecast annual growth rates 2009-2013


40

41%

27%

14%

14%

4%Europe

Asia Pacific

North America



New product launches within food by region 2009Europe and Asia Pacific account for 2/3 of new launched food products

Worldwide: new product launches within food by region in percent, 2009


Total: 36,831


41

New product launches within food by segment, 2009Most new launched products were within chocolate and cookies

24582223

16871474

12161214

11551139

11021098

106210511034994

965901895

811782

717

0 500 1,000 1,500 2,000 2,500

ChocolateCookies (Sweet Biscuits)

Sugar ConfectioneryPastaYogurt

VegetablesCheese

Meat and Meat ProductsSeasonings

Bread and RollsDried Pasta and Noodles

Sweet SpreadsBreakfast Cereals

Cakes and PastriesFish and Fish Products

MilkWet Cooking Sauces

Potato ChipsFrozen Ready Meals

Fruit

Top segments by number of new product launches within food, 2009


42

New product launches within food by Company, 2009Nestlé launched by far the most new products, followed by Unilever

705

427

350

288

257

115

124

107

124

146

159

161

166

171

189

204

209

212

226231

0 100 200 300 400 500 600 700 800

NestléUnilever

Altria GroupDanone

KraftTescoAhold

Fresh & Easy Neighborhood Market, Inc.Tesco-Global Aruhazak Zrt.

AldiPepsiCo

KelloggGeneral Mills

John Lewis PartnershipH.J. HeinzMorinaga

ICA GroupWrigley

LotteNissin Food Products

Top 20 companies: new product launches within food


43

53816

46943

29413

20304

17366

12079

11760

11900

12575

14796

0 10000 20000 30000 40000 50000

Nestlé

Kraft Foods + Cadbury*

Unilever

PepsiCo

Danone

General Mills

Kellog

Lactalis

Mars

Conagra

Top 10 packaged food manufacturersNestlé is the largest packaged food manufacturer worldwide

Global: top 10 packaged food manufacturers, turnover with foods only in m US $, 2009

Source: Company annual reports * estimated

44

Market for Alcoholic Beverages

45

The global market for alcoholic beverages by categories 2009Beer, cider & FABs accounts for nearly half of the market

Worldwide: market for alcoholic beverages by product categories in percent, 2009


Worldwide Market size for

alcoholic beverages 2009

1,140,354 m US$

49%

27%

24%

Beer, cider & FABs

Wine

Spirits

46

Global market for alcoholic beverages: annual growth rate Spirits will grow the strongest until 2013

2.8%

1.2%

1.2%

0% 1% 2% 3%

Beer, cider & FABs

Wine

Spirits

Global market for alcoholic beverages: forecast annual growth rates 2009-2013 by category


47

Annual growth rate within alcoholic beverages by segment Tequila & Mezcal will grow the strongest of all alcoholic beverages

2.4%

2.1%

2.1%

1.9%

1.2%

1.2%

1.0%

0.8%

0.2%

-0.8%

2.8%

3.4%

3.6%

4.2%

4.8%

-1% 0% 1% 2% 3% 4% 5%

Tequila & Mezcal

Rum

Whisk(e)y

Vodka

Brandy

Gin & Genever

Sparkling wine

Liqueurs

Cider

Beer

Still wine

Fortified wine

Specialty spirits

FABs

Champagne


Forecast annual growth rates 2009-2013 within alcoholic beverages by segments

48

55%

21%

15%

2%

7%Europe

Asia Pacific

North America



The global market for alcoholic beverages by regions 2009The by far biggest market for alcoholic beverages is Europe

Worldwide: market for alcoholic beverages by regions in percent, 2009


Worldwide Market size for alcoholic beverages in 2009

1,140,354 m US$

49

Annual growth rates within alcoholic beverages by regionAsia Pacific will have the highest growth rates

0.0%

1.2%

1.6%

3.8%

4.1%

4.9%

0%

1%

2%

3%

4%

5%


South and CentralAmerica

World North America Europe

Forecast annual growth rates 2009-2013 within alcoholic beverages by region


50



South & Central AmericaAsia PacificNorth AmericaEurope

Wine

Spirits

Beer, cider & FABs

Alcoholic beverages market forecast annual growth rates by category vs. region

2.8%

8.6%

1.9%3.2%

-0.1%

Alcoholic beverages: category vs. regionWine will grow the strongest in Asia Pacific

1.3%2.7%

5.7%

3.0% 3.0%

3.7% 4.6% 4.9%

-0.3%-0.5%

51

1.7%

2.2%

4.6%

0% 2% 4% 6% 8% 10%

Tequila & Mezcal

Vodka

Liqueurs


4.3%

4.8%

5.1%

0% 2% 4% 6% 8% 10%

Vodka

Tequila & Mezcal

Rum

9.4%

9.7%

9.7%

0% 2% 4% 6% 8% 10%

Still wine

Vodka

Brandy

Europe

North America

Asia Pacific

4.5%

4.7%

5.0%

0% 2% 4% 6% 8% 10%

Beer

Whisk(e)y

Sparkling wine


6.0%

7.2%

7.5%

0% 2% 4% 6% 8% 10%

Whisk(e)y

Cider

Vodka

Africa & Middle East

Top 3 strongest growing segments within alc. bev by region The top growing segments are quite different in each region

Top strongest growing segments per region within alc. bev. by forecast annual growth rates 2009 -2013

52

Europe alcoholic beverages: annual growth rate by category Spirits will grow the strongest until 2013

-0.5%

-0.1%

1.3%

-1% 0% 1% 2%

Spirits

Wine

Beer, cider & FABs

Europe: forecast annual growth rates 2009-2013 within alcoholic beverages by category


53

1.6%

1.6%

1.5%

0.9%

0.8%

0.8%

-0.3%

-0.6%

-0.7%

-1.0%

1.6%

1.7%

1.7%

2.2%

4.6%

-2% -1% 0% 1% 2% 3% 4% 5%

Tequila & Mezcal

Vodka

Liqueurs

Rum

Gin & Genever

FABs

Cider

Sparkling wine

Whisk(e)y

Fortified wine

Brandy

Still wine

Specialty spirits

Beer

Champagne

Europe: growth within alcoholic beverages by segmentTequila & Mezcal will grow the strongest in Europe

Europe: forecast annual growth rates 2009-2013 within alcoholic beverages by segment


54

North America: alcoholic beverages annual growth rate Wine will grow the strongest in North America

-0.3%

2.7%

2.8%

-1% 0% 1% 2% 3%

Wine

Spirits

Beer, cider & FABs

North America: forecast annual growth rates 2009-2013 within alcoholic beverages by category


55

2.4%

2.1%

2.0%

1.4%

1.3%

0.6%

0.4%

-0.3%

-0.3%

-1.0%

2.8%

3.7%

4.3%

4.8%

5.1%

-2% -1% 0% 1% 2% 3% 4% 5% 6%

Vodka

Tequila & Mezcal

Rum

Sparkling wine

Still wine

Liqueurs

Brandy

Gin & Genever

Champagne

Fortified wine

Specialty spirits

Whisk(e)y

Cider

Beer

FABs

North America: growth within alcoholic beverages by segment Vodka will grow the strongest in North America

North America: forecast annual growth rate within alcoholic beverages by segment 2009 - 2013


56

Asia Pacific: alcoholic beverages annual growth rate Wine will grow more than 50% faster in AP than Beer, cider & FABs

3.7%

5.7%

8.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Wine

Spirits

Beer, cider & FABs

Asia Pacific: forecast annual growth rates 2009-2013 within alcoholic beverages by category


57

Asia Pacific: growth within alcoholic beverages by segmentStill wine and Vodka will grow the strongest in Asia Pacific

6.6%

6.3%

4.3%

4.0%

4.0%

3.5%

2.4%

2.2%

-0.5%

-1.8%

7.7%

8.0%

9.4%

9.7%

9.7%

-2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

Still wine

Vodka

Brandy

Cider

Whisk(e)y

Rum

Tequila & Mezcal

Liqueurs

Beer

Sparkling wine

Gin & Genever

Specialty spirits

Fortified wine

Champagne

FABs

Asia Pacific: forecast annual growth rates 2009-2013 within alcoholic beverages by segment


58

Middle East and Africa: alcoholic beverages annual growth rate Beer, cider & FABs will grow by far the strongest

3.0%

3.2%

4.9%

0% 1% 2% 3% 4% 5%

Beer, cider & FABs

Wine

Spirits

Middle East and Africa: forecast annual growth rates 2009-2013 within alcoholic beverages by category


59

Middle East and Africa: alcoholic beverages growth by segmentsBeer will be the strongest growing segment

