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Walter Altimora Solutions & Mktg Manager May 2012
VISUAL COMMUNICATIONS ALCATEL-LUCENT DIGITAL SIGNAGE SOLUTION
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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1. Visual content management in the enterprise
2. Alcatel-Lucent digital signage solution
3. Use cases
4. Wrap-up / Key takeaways
AGENDA
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
3
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
3
1. Visual content management in the enterprise
2. Alcatel-Lucent digital signage solution
3. Use cases
4. Wrap-up / Key takeaways
AGENDA
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
4 4
Happening in a “globalized” world…
75% of workers are frustrated with difficulties in accessing
the information they need DEE survey 2011 – ALU-E
37% of enterprises need to improve corporate
communications and time-to-information
Aberdeen Group analyst insight Sept 2011
80% of marketers expect to shift advertising spending into 2-
way digital customer engagement methods Booz & Co. Analysis 2010
54% of enterprises need to deliver learning programs in a more
“on demand” format Aberdeen Group analyst insight Sept 2011
31% Increase in employee-watched enterprise video
hours IDC 2009
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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And yes…
Companies with effective internal communications have a
16 % higher market value and deliver
29 % higher shareholder return
Watson Wyatt’s worldwide study
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Today’s enterprise challenges
Customer Engagement
• Lack of brands awareness
• Customer interactions improvement
• Improve time-to-information
• Cost effective advertising
Employee Engagement
• Spread knowledge across regions
• Keep corporate culture
• Integrate younger workforce
• Cost effective comms/training
Differentiate
• Differentiate external brand vs. competitors
• Innovate on customer outreach
• Find new revenue stream generators
Control
• Manage media assets
• Search, secure, track and report on visual content
• Legal and compliance
Today’s information delivery
Costly
Static billboards & posters
Slow time2info
Uncontrolled
Cost effective
Dynamic & interactive content
Fastest time2info
Controlled
Digital Signage
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
8
1. Visual content management in the enterprise
2. Alcatel-Lucent digital signage solution
3. Use cases
4. Wrap-up / Key takeaways
AGENDA
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
9
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
9
Welcome to Alcatel-Lucent
Digital Signage Solution
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Using digital visual content to provide the right information for employees, customers, suppliers & stakeholders
Digital Signage Changing the way enterprises communicate
@ the right time Adapt and deliver content based on schedule, date & time.
@ the right location Wherever a screen is present. Add vitality and energy to the environment
@ the right format Deliver the right visual content’s format : video (recorded or live), images, pictures, ppt, text messaging,…..
…and interactive !
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Alcatel-Lucent Digital Signage Changing the way enterprises communicate
• Reach people with relevant message
• Dynamic & compelling information
• Innovative interactive multimedia contents
• Branding, merchandising, promotion, education, information, way finding …
Enhance Customer Outreach
• Contextual information / training to employees
• Dynamic information based on time, day, audience
• Consistent corporate culture
• Deliver fast information everywhere in a modern way
Improve Employee Engagement
• Control of message delivery
• Manage and deliver
• Report, measure, follow policies
Control, Manage, Secure
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
12 12
ALU DS Server
ALU DS Manager Client
ALU DS Player
Alcatel-Lucent Digital Signage Solution Overall architecture
Receivers Antennas
Head-end
TCP/IP Network
ALU DS Player
ALU DS Player
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Go beyond Interact, adapt, integrate
• Get interactivity
• Improve efficiency
• UC&C interaction
Applications Integration
• Deliver real-time service
• Accelerate sales cycle
• Contact Center interaction
Agent Interaction
• Adapt content to audience
• Understand customer preferences
Audience Measurement
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Simple web-based administration interface
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Alcatel-Lucent Digital Signage Solution
simple efortless central & multi-tenant
management
hi-quality broadcast TV
like play-out definition
affordable via HW
optimization & 80% less BW consumption
adaptable CPE or
SaaS multi-layout, multi-screen, multi-channel options
controllable real-time & on-demand
reporting & monitoring
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
16
1. Visual content management in the enterprise
2. Alcatel-Lucent digital signage solution
3. Use cases
4. Wrap-up / Key takeaways
AGENDA
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
17 17
Use case 1 Employee Communication
Main/Branch Office
Branch Office
Communications
Office
DS Manager
Regional Office
Live or corporate TV
Employee information billboard
On-time information
Consistent corporate comms
Maintain corporate culture
Live internal broadcast
TCP/IP Network
Dynamic employee
information
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
18 18
Use case 2 City Hall
Public Branch Office
Public Office
Communications
Office
DS Manager
Public spaces
Dynamic Community Information
Citizen information billboard
On-time information
Updated citizen information
Community proximity
TCP/IP Network
Interactive Citizen Information totem
Public areas
Citizen information totem
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Use case 3 Branches information
Branch Office
Communications
Office
DS Manager
Branch office
Dynamic Customer
Information
Customer information
billboard
On-time information
Customer proximity
Direct advertising
TCP/IP Network
Interactive advertising totem
Branch office
Queue entertainment system
Branch office
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Spanish City Hall case
Needs
Improve communication with citizens.
Deliver public information: local news; local weather; transport information.
Provide internal information for employees.
Improve the Torrevieja city branding.
Solution
Digital Signage
6 LCDs and 31 touchscreen interactive kiosks
Centralized solution serving 37 nodes
Benefits
Easy and low cost management of public kiosks.
Potential extension to support additional services like: videoconference and life contents.
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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International Bank Case
• Digital Signage in branches
• Cross-marketing
• Campaigning
• Hospitality TV
• Interactive Information Kiosks
• Corporate TV in campus
• Interactive Information, Hospitality, Live TV
Channels acquired in HE, Own Produced channels with Broadcast Server
• Centralized Content Control
• Remote Control for some Screens (access to
live and on demand content)
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
22
1. Visual content management in the enterprise
2. Alcatel-Lucent digital signage solution
3. Use cases
4. Wrap-up / Key takeaways
AGENDA
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
23
Enhance customer outreach
Improve employee engagement
Control, manage, secure
Digital Signage Solution by Alcatel-Lucent
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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DIGITAL SIGNAGE BY ALCATEL-LUCENT
Engage widely, naturally with employees and customers
Improve time-to-information
Educate, inform, advertise
Bring Visual Content to anyone…..
….anywhere…the new dialtone!
facebook.com/ALUEnterprise
twitter.com/ALUEnterprise
youtube.com/user/AlcatelLucentCorp
www.alcatel-lucent.com/enterprise