0601083 EXPLORING MARKET POTENTIAL OF AMMONIA ABSORPTION REFRIGERATION PLANT

8/7/2019 0601083 EXPLORING MARKET POTENTIAL OF AMMONIA ABSORPTION REFRIGERATION PLANT

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APROJECT REPORT

ONEXPLORING MARKET POTENTIAL OF AMMONIA

ABSORPTION REFRIGERATION PLANT IN DAIRY, COLDSTORAGES, & FISH PROCESSING INDUSTRY.FOR

TRANSPARENT ENERGY SYSTEMS PVT.LTDSUBMITTED BY

AJINKYA P BHARASWADKARUNDER THE GUIDANCE OF

Dr. Vandana H. GoteSUBMITTED TO

UNIVERSITY OF PUNE

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THEAWARD OF THE DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION (MBA)THROUGH

VISHWAKARMA INSTITUTE OF MANAGEMENT

ACKNOWLEDGEMENT

I express great pleasure in introducing my project report titled Exploring Market Potential of

Ammonia Absorption Refrigeration Plant inDairy, Cold Storages, & Fish Processing industry.

I take this opportunity to express my most sincere and heartfelt gratitude to Mr. B.G

Kulkarni (Director-Mktg. & Sales), Mr. S.B. Bhagwat (Vice President-HR) and Mr. Pankaj

Bhangale(Manager-Mktg.), Transparent Energy Systems Pvt. Ltd., Pune, for providing me with a

wonderful opportunity to execute this project in their esteemed organization and for patiently

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mentoring and guiding me throughout the project.

This project would not have been successful without the precious guidance of our director Dr. Sharad

Joshi & my project guide Dr. Vandana H. Gote, to whom I express my sincere gratitude and all those

who have helped me directly and indirectly.

Moreover, I would also like to thank all the employees of Transparent Energy Systems Pvt.

Ltd. for their constant support and help.

Once again I express my gratitude to TRANSPARENT ENERGY SYSTEMS PVT.LTD., for

providing me this enviable opportunity to carry out the project.

Ajinkya P Bharaswadkar.

CONTENTS

Chapter Description Page No.

1. Executive Summary 1

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2. Company Profile 4

3. Objectives & Scope of Project 13

4. Product Profile 15

5. Research Methodology 33

6. Research Analysis & Findings 36

7. Limitations 43

8. Conclusion 44

9 Recommendations 45

Annexure I

Bibliography

1. EXECUTIVE SUMMARY

The objective of the project is to determine the market potential and enquiry

generation for an industrial product i.e. Ammonia Absorption Refrigeration Plant

(AARP) in Dairy, Cold Storages, & Fish processing industry. The project was carried

out for TRANSPARENT ENERGY SYSTEMS PVT. LTD., Pune. Transparent Energy

Systems Pvt. Ltd. is one of the umbrella divisions of Transparent Group Of Companies.

Transparent Energy Systems Pvt. Ltd. has developed a novel Refrigeration System using

heat from exhaust gases and other sources of waste heat.

The company has been thinking of providing Ammonia Absorption Refrigeration System

in Dairy, Cold Storages, & Fish Processing industry. Hence the project was carried

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out to determine the market potential for Ammonia Absorption Refrigeration Plant.

The field selected for the survey was the state of Gujarat as there is high intensity of the

targeted market segment due to availability of resources used in concerned industry.

Transparent Energy Systems Pvt. Ltd. has a turnover of 75 crores as per the

last financial year. The industries selected for sample size were segmented according to

size of the plant, quantity of products being manufactured daily/yearly, market share,

availability of waste heat from the manufacturing process etc.

The data collected during the project was secondary as well as primary data. The

secondary data was collected to create the database of the survey. The sources

used for secondary data are various magazines, governmental & non-governmental

publications and internet.

Primary data was collected through the questionnaire filled by industry visited. The

analysis was carried out on the basis of the information obtained from questionnaire. The

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market potential was estimated by some assumptions for the Ammonia Absorption

Refrigeration Plant.

From the analysis it is concluded that the Ammonia Absorption Refrigeration Plant has a

very good potential Dairy and cold storages (other than grocery) and fisheries in the state

of Gujarat.