5.0%

4.7%

4.5%

4.4%

4.0%

0.8%

1.0%

1.6%

2.1%

3.1%

3.2%

3.4%

3.5%

3.8%

3.8%

0% 1% 2% 3% 4% 5% 6%

Beer

Whisk(e)y

Sparkling wine

Rum

Tequila & Mezcal

FABs

Cider

Specialty spirits

Champagne

Liqueurs

Still wine

Fortified wine

Vodka

Brandy

Gin & Genever

Middle East & Africa: forecast annual growth rates 2009-2013 within alcoholic beverages by segments


60

South & Central America: alcoholic beverages annual growth rate Beer, cider & FABs will be the strongest growing category in SCA

1.9%

3.0%

4.6%

0% 1% 2% 3% 4% 5%

Beer, cider & FABs

Spirits

Wine

South & Central America: forecast annual growth rates 2009-2013 within alcoholic beverages by category


61

South & Central America: alc. beverages growth by segmentWhisk(e)y and Cider will grow the strongest in SCA

4.5%

4.0%

3.6%

3.4%

3.1%

2.6%

1.7%

1.2%

0.6%

-1.9%

4.6%

4.9%

6.0%

7.2%

7.5%

-2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8%

Whisk(e)y

Cider

Vodka

Gin & Genever

Beer

Tequila & Mezcal

Sparkling wine

FABs

Rum

Brandy

Liqueurs

Still wine

Fortified wine

Champagne

Specialty spirits

South & Central America: forecast annual growth rates 09-13 within alcoholic beverages by segment


62

Top 20 strongest growing countries within alcoholic beveragesIndia will grow the fastest, followed by Peru and China

6.8%6.1%

5.4%4.5%

4.4%4.4%

4.3%3.9%3.9%3.8%

3.5%3.5%

3.1%

3.4%3.3%

6.9%7.6%

8.2%9.9%

13.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

IndiaPeru

ChinaNigeria

VietnamMalaysiaPakistan

Hong KongIndonesia

PhilippinesThailand

BrazilSingapore

IsraelSlovenia

ChileMoroccoSweden

VenezuelaArgentina

Top 20 strongest growing countries within alcoholic beverages by forecast annual growth rates 2009-2013


63

54%

15%

17%

11%3% Europe

Asia Pacific

North America



New products within alcoholic beverages by region 2009Most new products were launched in the European market

Worldwide: new product launches within alcoholic beverages by region in percent, 2009


Total: 2,944


64

New products within alcoholic beverages by segment, 2009Most new product launches occurred within Still Wine and Beer

837559

229201

192189

181158

138136

1067574

6258

423830

0 100 200 300 400 500 600 700 800 900

Still WineBeer

Flavored Alcoholic Beverages (FABs)Ales, Stouts and Bitters

VodkaLager

Sparkling WineLiqueurs

Specialty BeerWhiskey

Specialty SpiritsBrandy

Fortified WineCider

Tequila and MezcalRum

Low and No-Alcohol BeerGin and Genever

Top segments by number of new product launches within alcoholic beverages, 2009


65

New products within alcoholic beverages by company, 2009Suntory and Asahi outstand other companies regarding launches

63

3427

2120

10

10

9

1111

1112

1213

1313

14

1616

19

0 20 40 60 80 100

SuntoryAsahi Breweries

Godo ShuseiMajestic Wine Warehouses Ltd

Oenon GroupDiageo

CarlsbergKirin Brewery

Sapporo BreweriesBacardi

Fanagoria JSCPernod Ricard

Constellation BrandsJohn Lewis Partnership

Bubbles & CoGatchinskiy Spirtovyi Zavod OOO

La Fattoria - Vinhos, Unipessoal Lda.Barrels & Bottles

Bosca S.p.A.Ajinomoto

Top 20 companies: new product launches within alcoholic beverages


66

11.28310.770

9.9136.058

5.5003.836

3.2473.2263.032

2.7042.4691.680

818

1.4241.220

12.06715.257

18.02020.581

36.758

0 5000 10000 15000 20000 25000 30000 35000 40000

Anheuser Busch InBevHeineken

SAB MillerDiageo

Kirin BreweriesCarlsberg

AsahiPernod RicardGrupo Modelo

BacardiLVMH

Thai BeverageBrown FormanMolson Coors

Tsingtao BreweryFortune Brands

San Miguel CorpYanjing Beer Group

United BreweriesHite Brewery

Top manufacturers of alcoholic beverages by turnoverABInBev is by far the largest alcoholic beverages manufacturer

Top manufacturers of alcoholic beverages by turnover 2009 in m US $

Source: Company annual reports, Factiva

67

Market for Non-Alcoholic Beverages

68

84%

14%

2%Soft drinks

Hot drinks

Baby drinks

The global market for non-alcoholic beverages by categoriesSoft Drinks dominate the market with over 80% of the share

Worldwide: market for non-alcoholic beverages by product categories in percent, 2009


Worldwide market size for non-alcoholic beverages

2009

613,108 m US$

69

Global Market for non-alcoholic beverages: annual growth rate Hot Drinks will grow the strongest until 2013

3.6%

2.9%

1.6%

0% 1% 2% 3% 4%

Baby drinks

Soft drinks

Hot drinks

Global market for non-alcoholic beverages: forecast annual growth rates 2009-2013 by category


70

Growth within non-alcoholic beverages by segmentTea and Bottled Water will grow the strongest

3.0%

2.4%

2.4%

2.3%

2.2%

1.6%

0.5%

3.0%

3.0%

3.8%

4.5%

4.7%

0% 1% 2% 3% 4% 5%

Tea

Bottled water

Functional drinks

Other hot drinks

Concentrates

Coffee

Juices

RTD tea & coffee

Smoothies

Carbonates

Infant Formula

Baby Juice


Forecast annual growth rate within non-alcoholic beverages by segments 2009 - 2013

71

40%

23%

22%

3%

12%

Europe

North America

Asia Pacific



The global market for non-alcoholic beverages by region 2009Europe and North America together account for 2/3 of the market

Worldwide: market for non-alcoholic beverages by region in percent, 2009


Worldwide market size for non-alcoholic beverages

2009

613,108 m US$

72

Growth rates within non-alcoholic beverages by regionThe strongest growth will occur in South and Central America

0.3%

2.6%

3.0%

4.4%

4.8%

5.5%

0%

1%

2%

3%

4%

5%

6%



World Europe North America

Forecast annual growth rates 2009-2013 within non-alcoholic beverages by region


73



South & Central AmericaAsia-PacificNorth AmericaEurope

Soft Drinks

Hot Drinks

Baby Drinks

Non-alcoholic Beverages forecast annual growth rates by category vs. region

2.5%

0.1%

4.9% 4.6%5.8%

Non alcoholic beverages annual growth rates: category vs. region

Hot Drinks will grow strong in many regions

3.1% 2.4%

5.0%3.9% 3.2%

1.1% 1.1% 1.9%

5.1%

2.6%

74

3.5%

3.6%

5.3%

0% 2% 4% 6% 8% 10% 12%

Functional drinks

Concentrates

Tea


2.9%

3.1%

3.7%

0% 2% 4% 6% 8% 10% 12%

Smoothies

Concentrates

Tea

4.7%

5.8%

12.2%

0% 2% 4% 6% 8% 10% 12%

Bottled water

Tea

Concentrates

Europe

North America

Asia Pacific

5.2%

7.2%

7.6%

0% 2% 4% 6% 8% 10% 12%

Functional drinks

Bottled water

Infant Formula


6.7%

8.1%

11.0%

0% 2% 4% 6% 8% 10% 12%

Functional drinks

Juices

RTD tea & coffee


Top 3 strongest growing segments within non-alc bev by region

Functional Drinks grows strong in some regionsTop strongest growing segments per region within non-alc bev by forecast annual growth rates 2009 -2013

75

Europe: non-alcoholic beverages annual growth rateHot Drinks will grow the strongest in Europe

1.1%

2.5%

3.1%

0% 1% 2% 3% 4%

Hot drinks

Soft drinks

Baby drinks

Europe: forecast annual growth rates 2009-2013 within non-alcoholic beverages by category


76

2.8%

2.8%

2.2%

2.0%

1.1%

0.9%

-0.8%

2.9%

3.0%

3.5%

3.6%

5.3%

-1% 0% 1% 2% 3% 4% 5% 6%

Functional drinks

Concentrates

Tea

RTD tea & coffee

Coffee

Juices

Other hot drinks

Bottled water

Carbonates

Infant Formula

Baby Juice

Smoothies

Europe: growth within non-alcoholic beverages by segmentFunctional Drinks will grow the fastest by far

