097649 M I B P C2009 10 Handbookv1.0

HANDBOOK

[Version 3.0/150609/TED/MDeC]

July 2009 – December 2009

Prepared by Technopreneur & Enterprise DevelopmentMultimedia Development Corporation (MDeC)

HANDBOOK [July – December 2009]

Multimedia Development Corporation Sdn. Bhd. (389346.D) MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.Telephone: +603 8315 3000 Fax: 603 8318 8519 Email:[email protected] URL: www.mscmalaysia.my

TABLE OF CONTENTS

1. INTRODUCTION.......................................................................1

2. OBJECTIVES AND SCOPE OF THE COMPETITION.........................1

2.1 OBJECTIVES...........................................................................................12.2 SCOPE.................................................................................................1

3. COMPETITION CATEGORIES AND PHASE...................................2

3.1 TWO CATEGORIES..................................................................................23.2 COMPETITION PHASES AND TIMELINE.........................................................23.3 REGISTRATION.......................................................................................33.4 TRAIN-THE-TRAINERS (TTT).....................................................................33.5 SUBMISSION DATE FOR PRE QUALIFICATION................................................33.6 FINALS AND AWARDS PRESENTATION CEREMONY.........................................44. PRIZE......................................................................................................44.1 THE CHALLENGE TROPHY........................................................................44.2 CASH AND VOUCHERS.............................................................................44.3 TEDD DEVELOPMENT PROGRAMME AND PRE-SEED FUNDING.........................54.4 MSC MALAYSIA TECHNOPRENEUR PRE-SEED FUND......................................5

5. COSTS....................................................................................5

6. GUIDELINES............................................................................6

6.1 TO ENTER THE COMPETITION....................................................................66.2 CONFIDENTIALITY AND INTELLECTUAL PROPERTY GUIDELINES..........................66.3 ELIGIBILITY............................................................................................66.4 TEAM COMPOSITION...............................................................................76.5 SUBMISSION GUIDELINES.........................................................................76.6 PRESENTATION GUIDELINES (FOR FINALS)...................................................86.7 LANGUAGE............................................................................................96.8 DISQUALIFICATION..................................................................................96.9 TEMPLATES AND OTHER DOCUMENTS FOR DOWNLOAD..................................9

7. THE COMPETITION ORGANISING COMMITTEE..........................10

8. CONTACT DETAILS................................................................11

Appendix A: List of Invited IHLs..............................................................12

HANDBOOK [July – December 2009]

Multimedia Development Corporation Sdn. Bhd. (389346.D) MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.Telephone: +603 8315 3000 Fax: 603 8318 8519 Email:[email protected] URL: www.mscmalaysia.my

1. Introduction

Inline with the MSC Malaysia vision to transform Malaysia into a knowledge economy (K-economy), the MSC Malaysia - IHL Business Plan Competition (MIBPC) continues to be the nation’s foremost business plan competition that attracts the innovative minds of Malaysia’s new generation. Challenging their creativity and capacity in business, science and technology, the aim of the competition is to create a new genre of successful technology entrepreneurs (Technopreneurs) that takes charge of their own destinies and create employment opportunities for the good of the community.

The Multimedia Development Corporation (MDeC) in alliance with the Institutions of Higher Learning (IHLs) in Malaysia founded the competition in 2004 under the National Unipreneur Development Programme (NUDP), which is anchored by MDeC’s Technopreneur Development Division (TeDD). TeDD carries the mission of building an ecosystem for the growth of a critical mass of sustainable K-based ICT companies that will contribute to high economic growth.

2. Objectives and Scope of the Competition

2.1 Objectives

The objectives of the MIBPC 2009/10 (the Competition) are as follows:-

To inculcate a culture of Technopreneurship in Institutions of Higher Learning;

To provide exposure & knowledge of key competencies required in becoming a successful technopreneur;

To encourage students & researchers from diverse backgrounds to share their business ideas, and form teams that leverage on both technology and business competencies;

To identify commercially viable ideas & compelling IP (Intellectual Property) for development into ICT SMEs.