After undergoing the project it is understood that even the analysis shows good potential

for Ammonia Absorption Refrigeration Plant, to make it practical, the company has to

arrange some awareness programs such as demonstrations, exposing the product in

exhibitions, etc.

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2. COMPANY PROFILE

Transparent Energy Systems Pvt. Ltd was incorporated on 16th April, 1986 with the

name of Vapour Energy Machines Pvt. Ltd. The first commercial production was started

in January, 1988.

The name of the company was changed from Vapour Energy Machine Private Limited to

Transparent Energy Systems Private Limited on 18th December, 1995.

Transparent Group of Companies are known as the technology leaders working in the

field of Co-generation systems, Ammonia Absorption Refrigeration Plants (AARP),

Water Recycling Plants, Super-efficient boilers and heaters, Waste Heat Recovery

Systems, Pollution Control Equipments, Drying Plants, Energy and Water Consultancy,

LiBr Chillers, Noise Abatement Products and Systems etc.

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Transparent Energy Systems Pvt. Ltd. has acquired proficiency in the entire spectrum

of products and technologies covering all possible facets of Energy Efficiency,

Environment Conservation and Cogeneration Business. It has designed and implemented

over 150 installations of waste heat recovery and power generation alone for different

industries in India as well as numerous countries abroad.

The latest development of the company is a novel low pressure heat recovery and power

generation system using heat from exhaust gases of rotary kiln and clinker cooler in

cement industry. The company has received a patent from Government of India for the

boilers used in this kind of a system which is in addition to the numerous other patents

for its various systems and products.

The business divisions of Transparent Energy Systems Pvt. Ltd. includes the following

1. Heat Recovery Systems: -- Waste Heat Recovery Boilers and Systems.

2. Ammonia Absorption Refrigeration: -- Refrigeration up to -55 (know- how from

Mattes Engg. Germany)

3. Cogeneration Systems: -- Power, Heating and Chilling.

4. Boilers and Heaters: -- 95% super efficient oil/gas fuelled boilers, 89% super

efficient Agro fuelled/coal fired boilers, 93% super

efficient Thermic Fluid Heater/Hot air generators.

5. LiBr Chillers: -- Wide range of heat inputs viz.--Low and Medium pressure

steam/super heated hot water. Special proven design to

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utilize heat from low temperature hot water of 55 C or

higher.

6. Evaporators & Water Recycling: -- Multistage evaporators/desalination.

7. Energy and Water Consultancy: -- Energy/Water conservation.

The other umbrella companies of Transparent Group of Companies are listed below:

Transparent Technologies Pvt. Ltd

- Dryers, Coolers, Granulators, Waste to Energy Incinators, Evaporators and

Concentrators.

Ecokleen Pollution Control Pvt. Ltd

- Pollution control, Flue gas desulphurization plants, Fume & Dust extraction plants, Air

Stripping Plants & Airborne solvent vapour Recovery Plant, Thermal Oxidation System

of Airborne Solvent Vapours, Bulk material handling.

Decimin Control Systems Pvt. Ltd.

- Noise Abatement Products and Systems (in collaboration with IAC-BOET STOPSON,

France)

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Transparent Group of Companies are known as the technology leaders working in the

field of Co-generation systems, Ammonia Absorption Refrigeration Plants (AARP),

Water Recycling Plants, Super-efficient boilers and heaters, Waste Heat Recovery

Systems, Pollution Control Equipments, Drying Plants, Energy and Water Consultancy,

LiBr Chillers, Noise Abatement Products and Systems etc. It was incorporated in 1986

and the actual manufacturing started in 1988. The slogan of the company is Loyal to

resource conservation. Transparent Energy Systems has more than 20 years of

experience in field of energy conservation projects.

Transparent Energy Systems Pvt. Ltd. has acquired proficiency in the entire spectrum

of products and technologies covering all possible facets of Energy Efficiency,

Environment Conservation and Cogeneration Business. It has designed and implemented

over 150 installations of waste heat recovery and power generation alone for different

industries in India as well as numerous countries abroad.