Europe: forecast annual growth rates 2009-2013 within non-alcoholic beverages by segment


77

North America: non-alcoholic beverages annual growth rate Hot Drinks will grow the strongest in North America

0.1%

1.1%

2.4%

0% 1% 2% 3%

Hot drinks

Baby drinks

Soft drinks

North America: forecast growth rates 2009-2013 within non-alcoholic beverages by category


78

2.0%

1.8%

1.3%

0.6%

-0.6%

-1.5%

-3.4%

2.2%

2.3%

2.9%

3.1%

3.7%

-4% -3% -2% -1% 0% 1% 2% 3% 4%

Smoothies

Concentrates

Tea

Functional drinks

Coffee

RTD tea & coffee

Other hot drinks

Infant Formula

Bottled water

Carbonates

Juices

Baby Juice

North America: non-alcoholic beverages growth by segmentSmoothies will grow the fastest by far

North America: forecast annual growth rates 2009-2013 within non-alcoholic beverages by segment


79

Asia Pacific: non-alcoholic beverages annual growth rate Hot Drinks will grow the strongest in Asia Pacific

1.9%

4.9%

5.0%

0% 1% 2% 3% 4% 5% 6%

Hot drinks

Soft drinks

Baby drinks

Asia Pacific: forecast annual growth rates 2009-2013 within non-alcoholic beverages by category


80

Asia Pacific: non-alcoholic beverages growth by segmentBottled Water will grow more almost two times faster than any other

3.4%

3.4%

3.2%

2.9%

2.7%

2.2%

1.9%

3.7%

3.9%

4.7%

5.8%

12.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

Bottled water

Tea

Concentrates

Carbonates

Other hot drinks

Juices

Coffee

Smoothies

Functional drinks

Baby Juice

RTD tea & coffee

Infant Formula

Asia Pacific: forecast annual growth rates 2009-2013 within non-alcoholic beverages by segment


81

Middle East & Africa: non-Alcoholic beverages annual growth rate Baby Drinks will grow the fastest in MEA

5.1%

4.6%

3.9%

0% 1% 2% 3% 4% 5% 6%

Baby Drinks

Soft drinks

Hot drinks

MEA: forecast annual growth rates 2009-2013 within non-alcoholic beverages by category


82

4.2%

4.1%

3.8%

3.5%

3.2%

3.0%

2.9%

4.5%

4.7%

5.2%

7.2%

7.6%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Functional drinks

Bottled water

Infant Formula

Tea

Juices

Baby Juice

Concentrates

RTD tea & coffee

Smoothies

Carbonates

Coffee

Other hot drinks

Middle East & Africa: non-alc. beverages growth by segmentFunctional Drinks will grow the fastest, followed by Bottled water

MEA: forecast annual growth rates 2009-2013 within non-alcoholic beverages by segments


83

South & Central America: non-alc. beverages annual growth rate Soft Drinks will grow the fastest in South & Central America

2.6%

3.4%

5.8%

0% 1% 2% 3% 4% 5% 6%

Soft drinks

Hot drinks

Baby drinks

SCA: forecast annual growth rates 2009-2013 within non-alcoholic beverages by category


84

4.0%

3.5%

3.5%

3.2%

2.6%

2.5%

1.9%

5.7%

6.7%

6.7%

8.1%

11.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

Functional drinks

Juices

RTD tea & coffee

Bottled water

Carbonates

Smoothies

Baby Juice

Coffee

Tea

Other hot drinks

Infant Formula

Concentrates

South & Central America: growth within non-alc bev by segmentFunctional Drinks will grow the strongest

SCA: forecast annual growth rates 2009-2013 within non-alcoholic beverages by segment


85

Top 20 strongest growing countries within non-alc. beverages China will grow the fastest, followed by Venezuela

6.1%5.7%

5.6%5.5%

5.4%

5.2%5.1%5.1%5.0%

4.9%4.8%

4.7%

4.6%

4.6%4.6%

6.6%7.9%

9.3%9.5%

11.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

ChinaVenezuela

IndiaPakistan

United Arab EmiratesRomaniaVietnam

ArgentinaMexico

New ZealandColombia

BrazilNigeria

UruguayUkraine

IndonesiaThailand

ChileEgypt

Morocco

Top 20 strongest growing countries: non-alcoholic beverages by forecast annual growth rates 2009-2013


86

32%

35%

15%

13%

5%Asia Pacific

Europe

North America



New products within non-alcoholic beverages by region 2009More than 2/3 of all new launches occurred in Europe and Asia Pacific

Worldwide: new product launches within non-alcoholic beverages by region in percent, 2009


Total: 6,871


87

1516

1353

1010

866

722

106

155

474

552

574

0 300 600 900 1200 1500 1800

Juices

Tea

Functional Drinks

Coffee

Concentrates

RTD Tea and Coffee

Carbonates

Bottled Water

Other Hot Drinks

Smoothies

New products within non-alcoholic beverages by segmentMost new products were launched within Juices, follows by Tea

Top segments by number of new product launches within non alcoholic beverages, 2009


88

New products within non-alcoholic beverages by company, 2009Coca Cola and Nestlé launched most new products

152152

1066666

2122

21

222324252526

2930

3843

4855

0 20 40 60 80 100 120 140 160

Coca-ColaNestlé

PepsiCoAltria Group

UnileverAsahi Soft Drinks

SuntoryIto En

MorinagaDanone

Tesco-Global Aruhazak Zrt.Kirin Beverage

AjinomotoDyDo Drinco

UCC Ueshima CoffeeJapan Tobacco Group

Ajinomoto General FoodsNippon Milk Community

Meiji SeikaSara Lee

Top 20 companies: new product launches within non-alcoholic beverages, 2009


89

5531

4761

3935

3609

3057

8085

9472

22928

26070

30990

0 5000 10000 15000 20000 25000 30000

Coca Cola

Nestlé

PepsiCo

Suntory

Kirin

Dr Pepper Snapple

Femsa

Asahi

Danone

Kraft Foods

Top 10 manufacturers of non-alcoholic beveragesCoca Cola achieved the highest turnover, followed by Nestlé

Top 10 companies, turnover with non-alcoholic beverages only, 2009 in m US $

Source: Company annual reports

90

Market for Tobacco

91

92%

3%2%3%

Cigarettes

Loose tobacco

Chewing tobacco

Cigars and Cigarillos

The global market for tobacco by category 2009Cigarettes account for over 90% of the market size

Worldwide: market for tobacco by product categories in percent, 2009


Worldwide market size for tobacco 2009

526,065 m US$

92

Global market for tobacco: annual growth rate 2009-2013Chewing Tobacco will be the strongest growing category

5.7%

5.4%

3.6%

2.3%

0% 1% 2% 3% 4% 5% 6% 7%

Cigarettes


Loose tobacco

Chewing tobacco

Global market for tobacco: forecast annual growth rates 2009-2013 by category


93

Growth within tobacco by segments: annual growth rate Roll-Your-Own will be the fastest growing segment

2.2%

2.1%

1.8%

2.7%

3.0%

3.7%

5.9%

6.3%

0% 1% 2% 3% 4% 5% 6% 7%

Roll-Your-Own

Cigarillos

Small cigars

Large cigars

Very low tar cigarettes

Low tar cigarettes

Regular cigarettes

Pipe tobacco


Forecast annual growth rates 2009-2013 within tobacco by segments

94

43%

32%

19%

3%3% Europe

Asia Pacific

North America


Africa and Middle East

The global market for tobacco by regions 2009Europe and Asia Pacific together account for over 2/3 of the market

Worldwide: market for tobacco by regions in percent, 2009


Worldwide market size for tobacco 2009

526,065 m US$

95

Growth rates within tobacco by region: annual growth rate The highest growth rates will be found in South and Central America

2.0%2.2%

2.5%

3.0%3.1%

3.6%

0%

1%

2%

3%

4%

5%


Africa and MiddleEast

Asia Pacific World Europe North America

Forecast annual growth rates 2009-2013 within tobacco by region


96



South & Central AmericaAsia-PacificNorth AmericaEurope

Loose tobacco


Chewing tobacco

Tobacco forecast annual growth rates by category vs. region, 2009 - 2013

5.7% 4.6% 4.1% 3.2% 2.5%

Tobacco annual growth rates: category vs. region

Cigars and Cigarillos will grow in many regions

3.1% 4.0%5.9% 6.8%

3.8%

Cigarettes

2.0% 1.8% 2.8% 3.1% 3.6%

2.5% 3.7%6.8%

-1.7%0.0%

97

3.2%

3.6%

6.6%

0% 3% 6% 9%

Roll-Your-Own

Cigarillos

Small cigars


3.6%

5.8%

6.7%

0% 3% 6% 9%

Cigarillos

Roll-Your-Own

Small cigars

5.8%

5.9%

5.9%

0% 3% 6% 9%

Small cigars

Cigarillos

Large cigars

Europe

North America

Asia Pacific

4.9%

7.2%

8.1%

0% 3% 6% 9%

Cigarillos

Small cigars

Large cigars


4.1%

4.8%

5.0%

0% 3% 6% 9%


Cigarillos

Small cigars


Top 3 strongest growing segments within tobacco by region

Cigarillos & Small Cigars are top growing segments in each regionTop strongest growing segments per Region within Tobacco by forecast annual growth rates 2009-2013

