Co-op students that are currently enrolled at University of Toronto have chosen to complete their work term with us. The co-op students are working with us on projects spanning 8-12 weeks on projects within the function of business development, customer services (call center setup with TRG), Market Research etc. Each function has 2 interns working on each project which will then be a part of their course curriculum.

University of Toronto is a Canadian Ivy League with over 60,000 students. We have therefore inducted the best talent and provided them with the opportunity to learn as well as fuel our talent pipeline for future roles.

Summer InternshipProgramme

01 Sarfaraz’s MessageLIFE Promises an Agile Engro Welcomes Summer Interns

02 Summer Internship ProgrammeAppointment of Walid Sirani2nd Anniversary of EFCL

04 LIFE Training Session In Islamabad DuPont Level-2 Procedure TrainingSukkur Plant on the way to the DuPond

05 Trainings on International Standards EMAN honored at Computerworld

06 Safety Training in Bahawalpur Education Pilot at MCCsSafety SMS ServiceSite Safety Improvement Program

07 Omungon Ka KhazanaDirector Bannay ki Omung

08 Monkey Peel LaunchMonkey Peel Launch - Lahore

09 OmungLassi

10 Omore MerchandisingOmore Makes Illusion RealityTALUQ – Consumers and Us

11 A Campaign Above the RestExclusive behind the scenes preview

12 The future for Engro Foods Ltd. is bright with its star brand – Olper’s.

13 Tarang hi hai IIFA ka TicketTarang Housefull Awards

14 EFL KhudPakistan Cricket Mela

15 Glimpses of the Envison Sahiwal ‘Global Earth Day’ Tree Plantation

16 WELD: Inspiring EmpowermentWEAVE for EnvisonEnvison & Karwan-e-Hayat

17 World No Tobacco DayWalk on World Environment Day 2013Global Health Day Celebrations

19 EFL inducts First Batch of MT’s!Welcome the MT’s

18 The Art of Picking the Right TalentChanging the Game Business Training/Team Building Activities

20 Celebrating 5 and 10 Years of ServiceFinance Sports Day – SWLSAP PM Module Goes Live

21 New BeginningsAli Anwar’s Photography

22 HappeningsEditorial Team

03 Halal Food Festival TorontoICNA Annual Picnic

On Monday July 17, 2013, Engro opened its doors to the summer interns. The students were shortlisted during the internship drive that kicked off in February this year and was led by Engro Foods. The drive included students from universities like LUMS, IBA, NUST Business School, LSE and KSBL.

After going through various competitive processes, the students finally joined us on Monday to begin their journey at Engro. There was excitement in the air as the various Engro Company HR representatives formally welcomed the students at the Internship Orientation 2013.

The session started off with breakfast and opening by Naila Kassim and included presentations by various speakers across the Engro Companies such as Adnan Mehmood, Zainab Hameed, Jahangir Piracha, Abdullah Rehman and Naveed Hashmi. They addressed the key areas of the business as a whole such as Health Safety

and Environment, Corporate Audit, Values, Do’s and Don’ts and Information Systems. During the presenta-tions the interns were surprised by a flash mob of professional dancers and employees that gave them a flavor of the ‘fun’ side of Engro.

It was heartening to see the enthusiasm of the students throughout the session and the orientation was broken down by a quiz and scavenger hunt between groups of interns. The winning team received a prize and the session concluded with some lighthearted singing by our interns and farewell words from Tahir Jawaid.

The interns have now joined us and started their respective assignments at Engro Polymer and Chemi-cals, Engro PowerGen, Engro Eximp, Engro Foods, Engro Corporation and Engro Fertilizer. We wish them the very best for their six weeks at Engro.

– Anam Bhadelia

Engro Foods is about belief, passion, sincerity and excellence. We are an organisation whose employees work together as a family to be a force to reckon with and continue to expand our footprints across Pakistan and globally. Engro Foods is home to us, it is a part of our lives and our DNA and some of our brands have become household names in a short span of time. This company operates unlike others and this quarter we have many new achievements to show for our efforts.

Some achievements include Olpers-our flagship brand launching its much awaited Ramadan campaign, welcoming our first ever batch of Management Trainees who will go on to be the future of the corporate world and taking our safety and CSR initiatives to the next level. We are in the process of redefining the employer brand and in line with that bring to you a new newsletter layout this quarter.

Change is the only constant, and we embrace change with open arms and work to inculcate it in our everyday processes so we can continue to do better and surpass our personal standards of accomplishments. It feels great to be back at a company that is very close to my heart. We hope the rest of the year is a successful one for all of us and wishing you a very blessed Eid and a happy Independence Day.

Sarfaraz’sMessage

Engro Welcomes Summer Interns

LIFE Promises an Agile andPaperless Environment“LIFE” is realizing the dream of empowering people at Engro Foods enabling self-service of our administrative and functional needs regardless of where we are.

After launching LIFE, 28 sessions across Engro Foods resulted in training 530 employees on LIFE features and self-service applications, enabling them to work in an agile and paperless environment, with promise of a borderless and greener future as we grow together through innovation and elevate consumer delight worldwide.

LIFE gives you the ease of one window solution to access employee directory and social pages and also apply RTB,

Claim Daily (ERF) and Medical Expenses (MRF) (previously known as DES and MPO), withdraw Provident Fund, Resettlement Allowance, House Rent Advance, Car Earn-Out, Leaves and Final Settlement to name a few. Processes have not only become self-serve, speedier, simpler but also more transparent. Checking for PF balance or Leaves balance is now just a click away.

This is just a start and there is more to come, in LIFE, this year. Log into https://life.engrofoods.com and Let Innovation Fuel our Energy.

– Shehryar Shabbir

Appointment ofWalid SiraniWalid Siriani has joined as Regional Sales Manager, Engro Foods US LLC. Walid is based in Chicago and reports to Head of Sales USA and Country Manager, Engro Foods North America.

