1
1 0010 1001010 01010101 1 00 11101010001 01 00 10 101010010 1001 01 0 0100 1010100101 0001 010 10010 101 01010 00100101 0010100 NVRs will outship DVRs for the first time in 2016 as more customers record in HD formats and extend data retention periods for heavier analytics use. Source: IHS, http://bit.ly/1ULKrGU Increasing movement to the cloud for surveillance systems, especially for consumer use. 4K cameras increase in popularity as the need to improve image detail coincides with falling sensor costs. 8K cameras are feasible by decade’s end. Drones, body cams, and other new mobile surveillance sources continue to flourish and multiply. Surveillance storage needs balloon. “We saw the NVR evolution coming and had drives ready for it. Seagate’s challenge is to facilitate the next wave in surveillance storage trends. Cloud will be huge, but regional adoption varies. We need to provide solutions that solve the full spectrum of surveillance needs, including video data analytics. It will get easier to leverage these tools and make something valuable of the story recorded in our video footage.” - Matt Rutledge, Senior VP, client storage, Seagate By 2017, video surveillance cameras will produce 859 petabytes of data daily. Climbing resolutions and camera deployment proliferation fuel surveillance storage growth. Source: IHS, http://bit.ly/1ULKrGU Seagate celebrates 10 years of shipping surveillance- optimized drives “Our investigation found system integrators and installers were choosing low-cost desktop hard drives to populate surveillance systems. These drives are not equipped to perform in surveillance environments, and were therefore limiting the capabilities of our systems.” - Chenghua Sun, R&D Director at Hikvision “Systems reliability has always been a primary focus for both Seagate and Dahua, but Rescue services goes a step beyond, allowing our customers the unique opportunity to protect their data from the unpredictable.” - Lu Yacong, Product Marketing Director, Domestic Sales Center, Dahua Technology Techpoint develops HD-TVI (High Definition Transport Video Interface), reducing costs and extending video transmission distances 2012 Dahua releases High Definition Composite Video Interface (HDCVI) standard. Allows analog systems to convert recordings to HD digital formats, so end-users can upgrade system components without having to overhaul underlying system architecture. 2012 2013 Single-channel DVR unit sales decline. 17-channel and higher categories increase, confirming shift to network-and cloud-based surveillance storage and the need for max-capacity, surveillance- optimized HDDs. Source: IHS, http://bit.ly/20bZ7k7 1080p increasingly displaces 720p in analog, hybrid, and HD- over-coax solutions. 2015 The Internet of Things will promote surveillance in an increasing range of devices, from weather monitors to TVs to storage lockers. Source: Frost & Sullivan, http://bit.ly/1PGop8I 2015 “The right surveillance partner has to be intimately familiar with market needs and be able to deliver the technology and scale to exceed expectations. Seagate’s experience and product selection are critical to help Dahua strike that effective balance.” - Zhang Jianjun, GM of Domestic Sales Center, Dahua Technology Explosion of video content from rising camera adoption, including wearable cameras, drones, and the Internet of Things, creates need for higher capacity surveillance storage. 94% of U.S. surveillance users keep their cameras recording 24x7. Source: Seagate, http://bit.ly/1UY15D1 68% of businesses plan to buy larger capacity storage for surveillance; 63% will buy new surveillance data storage systems. Source: Seagate, http://bit.ly/1UY15D1 23% of video surveillance growth will be driven by safety and security, 29% by business expansion (new facilities, employees, etc.) Source: Seagate, http://bit.ly/1UY15D1 Open Network Video Interface Forum (ONVIF) Core Specification 1.0 begins standardization of IP camera feature frameworks. Ensures product interoperability regardless of manufacturer. 2008 The rise of onboard video servers in IP cameras. Remote users can zoom and control direction, change monitoring routines, and deploy fewer cameras within a surveillance area. 2006 Intellio launches the first IP camera with onboard VCA (video content analysis), allowing in-camera detection of specified events; i.e., object movement, boundary crossing, or a car traveling in the wrong direction. Real-time, 8-channel DVRs arrive. Real-time recordings enable smoother images—critical in scenarios with fast moving objects with clearly visible details. 2001 1080p 720p Network video recorders (NVRs) begin to displace DVRs. Leveraging rising broadband bandwidths and increasing camera resolutions, NVRs offer several advantages: more integrated network/IP camera support, longer data retention periods, and flexibility for video analytics. Source: http://bit.ly/1PlxYGk 2006 D1/4CIF resolution (either 480 lines @ 30 FPS or 576 lines @ 25 FPS) yields about a 0.25-megapixel image, or a 1 Mb/s bitrate. Typical modern SMBs deploying 16 HD cameras with 5 Mb/s bit rates generate over 315TB of annual surveillance data. 1011 0100101 110010 1 001 1 011 01010 01 0001 101 01 1 0 1110010101010 0 1 011011 01001 01 0 1 01010101 1100 11001 Typical digital CCTV records at 640x480 @ 10 FPS, yielding 3 Mb/s in MPEG format. CASE CLOSED: Seagate saves data from smashed drive and helps resolve Chinese gold heist. Read all about it at http://bit.ly/1Qe9vTi. 1,000TB holds 13.3 years of continuous HD video, but only 378 days of 4K. 1990s Formation of the JPEG and MPEG still image and video compression standards, essential for transmitting and storing footage at manageable bandwidths and capacities. 