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The latest development of the company is a novel Ammonia Absorption Refrigeration

Plant in Dairy, cold storage & fish processing Industry. The company has received a

patent from the Government of India for the boilers used in energy savings which is in

addition to the numerous other patents for its various systems and products.

COMPANY POLICIES

MISSION:

To provide Sustainable solutions in Energy and Environment and be Loyal to Energy

Resource Conservation.

VISION:

To be globally respected high performance organization offering sustainable solutions in

energy and environment.

BUSINESS PHILOSOPHY:

Loyal To Energy Resource Conversation

On this principle Transparent Energy System has developed energy-efficient and eco-

friendly solutions for industry and commerce. For over 2 decades. Transparent Energy

Systems has been helping customers improve their processes, conserve energy, increase

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their competitiveness and adhere to environmental norms.

Transparent Energy Systems equipments helps several tens of thousands of customers the

world over enjoy increased profitability, and earn community goodwill by:

Maximizing energy efficiency and slashing operating costs.

Minimizing waste.

Recovering precious resource from waste.

Keeping pollutants out of the water and the air.

BUSINESS AREAS:

In focus with the business mission; to provide Sustainable solutions in Energy and

Environment, and loyal to energy resource conservation Transparent Energy Systems

core business areas are

Boilers and Heaters

Absorption Cooling

Water and Waste Solutions

Chemicals for Energy and Environmental applications

Captive Power and Cogeneration systems

Air Pollution and Purification

Transparent Energy Systems provides standard products in these areas of business.

Drawing on decades of research and experience in process productivity improvement and

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energy generation, Transparent also customizes integrated sustainable solutions for the

project requirements of a wide range of industries.

Marketing Policy

The company depends for its survival on its customers. The company believes that

everyone can contribute to customer satisfaction.

Guidelines and Norms for every employee in the organization, no matter in what function

or level he/she is in, have a responsibility towards the customer.

Everyone is expected to provide the best possible service to the next person in the chain

so that the ultimate service which we give to the customer is the best.

Everyone is expected to see the person, who requests his service as his customer.

In all situations, employees are expected to be courteous and responsive to external as

well as internal customers.

Every communication is to be acknowledged at the earliest even if a specific response or

decision may take a longer time.

The deadline or target date for finishing a task or for giving a decision should be

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communicated along with the acknowledgement.

Anyone who has a problem, whether within the organization or outside, must be heard

and helped out to the best of ones ability.

After action has been completed, a check for customer satisfaction must be undertaken,

as far as possible.

Every employee should ensure that commitments given to the customer are honoured and

we do not try and short-change the customer.

In whatever we do, we should aim for the highest quality and continuous improvement.

Quality Policy

Our Quality policy starts and ends with the customer as a focal point, understanding the

customers requirements, designing optimal solutions to meet those requirements,

building systems and processes in place to ensure quality at every stage, and achieving

our commitments on delivery and service before and after sales.

It is our endeavour to create a culture of Total Quality where continuous improvement of

our people, our processes and our products become a way of life.

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Organization Structure of Transparent Energy Systems Pvt. Ltd.

Director

FinanceDirector HR

Director

DesignDirector

Marketing &

Sales

Director

Production

A.V.P.

FinanceA.V.P. HR Sr. Design

Engineer

Accountant Executive Jr. Design

Engineer

V.P.

Production

Sales ManagerMarketing

Manager

Sales

Engineer

Sales

Engineer

Marketing

Engineer

Marketing

Engineer

Worker Production

Supervisor

Asst. Manager

Production

Production

Manager

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Director

FinanceDirector HR

Director

DesignDirector

Marketing &

Sales

Director

Production

A.V.P.

FinanceA.V.P. HR Sr. Design

Engineer

Accountant Executive Jr. Design

Engineer

V.P.

Production

Sales ManagerMarketing

Manager

Sales

Engineer

Sales

Engineer

Marketing

Engineer

Marketing

Engineer

Worker Production

Supervisor

Asst. Manager

Production

Production

Manager

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MANAGING DIRECTOR


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3. OBJECTIVE AND SCOPE OF THE PROJECT

TITLE OF THE PROJECT

Exploring Market Potential of Ammonia Absorption Refrigeration Plant in Dairy, Cold

Storages, & Fish Processing industry.