98

Europe: tobacco market annual growth rates by category Loose Tobacco will nearly grow twice as fast as any other category

2.0%

2.5%

3.1%

5.7%

0% 1% 2% 3% 4% 5% 6%

Loose tobacco


Chewing tobacco

Cigarettes

Europe: forecast annual growth rates 2009-2013 within tobacco by category


99

2.1%

1.8%

1.6%

2.6%

3.0%

3.2%

3.6%

6.6%

0% 2% 4% 6%

Roll-Your-Own

Cigarillos

Small cigars

Large cigars


Pipe tobacco

Low tar cigarettes

Regular cigarettes

Europe: growth within tobacco by segments Roll-Your-Own will grow the fastest in Europe

Europe: forecast annual growth rates 2009-2013 within tobacco by segment


100

1.8%

3.7%

4.0%

4.6%

0% 1% 2% 3% 4% 5% 6%

Loose tobacco


Chewing tobacco

Cigarettes

North America: tobacco market annual growth rate by category Loose Tobacco will grow the fastest in North America

North America: forecast annual growth rates 2009-2013 within tobacco by category


101

2.0%

1.0%

0.6%

2.5%

2.8%

3.6%

5.8%

6.7%

0% 1% 2% 3% 4% 5% 6% 7%

Cigarillos

Roll-Your-Own

Small cigars

Large cigars

Low tar cigarettes


Regular cigarettes

Pipe tobacco

North America: growth within tobacco by segments Cigarillos will be the fastest growing segment in North America

North America: forecast annual growth rates 2009-2013 within tobacco by segment


102

Asia Pacific: tobacco market annual growth rate by category Chewing Tobacco will grow the fastest in Asia Pacific

2.8%

4.1%

5.9%

6.8%

0% 1% 2% 3% 4% 5% 6% 7%

Chewing tobacco


Loose tobacco

Cigarettes

Asia Pacific: forecast annual growth rates 2009-2013 within tobacco by category


103

Asia Pacific: growth within tobacco by segmentsSmall cigars & Cigarillos will grow fast, as well as Large cigars

2.8%

2.3%

0.6%

3.5%

4.7%

5.8%

5.9%

5.9%

0% 1% 2% 3% 4% 5% 6% 7%

Small cigars

Cigarillos

Large cigars

Roll your own tobacco

Regular cigarettes


Low tar cigarettes

Pipe tobacco

Asia Pacific: forecast annual growth rates 2009-2013 within tobacco by segment


104

-1.7%

3.1%

3.2%

6.8%

-2% -1% 0% 1% 2% 3% 4% 5% 6% 7%


Loose tobacco

Cigarettes

Chewing tobacco

Middle East and Africa: tobacco market annual growth rate Cigars and Cigarillos will grow over 2 times faster than any other

Middle East and Africa: forecast annual growth rates 2009-2013 within tobacco by category


105

2.7%

2.5%

0.9%

4.1%

4.1%

4.9%

7.2%

8.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Cigarillos

Small cigars

Large cigars



Regular cigarettes

Low tar cigarettes

Pipe tobacco

Middle East & Africa: tobacco annual growth rates by segments Cigarillos will grow the fastest, followed by Small cigars

Middle East and Africa: forecast annual growth rates 2009-2013 within tobacco by segments


106

3.8%

3.6%

2.5%

0.0%

0% 1% 2% 3% 4% 5%


Cigarettes

Loose tobacco

Chewing tobacco

South and Central America: tobacco market annual growth rate Cigars & Cigarillos will grow the fastest in South and Central America

South and Central America: forecast annual growth rates 2009-2013 within tobacco by category


107

3.1%

2.7%

0.8%

3.3%

3.7%

4.1%

4.8%

5.0%

0% 1% 2% 3% 4% 5% 6%


Cigarillos

Small cigars

Low tar cigarettes


Large cigars

Regular cigarettes

Pipe tobacco

South & Central America: tobacco annual growth by segments Very Low Tar Cigarettes will be the fastest growing segment in SCA

South and Central America: forecast annual growth rates 2009-2013 within tobacco by segment


108

Top 20 strongest growing countries within tobaccoPakistan will grow the fastest, followed by India

5.2%5.1%

4.9%4.9%

4.4%4.4%

4.3%4.2%

4.1%3.8%

3.8%3.8%

2.8%

3.7%3.4%

5.5%6.1%

6.4%7.0%

7.7%

0% 1% 2% 3% 4% 5% 6% 7% 8%

PakistanIndia

UruguayNorwayTaiwan

ThailandMoroccoMalaysiaRomania

BrazilChina

VenezuelaEgypt

BulgariaTurkey

GreecePortugalMexico

PeruSwitzerland

Top 20 strongest growing countries within tobacco by forecast annual growth rates 2009 -2013


109

39%

35%

16%

7%3%

North America

Europe

Asia Pacific



New product launches within tobacco by region 2009Nearly 80% of new launches occured in Europe and North America

Worldwide: new product launches within tobacco by region in percent, 2009


Total: 1192


110

New product launces within tobacco by company, 2009The Altria Group launched the most new products

44

2823

2119

8

9

8

9

9

910

10

10

1212

13

13

1819

0 5 10 15 20 25 30 35 40 45

Altria GroupHabanos, S.A.

Imperial TobaccoHBI International

British American TobaccoTinder Box International, Inc.

Smoke Power IncAltadis

JT GroupGood Times USA

J. Cortes CigarsHeintz van Landewyck GmbH

R.J. Reynolds TobaccoSwedish Match AB

Arnold Andre GmbH & Co. KGBAT Industries

Davidoff of GenevaJoh. Wilh. Von Eicken GmbH

Cixi E-Cig Technology, Inc. Ltd.Culbro

Top 20 companies: new product launches within tobacco 2009


111

27497

25035

22249

16476

10579

8419

0 5000 10000 15000 20000 25000 30000

Japan Tobacco

Philip Morris

British American Tobacco

Altria Group

Imperial Tobacco

Reynolds American

Top manufacturers of tobacco by turnoverJapan Tobacco has the highest turnover in tobacco

Top manufacturers of tobacco, turnover 2009 in m US $

Source: Lebensmittelzeitung, 2010

TNS Infratest Business Intelligence112112

Market for Personal Care

113

28%7%

4%4%

16%

7%

7%

8%

9%10%

OTC healthcare

Skincare

Haircare

Personal hygiene

Fragrances

Make-up

Baby personal care

Oral hygiene

Male Toiletries

Feminine Care

The global market for personal care by category 2009OTC healthcare accounts for over 1/4 of the worldwide market for PC

Worldwide: market for personal care by product categories in percent, 2009


Worldwide market size for

personal care 2009

469,147 m US$

114

Global market for personal yare: annual growth rate Care for women will be the fastest growing category

3.7%

3.6%

3.5%

3.3%

3.0%

3.9%

4.1%

4.3%

4.5%

4.9%

0% 1% 2% 3% 4% 5%

Feminine Care

Fragrances

Male Toiletries

Skincare

Baby personal care

OTC healthcare

Make-up

Personal hygiene

Haircare

Oral hygiene

Global market for personal care: forecast annual growth rates 2009-2013 by category


115

Top 20 strongest growing segments within personal carePantiliners and shields articles will grow the fastest

4.8%4.6%

4.5%4.4%

4.3%4.2%4.2%

4.0%4.0%

4.0%3.9%3.9%

3.7%

3.9%3.8%

5.0%

5.0%5.1%

5.6%6.6%

0% 1% 2% 3% 4% 5% 6% 7%

Pantiliners and shieldsInternal Cleansers

Male fragrancesSanitary Pads

Cough and cold preparationsDepilatories

SuncareMale razors and blades

Female fragrancesConditioner

Male Shaving PreparationsFacial care

Eye make-upHair colorantsNail make-up

DiapersBaby Toiletries

Indigestion preparationsTraditional medicines

Vitamins and minerals


Top 20 segments within personal care by forecast annual growth rates 2009-2013

116

40%

27%

19%

3%11%

Europe

Asia Pacific

North America



The global market for personal care by region 2009Europe and Asia Pacific account for more than 2/3 of the market