Walid holds over 20 years of extensive Business Development & Sales experience with companies including Interglobe, Lighthouse consulting & GRA enterprises across California, Jordan and Brazil. He has also served in consulting roles for a number of CPG customers importing and exporting ethnic products across borders.

Walid’s core strengths include Business Development, Market Penetration with B2B and B2C sales. He’s fluent in English, Spanish, Portuguese, Arabic and Persian and takes a keen interest in traveling. Walid is a graduate from California State University with a degree in in Marketing and International Business.

On May 6th, the EFCL team celebrated its 2nd birthday. Gathering at Centennial Park, we enjoyed the wonderful sunshine and birthday cake. Team building events such as an EFCL go karting race, batting cages and beach volleyball games were also held.

Celebration of the 2nd Anniversary of EFCL

Let Innovation Fuel our Energy: During the month of May, M. Tahir delivered a series of very informative sessions on what we are calling LIFE at EFL. The session was held at the Rawalpindi Regional Office on 20th May 13. Participants included Area Managers from three regions of the North Zone. The trainer focused on the core functionality of LIFE and associated processes. Tahir explained operational processes in great detail along with live demonstrations. The team realised the importance of this particular tool in organisational transactions and took keen interest in learning how to use it. It was great to see automation take our systems to the next level. Getting to know about LIFE also raised the expectation bar for what lies ahead in terms of systems and processes at EFL. The session concluded with a candid Q&A session and tea. We are thankful to sales operations and team LIFE for a job well done.

– Mansoor Majid

LIFE Training SessionIn Islamabad Region

DuPont Level-2Procedure TrainingThe Sahiwal Plant was a part of the DuPont Level 2 training. DTF members took the lead and conducted the trainings of their respective departments.HSE personnel guided and helped out the trainers in their sessions. The purpose of the training was to prepare Tier III, IV and V employees about the upcoming DuPont Audit. A competition was also conducted during the training which concluded with a prize distribution ceremony by the GM Plant.The DTF members deserve a special mention for all their efforts.

– Zulfiqar Ali/Humza Rasul

Sukkur Plant on the way to the World of DuPont Paradigms The year 2013 has been an excellent and highly mesmerizing one for the Sukkur Plant. The Plant conducted 8 consecutive sessions (from May 23rd to June 3rd) of training on the DuPont Level 2 by 12 area experts (Arif Malik, Syed Nasar Ailia Naqvi, Naveed Shaikh, Khalid Javed, Riaz Ahmed, Ahmed Ali, Muhammad Abbas,

Burhanuddin, Farkhar Ali, Kamran Adeel, Babar Shabbir, Abdul Sattar and Hina Mangi). This entire series was conducted to transfer knowledge to all the employees at Sukkur Plant. After this rigorous and upbeat training, the Sukkur Plant is all set for its journey into the world of Health, Safety and Environment.

– Ahmed Ali Shaikh

ICNA Annual PicnicICNA Canada's vision is to build an exemplary Canadian Muslim community -A community that sets path towards personal excellence and provides the basis for the moral, social, and economic development of the Canadian society. Al safa was proud to sponsor the ICNA Annual picnic along with Wal-Mart. The picnic was attended by over 2200 members of the community and Al Safa provided beef/chicken burgers, chicken seekh kebab and wieners. There were over 1800 meals consumed from the Al Safa tent at the venue and 600 gift bags with Ramadan calendars, flyers and coupons were also distributed.§

Halal Food Festival TorontoThe Halal Food Festival is a grand scale event that attracted around 8000-10000 participants in two days. We had one sampling booth 20x10 inside the hall and in addition a 20x20 outdoor booth. Through our sampling booth we showcased our product portfolio as well as sampled mouth watering Chicken Tikka Boti and our delicious Deli . We divided our outdoor booth into two segments, a food sales booth and a face painting activity area for children where over 200 children got their faces painted. We stole the show by sampling around 2700 Chicken Tikka Boti & Deli Skewers. We also sold over 450 combos of Chicken Nuggets, Chicken Tikka Boti Rolls, Chicken Seekh Kebab Rolls, Beef Burgers and Hotdogs.

Trainings on International Standards & CertificationsAnother round of full-fledged trainings took place for the better understanding of Quality Systems and Standards. The dedication of employees to improve and learn was worth watching as the training rooms bustled with activity.

ISO-22000 Lead auditor course was held at the Sukkur and Sahiwal Plants, conducted by Mr Tariq Qamar from Bureau Veritas. It was a fun interactive 5 day session with group exercises. A lengthy test followed the training and the employees clearing the test are to receive ISO- 22000 Lead Auditor certificate from UKAS. The trainings were a huge success as we achieved outstanding results, making EFL proud.

After the successful training of ISO 17025 Lab accreditation standards at Sukkur, training was held for the Sahiwal labs as well. The employees also got a forum to analyze opportunity areas and suggest improvements. Everyone left determined to work hard to achieve this accreditation.

A BRC internal auditors’ refresher session was held at Sahiwal Plant by Mushir M. Syed. BRC trainings have become one of the most famous and exciting ones after last year’s sessions. Surprisingly they did not stretch till very late in the night this time. But they were just as fun filled and learning. The next day a full site BRC internal audit was conducted by the employees who attended the training.

Overall ISO trainings were conducted in different MPAS regions for the certification and surveillance audits of PHEs. This initiative taken by the MPAS team and the commitment shown by them is highly commendable. Cross Functional Teams were also given trainings regarding their roles and for awareness purposes.

– Aniya Fatima

On 3rd June 2013, EMAN was esteemed with the ComputerWorld Honors Laureate at an elegant awards ceremony held by ComputerWorld in the Andrew W. Mellon Auditorium in Washington DC, USA. Zainab Hameed, General Manger IS, attended the ceremony on behalf of Engro Foods and received the award from a panel of distinguished judges. EFL is the only company to represent Pakistan in a ceremony that included delegates from 28 other countries from across the globe.

