09 28 10 Corporate Overview Brochure 9x12 1

8/4/2019 09 28 10 Corporate Overview Brochure 9x12 1

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BETTER BY DESIGN


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Threedimensional rendering of a realdowntown metropolitan area with a fullyimagined tower inserted in the foreground.

Rendered in Autodesk 3ds Max software.Model courtesy of Spine3D.


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Opportunity is everywhere.

Change is all around us, from a global population boom andspiraling energy costs to worldwide commoditization and climatechange. The environment in which we live is rapidly shifting, andhat change means opportunity. Now more than ever, design ishe great competitive dierentiator.

As a world leader in 3D design, engineering, and entertainment software,Autodesk helps customers address these challenges by providing the toolso help seize opportunities created by a new global business environment.


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Technology, design, and a better way

By enabling architects, designers, engineers, manufacturers, anddigital artists to create digital models of their projects, Autodeskhelps customers fully experience their ideas virtually, so they candesign in better ways. More than million professionals globallyare using Autodesk products to save time and money, designmore sustainably, and change the way ideas are brought to life.

Whether your workow involves Building Information Modeling in architecturend construction, Digital Prototyping in automotive and manufacturing, or

Digital Entertainment Creation in lm and video games, Autodesk providesoftware that enables a faster, more ecient, and more iterative designrocess. More than just providing a competitive advantage to its customers,

Autodesk provides the tools to help create a betterdesigned world.


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Visualization of the proposed eastern spanof the San FranciscoOakland Bay Bridge.

Bridge image courtesy of the California

Department of Transportation. Design and3D rendering by the Parsons BrinckerhoProject Visualization Group.


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Then

n the same year the computer was named Time magazines Manof the Year, Autodesk and its employees used the technologyof the day to change the world of design with the introduction ofAutoCAD

software.

n 98, Autodesk linked technology innovation to the idea that design can

ramatically change our world and the ways in which we live. Today, whategan as an important 2D innovation has become so much more.


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Regional Ofces

Autodesk Galleries

Worldwide Headquarters


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Now

Addressing all phases of the design process, from 2D design to 3Dmodeling, Digital Prototyping to Building Information Modeling,Oscar

winning visual eects to modelbased mapping, Autodeskoers the broadest and deepest product portfolio in the design world

More than , employees worldwide

Product portfolio comprising more than 8 productsOver million users,9 reseller partners,4 development partners,9 Authorized Training Centers


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Make it right. Then make it real.

Autodesk has always helped customers work more eciently.Today, the Autodesk portfolio of technologies is helping customerschange the way they work altogether.

reating digital models and workows enables customers to not only seeheir designs, but also see how they will work in the real world, makingncreased eciency just one of many advantages.

With the Autodesk solution for DigitalPrototyping, automotive manufacturerscan better conceptualize, model, and testdesigns before they are ever built, bringingtogether design data from all phases ofthe development process into a singledigital prototype.

Rendered in Autodesk Alias software.Image courtesy of Technicon Design.


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s it real?

Digital models can capture and shape how a project will look in thereal world. This capability helps architects, designers, engineers,and manufacturers see their projects as they will appear, longbefore they are built. That way, crucial decisions can be madeearly in the design process, saving countless hours of redesign.

This 3D rendered crocodile for a moisturizercommercial helped to ensure that no onewas eaten during the shoot and theconcept of rough skin was compellinglycommunicated.

Production House: Electric Art

Director of 3D: Bruce BigelowSoftware: Autodesk Maya, mental ray,Autodesk Mudbox

And whats more, striking photorealistic visualizations allow clients to seewhat the project will look like, such as a bridge that doesnt yet exist or atunningly realistic reptile. That makes the idea much easier to sell. Then

marketers can use those visualizations to create compelling sales materialsor prospective customers.


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How will it work?

Simulate the impact of environmentalfactors on your design, such as daylightand shadow.

Modeled in Autodesk Ecotect Analysissoftware.

The ability to see what a project will look like before it is built isonly the beginning. Digital models can also depict how a projectwill behave in the real world.

n the past, design problems were discovered only after the design was built,esulting in costly redesign and manufacture. The ability to see what theroject will actually do before it is created helps customers to identify andorrect potential defects early in the design process.

or example, a designer can analyze design concepts such as basic form anduilding orientation to determine the optimal location of a building basedn environmental factors such as daylight, overshadowing, solar access, andisual impact.


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How well will it work?

Where simulation captures a projects behavior in the real world, adigital model can help designers analyze that behavior and predicthat projects performanceand then measure it.

ts better than the real thing because manufacturers can measure the strengthf their products and how they will respond to the various stress levels ofveryday use. By putting a video game controller through its paces virtually,hey can break it, rebuild it, and keep doing it until its perfectwithoutuilding it rst.

