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SHRM Foundations 5th DVD
Filmed at Starbucks Headquarters, Seattle
Featuring Wayne Cascio, Ph.D.
Comprehensive Interviews
Officers, Managers and Employees
Video Overview Video Overview
SHRM Foundations 5th DVD
Filmed at Starbucks Headquarters, Seattle
Featuring Wayne Cascio, Ph.D.
Comprehensive Interviews
Officers, Managers and Employees
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Video Synopsis Video Synopsis
Introduction
A Business of People
Description of Starbucks Business
Mission and GuidingPrinciples
Corporate Social
Responsibility
Working Environment and Trust
Health Benefits and the
Relationship with Partners
The Role of HR
Advice for Small Companies
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Company Overview Company Overview
United States:
50 States + D.C.
6,281 Company-Operated Stores
3,533 Licensed Stores
International: 39 Countries
1,553 Company-Operated Stores
2,361 JV & Licensed Stores
United States:
50 States + D.C.
6,281 Company-Operated Stores
3,533 Licensed Stores
International:
39 Countries
1,553 Company-Operated Stores
2,361 JV & Licensed Stores
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Company Overview
Products
30 Blends of Coffee
Handcrafted Beverages Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)
Company Overview
Products
30 Blends of Coffee
Handcrafted Beverages Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)
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Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
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DiscussionQuestions
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How can companies build a
relationship based on trust with their employees?
Provide support
Share success
Extend ownership
How can companies build a
relationship based on trust with their employees?
Provide support
Share success
Extend ownership
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How does a company live by
its guiding principles?
Use them as a point of reference
Make decisions based on them
Embed them in interactions withcustomers and partners
How does a company live by
its guiding principles?
Use them as a point of reference
Make decisions based on them
Embed them in interactions withcustomers and partners
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W hat does workforce
diversity mean for anorganization?
Diverse leadership
Different styles
Impact on value
W hat does workforce
diversity mean for anorganization?
Diverse leadership
Different styles
Impact on value
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Audit management decisions
Survey employees
Act based on frontline feedback
How does a company remain
faithful to its mission?
How does a company remain
faithful to its mission?
Audit management decisions
Survey employees
Act based on frontline feedback
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W ith whom does the company
interact through CorporateSocial Responsibility?
Customers
Suppliers
Communities
W ith whom does the company
interact through CorporateSocial Responsibility?
Customers
Suppliers
Communities
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Put people first
Accessible top management
Homogeneous organizationalenvironment
How do companies create a
³Top-100´ environment?
Put people first
Accessible top management
Homogeneous organizationalenvironment
How do companies create a
³Top-100´ environment?
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W hat should companies
know about trust?
Trust is earned
Trust is fragile
Trust needs to be nurtured
W hat should companies
know about trust?
Trust is earned
Trust is fragile
Trust needs to be nurtured
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How can health benefits
contribute to build trust?
How can health benefits
contribute to build trust?
They safeguard employees well-being
They create engagement
They are valuable for the employee,for the company and for the
community
They safeguard employees well-being
They create engagement
They are valuable for the employee,for the company and for the
community
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W hat is the role of HR in a
business made of people?
W hat is the role of HR in a
business made of people?
Provide strategic input
Assist the organizations line
managers
Promote organizational culture
Provide strategic input
Assist the organizations line
managers
Promote organizational culture
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Financial History Financial History
C o m p o u n d A n n u a l G r o w t h R a t e s
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ComparisonComparison
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Five ImportantLessons
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5 Lessons5 Lessons
1. Trust is the foundation of performance
2. Trust is fragile
3. Communicate often in ways that support corevalues
4. Involve employees in decisions that affect them5. Survey employees regularly about how leaders
behavior supports the companys mission andvalues
