07 Corporate Social Respon

8/8/2019 07 Corporate Social Respon

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corporaTesocialresponsibiliTy

036qSR BRandS Bhd

annual RepoRt 2009

ChanGinG today foR a BetteR toMoRRoW

Whi w k id y h s cc ss y , w c i ck w dg hs cc ss c m s g s sibi i y d h is h s why C S ci r s sibi(CSr) c i s b c i i y. W c i g m h sis c d cb si ss i s sib d hic w y. F m im v m d c s d s vic s h i g h c mm i i s i which w , w c i s k w ys ich h

h s d s.

o j y is b c i h k s i s s ci s sibi i y h . I is g h i g c c mm i i s, m i g q i i s i h w k c , d v

h m c i , h ci g c s m s x i c d im vi g h iv s h s s. I is b ssi c mmi m CSr.

CoMMunity

QSr h s w ys c d g d m h sis h c mm i y. I 2009, w b k wg d by b i gi g CSr c ivi i s d mb b dy, d i h wi m

d c ch i y i i i iv s. W w c iv i s i g c ivi i s, d s c w k d c i c m ig s, i c di g sch m s s d s. M y hd y d si g m h s b d m mb g mm s v h sd i is his h ms h h CSr d v s.

Yayasa Amal B star

QSr c y s d h i c i Y y s am Bis i, c which wi b h m s h gh which CSr c ivi i s, d v s d g mm s m

d i s QSr i i s d b ds c i d . th d i wi b g v m , - - g iz i h c m ig s d s s h six i Halal Education Entrepreneur development Sports National unity The less fortunate

n wspap r- -educat o (n e)

I im v e g ish g g i cy s d ds m g sch chi d i Mpizz H c i d wi h th S e g ish d i y i h n ws -i -ed c i (n

g mm . M h 90,000 s d s m v 350 sch s ici d i M g I c 200this g mm h s v d i i m y w ys, wi h s d s c ss h c y h vb d m h i x s pizz H d h m j e g ish d i y. th G d p iz wii 2009 c iv d - iv si y sch shi s w h rM20,000 ch.


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037qSR BRandS Bhd

annual RepoRt 2009

Catur B star C all g a d C l k B star promot tr pr urs pth s v y s h KFC C Bis i Ch g 2009/2010 w h d sim s y

h gh M ysi i h m h oc b wi h h s b i g h d i J y 2010. thC Bis i Ch g b si ss b d g m i c m i i is QSr c s ci

s sibi i y j c h d y m shi m g y hs d y gd s. I is d k j i y wi h Bis i Y g e Sd Bhd, m mb J h

C i G d h d v d m k h b d g m . ab 1,000 is sc m d h ch c wi rM150,000 w h iz s g bs h i v

y s h d i p s d J h I i C v i C . th G d p iz wi c iv d p p s .

QSr, J h C i d Bis i Y g e Sd Bhd (BYe), h d v s dm k s C Bis i, sig d M m d m ag m (Moa) h wi w KFC s h Ci ik Bis i b d g m , sim if d v si C Bis i y g chi d , i s s. th y wi s c b m h Ci ik Bis i g m , i c di g si g KFC d

h b d g s d m sc s i h g m s s. Ci ik Bis i s s i s i g ch ichi g chi d d s b si ss hics, c d shi . th i

v s d k w dg c b c v y d c iv y h g g s h gh g m s.

Yac t r gattas, futsal tour am ts, squas c amp o s ps, k t f st valsth KFC s i i g m c d gsid h c m i s v y g g is d by hM ysi Y ch ass ci i . th s i c d d l gk wi, p g d S b h m gs h s.

o s ms c m d wi h h b s i h JKi g F s Ch g J h 2009, s w sI-F s ch m i shi g is d by H i M . e s wh , pizz H s s d h Sq shr cq ass ci i M ysi b d w -sid d m bi g ss c h I iKl o Ch m i shi s. B h high igh h y w s s i g QSrs ki fy high i hsky wi h h ki s m v h w d h I i Ki F s iv i p si G d g,J h d Bi , S w k.

P zza huts nat o w d C ar ty D l v r spizz H c i d i s g s d i wid ch i b izz d iv i s wic d i gChi s n w Y d i h m h r m d , wi h izz d iv d ch im m s 8,000

sid s m c s 97 h g s, d ks h m s d ch i y h m s v M ysi .pizz H s b gh y Chi s n w Y j y h d y h S v i a my J yh v

H m wh w d iv d izz d ch d i wid Chi s n w Y Ch i y D iv ys ch i y i i i iv .