1988 The rise of affordable consumer and small/medium business digital computing. Private businesses begin to adopt CCTV surveillance systems. VCRs separate surveillance from live monitoring and allow surveillance retention on tape. One tape recorded up to 8 hours of video footage. Source: http://bit.ly/1P9VFn5 REMOTE CAMERA SURVEILLANCE IGNITES. 378 .jpg TB TB TB TB MB MB 2016 and Beyond Seagate Surveillance HDD reaches 8TB and a 180 TB/year workload rating (3x that of a desktop drive). 2015 Forza announces 18K camera platform. Massive resolution will dwarf today’s surveillance capacity consumption. 2014 2014 Arecont Vision, Axis, and Dahua introduce 4K surveillance cameras, signaling surveillance market shift to widespread 4K use. Seagate adds breakthrough features to Surveillance HDD (formerly SV35). RV sensors and error recovery controls improve drive performance in NVR/RAID. Industry’s first 4TB HDD increases streaming specs to support 32 HD cameras. New features allow motion-sensing cameras to save power and provide quick time-to-record. 2014 Seagate introduces its fifth- generation surveillance- optimized drive (SV35.5). Supports networked surveillance systems with 47 concurrent D1 video streams. Also features 140 MB/s sustained sequential writing, enhanced caching, and error recovery for streaming. Lower power use enables entry-level DVR market. 2009 Seagate expands portfolio of drives supporting surveillance market, including Barracuda ES and EE25 series for the growing NVR and enterprise spaces. SV35 hits 1TB and increasingly targets mobile and rugged surveillance applications. 2007 Seagate releases its SV35 (250GB to 500GB), the industry’s first surveillance-tuned HDD series, designed to record 24x7 from multiple cameras simultaneously. Supports smooth video recording and playback. 500GB models can store up to 23 days of continuous D1-resolution footage. 2006 Axis launches the first HD resolution network camera with Power-over- Ethernet and MPEG- 4 compression, enabling lower deployment costs and higher quality video streams. 2004 TiVo starts the shift from VCR (tape) to DVR (HDD), delivering easier recording navigation and expansion of storage capacity in less physical space. 1999 1996 Ricoh’s RDC-1 becomes the first digital camera to combine still image capture with video and audio recording. This began to popularize the sending of (admittedly tiny) video clips over the Internet. Axis Communications introduces the world’s first network-based surveillance camera, the Neteye 200. Neteye 200 allowed oil riggers to monitor for spills remotely, saving two air flights each day! 1996 Kodak invents the first megapixel sensor. Increasing resolution plays a major role in improving the quality and utility of digital surveillance cameras. 1986 Seagate releases its first hard drive, the 10MB ST-506. Eventually, HDDs would displace tape for the bulk of surveillance storage. 1980 1975 Steven Sasson at Kodak invents the first digital camera (0.01 megapixel). Shifting from film to digital enabled IP-based surveillance and freedom from analog video limitations. 1945 Siemens installs the world’s first CCTV system for observing V-2 rocket launches. 1980s 1970s 2000s 2010s Hikvision provides surveillance security for 2008 Olympics with network of DS-8008HF-S 8-channel NVRs. Video can be instantly shared with local public security bureau. Read about it at http://bit.ly/1TGIMnE 2008 2014 2014 2014 Olympics deploys 5,500 surveillance cameras, showcasing the use of public surveillance for safety. Source: http://bit.ly/1P8nhJc India’s national bank cuts downtime by 80% by deploying Seagate surveillance hard drives. “Seagate is the right storage solution for us. We are pleased with Seagate’s seamless integration with our client’s systems.” -Sunil Shah, Proprietor, Inter Care; read more at http://bit.ly/1mgmvzy Schools in Bangalore needed the security of CCTV, but high heat and RMAs plagued administrators. Find out how switching to Seagate surveillance drives decreased downtime by 80% across nearly 130 school locations: http://bit.ly/1PXEvfW TECH FACT INDUSTRY FACT OR PREDICTION TRUE WORDS BREAKTHROUGH TECH IN ACTION SEAGATE AND SURVEILLANCE: DECADES OF EVOLUTION AND REVOLUTION Seagate expands the Surveillance HDD, introduces 6TB storage for over 600 hours of HD footage. Rescue data recovery services debut, protecting data against unexpected viruses, deletion, or vandalism. 2014 LEARN MORE ABOUT SURVEILLANCE SOLUTIONS AND SURVEILLANCE-OPTIMIZED STORAGE. Visit seagate.com/surveillance. © 2016 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Spiral logo. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features, and application software. Actual data rates may vary depending on operating environment and other factors. Seagate Technology LLC, 10200 S. De Anza Blvd., Cupertino, CA 95014 U.S.A.