EMAN was also shortlisted as one of the top five finalists in the social development category out of the 25 laureates in the same category. The Honors program, founded in 1988, recognizes organizations and individuals who have used information technology to promote and advance public welfare, benefit society and business and change the world for the better. This year marked the silver jubilee of the program. Proud moment for Team EMAN, IS, and EFL!

– Jawad Ali Bhatti

EMAN honored at Computerworld

In EFL, we believe that good communication is an essential element of our Safety and Health Program. It is vital for effective safety implementation as it plays a significant role for sharing knowledge and safe practices to alert the individuals. To further strengthen Safety Communication Program, Team HSE has taken an initiative of Safety SMS Service EFL.

Basic theme of these services is to share awareness about Safety Tips, Injury Prevention Tips. This service covers all EFL employees and contractors & a Safety SMS is sent to every individual twice a month.

The first few Safety SMS are: 1) Hot weather poses a lot of occupational health issues like Heat Stress. Take adequate work hour breaks & lot of liquid supplements to avoid dehydration. Avoid lone working and provide shaded areas for workers especially for rest. 2) If you want to see your loved ones today and day after; wear seat belt and helmet all the time.

We believe that this service will go a long way in making people aware of the hazards associated with daily work life and will enable them to stay safe.

– Zeeshan Ahmad

Safety SMS Service

DuPont Level – II training was conducted by Sharjeel Hussain and Zeeshan Ahmed. The 3 days training was held in Bahawalpur Zonal Office (MPAS). The 24 elements of PSM were discussed in detail along with their implementation into the system. The MPAS Safety team and area managers from Zone-II were all part of this training.

– Hassan Nazir

Safety Training in Bahawalpur

To counter illiteracy in the rural areas, Engro Foods is piloting an e-Education program at multiple locations in Sahiwal in collaboration with The Dawood Foundation, The Citizens Foundation and Literate Pakistan Foundation.

Literate Pakistan Foundation has developed a specialized course, which when taken in 4 months, guarantees basic literacy i.e. reading newspapers, writing essays and being able to perform simple everyday mathematics. The content is already being used in multiple programs across the country in the fight against illiteracy.

Engro Foods has taken this a step forward. The LPF content has been digitized and put onto tablets and mobile phones and put up on MCC walls, given into hands of the children, in what is best described as a self-learning, teacher-less model for education. MCCs vicinities are being used to conduct classroom trainings.

Started in April, multiple pilots are being run concurrently at 15 locations: 14 EFL MCCs and 1 TCF school. With more than 350 students enrolled and attendance rate hovering around 70%, the interest of the locals in the program is immense. Surely, slowly and steadily, the program is making a long-term difference in the lives of the children.

– Jawad Ali Bhatti

Education Pilot at MCCs

Site Safety Improvement program (SSIP) was lunched at south plant with a purpose to gauge the effectiveness of the safety system and to boost the site safety performance.

Feedback on the current safety issues was taken from our real men of steel working on the production floors. The workforce eagerly participated in this discussion and provided an excellent insight on how to further improve site safety.

This program planted a seed of growth and excellence of our Team for time to come. Special competitions were held and prizes were distributed amongst the winners to further boost safety awareness.

– Muhammad Arif Malik

Site Safety ImprovementProgram at South Plant

Monkey Peel LaunchIt’s time to scream for MONKEY PEEL - Omore’s latest innovation! The delectable, the enticing, the crazy, the peelable Omore Monkey Peel that is bound to make you go bananas. As unique as the name sounds, Omore Monkey Peel is a pioneering offering in Pakistan. Omore Monkey peel is the latest innovative offering of Engro Foods which comes in the stick format. To enjoy the product first you have to bite off the top and start peeling the delicious banana flavored jelly in order to enjoy a rush of bananalicous flavor till you reach the tantalizing core of the rich and creamy vanilla. This product has broken barriers in Pakistan showcasing how Omore has set the standard in innovative product development. A unique treat for children but guaranteed to get the inner monkey out of everyone; the product will launch on June 5th through a clutter breaking television commercial that will surely hit the rooftops and bring out the inner child in everyone alike J The TVC has a functional focus with our hero who defeats the school bully by getting his groove on and pulling out his super cool Monkey Peel while the bully’s “normal” ice cream fails to become a match and melts away!!!!

– Syed Haider Mujtaba

– Ahtisham Baig

Monkey Peel Launch - LahoreOnce again OMORE has taken yet another enterprising step and launched an innovative product with the name of MONKEY PEEL. This summer, Omore Monkey Peel with creamy vanilla inside a delicious jelly coating will be bringing a lot of excitement and fun for kids. To Boost up this concept and create Monkey peel hype in the market. Lahore Region’s Mobile Channel did a wonderful launch activity with ground-breaking style. From our stock points, Merchandized trikes with Monkey Peel TOP- UPs traveled in the form of trains and went through all important commercial markets and societies. Schools were also tapped and the kids enjoyed themselves with every bite of monkey peel and its unique peeling concept.

Omungon Ka Khazana

In order to celebrate the success of Dairy Omung in the market and share the consumer experience of “Omungon ka Khazana” with the EFL family, the brand team held an exciting and entertaining competition. Head Office employees had the chance of becoming a Director for one day by sending a video imitating any of the MC members. The package was complete with a Director’s room and a chauffeur driven Mercedes! All day EFL Head Office family participated eagerly by sending hilarious entries, which were later shortlisted by a panel of judges including Cecilia

Fernandes, Naeem Mian Sadiq and Muhammad Tahir. The shortlisted entries included Maurice as Kanwer, Arsalan as Saud Pasha, Saadi as Javed Iqbal, Atif Sultan as Ahsan Afzaal and Noor as Kanwer. All Head Office employees gathered at Eat Inn and amongst fits of laughter and much uproar, voted Noor as the new Director of EFL! As promised, Noor arrived in the Mercedes (very generously volunteered by Kanwer) and spent the day in his room fulfilling his Director Bannay ki Omung! – Sara Mohsin

Director Bannay ki Omung

Dairy Omung rolled out an exciting on-ground activation “Omungon ka Khazana” for consumers in Karachi, Lahore, Rawalpindi and Gujranwala in June. Our teams invited consumers to purchase two 250ml packs of Dairy Omung, get a free glass with every purchase and a chance to enter into a lucky draw to win exciting prizes. 30 areas were activated for four weeks. Amidst much festivity, hype was created through heavy POS splash and a float.