Worldwide: market for personal care by regions in percent, 2009


Worldwide market size for

personal care 2009

469,147 m US$

117

Growth rates within personal care by region: annual growth rate South and Central America will see the highest growth rates

1.9%

3.2%

3.8%

4.6%

5.6%

7.0%

0%

1%

2%

3%

4%

5%

6%

7%

8%


Middle East andAfrica

Asia Pacific World Europe North America

Forecast annual growth rates 2009-2013 within personal care by region


118

Top 3 strongest growing personal care categories by regionFeminine Care will be the strongest growing category in nearly every region

3.8%

4.1%

4.2%

0% 2% 4% 6% 8% 10% 12%

Feminine Care

Male Toiletries

Make-up

Top strongest growing categories per region within PC by forecast annual growth rates 2009-2013


2.7%

2.7%

3.1%

0% 2% 4% 6% 8% 10% 12%

OTC healthcare

Skincare

Male Toiletries

5.4%

6.2%

6.7%

0% 2% 4% 6% 8% 10% 12%

Feminine Care

Male Toiletries

Baby personal care

Europe

North America

Asia Pacific

6.1%

7.6%

9.9%

0% 2% 4% 6% 8% 10% 12%

Feminine Care

Skincare

Male Toiletries


7.8%

8.4%

11.0%

0% 2% 4% 6% 8% 10% 12%

Fragrances

Feminine Care

Haircare


119

Top 3 strongest growing personal care segments by regionPantiliners and Shields will grow strongly in most regions

4.3%

5.3%

5.9%

0% 2% 4% 6% 8% 10% 12%

Depilatories

Pantiliners and shields

Male Shaving Preparations

Top strongest growing segments per Region within PC by forecast annual growth rates 2009-2013


6.6%

7.4%

8.1%

0% 2% 4% 6% 8% 10% 12%

Hand care

Internal Cleansers

Cough and cold preparations

6.4%

7.8%

8.8%

0% 2% 4% 6% 8% 10% 12%


Deodorants

Male razors and blades

Europe

North America

Asia Pacific

8.9%

10.5%

10.7%

0% 2% 4% 6% 8% 10% 12%

Internal Cleansers

Sanitary Pads



10.5%

10.8%

11.2%

0% 2% 4% 6% 8% 10% 12%

Female fragrances

Male fragrances

Internal Cleansers


120

Europe: personal care market annual growth rate by category Feminine Care and Male Toiletries will be the fastest growing categories

3.1%

3.1%

3.0%

2.7%

2.0%

3.1%

3.4%

3.8%

4.1%

4.2%

0% 1% 2% 3% 4% 5%

Feminine Care

Male Toiletries

Make-up

Skincare

OTC healthcare

Fragrances

Baby personal care

Oral hygiene

Personal hygiene

Haircare

Europe: forecast annual growth rates 2009-2013 within personal care by category


121

Europe: growth within personal care by segmentsDepilatories will be the fastest growing segment

Europe: forecast growth rates 2009-2013 within personal care by segment


4.2%4.2%

4.1%4.1%

4.1%

4.0%4.0%

3.9%3.8%

3.8%

3.8%3.6%

3.3%

3.5%3.5%

4.3%

4.3%4.3%

5.3%5.9%

0% 1% 2% 3% 4% 5% 6%

DepilatoriesPantiliners and shields

Male Shaving PreparationsDental floss

Cough and cold preparationsEye make-up

Sanitary PadsIndigestion preparations

ToothbrushesFace make-up

Male razors and bladesMale Shaving Aftercare

Nail make-upSuncare

MouthwashInternal Cleansers

TamponsFacial care

Medicated skin productsBaby Toiletries

122

3.1%

2.7%

2.7%

2.6%

1.8%

-1.8%

-0.4%

0.0%

1.1%

1.1%

-2% -1% 0% 1% 2% 3% 4%

OTC healthcare

Skincare

Male Toiletries

Personal hygiene

Oral hygiene

Make-up

Baby personal care

Feminine Care

Haircare

Fragrances

North America: personal care annual growth rate by category OTC healthcare will grow in North America, while Fragrances shrinks

North America: forecast annual growth rates 2009-2013 within personal care by category


123

3.3%3.3%

3.3%3.3%

3.1%3.1%

2.8%2.5%

2.3%2.2%

1.8%1.7%

1.4%

1.6%1.6%

3.8%4.4%

6.6%7.4%

8.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Hand careInternal Cleansers

Cough and cold preparationsBath & shower products

Traditional medicinesDepilatoriesDeodorants

Other OTC healthcare productsMale razors and blades

MouthwashVitamins and minerals

Facial carePantiliners and shields

ToothpasteSuncare

First aid kitsEye make-up

Body careMale Shaving Preparations

Medicated skin products

North America: growth within personal care by segmentHand Care will grow the strongest, followed by Internal Cleansers

North America: forecast annual growth rates 2009-2013 within personal care by segment


124

Asia Pacific: personal care annual growth rate by category Feminine Care will be the fastest growing category in Asia Pacific

4.6%

4.4%

4.3%

3.8%

3.5%

4.8%

5.3%

5.4%

6.2%

6.7%

0% 1% 2% 3% 4% 5% 6% 7%

Feminine Care

Male Toiletries

Baby personal care

Personal hygiene

Fragrances

Haircare

OTC healthcare

Skincare

Make-up

Oral hygiene

Asia Pacific: forecast annual growth rates 2009-2013 within personal care by category


125

Asia Pacific: growth within personal care by segmentPantiliners and shields will be the fastest growing segment

6.2%5.6%

5.4%5.4%

5.1%

5.1%5.1%5.0%5.0%5.0%4.9%4.9%

4.8%

4.9%4.8%

6.4%6.4%6.4%

7.8%8.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Pantiliners and shieldsDeodorants

Male razors and bladesSanitary Pads

Baby ToiletriesFirst aid kits

Male Shaving AftercareIndigestion preparationsTopical OTC medicines

DiapersAnalgesics

Hair colorantsMale fragrances

SuncareBath & shower products

Vitamins and mineralsShampoo

SoapConditioner

Female fragrances

Asia Pacific: forecast annual growth rates 2009-2013 within personal care by segment


126

5.5%

5.3%

5.0%

4.8%

3.4%

5.8%

5.8%

6.1%

7.6%

9.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

Feminine Care

Skincare

Male Toiletries

OTC healthcare

Fragrances

Personal hygiene

Haircare

Make-up

Baby personal care

Oral hygiene

Middle East and Africa: personal care growth by category Feminine Care will be the fastest growing category in MEA

Middle East and Africa: forecast annual growth rates 2009-2013 within personal care by category


127

7.6%7.5%7.4%

6.9%

6.9%6.8%

6.6%6.5%

6.4%6.1%

5.8%5.7%

5.5%

5.7%5.6%

7.9%8.1%

8.9%10.5%10.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

Internal CleansersSanitary Pads

Pantiliners and shieldsSuncare

Body careFacial care

Traditional medicinesHand care

Indigestion preparationsMale razors and blades

DepilatoriesTampons

SoapAnalgesics

Male fragrancesConditioner

Vitamins and mineralsShampoo

Female fragrancesFace make-up

Middle East and Africa: personal care growth by segmentInternal Cleansers and Sanitary Pads will grow the strongest in MEA

Middle East and Africa: forecast annual growth rates 2009-2013 within personal care by segments


128

11.0%

8.4%

7.8%

7.1%

6.9%

3.6%

4.2%

5.5%

5.6%

6.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

Fragrances

Feminine Care

Haircare

Skincare

Baby personal care

Make-up

OTC healthcare

Male Toiletries

Oral hygiene

Personal hygiene

South & Central America: personal care growth by category Fragrances will grow the strongest in South & Central America

South and Central America: forecast annual growth rates 2009-2013 within personal care by category


129

9.9%9.0%

8.6%8.5%

8.2%8.2%

7.7%7.6%

7.3%7.0%

6.7%6.6%

6.3%

6.6%6.4%

10.0%10.4%10.5%

10.8%

11.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14%

Female fragrancesMale fragrances

Internal CleansersUnisex fragrances

SuncareConditioner

Pantiliners and shieldsTampons

Body careHair colorantsSanitary Pads

DiapersEye make-up

ShampooMale Shaving Aftercare

Lip make-upCough and cold preparations

Male Shaving PreparationsHand care

Nail make-up

South and Central America: personal care growth by segmentFemale fragrances will grow the strongest, followed by Male fragrances

