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www.elinked.eu 1
How To Professionally Evaluate & Critique A
Linkedin Business Profile Script Project
By Dr. Mark D. Yates
The Purpose Of Critique?
The art of professional Linkedin Expert Profile critiquing is designed to remove perceived or actual roadblocks to...
1. Eliminate problems2. Maximise credibility3. Portray professionalism4. Inspire trust5. Encourage confidence6. Increase referrals7. Identify opportunities8. Leverage Linkedin9. Grow your business 10. Get more sales
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What’s Wrong With The Following Picture?
You Have 30 Seconds To Critique It
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Answer: Nothing
Until we realise what the aims or objectives are, there is nothing wrong with the picture.
Given the lack of intelligence or information to critique and evaluate the problem, we have to work on what we are given.
i.e. Does the wagon with square wheels works as a concept?
By offering clear aims & objectives to a team, we can modify & radically improve the concept.
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The Picture
A Linkedin Expert Profile Writer is pulling a rope in front, & the critique-evaluation team is pushing from the rear. The wagon body can represent your Linkedin profile scripts.
The Square Wheels are the things that work, but not always smoothly, and the round wheels - already inside the wagon - represent the ideas that could make your script flow more smoothly.
But communication is difficult and visions are critical!
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Hot Seat Critique-Evaluation
No-one should be part of the critique-evaluation process
unless they understand the critique concept.
NEVER allow anyone to critique your script unless they
offer an alternative solution to any problem they identify.
Only allow a person to critique your script if they conform
to an agreed ‘time return deadline’.
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Hot Seat Critique Evaluation
It doesn’t matter if the solution is the WRONG solution for the writer, because sometimes the wrong solution generates a ‘Thought Process’ that leads to the right solution for your Linkedin Profile.
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Clear Client Communications Are Essential
Question: “If you could live forever would you and why”?
Answer: “I would not live forever because we should not live forever, because if we were supposed to live forever, then we would live forever, but we cannot live forever, which is why I would not live forever.”
Miss Alabama in the 1994 Miss USA contest.
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What you say, or write can be misleading
“I never had sexual relations with that
woman.”President Clinton
about Monica Lewinski
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What’s Your Real Message?
“Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean, I’d love to be skinny like that, but not with all those flies & death and stuff.”
Mariah Carey
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Profile Script Assessment
You’ve just written your Linkedin profile scripts,
if you want unqualified praise, show it to your
mother or friends. If you want professional
insight into what to do next, show it to a
PROFESSIONAL Linkedin Expert script editor at
www.elinked.eu
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If Your Reader Doesn’t Get It…
Then they don’t get it, so make
your Linkedin profile as clear
and obvious as possible, i.e.
When asked about China,
President Charles De Gaulle
answered, “China is a very big
country inhabited by many
Chinese.”
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The Writers Mind-Set
Defensive Hypersensitive Passive Intimidated Indifferent
Impatient Aggressive Argumentative Passionate Condescending
When responding to critics, Linkedin business social media profile writers generally fall into the following categories.
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The Best People To Critique
1. Linkedin Expert profile writers who take your profile seriously.
2. Business growth critique group, 4-8 members.
3. It is rare to find new script writers who are good at all Linkedin profile elements.
4. Try & identify Linkedin Expert profile writers who are group members who are particularly adept at one of the following profile elements: Pace, Structure, Story, Plot, Characterisation & Dialogue.
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The Worst People To Critique
"Don't let the sound of your own wheels
drive you crazy.“ The Eagles, "Take It Easy"
Never solicit feedback from friends and family members unless
they are professional Linkedin Expert Profile script writers.
Liken friends & family to putting your life in the hands of 12
jurors. Then consider your life is in the hands of 12 people who
weren’t smart enough to get out of jury service.
Would you take flying lessons from someone who can’t fly?
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The Destructive Critique
If a member of the Linkedin Expert critique team is purely
destructive, then it’s time to remove this person immediately.
Destructive evaluators serve no value to a Linkedin Expert Profile
critique team, other than having their own egotistical agenda.
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The Very Best Critique Aid Is… A preformatted Linkedin Expert Critique - Evaluation sheet. Design yours so it is ‘Mission Specific’ to your Linkedin profile
script writing project. It is far more beneficial looking at problems that have been
consistently identified by a group of your peers rather than acting on the comments of one individual.
Study your critique sheets carefully, they will inform you of what is working as well as what is not working.
Never get angry with comments stated on a returned Linkedin Expert critique sheet.
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The 50-50-90 Rule
Never Forget The Writers Percentage Rule
The 50-50-90 rule: Anytime
you have a 50-50 chance of
getting something right,
there's a 90% probability
you'll get it wrong.
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Lead, Follow Or Get Out Of The Way
When critiquing any written Linkedin Profile scripts, be
part of the solution. Don’t become part of the problem.
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Think About The Following…
Why is the third hand on the watch called the second hand?
If a word is misspelled in the dictionary, how would we ever know?
Why do "slow down" and "slow up" mean the same thing?
Why do "fat chance“ & "slim chance" mean the same thing?
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Linkedin Expert Feedback
Negative DestructiveConstructivePointlessThought ProvokingPositive
Understand that NO MEMBER of the Linkedin Expert Critique Team
will be as PASSIONATE about your screenplay as you.
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You Can’t Please EveryoneAn old man, a boy and a donkey were going to town and it was decided that the boy should ride. As they went along they passed some people who thought that it was a shame for the boy to ride and
the old man to walk.
The old man and boy decided that maybe the critics were right, so they changed positions. Later, they passed more people who thought that it was a real shame for that man to make such a small
boy walk. The two decided that maybe they both should walk.
Soon they passed some more people who thought that it was stupid to walk when they had a donkey to ride. The man and the boy decided maybe the critics were right, so they decided that they both should ride. They soon passed other people who thought that it was a shame to put such a load
on a poor little animal.
The old man & the boy decided that maybe the critics were right, so they decided to carry the donkey. As they crossed a bridge they lost their grip on the animal & he fell into the river & drowned.
The moral of the story..........If you try to please everyone, you will eventually lose your ass.
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Don’t Procrastinate
… But remember, if you keep doing what you are doing with your Linkedin profile…
…Then any Linkedin Expert profile writer will tell you, You’ll keep getting
what you’re getting.
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A Dedicated Linkedin Expert Team
Never doubt that a small, committed group of Linkedin Expert writers can help you change your world.
Forming a select Script Writers Group of Linkedin Experts will benefit your writing & your Linkedin profile.
Ultimately this should translate into increasing your business growth.
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Contact Us Today
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
W: www.elinked.eu
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Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .
Linkedin Trainer Independent & Social Media & Business Networking Relevant:linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training, linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays, linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation,
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