The key highlights of the activity were 1 million contacts, 3,510 outlets activated, 30 areas in KLIG activated and multiple elements targeting the same area for instants Door-to-Door selling, Bikers, Chingchi, Dholwalas, Bicycle riders creating hype and generating, exciting via flash mob dancing, Float with complete entertainment package The activity received a tremendous response and exceeded all targets and expectations!!

– Sara Mohsin

Omung Lassi It was not just a campaign; it was a movement for love. Jumping into the existing conversation around election fever, Omung Lassi launched its “Pyar Ko Vote Do” campaign targeted towards its core Target Audience; the energetic, lively and youthful crowd that populates the universities and colleges in the country.

The intent was to create an idea which was powerful and unique and would leverage the existing media and word-of-mouth frenzy that was prevalent in the weeks before and after the elections. The Omung Lassi Pyar Ko Vote Do campaign was a massive on-ground activation preceded by a radical and clutter-breaking communication on TV, Radio and Outdoor. The actual activation itself was streamed and amplified through a very effective social media strategy which had objectives of more than just creating virality and affinity with the Brand.

The campaign was a simulation of the actual elections, but with a twist: each of the top 22 colleges/universities had to elect their own Love Guru. The first stage was creating a pre-event hype at each college by proverbially painting the campus red. The next stage was the nomination phase, where the returning officers (played by celebrity show-stoppers Ali Salman and Fahad Sheikh) would grill and grind the Guru nominees on questions relating to love, life and Omung Lassi. Ten candidates from each college were selected to run for the Guru elections with each of them being given a kit bag and three days to run his or her campaign in the college. The actual elections were carried out in the old-fashioned ballot-paper format, with a huge turnout from the supporting sides of all candidates, drowning the polling booths in chants and hurrahs of for their love leaders. Each voter had to buy a pack of Omung Lassi to get the ballot paper, and a lucky draw prize for the voters ensured a very high participation. The ballot counting in the evening finally announced the Guru from each competing campus amidst the cheers of their loyalists. Moving on to the next phase: the 22 elected Gurus were to then go head to head in a first-of-its-kind online voting application micro-site, where each candidate was to use his or her social networking skills to get as many people as possible to vote online for him or her. The final result is to be announced in the first week of June: the winner will be crowned Omung Lassi’s Guru of the Year, winning a sleek Macbook and becoming the brand’s online Love Ambassador for the next campaign!

Perhaps the most important tool in creating massive hype, awareness and fan-following amongst the TG was the campaign’s strong presence on social media. The Guru Hoja Shuroo Facebook page (facebook.com/guruhojashuroo) recruited a loyal fan base of more than 40,000 people within the first month of its presence. Stats show that over 95% of the followers on Facebook are the Bull’s Eye Target Group with over 24 Million Brand Impressions (views) in only fifty days since its launch. The creative and eye-catching online advertisements were able to capture Click-Through Rates which were almost three times higher than average global standards of online advertising. The content itself was developed in a TG-centric manner, with regular online engagement tools and audio-visual content uploaded straight from the on-ground activation in the colleges resulting in a weekly viral reach to almost 20,000 Facebook users. This constantly-increasing fan base has given the brand an incredibly effective and efficient tool to feel the pulse of the TG: online polls and dipsticks, feedback platforms and direct consumer engagement through the Facebook page can help Omung Lassi stay connected to its consumer and take this opportunity to add more value to their lives.

The micro-site for the online voting (www.guruhojashuroo.com) also set a new benchmark in the history of online presence of EFL brands. An incredibly creative and catchy design, the website provided a platform for people to understand more about the brand, view its history, browse through the numerous cartoons that were made in collaboration with Jang, and of course vote for their favorite Guru. The website also features a direct consumer feedback applet, which gives the brand team instant information as to where Omung Lassi is not available or if there are any other issues. This data is downloaded regularly and passed on to the Consumer Engagement (Taluq) team, which then follows the protocol to resolve the problem.

From starting off with tongue-in-cheek humor through the communication to engaging the TG through a massive and relevant on-ground activation and finally taking this presence to the online platform to retain a high loyalist following, Omung Lassi and the Pyar Ko Vote Do campaign has managed to build a strong awareness of the brand and its message, generating massive trial and advocating talkability of the campaign amongst the TG.

One thing is for sure: when we talk about brands that change the landscape of conventional marketing, Omung Lassi key through tabdeeli aa chuki hey!

– Hammad Kazi

TALUQ – Consumers and UsNida Mohsin shares what our consumers have to say

Omore MerchandisingPioneering the cutting edge graphic display

This season, Omore devised a clutter breaking method to make their Freezers stand out in the market. The brand stepped away from the traditional gadgets and used Electro Luminescence Panels, which were specifically designed to attract the peripheral vision and immediately trigger brand’s identifiers in the mind of the consumer.

Omore set the benchmark with this focused and cost effective solution that was deployed all across Pakistan. This is first time in the history of trade innovations that a novel gadget was deployed on such a wide scale in a short period of time. As pioneers, we faced tremendous challenges but conquered them all thanks to the excellent planning and execution from IC –Trade Marketing & Sales teams. The initiative has achieved spectacular results and uplifted the image of the brand. It was widely admired by all players of business world.

In quintessence, this gadget is all set to lure our consumers towards a “Khushi ki Bite”.