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Page 1: 1 0010 1001010 01010101 1 00 11101010001 01 00 10 ... · 1 0010 1001010 01010101 1 00 11101010001 01 00 10 101010010 1001 01 0 0100 1010100101 0001 010 10010 101 01010 00100101 0010100

,

1 00

10 1

0010

10 0

1010

101

1 00

111

0101

0001

01

00 1

0 10

1010

010

1001

01

0 0

100

1010

1001

01 0

001

010

1001

0 10

1 01

010

0010

0101

001

0100

NVRs will outship DVRs for the first time in 2016 as more

customers record in HD formats and extend data retention periods

for heavier analytics use. Source: IHS, http://bit.ly/1ULKrGU

Increasing movement to the cloud for surveillance

systems, especially for consumer use.

4K cameras increase in popularity as the need to improve image detail coincides with falling sensor costs. 8K cameras are feasible by decade’s end.

Drones, body cams, and other new mobile surveillance

sources continue to flourish and multiply. Surveillance

storage needs balloon.

“We saw the NVR evolution coming and had drives ready for it. Seagate’s challenge is to facilitate the next wave in surveillance storage trends. Cloud will be huge, but regional adoption varies. We need to provide solutions that solve the full spectrum of surveillance needs, including video data analytics. It will get easier to leverage these tools and make something valuable of the story recorded in our video footage.”- Matt Rutledge, Senior VP, client storage, Seagate

By 2017, video surveillance cameras will produce 859

petabytes of data daily. Climbing resolutions and camera deployment

proliferation fuel surveillance storage growth.

Source: IHS, http://bit.ly/1ULKrGU

Seagate celebrates 10 years of shipping surveillance-optimized drives

“Our investigation found system integrators and installers were choosing low-cost desktop hard drives to populate surveillance systems. These drives are not equipped to perform in surveillance environments, and were therefore limiting the capabilities of our systems.”- Chenghua Sun, R&D Director at Hikvision

“Systems reliability has always been a primary focus for both Seagate and Dahua, but Rescue services goes a step beyond, allowing our customers the unique opportunity to protect their data from the unpredictable.”- Lu Yacong, Product Marketing Director, Domestic

Sales Center, Dahua Technology

Techpoint develops HD-TVI (High Definition Transport Video Interface),

reducing costs and extending video transmission distances

2012

Dahua releases High Definition Composite Video Interface (HDCVI)

standard. Allows analog systems to convert recordings to HD digital

formats, so end-users can upgrade system components without

having to overhaul underlying system architecture.