2.2 Scope

To help realise MSC Malaysia’s objective in growing a vibrant ICT industry, the competition welcomes business ideas and business

HANDBOOK [July – December 2009] 1

Multimedia Development Corporation Sdn. Bhd. (389346.D) MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)Email: [email protected] URL: www.mscmalaysia.my

plans related to Information Communications & Technology (ICT) or Bio-Informatics, focusing particularly in the following three clusters:

CMC - Creative Multimedia Content SSO - Shared Services & Outsourcing SeS -Software e-Solutions: includes AS – Application Software

and MESH - Mobility Embedded Software & Hardware. 3. Competition Categories and Phase

3.1 Two Categories

The competition is open to all Institutions of Higher Learning in two categories, namely Business Idea and Business Plan.

The Business Idea category is open to all undergraduate students. A Business Idea submission has to demonstrate the commercial viability of the idea but does not require a proof of concept or prototype.

The Business Plan category is open to all Undergraduate and Postgraduate students, researchers, academic and non-academic personnel. Submission will include a comprehensive Business Plan detailing the commercial viability and preferably coupled with a proof of concept or prototype.

3.2 Competition Phases and Timeline

The competition has three (3) Phases as illustrated in the table below with the respective timelines:

Phase 1: IHL-Level Competitions Timeline

Train-the-Trainers July – August 09

IHL Level Competition July – November 09

Top 2 teams chosen to advance to Pre Qualification: 1 Business Idea and 1 Business Plan

per IHL

January 09

Phase 2: Pre Qualification Timeline

Pre Qualification of top teams from all IHLs by a Panel of Judges**

January 09

Top 14 teams chosen to advance to Finals:

January 09



IHL-L

evel

IHL-L

evel

Nati

on

al-

Level

Nati

on

al-

Level

7 Business Ideas and 7 Business Plans from the pool

Phase 3: Finals Timeline

Day 1 Finals – Business presentation by Finalists to Panel of Judges**

March 09

Day 2 Announcement of winners and Award Presentation Ceremony

March 09

** Panel of Judges comprises MDeC and industry.3.3 Registration

All IHLs that intent to participate in the Competition must register with the Competition Organising Committee not later that 14 July 2009. Please refer to Section 9. Contact Details for details on whom to contact for registration.

3.4 Train-the-Trainers (TTT)

A train-the-trainer session will be conducted this year targeting to the Science and Technology based lecturers.

The objectives of this session are:

To inculcate the spirit of entrepreneurship to the participants with the hope that they can do the same in their respective IHLs.

To expose the participants to aspects of entrepreneurship covering business and technology.

To train the participants in advising participating student/researchers for MIBPC.

The TTT session, held over three days, focuses on the following key considerations for creating a successful ICT venture for their articulation in a Business Plan:

The key success factors for creating a successful ICT business

Market & technology trends

Business Model

Go-To-Market Model

Sales & Marketing Strategies and Plans



Financial Projections

Funding Requirements & Strategies.

A special invitation to the universities registered for the Competition will be forwarded for them to take advantage of the course offered.

3.5 Submission Date for Pre Qualification

Actual dates for the submission of Business Ideas and Business Plans for the Pre Qualification Phase will be determined and announced at a later date. Participating IHLs will be notified by e-mail and post.



3.6 Finals and Awards Presentation Ceremony

The actual dates for the two-day event will be determined and announced at a later date. Participating IHLs will be notified by e-mail and post. The Finals of the MIBPC 2009/10 will be held in the MSC Headquarters, Cyberjaya, Selangor.

Please visit the following website regularly for updates and notifications:

www.technopreneurdevelopment.net.my

4. Prize

4.1 The Challenge Trophy

The MIBPC Challenge Trophy is sponsored by MDeC. The Challenge Trophy is awarded to each year’s winner to hold for one year before passing on to the following year’s winner.

4.2 Cash and Vouchers

The table below shows the prizes in cash and vouchers that will be given to the finalists of the MIBPC 2009/10. Cash prizes will be awarded to all finalists for both competition categories of the MSC Malaysia – IHL Business Plan Competition. Additionally, vouchers will be given to the top three winners for competition categories.