THE OBJECTIVES OF THE PROJECT ARE

To find out geographically the location and required details of Dairy, Cold

Storages, & Fish Processing industry.

To find out market potential for Ammonia Absorption Refrigeration

Plant in the Dairy, Cold Storages, & Fish Processing industry.

To compare the existing refrigeration systems used by the companies.

To educate the Dairy, Cold Storages, & Fish Processing companies about the

Ammonia Absorption Refrigeration Technology and its benefits.

To find out the obstacles for implementing Ammonia Absorption

Refrigeration Technology.

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SCOPE OF THE PROJECT

The project was carried out Dairy, Cold Storages, & Fish Processing

industry.

The product selected for the project was Ammonia Absorption Refrigeration

Plant.

The state of Gujarat was selected for operations.

The sample size of 22 is selected for the survey.

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4. PRODUCT PROFILE

AMMONIA ABSORPTION REFRIGERATION PLANT

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THEORETICAL BACKGROUND

Anhydrous Ammonia has been used for many years to perform all types of refrigeration

and air conditioning chores. Anhydrous means ammonia without water, Aqua Ammonia

is a solution of ammonia and water which is used in refrigeration and air conditioners

that are not a vapour compression type. Vapour compression systems use compressors to

compress the ammonia vapour. Absorption type systems do not use a compressor but

instead use a generator. This system shall be the crux of the project. It is assumed by the

Author that you have some knowledge of refrigeration and are aware of the cycles and

pressures of refrigeration in general.

The typical Ammonia Absorption Refrigeration plant with single stage absorption and

single stage desorption is shown in the block diagram given overleaf.

Transparent Energy Systems Pvt. Ltd. has acquired proficiency in the entire

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spectrum of products and technologies covering all possible facets of Energy Efficiency,

Environment Conservation and Cogeneration Business. Transparent has developed a

novel Ammonia Absorption Refrigeration Technology for the Dairy, Cold Storages, &

Fish Processing industry.

Typical Ammonia Absorption Refrigeration Plant with single stage Absorption &

single stage Desorption.

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Explanation:-

Liquid ammonia evaporates in the evaporator (HE1) to give the refrigeration

effect.

Ammonia vapours from evaporator are used for sub-cooling (HE2) the liquid

ammonia supplied to evaporator. This improves energy efficiency of the plant.

Ammonia vapours are absorbed in absorber (HE3). The heat of absorption is

removed by cooling water.

The strong ammonia solution is pumped to desorber (HE4).

Heat is supplied in the desorber to boil off the ammonia from strong solution.

These vapours also contain some water vapours due to affinity between

ammonia and water.

The ammonia vapours are rectified (purified) in the rectifying column (HE5)

and generate pure ammonia vapours.

These vapours are condensed (HE6) and liquid ammonia is stored in the receiver

(V).

The receiver supplies liquid ammonia to evaporator Weak ammonia solution in

the desorber is sent to absorber for absorption.

A solution heat exchanger (HE7) is provided to cool the weak solution before

entering the absorber and preheat the strong solution before entering the

desorber. This greatly improves of energy efficiency of the plant.

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The traces of water in the evaporator are bleed from evaporator to absorber

through Bleed heat Exchanger (HE8).

Bleed Heat Exchanger further sub cools liquid ammonia and improves

efficiency.

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I) AMMONIA ABSORPTION REFRIGERATION TECHNOLOGY

One of the oldest known method of refrigeration.

Our principles M/s Hans Guentner GmbH & Co Absorptions Kaelte KG,

Germany are world leaders in Ammonia Absorption Refrigeration technology

with over 80 years of experience.

Transparent Energy Systems & Hans Guentner have jointly developed Ammonia

absorption Refrigeration Plant for Indian market

Ammonia Absorption Refrigeration has many applications in industries with a

large potential to save running cost, as it runs on low grade heat energy instead

of high grade electricity

Also it has many other advantages viz. very low maintenance, long life, good

part load efficiency etc.

II) WHAT IS AMMONIA ABSORPTION REFRIGERATION PLANT (AARP)?