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038qSR BRandS Bhd

annual RepoRt 2009

Proj k P yaya gp j k p y y g h s b x i CSr c d h s 15 y s d w c i

h di i his y by givi g KFC h ss , h d y d h s hM ysi , v y q h y . ov 13,000 i v 150 h m s b d m

g mm i 2009.

W b gh j y h s d h dis b d m h s di g c mm i i s wh wc b d h F s iv ligh s wi h h m i c j c i wi h h 45 h p j k p y y g. w s his D v i ch d w g v h m g di b gs. W s vid d KFC 153 h m s i v vi g 13,215 ss .

B T Mov m t C ar ty WalkKFC d pizz H M ysi , i s H g r i 2009, is d v rM1.1 mi i

h s ds d H s p w M s i wid . th c m ig c mi d i chw k h d p d g M b k, K l m , d d by v 2,500 QSr m y s d h i

mi i s d i ds. this is h hi d y i w KFC d pizz H i g his Hr i c m ig .

p h c ds w i id h vic ims h p d g, I d si hq kvidi g d d d i ks w h rM200,000. W s vid d -g d h wi h imm di

m g cy i s. this w s ici d by B ig d W q , h m g cy i J h C i .

Buka Puasa w t Orp a so B k p s s ssi w s h d ay m s p K g i 2009 d s w

v 2,500 m y s. th y w j i d by 400 h s wh c iv d g di b gs d dm KFC, pizz H d r s M s.

T jara Ramad aQSr h d h ivi g s s i g w is d s tij h r m dh , visi g mmd dic d i g c m i s which d h d ivi g d. tw v y s ic

mi i s m D g , t gg d nib g t b , p g w ch s d h i igh whigh igh d visi . I ddi i , s iv s m KFC, pizz H , r s M s d K

ay m s visi d h s mi i s d x d d d i s i h m c sh d ki d.

MaRKetplaCe

e hic b si ss c ic s d b c s y i c d i h mi ds s , h s w s h c mi g g i s.Halal cq i sc c is vi h s cc ss d c i d d v m b ds d s -c ss, s

d i g b si ss.


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039qSR BRandS Bhd

annual RepoRt 2009

Halal i t at v so c g i w ici d i h W d H F m, which s s k s m s

h Halal i d s y ici i g i disc ssi s. S k s i c d d m mb s h g v m , i d s y y s, s iv s m v i s nGos, c ifc i g ci s,

d c d mics m h d i d s y c ss h g b . QSrs ici i w s i h m s s shi d d c sh wc s . o Ch i m , t S i D M h mm d a i H shim w s

s i vi d s k d sh his k w dg d x is his i i v .

H s d by h Mi is y I i t d d I d s y (MItI) d g is d by h M ysiex t d D v m C i (MatraDe) h six h c s c iv y , h

M ysi I i H Sh wc s (MIHaS) h s si c i s i c i b gh i h d ds xhibi s. QSr c g i ici d i M ysi s g s d d b v g xhibi i dh w ds g s i i Halal d i by s i g b h d m i g Halal

c i d d c s d s vic s h h s ds visi s m v h w d.

QSr h s v i d ici i v y si g H F d S d ds r is i (H s )v g is d h gh h c y. this g mm h s b d v d by H

D v m C i (HDC) d h D m S d ds (SIrIM) mM ysi H S d ds d g is d disc ss h s d d c d s h d i g,

c ssi g d s i g d b s d Sh i h d M ysi S d ds. o Ch i m ds iv s m mi y b ds g s k s his v .

T tr pr ur al sp r t starts w t stud tsthis i i i iv w s d k i h h im i g i s i b si ss d d v m m gs iv si y s d s. o Ch i m d M gi g Di c s k v30 i s i s high i g s h y sh d h i x i c i h w d b si ss d

c g d h s d s m k h s s .

th G c b s wi h h Bis i Y g e Sd Bhd i m shi g mm sd d c i c s h h d v y g M ysi i s. this

i c d s h t s Bis i, Didik Bis i d Sisw Bis i e p g mm s.

WoRKplaCe

ov 28,000 v h c y g w k v yd y s ivi g b h b s i h b si ss.

a d w w m ch i m hs h m. o g ic m is m d i divid s wh h b s -i -c ss i h i w ss, c bi i y, fci cy d d iv s cc ss.