South & Central America: forecast annual growth rates 2009-2013 within personal care by segment


130

Top 20 strongest growing countries within personal careGrowth rates in Venezuela will be the highest

7.9%7.7%

7.6%7.5%

7.2%7.1%

6.2%6.2%

5.8%5.8%5.7%5.6%

5.4%

5.4%5.4%

8.1%8.3%

8.9%9.1%

12.1%

0% 2% 4% 6% 8% 10% 12%

VenezuelaIndia

ArgentinaBulgaria

RomaniaNigeriaUkraineTurkeyBrazil

United Arab EmiratesChina

RussiaVietnam

Czech RepublicMalaysia

Saudi ArabiaEstonia

PakistanLatvia

Indonesia

Top 20 strongest growing countries within personal care by forecast annual growth rates 2009-2013


131

29%

28%

26%

11%

6%North America

Europe

Asia Pacific



New product launches within personal care by region 2009Over 1/2 of all new products were launched in Europe and North America

Worldwide: new product launches within personal care by region in percent, 2009


Total: 23,134


132

13251233

12021078

942757742

652588

487

460413

346

413369

14041460

17182680

3205

0 400 800 1200 1600 2000 2400 2800 3200 3600

SoapFacial Care

Bath and Shower ProductsBody Care

Lip Make-UpShampoo

Eye Make-UpFace Make-Up

DeodorantsConditioner

Vitamins and MineralsFemale Fragrances

Styling AgentsToothpaste

Nail Make-UpMedicated Skin Products

ToothbrushesSuncare

DepilatoriesShaving Preparations

New product launches within personal care by segmentMost new products were launched within soap

Top segments by number of new product launches within personal care, 2009


133

New product launches within personal care by companyL‘Oreal launched most new products in personal care

464390

370

263233

178151

133

128128124121

97

117

111

539638

668688

966

0 100 200 300 400 500 600 700 800 900 1000

L'OrealAvon Products

Procter & GambleUnilever

Estee LauderBeiersdorf

Johnson & JohnsonColgate-Palmolive

LVMH Moet-Hennessy Louis VuittonHenkel

Yves RocherReckitt Benckiser

CotyLimited Brands

OriflameShiseido

KaoBody Shop

GlaxoSmithKlineOriflame Cosmetics (Thailand) Ltd

Top 20 companies: new product launches within personal care, 2009


134

38.615

24.461

16.584

15.803

9.656

7.015

7.323

7.408

7.593

8.365

8.576

0 5000 10000 15000 20000 25000 30000 35000 40000

Procter & Gamble

L'oreal

Unilever

Johnson & Johnson

Colgate Palmolive

Kao

Kimberly Clark

Shiseido

Avon

Estée Lauder

Beiersdorf

Top manufacturers of personal care by turnoverP&G is the largest personal care company worldwide

Top manufacturers of personal care, turnover with personal care only, 2009 in m US $

Source: Companies annual reports

135

Market for Household Products

136

33%

1%1%2% 1%

32%

4%

3%

7%

8%

8%

Textile washing products

Paper products

Insecticides

General purpose cleaners

Dishwashing products

Air fresheners

Toilet care

Bleach

Scouring products

Furniture & Floor polish

Shoe polish

The global market for household products by category 2009Textile washing products account for 1/3 of the market

Worldwide: market for household products by product categories in percent, 2009



household products 2009

174,949 m US$

137

4.6%

4.4%

4.4%

3.6%

3.4%

0.6%

2.4%

2.4%

2.7%

2.8%

3.3%

0% 1% 2% 3% 4% 5%

Paper products

Insecticides

Air fresheners



Scouring products

Toilet care


Shoe polish


Bleach

Global market for household products: annual growth rate Paper Products will grow the strongest until 2013

Global market for household products forecast annual growth rates 2009-2013 by category


138

Top 20 strongest growing segments within household productsInsecticides Sprays will be the fastest growing segment

4.1%4.1%

3.9%3.7%

3.6%3.5%3.5%

3.4%3.4%

3.3%3.3%

3.2%

3.1%

3.2%3.2%

4.2%

4.3%5.1%

5.5%5.6%

0% 1% 2% 3% 4% 5% 6%

Insecticides SpraysToilet papers

Electrical air freshenersInsecticides Coils

Pump/aerosol air freshenersContinuous air fresheners

Hand-washing productsHousehold paper

Other insecticidesKitchen surface cleaners

Disinfectants & multi-purposeElectrical insecticides

Scouring padsBathroom cleaners

Other polishFabric conditioners

Window cleanersFloor/wall cleaners

Other detergentsLiquid or powder scouring products


Top 20 segments within household products by forecast annual growth rates 2009-2013

139

36%

28%

22%

3%11%

Europe

Asia Pacific

North America



The global market for household products by region 2009 Europe and Asia Pacific together account for nearly 2/3 of the market

Worldwide: market for household products by regions in percent, 2009



household products 2009

174,949 m US$

140

Growth rates within household products by regionSouth and Central America will grow the fastest

2.4%2.6%

3.5%

4.0%4.3%

7.0%

0%

1%

2%

3%

4%

5%

6%

7%

8%



World North America Europe

Forecast annual growth rates 2009-2013 within household products by region


141

Top 3 strongest growing household care categories by regionAir fresheners and paper products will be the strongest growing categories

2.5%

3.3%

3.9%

0% 3% 6% 9%

Air fresheners

Paper products


Top strongest growing categories per region within HC by forecast annual growth rates 2009 -2013


4.0%

3.6%

2.5%

0% 3% 6% 9%

Air fresheners

Paper products


5.1%

5.2%

5.3%

0% 3% 6% 9%


Air fresheners

Insecticides

Europe

North America

Asia Pacific

3.9%

4.1%

5.2%

0% 3% 6% 9%

Paper products

Air fresheners



7.9%

8.2%

8.5%

0% 3% 6% 9%

Paper products


Insecticides


142

Top 3 strongest growing household care segments by regionThe top growing segments are quite different in each region

2.9%

3.5%

3.7%

0% 3% 6% 9% 12% 15%

Toilet papers

Pump/aerosol air fresheners

Toilet cleaning products

Top strongest growing segments per Region within HC by forecast annual growth rates 2009-2013


4.3%

4.8%

5.5%

0% 3% 6% 9% 12% 15%

Electrical air fresheners

Toilet papers

Pump/aerosol air fresheners

5.9%

6.2%

7.7%

0% 3% 6% 9% 12% 15%

Insecticides Sprays

Hand-washing products

Toilet papers

Europe

North America

Asia Pacific

5.2%

5.5%

6.2%

0% 3% 6% 9% 12% 15%

Toilet papers

Fabric Fresheners

Laundry Bleach


9.3%

10.9%

14.3%

0% 3% 6% 9% 12% 15%

Fabric Fresheners

Rinsing agents

Automatic dishwashing products


143

Europe: household products growth by categoryAir fresheners will be the fastest growing category in Europe

2.1%

2.1%

1.7%

1.4%

0.4%

0.2%

2.3%

2.5%

2.5%

3.3%

3.9%

0% 1% 2% 3% 4% 5%

Air fresheners

Paper products


Toilet care


Insecticides

Scouring products



Shoe polish

Bleach

Europe: forecast annual growth rates 2009-2013 within household products by category


144

2.6%

2.1%

2.1%

2.1%

1.9%

1.9%

1.8%

1.7%

1.5%

1.4%

1.3%

1.1%

0.2%

0.0%

2.6%

2.9%

2.9%

3.5%

3.7%

0% 1% 2% 3% 4%

Toilet papersPump/aerosol air fresheners

Toilet cleaning productsRinsing agents

Kitchen surface cleanersScouring pads

Rim devicesLaundry Bleach

Stain removers and other additivesTable napkins

Liquid or powder scouring productsWindow cleaners

Oven cleanersLimescale Preventers

Liquid detergentsPowder detergents

Other detergentsLiquid bleach

Powder bleach

Europe: growth within household products by segmentToilet papers and air fresheners will be the fastest growing segments

Europe: forecast annual growth rates 2009-2013 within household products by segment


145

2.2%

1.6%

1.5%

1.5%

0.8%

-2.4%

2.2%

2.2%

2.5%

3.6%

4.0%

-3% -2% -1% 0% 1% 2% 3% 4% 5%

Air fresheners

Paper products

General purposecleanersInsecticides



Textile washingproductsToilet care

Scouring products

Shoe polish

Bleach

North America: household products growthby category Air fresheners will grow the fastest, followed by paper products

North America: forecast annual growth rates 2009-2013 within household products by category