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AARP uses pure liquid ammonia as refrigerant and water as absorbent.

Energy input for AARP is heat from various sources viz. Low Pressure

Steam/Superheated Water /Thermal Oil etc.

Latent heat of vaporization of Liquid Ammonia is used for refrigeration in

evaporator.

Pure liquid ammonia goes from Receiver to the evaporator. While going to the

evaporator, liquid ammonia is sub cooled in sub cooler by cold ammonia

vapours coming from evaporator. This gives energy efficiency.

In the evaporator, necessary refrigeration effect is achieved.

Ammonia vapours from Evaporator are absorbed by weak Ammonia water

solution in absorber.

Heat of absorption is removed from absorber by cooling water.

Ammonia rich water solution from Absorber is pumped to the rectifying

column.

While Ammonia rich water solution goes to rectifying column, it recovers heat

in solution Heat Exchanger from hot weak Ammonia Solution being returned

back to absorber. This renders energy efficiency.

Ammonia from ammonia rich solution is boiled off in the desorber by supply of

heat.

Rectifying column purifies ammonia vapours.

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Pure ammonia vapour is condensed to liquid form by cooling water in the

condenser.

The pure ammonia liquid is stored in the Receiver.

Part of the pure liquid ammonia is recycled to rectifying column as reflux to

maintain necessary purity of ammonia vapours.

Various temperatures, pressures and flow control systems are installed on the

above processes to ensure safety, reliability and accuracy.

AARP can give temperatures up to minus 60 C. Standardized models are

designed for 300 C Special construction for below 30 C to 60 C.

AARP is fully automatic in operation and consumes thermal energy in

proportion to the refrigeration demand in 30 to 100% of their rated capacity.

This excludes of course the electric Pumps.

AARP routinely achieves a turndown ratio of 30%. With additional equipment

and controls a turndown ratio down to 0% can be achieved.

Evaporator design is done separately to suit the application.

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III) EXCLUSIVE FEATURES OF AMMONIA ABSORPTION

REFRIGERATION PLANT (SYSTEM BORSIG)

A). Design & Material of Construction: -

1) Heat Exchangers to standard TEMA / AD Merck Blatter / ASME.

2) Thorough Fabrication stage inspection as per Quality Control Plan.

3) All heat exchangers are so designed that they have self cleaning feature to avoid

fouling.

4) System is fabricated and factory assembled & modular in construction. Therefore site

work is minimal.

5) System is standardized in design & is designed for wide operating parameters e.g.

NH3 Evaporation Temperature = +5 to -30C. Steam Pressure = 0 to 10 kg/cm2(g).

Therefore BORSIG System can be tuned to different parameters as the need be

6) By fitting some additional components standard system BORRSIG can be used below

-30C up to -60C.

7) Operating settings can be changed without change of Hardware Components.

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(B)Maintenance & Trouble Shooting:

1) A large number of isolation valves have been provided to facilitate quick inspection

and maintenance.

2) Filters and strainers can be cleaned without stopping system.

C) Safety & reliability: -

1. Reliable adequate control instruments for proper monitoring of various parameters &

interlocks.

2. System is controlled through full proof (fool proof?) PLC based control.

3. Each pressure vessel is protected by double safety valves with three way isolation

facility.

4. Safety valve can be maintained without stopping the system.

5. The components are thoroughly tested and inspected by TES before put to use.

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D). Capacity & Operating Control of Parameters for Fluctuating Loads & Other

Parameters: -

1. System can modulate without loss of efficiency over 30 to 100% capacity.

2. System works automatically even on 0 to 100% load variation.

3. Proprietary try type distillation column operates reliably on wide fluctuations in load

WITHOUT loss of efficiency or stability.

4. Due to tray type rectifying column, System restarts quickly even on power failure for

20 minutes.