– Zeeshan Channa

Omore Makes Illusion RealityWhat used to only be a dream has now been transformed into reality by Omore. The brand has entered the lives of consumers who previously could not even have imagined delighting themselves with a ‘khushi ki bite’.

The infrastructure of milk procurement department will be utilized to initiate the new potential market for EFLs products. The goodwill of EFL and MPD has also been leveraged for opening this channel. The basic end of the launch is to explore the possibility of sale through non-energy consuming means (Eutectic Boxes) to increase the brands penetration. Eventually the Channel Development would lead to EFL getting the first mover advantage in areas where branded ice-cream competition does not exist. This first mover company would open the new horizons not only in rural areas but also in the world of EFL.

– Zeeshan Anjum Chughtai

OLPERSI am very happy as I have received a text from Olper’s today (on my wedding anniversary). I am a regular user of Olper's milk and I likeit very much. – Sanober from Karachi

I attended the UJP Olper’s show and I really enjoyed it. Olper’s keeps doing new and different things for the consumers. I Love Olper’s.– Farah from Karachi

OMOREI like Omore’ very much. I even participated in your Ice Age Lucky draw. It’s great that Omore brings happiness to its consumers. – Ahmed Mughal from Lahore

I love Omore’. It tastes really nice. Please launch Rs. 5 lollies as well. – Mohammad Amin from Zila Gujrat

TARANGTarang ki Mithas buhat AALA hai. Mai Tarang ki chai buhat enjoy karta hoon. – Noor Ur Rehman from Hangu

Tarang Engro Foods ki Behtreen product hai. Mai tu hamesha Tarang ki bani chai hii peeta hoon. – Hussnain from Khushab

LASSII like Omung Lassi verymuch. Its taste is marvelous. – Mohammad Naseemfrom Taxilla

Your new product Omung Lassi is very good. I like Namkeen Taskeen a lot.– Shahid Lakhani from Karachi

OMUNGThe Dairy Omung team visited our place for tasting and I liked it very much. We have start using it now.– Sahil from Peshawar

I like Dairy Omung verymuch. It is health and happiness in a very cost effective pack. It also tastes very nice. – Kanwal from Karachi

A Campaign Above the RestThis Ramadan, Olper’s, the flagship brand of Engro Foods Ltd. (EFL) reached new heights of creative and ethical marketing. With its grand Ramadan campaign, Olper’s embarked on a journey and took everyone along with it to celebrate the spirit of Ramadan.

Special limited edition Ramadan packaging reflecting celebrated cultural forms of valued aesthetics of Ajrak, Tile, Ralli and Chatai enabled differences to be laid to rest, upholding pure Pakistani pride. Along with the exquisitely captured beauty of Pakistan in the Olper’s Ramadan advertisement, the brand has managed to promote the core spirit of Ramadan – caringfor community.

With the tag line ‘Mera Intekhaab Olper’s ke saath, baantna Neimatein Behisaab’, people all over Pakistan and importantly, across all socioeconomic stratospheres, are being encouraged to alleviate the plight of the rural woman by empowering her with tools to create a better future for her and her family. In the digital campaigning via social media forums, brand on-ground activation via float caravans travelling through the three major cities of the country and point of sales marketing, one cannot miss the brand’s interactive call to action to donate empty Olper’s packs to these women through the WELD program. A commendable yet un-marketed initiative is also being undertaken to help the environment by recycling the returned Olper’s packs to make furniture for schools in lesser developed parts of Pakistan.

Further, to share the spirit of Ramadan, staff members from Engro were invited to EFL where the office was transformed into an art gallery exhibiting the story of this campaign. From paintings depicting scenes of the advertisement to actual props including Balochi peshminas, Sindhi mirrored art, Punjabi pottery to KPK’s colourful artefacts – one was able to reflect and appreciate the rich talent embedded in all parts of Pakistan.

This was followed by an Iftari Party where employees of Engro from all walks of life were invited to join Olper’s and the EFL HR Dept. to break fast together in an intimate and true family fashion. One unique highlight of the setting was the ‘dastarkhwan’, where all sat on the floor together, tasting a specially created menu incorporating traditional dishes of various parts of Pakistan. Another exciting happening of the night was an auction of the paintings displayed in the exhibit where all were auctioned by Shamaila Kamran and Anam Bhadelia from HR to raise funds for WELD and SIUT. Needless to say the night ended on a high note with all having enjoyed themselves.

Olper’s lived up to and continues to promote the essence of the spirit of Ramadan by bringing to light qualities of sharing, unity, equality and family.

– Mediha Kamal Afsar

The future for Engro Foods Ltd. is bright with its star brand – Olper’s.

Exclusive behind the scenes previewHammad Kazi shares with us photographs from the Olper's Ramadan Campaign TVC

Summer is the time for fun and fitness. But wait - can those words really go together? Yes they can when we talk about team sports and Khud Pakistan. The Khud Pakistan Cricket Tournament created great team spirit and enthusiasm in the foodies and not only geared up the players but together with their families made the event a success. The players all dressed in their attractive kits marched into the field for a terrific game. Little children played around winning attractive prizes along with mothers and spouses’. Spot games and lucky draws gave everyone a boost to participate and win exciting prizes. The objective of the tournament was to bring teammates and families together to reap the social benefits of camaraderie - The event offered all an opportunity to break out and expand their fitness into something fun.

An exciting prize distribution ceremony was held to honor the best players and the winning team Tarang Warriors (SC & IS). It was the first event of the summer season and brought great joy and smiles to all. The monkey business was in full swing with free Omore Monkey peal and other Omore delicacies on the house. All brand teams and departments cooperated in sponsoring the entire event. A big thank you to all and especially the organizing committee: Abdul Fateh, Atif Qayyum, Anam Bhadelia, Ale Ahmad, Cecilia Fernandes and Fahad Muslehuddin.