146

2.9%2.6%

2.5%2.4%

2.2%2.2%

2.2%2.0%2.0%2.0%2.0%

1.8%

1.7%

1.8%1.8%

3.2%3.5%

4.3%4.8%

5.5%

0% 1% 2% 3% 4% 5% 6%

Electrical air freshenersToilet papers

Pump/aerosol air freshenersHousehold paper

Rinsing agentsDisinfectants & multi-purpose

Kitchen surface cleanersWindow cleanersLiquid detergents

Automatic dishwashing productsRim devices

Insecticides SpraysBathroom cleaners

Detergent tabletsHand-washing products

Aerosol polishElectrical insecticides

Carpet CleanersContinuous air fresheners

Fabric conditioners

North America: growth within household products by segmentElectrical air fresheners will grow the fastest in North America

North America: forecast annual growth rates 2009-2013 within household products by segment


147

Asia Pacific: household products growth by category Dishwashing products will grow the fastest, followed by air fresheners

5.3%

5.2%

5.1%

5.0%

4.4%

2.2%

2.8%

3.1%

3.2%

3.7%

3.9%

0% 1% 2% 3% 4% 5% 6%


Air fresheners

Insecticides

Paper products


Scouring products

Shoe polish

Toilet care



Bleach

Asia Pacific: forecast growth rates 2009-2013 within household products by category


148

Asia Pacific: growth within household products by segment Insecticides Sprays will grow the fastest until 2013 in Asia Pacific

5.1%

4.9%

4.9%

4.8%

4.6%

4.5%

4.4%

4.3%

4.3%

4.2%

4.0%

3.9%

3.7%

3.9%

3.8%

5.3%

5.7%

5.9%

6.2%

7.7%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Insecticides SpraysHand-washing products

Toilet papersCar Air fresheners

Continuous air freshenersPump/aerosol air fresheners

Electrical insecticidesBathroom cleaners

Kitchen surface cleanersFloor/wall cleaners

Electrical air freshenersHousehold paperInsecticides Coils

Oven cleanersDisinfectants & multi-purpose

Detergent tabletsScouring pads

Liquid detergentsLiquid or powder scouring products

In-cistern devices

Asia Pacific: forecast annual growth rates 2009-2013 within household products by segment


149

3.7%

3.7%

3.7%

3.6%

2.8%

2.5%

3.7%

3.8%

3.9%

4.1%

5.2%

0% 1% 2% 3% 4% 5% 6%

Paper products

Air fresheners




Toilet care

Insecticides

Scouring products


Shoe polish

Bleach

Middle East & Africa: household products growth by category

Paper products will be the fastest growing category in MEA

Middle East & Africa: forecast annual growth rates 2009-2013 within household products by category


150

4.5%4.5%

4.2%4.1%4.1%4.0%4.0%4.0%4.0%4.0%3.9%3.9%

3.8%

3.9%3.9%

4.7%4.9%

5.2%5.5%

6.2%

0% 1% 2% 3% 4% 5% 6% 7%

Toilet papersFabric fresheners

Laundry BleachLiquid detergentsDetergent tabletsCosmetic tissues

Electrical air freshenersContinuous air fresheners

Aerosol polishAutomatic dishwashing products

Scouring padsBathroom cleaners

Pump/aerosol air freshenersHousehold paper

Rinsing agentsCarpet cleaners

Insecticides SpraysFloor/wall cleaners

Hand-washing productsToilet cleaning products

Middle East and Africa: household products growth by segmentToilet papers will grow the fastest in MEA

Middle East & Africa: forecast annual growth rates 2009-2013 within household products by segment


151

8.5%

8.2%

7.9%

7.8%

7.5%

4.1%

5.1%

5.9%

6.5%

6.5%

7.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

Paper products


Insecticides

Air fresheners

Scouring products


Toilet care


Shoe polish


Bleach

South & Central America: household products growth by category

Paper products will grow the strongest in South and Central America

South and Central America: forecast annual growth rates 2009-2013 within household products by category


152

8.8%8.8%

8.0%7.9%7.9%

7.7%7.6%

7.2%7.2%7.1%

6.9%6.8%

6.6%

6.7%6.7%

9.0%9.1%

9.3%10.9%

14.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15%

Fabric freshenersRinsing agents

Automatic dishwashing productsElectrical air fresheners

Insecticides SpraysFabric conditioners

Toilet papersAerosol polish

Pump/aerosol air freshenersScouring pads

Hand-washing productsRim devices

Household paperContinuous air fresheners

Liquid or powder scouring productsIn-cistern devices

Bathroom cleanersElectrical insecticides

Disinfectants & multi-purposeLiquid detergents

South and Central America: household products growth by segment

Fabric fresheners will be the fastest growing segment

South & Central America: forecast annual growth rates 2009-2011 within household products by segment


153

Top 20 strongest growing countries within household productsBrazil will grow the strongest, followed by Argentina and Venezuela

6.0%5.9%

5.6%5.4%

5.3%5.1%

5.1%

4.8%4.6%4.6%4.6%

4.3%

4.2%

4.2%4.2%

6.1%6.5%

7.2%

8.1%8.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

BrazilArgentina

VenezuelaChinaChileIndia

MexicoNigeriaRussiaPoland

ThailandSingapore

TurkeyIndonesia

Czech RepublicSouth Africa

VietnamPhilippines

Republic of KoreaPakistan

Top 20 strongest growing countries within household products by forecast annual growth rates 09-13


154

35%

22%

20%

15%

8%Europe

Asia Pacific


North America


New product launches within household products by region 2009Europe and Asia Pacific account for more than 50% of the market

Worldwide: new product launches within household products by region in percent, 2009


Total: 8,297


155

1081

737723

375322

136

137

118

142164

170183

201

226244

244258

283

307309

0 300 600 900 1200

Continuous air freshenersLaundry Detergents

Disinfectants and Multi-Purpose cleanersHand-Washing products

Other InsecticidesToilet Tissue

Pump and Aerosol air freshenersStain Removers

Fabric ConditionersNapkins

Scouring PadsFacial Tissue

Toilet Cleaning productsBathroom cleaners

Kitchen Surface cleanersFloor and Wall cleaners

Rim DevicesSprays

Window cleanersAutomatic Dishwashing products

New product launches household products by segment, 2009Most new launches occurred in continuous air fresheners

Top segments by number of new product launches within household care, 2009


156

New products within household products by company, 2009Reckitt Benckiser launched most new products, followed by S.C. Johnson

288

262

183

127

110

24

27

24

32

32

37

41

43

47

60

61

70

82

92

97

0 50 100 150 200 250 300

Reckitt BenckiserS.C. Johnson & Son

Procter & GambleUnileverHenkel

Colgate-PalmoliveKimberly-Clark

CloroxYankee Candle

3MSara Lee

FreudenbergLimited BrandsWerner & Mertz

Intradevco Industrial S.A.Aromatique

SCALion

Bolton GroupCarrefour

Top 20 companies: new product launches within household products, 2009


157

23805

16584

8000

7405

5781

1762

3016

3525

5450

0 5000 10000 15000 20000 25000

Procter & Gamble

Unilever

SC Johnson

Reckitt Benckiser

Henkel

Clorox

Colgate Palmolive

Kao

Lion Corp.

Top manufacturers of household care productsP&G achieved the highest turnover

Top manufacturers of household products: turnover with household products only 2009 in m US $

Source: Company annual reports

158

Market for Pet Care

159

37%

34%

5%

24%

Cat Care

Dog Care

Pet healthcare

Other Pet Care

The global market for pet care by category 2009Dog and Cat care each account for more than 1/3 of the market

Worldwide: market for Pet Care by product categories in percent, 2009


Worldwide market size for Pet

Care 2009

79,287 m US$

160

Global market for pet care: annual growth rate by categoryDog care will grow the strongest, followed by cat care

Global market for pet care forecast growth rates 2009-2013 by category


2.1%

3.6%

3.9%

5.1%

0% 1% 2% 3% 4% 5% 6%

Dog Care

Other Pet Care

Cat Care

Pet healthcare

161

Top strongest growing segments within pet careDog chews & treats will grow the fastest

3.6%

3.6%

3.6%

3.5%

3.3%

2.4%

2.0%

1.9%

1.6%

3.7%

3.9%

5.2%

5.2%

5.4%

0% 1% 2% 3% 4% 5% 6%

Dog chews & treats

Rodent Care

Dog food

Fish Care

Cat treats & milk

Dog toys

Cat toys

Cat food

Bird Care

Cat litter

Worming Treatments

External Parasite Treatments

Pet supplements

Grooming Products


Top segments within Pet Care by forecast annual growth rates 2009-2013

162

40%

39%

13%

1%

7% Europe

North America

Asia Pacific


Africa and Middle East

The global market for pet care by region 2009Europe and North America account for more than ¾ of the market