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IV) TYPICAL INDUSTRIAL APPLICATIONS OF AMMONIA ABSORPTION

REFRIGERATION PLANT

1. Cold Storage.

2. Freeze Drying.

3. Food Refrigeration.

4. Brine Cooling.

5. Vapor Ammonia Recovery Chemical Processes.

6. Ammonia Recovery from Liquor Ammonia from Chemical Processes.

7. Ice Making Plants.

8. Ice Cream Plants.

9. Meat Processing Industries.

10. Fish Processing Industries.

11. Dairies.

12. Refineries.

13. Fertilizer plants.

14. Bulk Drug Industries.

15. Pesticide Plant.

V) AMMONIA ABSORPTION REFRIGERATION PLANT Vs. COMPRESSION

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REFRIGERATION PLANT

Comparison Between Ammonia Absorption Refrigeration Plant & Compression

Cycle Refrigeration Plant

Sr.

No

Ammonia Absorption

Refrigeration

Sr.

No

Compression Cycle Refrigeration

Plant

1 Low running cost on cheap fuels like

Agro fuels, furnace oil, waste heat.

1 High Running Cost due to Electricity

as Energy Input2 Very low maintenance costs due

to no reciprocating parts having

high wear & tear.

2

3 High Plant availability due to no

reciprocating parts (only one

Centrifugal pump is moving part

which has standby )

3 Frequent outage on plant needs

standby compressor.

4 No loss of efficiency at part load.

Efficiency improves at part load.

4 Loss of efficiency at part load due to

fixed mechanical losses & motor

electrical Losses.

5 No fouling of Evaporator surfaces

due to lubricating oil.

5 Possibility of fouling due to lube

oil on evaporator Surfaces.6 Small size standby D.G. Set is

sufficient

6 Large D.G. Set needed on standby.

7 Outdoor installation, hence low civil

structural costs.

7 Indoor installation is needed due

to

Electrical systems

8 Low foundation costs due to no

reciprocating parts.

8 High foundation costs due to

reciprocating Compressors.9 Long l ife of plant of at least 25 9 Low life of Compressor.

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years.

10 No loss of efficiency with usage 10 Loss of efficiency with usage due

to Compressor parts wear & tear.

VI). COMPARISON OF ENERGY CONSUMPTION AND RUNNING COST OF

AARP AS COMPARED TO COMPRESSION CYCLE PLANT.

BASIS OF DESIGN AND SYSTEM CONFIGURATION

No Description Technical

Specificatio

ns

Ammonia

Absorption

Refrigeration plant

Compression Cycle

Refrigeration plant

1 Technical Specifications

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A Refrigeratio

n Load

TR 100 100 100 100

B Ammonia

Evaporation

Temp.

Deg. C -10 -30 -10 -30

C Cooling

Water

Temp.

(Deg.C.).

Summer 28 28 28 28

Monsoon 32 32 32 32Winter 24 24 24 24

Average 28 28 28 28

2 System

configuratio

n

AARP Model Modern Reciprocating

Compression Cycle

Plant

AMMONIA EVAPORATION TEMPERATURE = -100 C & -300 C

REQUIREMENT OF UTILITIES

No Description Technical

Specificati

ons

Ammonia

Absorption

Refrigeration plant

Compression Cycle

Refrigeration plant

Ammonia

Evaporation

Temp.

Deg.C -10 -30 -10 -30

A HEAT INPUT

:

kcal/hr 567264.1

5

770897.

43

NA NA

STEAM

Steam

Pressure

kg/cm2(g) 1.7 5.18 NA NA

Steam

Temperature

Deg. C 130 160.1 NA NA

Steam

required at

Given

Pressure

kg/hr 1092.60 1551.03 NA NA

B Boiler Fuel

Data

F.O. Baggas

e

Coal

Calorific kcal/kg 9710.00 2200.00 4500.0

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value

Boiler

efficiency

% 95.00 75.00 80.0

C) Fuel Consumption for above Steam Output. (f90degC) (Refer NOTE below).

F.O. lit/hr 69.69 100.62 NA NABagasse. kg/hr 370.15 534.41 NA NA

Coal. kg/hr 169.65 244.94 NA NA

HOT WATER

Supply Temp. C Deg. 150 180 NA NAReturn Temp. Deg. 120 150 NA NA

Rate of

Circulation

m3/hr 18.90 25.69 NA NA

D) Fuel Consumption for above Hot Water Output.

