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Lessons Learned

Living Freemium

Summer

2012

© 2012 Citrix | Confidential – Do Not Distribute

“Real Work”

happens in

between

Collaboration

Meetings

Projects

Ad hoc workflow

Lightweight processes

Email &

Docs

Systems of

record

Supporting the Future of Work

2

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Podio’s Collaborative Work Platform

3

© 2012 Citrix | Confidential – Do Not Distribute

Getting Started is Free

Getting Serious is Easy

4

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1. Show, don’t tell

2. Push for commitment

3. Nurture free users

4. Encourage free fans

5. Free -> Fun

Top 5 Lessons from Living Freemium

5

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• Minimize time before

signup

• Product education through

great onboarding

• BUT, make sure that

signups have something

to do!

1. Show, Don’t Tell

6

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Little things drive activation:

• Adding a company logo or

profile picture

• Creating your own

workspace or apps

2. Push for Commitment

7

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• Use product usage to

drive nurturing flows

• Unactivated free users

get relevant product

content

• Qualified free users

get personal attention

3. Nurture Free Users

8

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4. Encourage Promotion

9

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5. Free = Fun

10

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© 2012 Citrix | Confidential – Do Not Distribute 12

40,000

ORGANIZATIONS IN 170 COUNTRIES

ARE CHANGING HOW THEY WORK,

- ONE APP AT THE TIME

© 2012 Citrix | Confidential – Do Not Distribute

NOW IT’S UP TO YOU START FOR FREE AT WWW.PODIO.COM