– Cecilia Fernandes

Tarang hi hai IIFAka TicketTarang has done it once again! After the successful launch of the Tarang Housefull campaign-the biggest media initiative of 2013, Tarang has taken the next step forward and gone global. The brand through a first of its kind consumer promotion offered consumers the chance to win a ticket to the IIFA awards being held in Macau. Consumers were asked to text in the product code on the Tarang packs and through a lucky draw the ‘sahi jori’ Mr. and Mrs. Amir Perwaiz and Mr. and Mrs. Sajjad Ahmad Sheikh won the experience of a lifetime to visit and meet international celebrities at one of the most glamorous entertainment events of the year.

Tarang also offered a star studded reward for a star studded performer and Malik Liaqat Ali was awarded a company sponsored trip to the IIFA awards for his outstanding performance in achieving May and June Primary OPM 100% and Secondary 110%. Tarang’s collaboration with the prestigious IIFA awards sets new benchmarks for what the brand is capable of doing. Tarang continues to give its consumers a larger than life experience and the brand has become synonymous with world class entertainment. Tarang hi Tarang hai!

– Adeel Asim Munif

Tarang HousefullAwardsThe much awaited start studded night finally took place in June at Karachi Expo center. It was a compilation of the crème de le crème of the entertainment industry in Pakistan. Be it mega stars of yester yore from the likes of Nadeem, Shahid, Mustafa Qureshi, Babra Sharif and Sangeeta or the dream celebrities of today like Aamina Sheikh, Mona Lisa, Sami Khan, Moammar Rana, Bushra Ansari and countless others. The Tarangi night had various dance performances on Tarang Housefull’s super hit melodies along with a special “Tarang hi Tarang hai” energetic dance performance by Rambo, Sahiba, Mommy and Sana. The maestro of comedy, Umer Shareef, sent the audiences into fits of laughter with his impromptu jokes and punch lines.

The sweeping winner of the awards night was clearly “Anjuman” which bagged the most awards followed by ‘Armaan’ and ‘Dever Bhabi’. A strong all around media presence was seen at the awards night along with Afnan Ahsan, Javed Iqbal, Tarang brand team and the media team. The award show created ripples across press and media and was eventually aired on GEO Entertainment for all the fans. Tarang hi Tarang hai!

– Saadi Rauf

EFL Khud Pakistan Cricket Mela

Supply Chain Crowned Champions of EFL Khud Pakistan Cricket MelaAfter an exhilarating weekend of cricket between the different departments of Engro Foods Limited, Supply Chain emerged the undefeated winner of the tournament.The competition was tough but 7 hours of non-stop cricket and some class acts later, Supply Chain’s hard work and effort helped them clinch the title of winning team.We congratulate the winners on this success!

– Arsalan Hussain

“The more you trust your intuition, the more empowered you become, the more you believe in entrepreneurship, the more prosperous you become.” Sincere ownership and strong belief in the magic of above words, which were deeply inculcated during 21 days training with WELD Team, have changed the life of Shahida of village Dilawar Khuhro, Disrict Khairpur. She is mother of five sons, aging from 14 to 5 years. While telling about her painful past, she started weeping. With shaky voice, she said that her husband used to run a donkey cart to meet the bare needs of life but the pressure of crippling poverty was mounting up. Sometimes it happened that we took breakfast and remained deprived of lunch and dinner due to unaffordability, she said. Seeing her kids hungry and underprivileged, she tried to contribute and did tailoring and handicrafts work but due to limited market she could hardly contribute few hundreds a month in family inflows.

One day her husband came down with jaundice and she did not have money to bring him to hospital. She went to almost everybody in the village to borrow the money but nobody gave even a hundred rupees. The height of scarcity was there but dreams were alive, passion was impatient and waiting for environmental munificence. Engro and USAID Pakistan through the Dairy Value Chain project aptly named WELD (Women Empowerment through Livestock Development) appeared as benevolence for Shahida and provided her with the entrepreneurial platform. The program supports women by teaching them how to improve milk

yield and animal health through good nutritional and health practices. It also acknowledges that economic wellbeing of entire societies can be improved by teaching women about such practices since it is the women who look after livestock owned by the household.

Shahida was awarded a Certificate after successful completion of 21 days extensive Training by WELD project team and evaluated by Livestock Department, Govern-ment of Sindh. She started a new journey of earning and serving as certified FLEW (Female Livestock Extension Worker). Her every step was full of passion and valor because she did not forget the days of deprivation. Within 2 months of her start, she did a business of Rs.85000/ which gave her a hope of wellbeing. From her earning, she gave Rs.10000/ to her husband for opening a vegetable shop in a village. Both of them got sincerely engaged with their trades and just within few months they found a change in their life. First thing they did was shifting their kids from Government school to a private school in nearby town. Purchases for home have started taking place as they purchased, washing machine, wooden cupboard and steal container for grain storage along with kids’ clothes and foot wares. Not only is this but investment in future also started as they purchased a plot on lease at Larkana. Their average net income is Rs.25500/ per month, out of that Shihda’s contribution is Rs.13500/. She is happy for this prosperous facet of life and also grateful to Engro and USAID.

– Aghal Sajjad Mughal

Glimpses of theEnvison SahiwalChapterSWL Envison chapter is a new beginning towardsEngro’s vision of CSR. The journey started last year when the Engro Foundation constituted the “Envison Sahiwal Chapter” and witnessed the young enthusiastic team making their way from Sahiwal to Lahore every week for a period of two and a half months. Later on the chapter began work at local Government Schools adopted by CARE foundation and funded by Engro Foundation. Following are some glimpses from this quarter:

Result Day Ceremony A colorful result day ceremony was held at Bara Wakeel Wala School where volunteers from Sahiwal Chapter participated and applauded the performances and achievements of children. Students showed their talent in form of skits, mimes and beautiful poems. Rehan Saeed Khan, the Guest of honor awarded the position holders with their trophies.

Earth’s Day ActivityOn Earth Day April 22, 2013, a team of volunteers from different departments of Sahiwal Plant made a joint visit to four schools in one day. The Plant Admin facilitated the tree plantation activity that was conducted and the activity received a very positive response.