CategoryCategory Business IdeaBusiness Idea Business PlanBusiness Plan

GRAND PRIZECash: RM 5,000

Voucher: RM 3,000Cash: RM 7,000

Voucher: RM 3,000

1st Runner UpCash: RM 3,000


Voucher: RM 3,000

2nd Runner UpCash: RM 2,000


Voucher: RM 3,000

Merit Prize #1 Cash: RM 750 Cash: RM 1,000

Merit Prize #2 Cash: RM 750 Cash: RM 1,000



http://www.technopreneurdevelopment.net.my/

Vouchers entitle the winners to redeem relevant products and/or services from our main sponsors that will meaningfully support the commercialisation of their business ventures. For example, hardware, software, development tools, publications (manuals, guides), training programmes, attendance at conference, expositions/summits and so on.

4.3 TED Development Programme and Pre-Seed Funding

In bringing the finalists and winners closer towards realising the potential of their ideas and innovation, MDeC thru TED will offer selected teams, Development Programmes* where they will be able to experience and learn the basics of technopreneurship. Through this programme they will have access to our incubation programme and technology labs to further develop their ideas into prototypes or full-fledge products.

*Idea Assessment & Enrichment, Business Plan Development, Technopreneur Competency Training, Business Assessment and Advisory, Group Consulting and Coaching.

4.4 MSC Malaysia Technopreneur Pre-Seed Fund

All MIBPC 2009/10 finalists winners are encouraged to apply for the MSC Malaysia Technopreneur Pre-Seed Fund Programme. As part of the prize, the top five finalists in the Business Plan category will be exempted from the Evaluation stage of the MSC Malaysia Pre-Seed Fund and be fast-tracked straight to the Approval Committee. The programme was initiated in RMK9 to address the funding gap at pre-seed stage. The programme is expected to boost the development of commercially viable ICT projects and kick start a chain reaction in the creation of new local K-SMEs in ICT.

5. Costs

The following table depicts the costs that will be borne by the respective organisation involved in the MIBPC 2009/10.

Train-the-Trainers Costs Borne By

Train-the-Trainers Facilitation MDeC

Train-the-Trainers Logistics and Accommodation IHL



Finals In Cyberjaya Costs Borne By

Travel to / from Cyberjaya for Finals IHL

Accommodation for Finalists IHL

Hotel & Catering MDeC

Event organisation MDeC

Public Relations & Media MDeC

Finals In Putrajaya / Cyberjaya Costs Borne By

Trophies & certificates for Winners MDeC

Souvenirs for Guest-of-Honour, judges, organisers MDeC

Cash prizes & vouchers for Winners Sponsors

6. Guidelines

6.1 To Enter the Competition

To participate in the Competition, your IHL must register your IHL’s participation by 14 July, 2009. The Competition organiser within your IHL will act as the liaison with the Competition Organising Committee.

Participation in the Competition by individuals and teams must be under the auspices of their respective IHLs.

NO FEE is required to participate in the Competition.

6.2 Confidentiality and Intellectual Property Guidelines

The participating teams and their respective IHLs will retain all rights to their Business Ideas, Business Plans and / or Intellectual Properties.

Copies of Business Ideas and Business Plans submitted for the Pre Qualification and Finals phases of the Competition will be kept strictly confidential by MDeC and all judges on the judging panel.

Oral presentations and Q&A sessions during the Finals are open to MDeC, the organisers, fellow participants and invited guests during the Finals. As such, MDeC, the organisers and the panel of judges shall not be held responsible for any information



discussed or revealed during the Finals that will likely to enter the public domain.

6.3 Eligibility

All Business Idea and Business Plan submissions must be in the areas of ICT or bioinformatics.

The MIBPC 2009/10 is open to all undergraduate students, postgraduate students, researchers, academic and non-academic personnel of all public and private IHLs.

Partnering with a foreign researcher or student is allowed as long as 2/3 of the team composition, production and ownership of the Business Idea or Business Plan are local.

Adjunct Professors or Visiting Professors are not allowed to participate.