2012

2013Single-channel DVR unit sales decline. 17-channel and higher categories increase, confirming shift to network-and cloud-based surveillance storage and the need for max-capacity, surveillance-optimized HDDs.Source: IHS, http://bit.ly/20bZ7k7

1080p increasingly displaces 720p in analog, hybrid, and HD-

over-coax solutions.

2015

The Internet of Things will promote surveillance in an increasing

range of devices, from weather monitors to TVs to storage lockers.

Source: Frost & Sullivan, http://bit.ly/1PGop8I

2015

“The right surveillance partner has to be intimately familiar with market needs and be able to deliver the technology and scale to exceed expectations. Seagate’s experience and product selection are critical to help Dahua strike that effective balance.”- Zhang Jianjun, GM of Domestic Sales Center, Dahua Technology

Explosion of video content from rising camera adoption, including wearable cameras, drones, and the Internet of Things, creates need for higher capacity surveillance storage.

94% of U.S. surveillance users keep their cameras

recording 24x7.Source: Seagate, http://bit.ly/1UY15D1

68% of businesses plan to buy larger capacity storage for surveillance; 63% will buy new surveillance data storage systems.Source: Seagate, http://bit.ly/1UY15D1

23% of video surveillance growth will be driven by safety and security, 29% by business expansion (new facilities, employees, etc.)Source: Seagate, http://bit.ly/1UY15D1

Open Network Video Interface Forum (ONVIF) Core Specification 1.0 begins standardization of IP camera feature frameworks. Ensures product interoperability regardless of manufacturer.

2008

The rise of onboard video servers in IP cameras. Remote users can zoom and control direction, change monitoring routines, and deploy fewer cameras within a surveillance area.

2006Intellio launches the first IP camera with onboard VCA (video content analysis), allowing in-camera detection of specified events; i.e., object movement, boundary crossing, or a car traveling in the wrong direction.

Real-time, 8-channel DVRs arrive. Real-time recordings enable smoother images—critical in

scenarios with fast moving objects with clearly visible details.

2001

1080p720p

Network video recorders (NVRs) begin to displace DVRs. Leveraging rising broadband bandwidths and increasing camera resolutions, NVRs offer

several advantages: more integrated network/IP camera support, longer data retention

periods, and flexibility for video analytics.

Source: http://bit.ly/1PlxYGk

2006

D1/4CIF resolution (either 480 lines @ 30 FPS or 576

lines @ 25 FPS) yields about a 0.25-megapixel

image, or a 1 Mb/s bitrate.

Typical modern SMBs deploying 16 HD

cameras with 5 Mb/s bit rates generate

over 315TB of annual surveillance data.

1011

010

0101

110

010

1 00

1 1

011

0101

0 01

000

1 1

01 0

1 1

0 11

1001

0101

010

0 1

0110

11 0

1001

01

0 1

0101

0101

110

0 11

001

Typical digital CCTV records at 640x480 @

10 FPS, yielding 3 Mb/s in MPEG format.

CASE CLOSED: Seagate saves data from smashed drive and helps

resolve Chinese gold heist.Read all about it at http://bit.ly/1Qe9vTi.

1,000TB holds 13.3 years of continuous HD video, but only 378 days of 4K.

1990s

Formation of the JPEG and MPEG still image and video compression standards, essential for transmitting and storing footage at manageable

bandwidths and capacities.

1988

The rise of affordable consumerand small/medium business

digital computing. Privatebusinesses begin to adopt CCTV

surveillance systems.

VCRs separate surveillance from live monitoring and allow

surveillance retention on tape. One tape recorded up to 8 hours

of video footage.Source: http://bit.ly/1P9VFn5

Remote cameRa suRveillance iGnites.

378

.jpg

TB

TB

TBTB

MB

MB

2016 and Beyond

Seagate Surveillance HDD reaches 8TB and a 180 TB/year workload rating (3x that of a desktop drive).