Worldwide: market for pet care by regions in percent, 2009


Worldwide Market size for Pet

Care 2009

79,287 m US$

163

Growth rates within pet care by region: annual growth rate MEA and SCA will be the fastest growing regions concerning Pet Care

3.3%3.3%

3.8%4.1%

5.5%

6.1%

0%

1%

2%

3%

4%

5%

6%

7%

8%

Africa and MiddleEast


North America World Europe Asia Pacific

Forecast annual growth rates 2009-2013 within Pet Care by region


164



South & Central AmericaAsia PacificNorth AmericaEurope

Pet Healthcare

Other Pet Care

Cat Care

Pet Care forecast annual growth rates by category vs. region 2009 - 2013

2.5% 1.7% 2.3%

8.3%5.5%

Pet care market: category vs. region

Dog care will grow the strongest in North America

3.4% 3.7%5.5% 4.1%

6.1%

Dog Care 3.6%7.2%

3.9%6.6% 5.6%

3.3% 3.6% 3.5%5.2%5.2%

165

Top 3 strongest growing segments within pet care by regionThe top growing segments are quite different in each region

4.2%

4.5%

4.6%

0% 3% 6% 9% 12%

Dog chews & treats

Cat treats & milk

Cat toys

Top strongest growing segments per region within pet care by forecast annual growth rates 2009-2013


4.2%

6.1%

7.7%

0% 3% 6% 9% 12%

Dog food

Dog chews & treats

Rodent care

4.7%

6.2%

12.6%

0% 3% 6% 9% 12%

Rodent Care

Bird Care

Dog toys

Europe

North America

Asia Pacific

8.4%

9.1%

9.5%

0% 3% 6% 9% 12%

Worming Treatments


Pet supplements


6.2%

7.1%

7.2%

0% 3% 6% 9% 12%

Dog chews & treats

Fish care

Grooming Products


166

Europe: pet care annual growth rates by category Dog care will grow the strongest in Europe

2.5%

3.3%

3.4%

3.6%

0% 1% 2% 3% 4%

Dog Care

Other Pet Care

Cat Care

Pet healthcare

Europe: forecast annual growth rates 2009-2013 within pet care by category


167

3.6%

3.6%

3.3%

3.2%

3.1%

3.0%

2.5%

2.1%

1.8%

3.7%

4.1%

4.2%

4.5%

4.6%

0% 1% 2% 3% 4% 5%

Dog chews & treats

Cat treats & milk

Cat toys

Rodent care

Worming Treatments

Fish care

Dog food

Cat food

Dog toys

Cat litter

Bird care

Grooming Products


Pet supplements

Europe: growth within pet care by segmentDog chews & treats will grow the strongest in Europe

Europe: forecast annual growth rates 2009-2013 within pet care by segment


168

1.7%

3.6%

3.7%

7.2%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Dog care

Other Pet Care

Cat care

Pet healthcare

North America: pet care annual growth rates by categoryDog Care will grow the strongest in North America

North America: forecast annual growth rates 2009-2013 within pet care by category


169

3.6%

3.6%

3.1%

2.8%

2.7%

1.7%

1.6%

1.6%

1.0%

3.6%

3.9%

4.2%

6.1%

7.7%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Dog food

Dog chews & treats

Rodent care

Fish care

Cat food

Cat litter

Dog toys

Cat toys

Cat treats & milk

Bird care


Worming Treatments

Pet supplements

Grooming Products

North America: growth within pet care by segmentDog food will be the fastest growing segment until 2013

North America: forecast annual growth rates 2009-2013 within pet care by segment


170

Asia Pacific: pet care annual growth rates by category Non cat/dog pet care will grow the strongest in Asia Pacific

2.3%

3.5%

3.9%

5.5%

0% 1% 2% 3% 4% 5% 6%

Other Pet Care

Dog care

Cat care

Pet healthcare

Asia Pacific: forecast annual growth rates 2009-2013 within pet care by category


171

Asia Pacific: growth within pet care by segmentRodent care outstands all others by growing nearly twice as fast

3.7%

3.6%

3.1%

2.9%

2.8%

2.5%

2.5%

2.2%

2.2%

3.9%

3.9%

4.7%

6.2%

12.6%

0% 2% 4% 6% 8% 10% 12% 14%

Rodent care

Bird care

Dog toys

Fish care

Dog food

Cat food

Dog chews & treats

Cat treats & milk

Cat litter

Cat toys

Pet supplements

Grooming Products

Worming Treatments


Asia Pacific: forecast annual growth rates 2009-2013 within pet care by segment


172

4.1%

5.2%

6.6%

8.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Pet healthcare

Dog care

Cat care

Other Pet Care

Middle East and Africa: pet care annual growth rates by category

Pet healthcare and dog care will grow the fastest in MEAMiddle East and Africa: forecast annual growth rates 2009-2013 within pet care by category


173

5.9%

5.5%

5.3%

5.3%

4.8%

4.7%

4.7%

3.6%

3.5%

6.7%

7.3%

8.4%

9.1%

9.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

Worming Treatments


Pet supplements

Dog chews & treats

Dog food

Dog toys

Cat food

Rodent care

Cat treats & milk

Grooming Products

Cat toys

Fish care

Bird care

Cat litter

Middle East and Africa: growth within pet care by segmentWorming Treatments will grow the fastest in MEA

Middle East and Africa: forecast annual growth rates 2009-2013 within Pet Care by segments


174

6.1%

5.6%

5.5%

5.2%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Other Pet Care

Dog care

Pet healthcare

Cat care

South and Central America: pet care annual growth by category Other pet care will grow the strongest in SCA

South and Central America: forecast annual growth rates 2009-2013 within pet care by category


175

5.5%

5.3%

5.0%

5.0%

4.7%

4.6%

4.4%

4.3%

3.9%

6.0%

6.1%

6.2%

7.1%

7.2%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Dog chews & treats

Fish care

Grooming Products

Worming Treatments

Rodent care

Dog food

Cat food

Dog toys

Bird care


Cat treats & milk

Cat litter

Pet supplements

Cat toys

South and Central America: growth within pet care by segmentDog chews & treats as well as fish care will grow the strongest

South and Central America: forecast annual growth rates 2009-2013 within pet care by segment


176

Top 20 strongest growing countries within Pet Care India will grow the fastest until 2013

7.0%6.2%6.2%

6.1%

6.1%6.0%

5.8%5.7%5.6%

5.2%5.1%5.1%

5.0%

5.0%5.0%

7.1%7.3%

7.6%8.3%

8.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

IndiaMorocco

MexicoTaiwan

EgyptVenezuela

IsraelPakistan

PeruChina

Saudi ArabiaMalaysia

United Arab EmiratesUruguay

Republic of KoreaArgentina

SingaporeUkraine

ColombiaCanada

Top 20 strongest growing countries within pet care by forecast annual growth rates 2009-2013


177

43%

23%

16%

14%

4% North America

Europe

Asia Pacific



New product launches within pet care by region 2009Europe and N. America account for 2/3 of new launched products

Worldwide: new product launches within Pet Care by region in percent, 2009


Total: 1,100


178

494

339

231

36

0 50 100 150 200 250 300 350 400 450 500

Dog Care

Pet Healthcare

Cat Care

Other Pet Care

New product launches within pet care by segment, 2009Most new products were launched in Dog Care

Top segments by number of new product launches within pet care, 2009


179

New product launches within pet care by company, 2009Nestlé and Mars are by far the top launchers of new products

7040

1612

11

67

6

778888

91010101011

0 10 20 30 40 50 60 70 80

NestléMarsLion

Sergeant's Pet Care Products, Inc.Nisshin Flour Milling Group

Nutri-VetDoctors Foster and Smith

Four PawsSeaYuTesco

Flying BassetHappytails Canine Spa Line Inc.

Mars Petcare US, Inc.Total Alimentos S.A.

Varied InvestmentsProcter & Gamble

Sunrise CorporationVitakraft

BayerDel Monte Foods

Top companies: new product launches within pet care 2009


180

19

18.3

4.5

4.4

2.4

0.6

0.8

0.9

1

1.5

0 5 10 15 20 25

Mars

Nestlé

Colgate - Palmolive

Procter & Gamble

Del Monte Foods

Merial

Agrolimen

Spectrum Brands

Bayer

Vitakraft - Werke

Top manufacturers of Pet CareMarket shares of Mars and Nestlé outstand any other competitor

Top manufacturers of Pet Care, market share with pet care only 2008 in percent

Source: Euromonitor

Documents

1 1 Compiled by TNS Business Intelligence October 2010 Consumer Sector FactBook