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040qSR BRandS Bhd

annual RepoRt 2009


P doma 2009o p d m w s c g i h d p s d J h I i C v i CJ h B h wi h h h m B si ss Jih d. th d y v w s d d by r s M g s m KFC, pizz H , r s M s d K d i ay m s, s w s ss m v h c y. High igh s i c d d s i s h m c i d v

ci vi ws h b ds d G , d h sig i g K y p m c I dic s (KW s k h i y c g is g s vi g m y s d s wh w

m d. th w s s di g b w h Ch i m d s .

QSr h s m y m y s s vi g h c m y, s m wh m h v s h i i w ki

iv s wi h s. this is why w c y h l g S vic aw ds c g is h i y y d wh m wi h s vi g b ds m BSn s sig ci i d g i d h i w k

C amps C all g sKFC d pizz H g is d h n i Ch m s Ch g i K l m wi h h b s

h b s m r s M g s d s c mi g g h y i s y ids, c m i g m g s n i Ch m i s d s M ysi h r gi

Ch m s Ch g .

KFC d pizz H M ysi y d h s v 400 ici s m 11 c i s i asi p ci c gi s h y c m b i h r gi Ch m s Ch g . Md mi d h w ds wi h KFC wi i g 15 d pizz H wi i g s v .

Ma ag m t Assoc at s Programm as s i y g M ysi s d i c h m i w k cc i d h s v M g m ass ci d p g mm . this m g m s cc ssi i g i i i iv w s g is d c i w g d s wh h v w b c m

m s .

har M kar Qual ty DayW c g i h d H i M k c m i i G m i s ms m h

h G b d i i v i s c g i s i b c w d h ov Chth wi s h s d QSr h G d Fi s H i M k g is d by J hC i d w d igh d h QSr w s c w d v ch m i

hi d y i w.


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041qSR BRandS Bhd

annual RepoRt 2009

the enviRonMent

th w d w iv i ch g s d y by d y d v y d cisi w m k h s im c hvi m d g i s. th sh i w k g d, h v y g d w

w k , h b sic h m d c w h s s sibi i i s d w d b w h w v y m v c i y h v c h vi m . W

h v h k s s d s d d mi imis h im c b si ss hvi m . as s , QSr is d dic d w ds x i g w ys i which w c d c

im c h vi m wi h c m misi g i s d ds sh h d v .

Ayamas Port Kla g

th w s w m ay m s p K g w s s i 1988 d s h fdisch g w s w i c m i c wi h h Doe S d d B disch g . this h s b

g d d m s im s s im d c s rM5 mi i h s . I s si g w m iw s w m c ss s C i s p c ss d h S q i B ch r c (SBr)p c ss. th c y s 2,000 c bic m s w s w disch g d y.

Ayamas Bandar Tenggara, Johorthis w s w m ci i y, c d i J h , b g i s i D c mb 2008 h

i g h . B i c s rM2 mi i , h sys m s h f disch g w s wi c m i c wi h h Doe S d d a disch g . usi g y h S q i B ch r c(SBr) p c ss, his s 800 c bic m s f disch g w s w d i y.

Bak ryQSr h s s w s w m K m ks KFC G m i , which h s s hB k y d C mmiss y divisi . th s s sys m h s h disch g w sw i cc d c wi h h Doe S d d B disch g . th s d m c sswi s h Bi gic t m Sys m, which s s uaSB (u -F w a bic S dg B d)

d aICar (a iv I mi Cyc ic r c ). th s im d c s h i j c isrM1.5 mi i .

R g o Food i dustr sC mmissi d d b i i 2004, his w s w m s s sys m h s h

disch g w s w , c m yi g wi h h Doe S d d B disch g . usi g ch micd bi m c i s c ss , h s 250 c bic m s d y.

CoRpoRate SoCial ReSponSiBility foR the futuRe

CSr QSr is v vi g, v x di g which c v s div s g s bc y c s s m i bj c iv h ich h iv s h c mm i i s i whichw . M vi g w d, w wi c i m i c s d CSr bj c iv s s wc sis y k w ys c y c s sibi i y i i i iv s. a QSr, w

imis ic h h s s i d CSr i i i iv s wi h s v s hh s s m M ysi s m s v i b ds.

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07 Corporate Social Respon