Participating teams must consist of members who are enrolled or employed by the IHL for the entire duration of this year’s competition from June 2009 through to December 2009. If for any reason a team member is not registered, resigns, or terminates his or her enrolment or employment contract with the IHL at any time during the competition, that team member will automatically be disqualified from further participating in the competition. However, this does not necessarily disqualify the entire team.

MIBPC 2009/10 Organising Committee Members are not eligible to participate in the competition.

Project or product that has obtained the MSC Malaysia pre-seed fund and/ or commercialised through a company is not eligible to participate in the competition.

6.4 Team Composition

Business Idea category

Each team must comprise of a maximum of three (3) undergraduate students. Final year students are highly encouraged to participate as a team member. This is to ensure that the BI is in a better position to be taken to the next stage of commercialisation by the team.



Business Plan category

Each team can comprise of a maximum of four (4) members with any combination of undergraduate, postgraduate students, researchers, academic and non-academic personnel.

6.5 Submission Guidelines

All Business Idea and Business Plan submissions must be in accordance with the document templates provided at www.technopreneurdevelopment.net.my.

All submissions must include two (2) sets of hardcopy documents and one (1) set of softcopy format in either Microsoft Word or Adobe Acrobat PDF formats, according to the following document settings:

Paper size: A4.

Paper orientation: Portrait (except where the inclusion of tables and graphs necessitate the landscape format).

Margins: Top and Bottom at 1 inch, Left and Right at 1.25 inches.

Font type: Arial.

Font Size: size 11pt (headings may be of a bigger font size).

Line spacing: Single.

Submissions must adhere to timelines as per Section 4.2 Competition Categories and Phases.

6.6 Presentation Guidelines (for Finals)

(a)Each team will be given 20 minutes to present its Business Idea or Business Plan. This will be followed by a 10-minute Q&A session between the team and the panel of judges.

(b)Time limits will be strictly enforced. During the team presentation, the presenting team will be alerted five (5) minutes and one (1) minute before the end of the allocated time of twenty (20) minutes.

(c) All members of the team are encouraged to participate in the formal presentation of the Business Idea or Business Plan and the Q&A session that follows. This demonstrates teamwork and




appropriate allocation of focus areas of expertise within the team.

(d)The presentation room will be set up with the following equipment:-

1 LCD Projector

1 Flipchart

1 Microphone

1 Whiteboard

(e)Time limits will be strictly enforced. During the team presentation, the presenting team will be alerted five (5) minutes and one (1) minute before the end of the allocated time of twenty (20) minutes.

(f) Teams presenting their Business Plans are allowed to demonstrate their proof of concept or prototype. However, this must be communicated to the organisers prior to the presentation day. All equipment and props required for the demonstration must be provided by the team. All equipment and props must be set up and dismantled within the allocated timeframe of twenty (20) minutes for the presentation if the demonstration is set up on the same day of the presentation. If the demonstration is set up a day before the presentation day the equipment and props must not impede the general proceedings of the Finals and presentations by other teams.

(g)All teams participating in the Finals are allowed to observe all Business Presentations and Q&A sessions during the Finals.

(h)All Business Presentations are required to be in Microsoft Powerpoint format. The presentation template can be downloadable from www.technopreneurdevelopment.net.my.

6.7 Language

English shall be language used for all aspects of the Competition, including for the submission of Business Ideas and Business Plan and all presentations at the Finals.

6.8 Disqualification




The Competition Organising Committee reserves the right to disqualify any teams that do not adhere to these guidelines.

6.9 Templates and other Documents for Download

The following templates and documents are available for download at: www.technopreneurdevelopment.net.my.