Digital prototype of a video game controllershowing stress analysis, enabling designersto make crucial engineering decisionswithout the need for a physical prototype.

Designed with Autodesk Alias software.Engineered in Autodesk Inventor software.Rendered in Autodesk 3ds Maxsoftware.


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How well will it perform?

Aesthetics is but a small part of a design. Whether it will workas it should is another. But the ability to predict how well it willperform and then optimize that performance before a projects even built is what Autodesk oers.

hrough Building Information Modeling and Digital Prototyping, Autodesk

oftware helps designers predict performance and makes design easier andmore ecient across industries by helping customers to substantially reducematerial waste, increase energy eciency, and more accurately evaluate

roject lifecycles. The result is a signicant reduction in time, resources, andostsnot to mention a betterdesigned product.

n no area is this advantage more crucial than sustainable design, whereesigning for an environmentally responsible future isnt maverick thinkings an essential step in the process of building and manufacture.

o whether its a green skyscraper with a drastically reduced carbon

ootprint or the latest consumer gadget thats made it to market percentaster and with far fewer physical prototypes, there is no aspect of theesigned world that Autodesk software does not touch.

The new California Academy of Sciences usedextensive 3D modeling and rendering tobring its .5 acre living roof to life, ensuringthe precise construction of systems forwater conservation, power generation,wind and ventilation dynamics, and sunlightpenetration to support a live coral reef anda living lightsensitive rain forest.

The California Academy of Sciences was

designed by Renzo Piano Building Workshopin collaboration with the San Francisco ocesof Stantec Architecture and Arup.


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rchitecture, Engineering, and Constructionuilding Information Modeling enables architects, engineers, builders,nd owners to explore a digital projects key characteristics such as cost,cheduling, and environmental impactbefore the project is actually built.

Rendered in Autodesk

Opticore

sotware. Model courtesy o Paulin Motor Company AB.

Automotive and TransportationAutomotive manufacturers and suppliers use the Autodesk solution forDigital Prototyping to design, model, test, and market products beforebuilding them.

Kung Fu Panda & 2008 DreamWorks Animation L.L.C. All Rights Reserved.

Media and EntertainmentWhether in lm, video games, or television, Autodesk provides digitalartists and animators with technologies that are redening digitalcontent creation.

odeled in Autodesk 3ds Max. Image courtesy o Genesis-design GmbH.

Manuacturingrom industrial machinery to consumer products, the Autodesk solution forigital Prototyping helps manufacturers accelerate product launches andptimize global supply chain collaboration by connecting all phases of theroduct development process without the need for a physical prototype.

age modeled in Autodesk 3ds Max. Image courtesy o Aedas Imaging.


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age modeled in Autodesk 3ds Max.

tilities and Telecommunicationstilities and telecommunications providers are using Autodesk infrastructureodeling tools to more easily handle customer requests, respond quickly to

utages, and eectively provide information for reporting and decision analysis.

GovernmentAutodesk products and solutions enable both federal and state agenciesto meet crucial objectives such as replacing and rebuilding an aginginfrastructure while facing the challenges of shrinking budgets andchanging regulations.

ndustries

Autodesk and its portfolio of products are transforming theway people work. More than million architects, designers,engineers, manufacturers, and digital artists use Autodeskproducts throughout the most diverse collection of industriesn the design world. Only Autodesk can oer its customers the

depth and breadth of experience gleaned from supporting designprofessionals in virtually every area of industry.

Image modeled in Autodesk 3ds Max.


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Designing whats next

Spending nearly a halfbillion dollars annually on researchand development and committed to supporting the nextgeneration of design professionals, Autodesk remains focusedon technological innovation and the advantages it holds forour customers.

artnering with secondary, collegiate, and career and technical educators,Autodesk is helping prepare over . million of tomorrows architects,

esigners, engineers, and digital artists with the software used by designrofessionals, and helping to supply a trained and evergrowing workforceo rms the world over.

As our world moves relentlessly forward and design continues to play aivotal role in how we live, work, and play, Autodesk software will enablehose who face the coming challenges to do so with the most powerful andnnovative tools that todays technology can generate. And that, in turn, will

nsure the realization of the most daring and important ideas that todaysminds can conceive.

Rendered in Autodesk Alias software,courtesy of Natalie Chusa.


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FOLDER POCET HEREThe printer needs to build a dieline for thepocket (for holding the brochures).


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www autodesk com

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09 28 10 Corporate Overview Brochure 9x12 1