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06.02.08 version1 RATING AUDIENCE TERRITORIES PLATFORMS RELEASE DATE\ MARKETING SUPPORT UNITS TV 12-17 14-44 18-49 25-54 Male Female PRINT ONLINE OUTDOOR CHANNEL MARKETING PR EVENTS OTHER 7 figure spend in all territories Realism has been redefined; true to life damage, dynamic weather effects and more! RACE 07 features over 300 cars in 9 different racing classes, including the full 2007 and 2006 seasons of the WTCC, the fantastic BMW E30 M3 and Alfa Romeo 75 Turbo from WTCC 1987, Formula 3000, Formula BMW, the Mini Cooper Challenge etc. Enhanced track dynamics as well as 32 tracks and variations from around the world! Famous race circuits including Brands Hatch, Monza and Macau. 6 game events – Race Event, Time Attack, Practice Mode, Championship Mode, Custom Championship and Multiplayer Race 07 comes with a score of new tracks and added track variations including several new city tracks, alternate layouts and reversed track option. Race with the incredibly fast Formula 3000, Formula BMW and also the Radical sports cars with the models SR3 and SR4. The highly detailed damage system is also adapted to give the Formula cars the vulnerability they have in real life. All in all Race 07 features more than 300 cars in 9 different classes on 32 real life racing tracks and city circuits from all over the world. The Game Key Features Key Data Oct 2007 Worldwide Game Overview 200k Race 07

06.02.08 version1 RATING AUDIENCE TERRITORIES PLATFORMS RELEASE DATE\ MARKETING SUPPORT UNITS TV 12-17 14-44 18-49 25-54 Male Female PRINTONLINE OUTDOOR

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06.02.08 version1

RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT UNITSUNITS

TV12-17 14-44 18-49

25-54 Male Female

PRINT ONLINE OUTDOOR

CHANNEL MARKETING

PR EVENTS

OTHER

7 figure spend in all territories

• Realism has been redefined; true to life damage, dynamic weather effects and more!

• RACE 07 features over 300 cars in 9 different racing classes, including the full 2007 and 2006 seasons of the WTCC, the fantastic BMW E30 M3 and Alfa Romeo 75 Turbo from WTCC 1987, Formula 3000, Formula BMW, the Mini Cooper Challenge etc.

• Enhanced track dynamics as well as 32 tracks and variations from around the world! Famous race circuits including Brands Hatch, Monza and Macau.

• 6 game events – Race Event, Time Attack, Practice Mode, Championship Mode, Custom Championship and Multiplayer

Race 07 comes with a score of new tracks and added track variations including several new city tracks, alternate layouts and reversed track option. Race with the incredibly fast Formula 3000, Formula BMW and also the Radical sports cars with the models SR3 and SR4. The highly detailed damage system is also adapted to give the Formula cars the vulnerability they have in real life.All in all Race 07 features more than 300 cars in 9 different classes on 32 real life racing tracks and city circuits from all over the world.

The GameThe Game

Key FeaturesKey Features

Key DataKey Data

Oct 2007Worldwide

Game Overview

200k

Race 07

06.02.08 version1

CategoriesCategories

APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT

PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL

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HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY

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CELL PHONE / CAMERA PHONECELL PHONE / CAMERA PHONE

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CLOTHING FOR THE CHARACTER

CLOTHING FOR THE CHARACTER

06.02.08 version1

Integration Option Description

In-Game

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ic

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Integration Options