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EMBRACE YOURSELF
IF WE SAID WE WANTED TO TALK TO YOU ABOUTHAIR LOSS, WHO COMES INTO YOUR MIND?
MEN? WOMEN? AND WHAT AGE RANGE? 20s? 30s? 40s? 50s? 60+?
NIOXIN CONDUCTED A GLOBAL SURVEY OF 4,000 PEOPLE WITH YALEUNIVERSITY PSYCHOLOGIST, DR MARIANNE LAFRANCE TO FIND OUT THEANSWER. THE RESULTS MIGHT MAKE YOU THINK ABOUT WHICH OF YOUR
CLIENTS TO START THE CONVERSATION ABOUT HAIR HEALTH WITH…
If hair loss is something you think about yourself, you might be able to relate to the saddening fact that people
avoid taking pictures of themselves because they feel so self-conscious about the way they look.
advertorial nioxin
HAIR THINNING HAS ALWAYSBEEN A CONCERN BUT WITHSOCIAL MEDIA PLAYING SUCHA HUGE PART IN OUR LIVES,WITH PICTURES THERE FORALL TO SEE, A DOCUMENT OFOUR APPEARANCE AND AREMINDER OF WHAT OTHERSLOOK LIKE - HAIR THINNING ISSOMETHING THAT HASBECOME AN EVEN GREATERCONCERN FOR MANY PEOPLE.
Almost 90% of people said that
their concerns about hair
thinning would continue.
SO WHAT IF YOU COULD INTRODUCE YOUR CLIENTS TO SOMETHINGTHAT WOULD RESTORE THEIR SELF CONFIDENCE AND ALLOW
THEM TO SNAP A SELFIE OF THEMSELVES WITH PRIDE?
LET’S NOT BE OLD FASHIONED… HAIR LOSS IS NOT JUST MEN OR THE MIDDLE AGED.
of women said theywould be less likely to
take a selfie andupload it onto social
media if theyexperienced hair
thinning
52%
of men felt the same way.
women linkthinning hair with
feeling lessfeminine
of women said theywould be less likely to
take a selfie andupload it onto social
media if theyexperienced hair
thinning
52%33% 2/3
THERE IS THIS CONCERN FLOATING AROUND THATCOLOURING MAKES HAIR THINNER AND THAT THICKENING
PRODUCTS MAKE HAIR COLOUR FADE FASTER.
NIOXIN paves the way
continually with its
ever evolving product
range, targeting and
improving hair
thinning for your
clients and helping
you, the professional,
to understand how to
help them in the best
way possible.
Now, for the first
time, NIOXIN looks
at combating colour
health and hair
health in one swoop,
expanding the
formulas in its
products.
The new NIOXIN 3-PART SYSTEM KITS are set to change this way
of thinking and mark NIOXIN’s introduction into tackling,
protecting and enhancing colour whilst delivering 2x thicker, fuller
hair* - so that clients don’t have to choose between the two.
They can have both!
THERE IS NO NEED TO COMPROMISE ON COLOUR IN THEIRJOURNEY TO FABULOUSLY FULL HAIR.
*vs. hair treated with 24h average amount of sebum.
“As the category leader in hair thinning, we have always led the conversation around hair
thinning and strive to understand the latest concerns to inform our product innovation.”
LAURA SIMPSON, CMO OF COTY PROCESSIONAL BEAUTY
WHEN YOUR CLIENT TELLS YOU IT CAN’T BE DONE, TELL THEM THIS…
The new 3-PART SYSTEM KITS contain Pro Color
Sheild Technology with EDDS, which helps to
reduce any copper sitting on the surface of the
hair. With less copper, colour can form inside the
hair, rather than on the surface. This new
technology works hand in hand with the existing
benefits of the kits.
The new COLOR LOCK in salon colour sealing
treatment is used immediately after rinsing off
your client’s colour and before shampooing.
With NioPROTEC Technology, COLOR LOCKneutralises left over residue, seals in the colour
and strengthens the hair to prevent breakage
by up to 50%.*
1/26/10 89% 74% 76%
clients are waitingfor that effectiveproduct which
provides solutionsfor both their
colour and thinninghair worries
more than 1/2 ofclients are willing to
spend the moneyon a product which
addresses bothconcerns in one go
noticed athickening effectand an increasein hair fullness
feel hair isstronger and
thickereveryday
would recommend theSystem Kit to getthicker, fuller hair
without compromisingon colour
NO ONE SHOULD FEEL THAT THEY HAVE TO HIDE AWAY BECAUSE OF THINNING HAIR.FOR MORE INFORMATION ON THE NIOXIN RANGE, NEW PRODUCTS OR FOR ANY OTHER
INFORMATION PLEASE CONTACT YOUR WELLA ACCOUNT MANAGER OR VISIT,WWW.NIOXIN.CO.UK
Prescribe your client the correct System Kit and NIOXINproducts using the new CONSULTATION TOOLS.
The NIOSCOPE 2.0 partners with the NIOSCOPE APP to
cover all bases, designed to help you perform an easy
and in-depth consultation to create for customised
regimes for your clients.
The new NIOSCOPE 2.0 is simple and easy to use. Built on
skin cancer screening technology, the new NIOSCOPEallows you to clearly see the scalp and the hair to assess
which category your client falls in to.
Partnered with the NEW consultation app you can work
with your client for a simplified consultation progress.
This helps to take away any anxieties you may have
about making sure you recommend the most suitable
products for your client, so that they can begin to
‘Embrace a Fuller Life’ with help from you and NIOXIN.
UNSURE WHICH PRODUCTSYOUR CLIENT NEEDS?
*Based on hair length of 12”, measured by weight of broken hair vs
non-conditioning shampoo