– M. Faisal Shaikh & Saba Tariq

April 22ndGlobal Earth DayTree PlantationApril 22nd - “Global Earth Day”, was celebrated with a great fervor at Engro Foods Sukkur by the EnVison_SKZ Chapter in collaboration with WWF (World Wildlife Fund). A Tree-Plantation and Environmental Protection drive were organized at various EFL locations including the Sukkur Plant, Area Offices (MPD) and Nara Dairy Farm. Approximately 71 EFL employees volunteered for tree-plantation and 500 Plants were planted at various public and company locations. The plantation-campaign was endorsed at the “Pledging Ceremony” by WWF for the protecting environment and giving life to the planet ‘EARTH’ (our home). Over 240 volunteer hours were achieved through this activity.

– Ahmed Ali Shaikh

WELD: Inspiring Empowerment – Shahida’s Story

WEAVE for EnvisonThe WEAVE members in Karachi recently joined hands and pledged their support to Envison. The Envison opportunity was customized to fit the bigger objective of the group and was organized by Volunteer Karachi- a project that provides flexible and meaningful volunteer opportunities across Karachi. The ladies got together and traveled to the SMB Fatima Jinnah Government Girls School that is a part of the Zindagi Trust Summer School Program to provide career counseling to young girls at the school. Through this event, WEAVE aimed to extend their networking skills beyond Engro and benefit the young girls who required some direction as well as career advice. Our Engro ladies shared their experiences and the highs and lows of their careers in order to show the girls that being a successful working woman was within everyone’s reach. It was exciting to interact with young girls who shared their ambitious dreams with us and listened intently as we addressed their concerns. We encountered aspiring TV anchors, singers, doctors, lawyers and teachers and the counseling session was a success for both the volunteers as well as the students.

– Shamaila Kamran

Envison & Karwan-e-HayatEnvison Karachi volunteers got together to visit Karwan-e-Hayat a non-profit welfare organization that cares for mentally ill patients. The volunteer opportunity was arranged by Volunteer Karachi. The volunteers from all Engro companies got together and traveled to the Karwan-e-Hayat facility in order to provide occupational therapy through sports to the patients there. They were received by the facility staff and given a tour of the facility. The patients were incredibly talented and used their recreational time at the facility to paint, stitch, embroider and create an assortment of objects that the organization exhibited as well. They shared with the volunteers their personal stories of how they had come to the facility as well as how Karwan-e-Hayat has helped them embark upon their road to recovery. The male volunteers played table tennis, carom, foosball with the male patients while the women played ludo, carom, snakes and ladders and a final round of passing the pillow with the female patients. The activity was a success.

– Anam Bhadelia

If you were bestowed with the responsibility of “picking the right kind of talent for the right kind of job”, how would you go about doing it?

This art was discovered by our People Managers in a one-day workshop organized by the T&OD function in the month of May under the title “Behavioral Interviewing Skills”. This Engro Group wide program, led by Efoods, was facilitated by none other than Taher Khan Hussain, the man with a funny bone but a world of informa-tion. The program followed a structured approach on how to start an interview, progress in the middle and close the discussion formally and was equipped with video case studies, activities and live examples. Needless to say the workshop received rave reviews from the participants, with all of the rating the program as either “Very good” or “Excellent”.

– Shamaila Kamran

The Art of Pickingthe Right Talent

Training/Team Building Activities of SWL PurchaseTeam-building exercises can be a powerful way to unite a group, develop strengths, and address weaknesses – but only if the exercises are planned and carried out strategically. Through the introduction of such activities, conducting meetings and trainings, the Sahiwal Purchase team aims to enhance their capabilities on a daily basis in order to streamline their work. These activities take place inside and outside the plant and are key to highlight problems, strengths and weaknesses of all employees.

– Humza Rasul

Global Health Day CelebrationsApril 8th – “Global Health Day”, marked solidarity and was celebrated with over 200 children suffering from Thalassemia at Sukkur Blood Hospital. To show their support Sukkur Plant and MPD Area Office volunteers donated blood. The celebration was followed by “Hepatitis-Awareness-Sessions” at MPD Area Offices where medical-experts educated the local-community on the cures of hepatitis. – Ahmed Ali Shaikh

World NoTobacco DayOn World No Tobacco Day, 31st May, 2013, a walk was held at Sahiwal Plant where all HODs along with their subordinates participated. Muhammad Shahab Shams (GM Sahiwal Plant) lead the walk .Purpose of the walk was to create awareness against active and passive smoking amongst our employees. The walk concluded with valuable words by Senior Management and GM Plant. Usman Faique was introduced to the crowd as a role model, who has never inhaled a puff of cigarette smoke in his life.

– Irfan Arshad

Walk on WorldEnvironment Day 2013.Engro Foods in collaboration with Environmental Protection Agency (EPA) participated in the World Environment Day walk with full fervor. The walk started from Kanan Park Sahiwal in collaboration with Environmental Protection Agency (EPA).Senior Managers participated with their respective department personnel. Engro Foods was one of the biggest groups to partake in this activity, adding on to the atmosphere with colorful posters and banners. Special shirts were worn by the EFL team and tree saplings were also planted to symbolize a cleaner greener environment.

– Zulfiqar Ali & Humza Rasul

To conserve a physical resource, you must limit its use. To conserve knowledge, you must increase its use.

And that is EXACTLY the objective that we set out to achieve by launching the Business Excellence Series for the Marketing Division of the company. A first-of-its-kind training program in EFL, where we are using internal facilitators to drive areas related to their own expertise. The series kicked off in May with two sessions already being covered as part of the marketing module and facilitated by none other than our former CEO, Afnan Ahsan. These monthly sessions will be modular in nature and will cover relevant areas such as supply chain, sales and finance as well besides marketing. We hope that the learning and experiences shared in this series can be of great use to the Marketing team so that similar internventions can be introduced in other divisions of the company as well.