2015

Forza announces 18K camera platform. Massive resolution will dwarf today’s surveillance capacity consumption.

2014

2014Arecont Vision, Axis, and Dahua

introduce 4K surveillance cameras, signaling surveillance market shift

to widespread 4K use.

Seagate adds breakthrough features to Surveillance HDD (formerly SV35). RV sensors and error recovery controls improve drive performance in NVR/RAID. Industry’s first 4TB HDD increases streaming specs to support 32 HD cameras. New features allow motion-sensing cameras to save power and provide quick time-to-record.

2014

Seagate introduces its fifth-generation surveillance-optimized drive (SV35.5).

Supports networked surveillance systems with 47

concurrent D1 video streams. Also features 140 MB/s

sustained sequential writing, enhanced caching, and error

recovery for streaming. Lower power use enables entry-level

DVR market.

2009

Seagate expands portfolio of drives supporting surveillance market, including Barracuda ES and EE25 series for the growing NVR and enterprise spaces. SV35 hits 1TB and increasingly targets mobile and rugged surveillance applications.

2007

Seagate releases its SV35 (250GB to 500GB), the industry’s first surveillance-tuned HDD series, designed to record 24x7 from multiple cameras simultaneously. Supports smooth video recording and playback. 500GB models can store up to 23 days of continuous D1-resolution footage.

2006

Axis launches the first HD resolution network camera with Power-over- Ethernet and MPEG-4 compression, enabling lower deployment costs and higher quality video streams.

2004

TiVo starts the shift from VCR (tape) to DVR (HDD), delivering easier recording navigation and expansion of storage capacity in less physical space.

1999

1996Ricoh’s RDC-1 becomes the first

digital camera to combine still image capture with video and audio recording. This began to popularize

the sending of (admittedly tiny) video clips over the Internet.

Axis Communications introduces theworld’s first network-based surveillance camera, the Neteye 200. Neteye 200 allowed oil riggers to monitor for spills remotely, saving two air flights each day!

1996

Kodak invents the first megapixel sensor. Increasing resolution plays a major role in improving the quality and utility of digital surveillance cameras.

1986

Seagate releases its first hard drive, the 10MB ST-506. Eventually, HDDs would displace tape for the bulk of surveillance storage.

1980

1975Steven Sasson at Kodak invents the first digital camera (0.01 megapixel). Shifting from film to digital enabled IP-based surveillance and freedom from analog video limitations.

1945Siemens installs the world’s firstCCTV system for observing V-2

rocket launches.

1980s

1970s

2000s

2010s

Hikvision provides surveillance security for 2008 Olympics

with network of DS-8008HF-S 8-channel NVRs. Video can

be instantly shared with local public security bureau.Read about it at http://bit.ly/1TGIMnE

2008

2014

20142014 Olympics deploys

5,500 surveillance cameras, showcasing the use of public

surveillance for safety.Source: http://bit.ly/1P8nhJc

India’s national bank cuts downtime by 80% by

deploying Seagate surveillance hard drives. “Seagate is the right storage solution for us.

We are pleased with Seagate’s seamless integration with our

client’s systems.”-Sunil Shah, Proprietor, Inter Care; read more at http://bit.ly/1mgmvzy

Schools in Bangalore needed the security of CCTV, but high heat and RMAs plagued administrators. Find out how switching to Seagate surveillance drives decreased downtime by 80% across nearly 130 school locations: http://bit.ly/1PXEvfW

tech factindustRy fact oR pRediction

tRue woRds bReakthRouGh

tech inaction

seaGate and suRveillance: DecaDes of evolution anD Revolution

Seagate expands the Surveillance HDD, introduces 6TB storage for

over 600 hours of HD footage. Rescue data recovery services

debut, protecting data against unexpected viruses, deletion, or

vandalism.

2014

leaRn moRe about suRveillance solutions and suRveillance-optimized stoRaGe.

visit seagate.com/surveillance.

© 2016 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Spiral logo. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features, and application software. Actual data rates may vary depending on operating environment and other factors.

Seagate Technology LLC, 10200 S. De Anza Blvd., Cupertino, CA 95014 U.S.A.