F.O. lit/hr 64.73 87.96 NA NABagasse. kg/hr 343.80 467.21 NA NA

Coal. kg/hr 157.57 214.13 NA NAE) Fuel Prices including C.Excise Duty, Sales Tax and Transport.

F.O. Rs./lit 9.25

Bagasse. Rs/kg 0.50

Coal. Rs/kg 2.50

F) Fuel Cost for Steam.

F.O. Rs/hr 644.63 930.73 NA NA

Bagasse. Rs/hr 185.07 267.20 NA NA

Coal. Rs/hr 424.12 612.35 NA NA

Fuel cost for Hot Water

F.O. Rs/hr 598.75 813.63 NA NA

Bagasse. Rs/hr 171.90 233.60 NA NA

Coal. Rs/hr 393.92 535.32 NA NAAMMONIA EVAPORATION TEMPERATURE = -100 C & -300 C

REQUIREMENT OF UTILITIES ( continued )

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G) ELECTRIC POWER :

Power required for Compressor :

At Compressor

shaft

KW - - 110 191

Belt losses ( 8% ) KW - - 8.8 15.28

Power required at

Motor shaft

KW - - 118.8 206.28

Power for

Solution Pumps

Motor.

KW 7.5 15 - -

Power for Cooling

water Pump.

KW 12.3 12.3 5.6 5.3

Total Power at

Motor Shaft

KW 19.8 27.3 124.4 211.6

Add Motor Losses(Motor Efficiencyassumed

93%).

KW 1.5 2.1 9.4 15.9

Total Power at

Motor Terminals

KW 21.3 29.4 133.8 227.50

Add HT meteringlosses(Transformer

efficiency

assumed 95%)

KW 1.1 1.5 6.7 11.40

Total PowerMetered atincoming of HT

Transformer

KW 22.4 30.9 140.5 238.9

H) Make-up-Water

Make-up-Water M3/hr 1.50 1.85 0.68 0.80

Cost of make upwater

(@Rs.10.00 per

Rs. 15 18.50 6.80 8.00

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m3/hr)

5. RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

The methodology is basically the set of rules, procedures, tools, and techniques used by

the researcher for realization of research objective. The process of designing research

study involves many interrelated decisions. The most significant decision is the choice of

research approach. This determines how the information will obtain.

There are three types of research approach: -

1) Exploratory research

2) Descriptive research

3) Causal research

These types differ significantly in terms of research purpose, research question,

precision of hypotheses that are formed and data collection method used.

1) Exploratory research: -

Exploratory research is seeking insight into general nature of a

problem, the possible decision alternatives and relevant variables that

need to be considered. The objective of exploratory research is to find

out new ideas flexibility, & ingenuity characterized by the

investigation. In the exploratory research emphasis is given on the finding

practices and policies that need changing and developing possible

alternatives. Exploratory research seeks to discover new relationships.

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Hence most of the marketing research is of an exploratory type.

Exploratory research defines problem, which is then solved by conclusive

research.

2) Descriptive research: -

Descriptive research gives emphasis on description & such studies are

simply fact gathering expedition. Descriptive studies attempt to obtain a

complete & accurate description of situation. Descriptive data are based as

direct basis for marketing decisions.

3) Causal approach: -

When it is necessary to show that one variable causes or determine the

value of other variable the causal research approach is used. In our research

approach the exploratory as well as descriptive approach is used to explore

the various ways of obtaining the information.

In planning and designing a specific research project it is necessary to

anticipate all the points that must be undertaken if the project is to be

successful in collecting valid and reliable information.

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The steps in which the project was carried out were as follows: -

1) Define the problem and specify objective.

2) Developing research plan.

3) Design the data collection method.

4) Organize and carryout the field work.

5) Analyze the collected data.

6) Presentation of the project report.

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6. RESEARCH ANALYSIS & FINDINGS

The survey was carried out in the state of Gujarat. The analysis has shown that all the

Dairy, Cold Storages, & Fish Processing industry located in these regions use Vapour

Compression Refrigeration System for their manufacturing processes. The power cost of

these industries is high due to the utilization of Vapour Compression Refrigeration

System. Hence the analysis has shown that there is a lot of energy saving potential by

utilizing our Ammonia Absorption Refrigeration Plant.

