INFORMATIONINTERACTS

Capitalize on Content Through Interactive Information Services

Leading global media enterprises rely on Oracle

so they can capitalize on interactive information

services opportunities—by optimizing content

management, accelerating acquisitions and

consolidation, improving marketing effectiveness,

and strengthening shareholder value. So can you.

Blogs. Wikis. Podcasts. Social networking. Mobile search. Online photo and video shar-ing. Not only are product innovations and technology convergence reshaping the social fabric of online users, but they are propelling media enterprises to create new revenue models and change how they connect with customers. With a powerful combination of open-standard technology and preinte-grated business applications, Oracle helps you achieve operational efficiencies across business units, improve brand awareness and user loyalty through targeted marketing, seamlessly manage rights and royalties, and profit from flexible packaging of content and services.

Manage Digital Content Assets

To transform traditional business models and monetize interactive information services, you need an enterprisewide understanding of your content, including syndicated content and user-generated content such as photos, videos, and blogs. Oracle offers a suite of media asset management solutions that give

you a complete view of your content and let you efficiently administer the creation and exploitation of digital assets. With Oracle’s content database built on service-oriented architecture (SOA), you can leverage rich metadata, Extensible Markup Language (XML), search, and media management capa-bilities to catalog, tag, and access content from anywhere around the globe. By stream-lining the acquisition, storage, and retrieval of digital media, you can reduce the time and cost of content production, expedite new product introductions, and maximize your return on investment from media assets.

Increased consumer demand for personalized media requires you to manage content rights on a more granular level and repurpose your content across a variety of channels. With its strategic partner, Sophoi, Oracle provides comprehensive business rights management, intellectual property (IP) management, financial management, customer relationship management, and business intelligence solu-tions so you can improve visibility of content performance trends and understand the

“Oracle technology provides

us with the capacity to handle

our increasing demands with

ease—allowing us the flexibility

and scalability to grow quickly.”

Michael BirchChief Executive OfficerBebo, Inc.

“Oracle Database and Oracle

Application Server have

outstanding functionality

and superb performance. The

technology helped us centralize

management of text, photos,

and multimedia content. Oracle

also provides the scalability we

need to grow our business.”

Cao XuehuiIT DirectorXinhua News Agency

lifetime value of your media assets. You can structure complex licensing contracts; pack-age and manage royalties and participations; manage subrights licensing; and identify, organize, license, and exploit business rights across multiple channels.

Accelerate Acquisition and Consolidation

To speed implementation of new technology and rapidly expand their customer base, media enterprises are racing to acquire high-traffic, online properties such as social networking sites and local search companies. Industry-leading, open-standard Oracle Fusion Middleware and Oracle master data manage-ment technology deliver a unified view of master data across the enterprise, letting you quickly integrate a multitude of systems, applications, and data. Additionally, you can synchronize information about products, subscribers, and customers from a single location to many systems throughout your enterprise. And with Oracle’s scalable, flex-ible SOA platform, you can leverage existing technology investments, easily integrate and enhance business processes, and lower infra-structure costs while effectively managing more content.

Improve Marketing Effectiveness

To increase online traffic and promote viral marketing, you must connect your custom-ers more deeply to your brand by delivering customized content based on consumer demographic profiles and individual tastes. Oracle Business Intelligence helps you gain

visibility into your best customers and best distribution channels by letting you quickly perform multidimensional customer segmentation that uses demographics, lifetime customer value, and consumer channel preferences.

In addition, Oracle’s solutions for media asset management and billing and revenue management let you repackage media content for distribution, increase direct-to-consumer revenue through various real-time digital distribution channels, and improve revenue reporting and audit processes. And, with Oracle Service Delivery Platform, you can distribute and serve any content in any format to any device—including mobile devices—thereby improving user experience and enhancing customer loyalty.

Strengthen Shareholder Value

Today’s business environment mandates compliance with Sarbanes-Oxley (SOX), Financial Accounting Standards Board (FASB), Staff Accounting Bulletin (SAB) 101, and other agency regulations. Voluminous digital content distribution and sharing, however, can open risks for noncompliance with laws and regulations relating to user privacy, freedom of expression, informa-tion security, and IP rights. Oracle’s master data management technology and Oracle Fusion Middleware provide a global view of financial transactions, letting you streamline financial processes, consolidate financial and customer information, adapt to chang-ing business conditions, and strengthen

confidence in financial results. In addition, Oracle Internal Controls Manager and Oracle Business Intelligence help you formulate strategies for profitable growth, increase visibility into corporate performance, report on adverse events, mitigate risk, and ensure regulatory compliance.

Join with Industry Leaders

By leveraging the power of Oracle, industry leaders have achieved positive business results:

• Lucasfilm enabled a 100-terabyte Oracle Database, merging digital assets consisting of live-action frames, stock footage and metadata, and workflow production and licenses

• Swisscom improved time to launch by 80 percent by managing multiple new content services with Oracle’s billing and revenue management solutions

• Dow Jones enabled customer lifecycle management processes to be integrated across four disparate service delivery platforms, reducing transaction, informa-tion technology, and operating costs

• USA Today protects all images, advertise-ments, photos, and graphics throughout the continuous production process using Oracle

Fact: Of the top 15 U.S. media

companies, 12 run Oracle

Applications.

Capitalize on Content Through Interactive Information Services

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CONTACT US

For more information, visit oracle.com/

industries/media-entertainment or call

+1.800.ORACLE1.

Outside North America, visit oracle.com/corporate/contact to find the phone number for your local Oracle office.