Business Idea (BI)

a) Business Idea Submission Template

b) Business Idea Presentation Template

c) Presentation Evaluation Form (for Judges)

Business Plan (BP)

a) Business Plan Submission Template

b) Business Plan Financials Template

c) Business Plan Presentation Template

d) Presentation Evaluation Form (for Judges)



http://www.technopreneurdevelopment.com.my/

7. The Competition Organising Committee

The MIBPC 2009/10 Organising Committee comprises of the following:

Chairman: Prof. Dr. Ahmad Yusoff Hassan, Universiti Teknikal Melaka

Deputy Chairman: Prof. Dr. Ali Khatibi, Management & Science

UniversityAssoc Prof. Datin Norela Nuruddin, Universiti Teknnologi MARA (MEDEC)

Advisor: Roslan Bakri Zakaria, Director, Multimedia Development Corporation

Secretary: Encik Meor Kamal Azhar, Senior Manager, Multimedia Development Corporation

Committee Members: Coordinators from MIBPC registered IHLs and

MDeC Secretariats.



8. Contact Details

Our Secretariat at MDeC or your individual IHL Secretariats will be happy to attend to your registration to participate in the Competition or any general inquiries you may have regarding the Competition.

Please feel free to contact us:

MDeC Secretariat

Suhaila Salleh 03-8315 3369 suhaila @mdec.com.my

Josephine Ong 03-8315 3060 [email protected]

Khairul Mazwan 03-8314 1843 [email protected]



mailto:[email protected]



Appendix A: List of Invited IHLs

The MIBPC 2009/10 is open to all registered students, researchers, academic and non-academic staffs of all public, Government-linked and private Institutions of Higher Learning. The following have been invited to participate in the Competition. However, this does not preclude other IHLs not in the list below from participating in the Competition.

1. Asia Pacific Institute of Information Technology (APIIT)

2. Asian Institute Medicine, Science and Technology University

(AIMST)

3. Binary University College of Management & Entrepreneurship

4. Curtin University of Technology

5. Cyberlynx International University College

6. Cybernetics International University College

7. Help University College

8. International University College Technology Twintech

9. INTI international Uinversity College

10. Islamic Science University of Malaysia

11. Kolej Damansara Utama (KDU)

12. Kuala Lumpur Infrastructure University College (KLIUC)

13. Kuala Lumpur Metropolitan University

14. Lim Kok Wing University College of Creative Technology

15. Malaysian University of Science & Technology (MUST)

16. Management & Science University (MSU)

17. MARA Polytech College

18. Monash University Malaysia

19. Montford University College

20. MTDC Multimedia Academy

21. Open University Malaysia (OUM)

22. SEGi University College

23. Sunway University College

24. Swinburne University of Technology (Sarawak Campus)

25. Taylor’s University College



26. Unity University College

27. Universiti Darul Iman Malaysia (UDM)

28. Universiti Islam Antarabangsa Malaysia (UIA)

29. Universiti Kebangsaan Malaysia (UKM)

30. Universiti Kuala Lumpur (UniKL)

31. Universiti Malaya (UM)

32. Universiti Malaysia Kelantan (UMK)

33. Universiti Malaysia Pahang (UMP)

34. Universiti Malaysia Perlis (UniMAP)

35. Universiti Malaysia Sabah (UMS)

36. Universiti Malaysia Sarawak (UNIMAS)

37. Universiti Malaysia Teknikal Melaka (UTeM)

38. Universiti Malaysia Terengganu (UMT)

39. Universiti Malaysia Tun Hussein Onn (UTHM)

40. Universiti Multimedia (MMU)

41. Universiti Multimedia (MMU) Melaka

42. Universiti Pertahanan Nasional Malaysia (UPNM)

43. Universiti Putra Malaysia (UPM)

44. Universiti Sains Malaysia (USM)

45. Universiti Teknologi Malaysia (UTM)

46. Universiti Teknologi MARA (UiTM)

47. Universiti Teknologi Petronas (UTP)

48. Universiti Tenaga Nasional (UNITEN)

49. Universiti Tun Abdul Razak (UNITAR)

50. Universiti Tunku Abdul Rahman (UTAR)

51. Universiti Utara Malaysia (UUM)

52. University College Sedaya International (UCSI)

53. University Industry Selangor (UniSel)

54. University of Nottingham Malaysia Campus (UniM)

55. Wawasan Open University (WOU)

56. College Damansara Utama (KDU)

57. Tunku Abdul Rahman College (TAR)



- END OF DOCUMENT -