Different tabulations and graphs are made from the data collected during field survey

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Current Refrigeration Method Used:

Current Refrigeration Method Used Response

Vapour Compression 18

AARP 2

None 2

Interpretation:

As there are 82 % of companies using Vapour compression Refrigeration there is good

scope for AARP.

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Industrywise Distribution of Companies:

Type ofIndustry

Dairy Cold Storages Fisheries Ice plant Refinery

No. 6 6 3 5 1

Interpretation:

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1. There is good number of dairies, cold storages, & ice plants.

2. There is moderate number of fish processing companies.

Types of Cold Storages:

Type No

Grocery Cold Storages 3

General Cold Storages 1

Fruits Cold Storages 1

Cold Storage Types

Grocery Cold

Storages, 3

General Cold

Storages, 1

Fruits Cold

Storages, 1

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Interpretation:

1. There are a good number of grocery cold storages in Gujarat.

2. The general & fruits cold storages are not too many.

Types of Ice Plants:

Type No

Industrial IceSuppliers

3

Ice for Fishing 4

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Intepretation:

1. The no of fishing ice suppliers is higher than industrial ice suppliers.

Interest in Using AARP:

Already

Using

Highly

Interested

Somewhat

Interested

Not

InterestedNo of Respondents 2 5 8 7

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Interpretation:

1. The number of companies interested in using AARP is very good.

2. the number of companies resisting the use of AARP is very high, which is very

bad.

FINDINGS

10% people knew Transparent.

Gujarat has a sound Dairy industry.

There is no shortage of Grid power in Gujarat.

Dairy & Cold storages were found interested.

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Everyone wanted references of installations.

There is good number of fishing ice suppliers in Gujarat.

7. LIMITATIONS OF THE PROJECT

No project is ideal. In reality I came across different problems which act as limitations of

the project such as-

1) Some of the respondents did not give other relevant information which was required

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for the project.

2) Non-availability of official data.

3) There was time constraint (2 months). Hence total no. of plant visits was limited.

4) To keep the project cost minimum due to budget constraints.

5) Transportation problems due to rainy season.

8. CONCLUSION

After collecting data from the field research following conclusions is made.

1. There are a good numbers of Dairies, Cold Storages, & Fish Processing

companies in Gujarat.

2. There is a refrigeration requirement in the Dairy, Cold storages & Fish

Processing industries.

3. The existing refrigeration system used for manufacturing process is Vapour

compression refrigeration system the running cost of which is very high.

4. The Dairies, Cold Storages, & Fish Processing companies came to know about

the Ammonia Absorption Refrigeration Technology and its benefits.

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9. RECOMMENDATIONS

1. As the Ammonia Absorption Technology is new the product demonstrations and

intensive product awareness programs should be carried out in trade shows, exhibitions

etc.

2. The product literatures and catalogues should be revised to make it more users

friendly.

3. For first installation of Ammonia Absorption Refrigeration Plant in Cold Storage &

Fish Processing industry, Transparent Energy Systems should provide financing facilities

and other monetary concessions in order to promote its product in other dairies & cold

storages.

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4. Due to complex plant layouts and complex processes of storage in Cold storage

industries the period of warranty and free after sales services should be extended for

installation of AARP in cold storage sector.

5. As Transparent Energy Systems Pvt. Ltd are technologically sound but are not known

throughout India, hence intensive corporate brand promotion campaigns should be

carried out in order to develop confidence amongst the industrial buyers.

ANNEXURE

PHOTOGRAPHS OF AARP INSTALLATIONS

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BIBLIOGRAPHY

1. Marketing Management- Second edition, Rajan Saxena.

2. Refrigeration & Air conditioning, R. S. Khurmi & J. K. Gupta.

3. www.google.com

4. www.doii.net

5. www.aifpa.net

6. Product literatures & catalogues of Transparent Energy Systems Pvt. Ltd.
http://www.google.com/http://www.doii.net/http://www.aifpa.net/http://www.google.com/http://www.doii.net/http://www.aifpa.net/

Documents

0601083 EXPLORING MARKET POTENTIAL OF AMMONIA ABSORPTION REFRIGERATION PLANT