– Shamaila Kamran

Changing the Game Business Excellence Series

Being part of a young company is a challenge, but challenges are what make the results even more exciting. From launching our flagship brand in 2006 to today, we have come a long way and continue to achieve unparalleled levels of success. It is only the beginning as we span our footprints across Pakistan and strive to achieve global success. It is no surprise when we attribute our success to our people. They have worked hard from the start and are an integral part of our operations. In line with this the Head Office employees got together on a warm afternoon to celebrate the employees who completed 5 and 10 years of service at Engro. The event was an intimate gathering where all those employees

who had completed 5 years of service were called onto stage by their line managers. Their direct line managers said a few words about them along with sharing personal anecdotes before handing them their award. Prior to the function, the teams of the award recipients were asked to pick out a song that personified them, adding an amusing touch to the entire tone of the evening. The function concluded with hi-tea and was enjoyed by all those in attendance. It reminded us of what it means to be a part of the EFL family.

– Anam Bhadelia

Celebrating 5 and 10 Years of Service

Finance Sports Day – SWLFinance Sports Day – SWLIn line with the seven habits philosophy for enrichment of the heart, mind, body and soul, MPAS Accounts team arranged a Sports Day at Sahiwal.Team Green and Blue were geared up to sweat it all out and participants from Lahore and Islamabad arrived a night before. “We eat cricket, we sleep cricket and we drink ... Olper’s”. The first sport played was cricket where the teams battled to the finish. Most of players proved to be very great commentators, briefing audiences about the INs and OUTs of cricket and spreading smiles. Next in line were table tennis and badminton and after tough matches, the teams of Azad Rizvi, Ahmed Javed, Mohsin Abdullah Butt and Atif emerged victorious.

– Rana Kashif

EFL inducts First Batch of MT’s!

Welcome the MT’s

The Engro Foods Limited Management Trainee Programme was a pioneering paradigm shift envisioned to build a talent pipeline that would enable EFL to groom future leaders from within the organization and further solidify the EFL Employer Brand.

The Recruitment Drive began with the initiation of two information sessions hitting our target universities – LUMS and IBA. Within a course of six stretched weeks the MT Drive took full swing; beginning with a series of registrations and then proceeding into a dynamic 12 minute online aptitude test. The short listed students were then put through competency based interviews, a case study based assessment center and then a business case competition with a final round of interviews with our Manage-ment Committee. From a registered list of 1200 students, a shortlisted sieve of 12 bright business graduates became Engro Foods Limited’s first Management Trainees ever.

In addition, our regular induction of graduate trainee engineers underwent a transition to endorse all fresh graduating engineers as Management Trainees for the Supply Chain Division. These MT’s will be rotated through their core functions and then given attachments across the business for cross functional exposure.

All in all, Engro Foods Limited has now inducted 22 young thriving Management Trainees across the organization. Their orientation was held on July 15, 2013 at the Head Office where they were briefed on Safety, Audit procedures, IS and Engro’s core values. The session consisted of fun ice breakers that gave the MT’s a taste of the unique culture in place at EFL. We wish them the best of luck in their future assignments and are excited to see young talent add value to the organizations growth.

– Safia Kaleem

MuhammadFarooq Shaikh

SidraAzam

PrehMemon

Ehab TamizAnsari

MariamSoomro

Omar SaleemYazdanie

HijabAteeq

Fatima KhalidChaudry

MurtazaMohsin

MuhaiminKhan

Taha Khalid Siddiqui

Bilal ArifSheikh

MuhammadAdnan Qaiser

NawabSher

Vajeeh UddinHikmatyar

ShoaibAmjad

WardaGhani

AnumShafique

Mirza MuhammadNabeel

MohammadHaider Mansur

TahaRehman

SAP PM Module Goes LiveSAP PM Module went live on 14th June 2013. SAP for plant maintenance has a very rapid and focused improvement impact on the maintenance of machines. It enables us to do the maintenance of each part and each machine at the right time and also ensures the availability of those parts at the Warehouse, providing us with the added benefit of the “just in time inventory” concept resulting in inventory reduction (cost savings). Maintenance tracking in Module enables us to track the repetitive issues/breakdowns triggering “focussed improvement” on those machines and paving the way towards effective maintenance regime and zero breakdown system/operation.

– Usama Shami

Special Feature - Ali Anwar’s Photography

Between UsGreen Office Initiative:For the remaining year we will be printing Between Us copies on thinner paper in order to conserve trees. This initiative will help us cut costs along with reducing the weight volumes of our dispatched shipments.Go Green!

Editorial Team

HappeningsNew Beginnings

Sanaya Khan

Bilal Khan, Circle Leader, Sahiwal Plant and Mrs. Bilalwere blessed with a baby girl on May 8, 2013.

Syed Mohammad Ayyan Shah

Syed Mohammad Naeem Shah, Admin & AccountsOfficer Bahawal Pur and Mrs. Khalid Naeem wereblessed with a baby boy on May 23, 2013.

Filza Raza

Muhammad Fahad Raza, Territory Manager- Rawalpindiand Mrs. Ayifa Raza were blessed with a baby girlon Mar 1, 2013.

Samaika Fatima

Muhammad Asif Vazir, Circle Leader Tetra pak and Mrs. Nazia Asif were blessed with a baby girl onFeb 20, 2013.

Ali Kamran

Hafiz Muhammad Kamran, AM Dairy - Multan andMrs. Nayyab Tallat were blessed with a baby boyon Apr 15, 2013.

Sharmeen Fatima

Badar Munir, Team Leader Filling & Packing andMrs. Zeba Badar were blessed with a baby girlon Feb 14, 2013.

Anam Bhadelia Faysal Chaudhry Humza Rasul Jawad Bhatti Saadi Rauf Salman Nasri

Somia Khan Syed Imran Haider Usman Saif Waleed Khawar Zahid Ahmed Qazi Zulfiqar Ali