06-BnG 10-10Exporting 100% of its products DATA EXPORTS Countries: 30 USA, Canada, Japan, Australia, New Zealand, W. Europe, Latin America Percentage of turnover: 100% Turnover (million

ENABLING EXPORTERS TO

STAND TALL

COLOGNE 05 - 09/10/2019 HALL 11.2 STAND E 033a

https://www.promosolution.net/anuga2019/


2

THURSDAY, OCTOBER 10 , 2019

I S S U E # 0 6

W E E K L Y

D I G I T A L

N E W S L E T T E R

IN THIS ISSUE


Launch fornew cookies

and kourabies

After a difficultfirst five years

it's timeto go abroad

RodoulaNew rangeof products

With a viewto Asia and

turnoverat +11%

Premiumhoney fromVourvourou

With the goalof promoting Macedonian

products

B U S I N E S S i N G R E E C E P R O D U C T S • E X P O R T S • T R A D E

BNPowered by &


3

W E E K L Y D I G I T A L N E W S L E T T E R

“I believe that trade shows are a

useful tool, both for the Regions and

for their outward-looking efforts, but

even more importantly for the

companies themselves, especially in

trade fairs where the B2B aspect is

prominent”, Sotiris Batos, Deputy

Head of Region for Agricultural

Economy of the Region of Central

Macedonia, stated to FnB Daily.

The Region has set high on its

agenda the promotion of Macedonian

Cuisine and the advertising of the

Region's quality agricultural products,

which is something Apostolos

Tzitzikostas, the Head of Region, has

placed particular emphasis on. He

would like to link this effort to the

tourism aspect, which is why he is

taking similar actions in

tourism trade shows.

TOP EXPORTING REGION“With our programme for

the promotion of

Macedonian products”, Mr.

Batos continues "we have

managed to be the first

Region in Greece in exports

of agro-food products and

to increase our exports

during a period of crisis by

50%, way above the

country’s average.

The participation of the

Central Macedonia Region

in international agro-food trade fairs

across the world enables the

companies that participate in our

stands to get direct results from the

promotion of their products in new

markets.

The main goal of our participation is

to support the businesses of Central

Macedonia in their efforts for

extroversion, exports and the

positioning of their products on

shelves across the world”.

OPPORTUNITY FOR 14 EXHIBITORSThe Region’s participation in Anuga

this year offered the opportunity to

new, as well as major and quality

producers of Central Macedonia, to

present their unique products in one

of the largest food and

beverage expos in

Europe, which attracts a

high number of visitors,

including importers,

distributors and buyers

from across the world.

The large stand of the

Region of Central

Macedonia hosted 14

exhibitors, who promoted

a large range of Greek

products, such as general

foodstuffs, juices,

beverages, soft drinks,

fruit, herbs and oils,

dairy, etc.

REGION OF CENTRAL MACEDONIA

With the goal of promoting Macedonian products

Tsatsaronakis launched four new

products in the trade show. These are

four rusks with oil, which are

low in fat and made with olive oil.

All new products of the Cretan

company are addressed to people that

choose a healthy diet, since they

contain only 30-40 calories.

Tsatsaronakis has set as its goal the

reinforcement of its presence in

Germany. “The goal of our presence

was to enhance our clientèle, and

mainly to teach the Germans how to

eat more healthily. We would like

family-food to prevail over snack-food”,

Kostas Spiliotis, the company’s sales

manager, tells FnB Daily.

NEW PRODUCTS• Rusk with whole-wheat stone-mill

flour

• Barley rusk

• Wheat rusk

The company exports to more than

30 countries, with 9% of its turnover

generated from the exports of its

products.

TSATSARONAKIS

New products -small rusks with oil

INFO EXPORTSUSA

Canada

South Africa

Australia

Spain

Belgium

Congo

4


The

Thessaloniki-

based company

is a producer of

premium honey.

Nikos

Vlachoudis, the

company’s

founder, told

FnB Daily that

“we are trying

to produce a

unique pallet of

honeys, in

packaging that

stands out, for

a better

customer

experience.

We have made

small

innovations in

the way in

which we

move our

beehives”.

The

company’s

beehives are located on Vourvourou, Halkidiki, and they produce four categories of

honey: chestnut, acorn, forest and pine.

Production started in 2011, but it has been operating as a brand for less than three

years (since the end of 2016). The company is partnered with a third-party

packaging plant, certified with ISO, with all the necessary specifications. The

products are stored there and distributed to customers from there.

TARGETING FOREIGN MARKETSThe company is oriented towards foreign markets, such as Germany, Belgium and

Central Europe in general, while it recently established a collaboration in the UK.

Nikos Vlachoudis underlines that “our collaborations are proof of the quality of our

product. In Greece, one can find us in select points, such as delicatessens,

specialised wine cellars with deli product corners, both in Thessaloniki and Athens

(e.g. Oak wine cellars, Halari, etc.), in popular destinations (Rhodes, Crete,

Mykonos, Santorini), as well as five-star hotels (buffets, room service, in-house food

boutiques), among other places:

• Ikos Resort Group (Sani) • Eagles Palace

• Elivi Skiathos (former Xenia)

UNIQUE GIFT PACKAGEMr. Vlachoudis talks about how “we have created a gift package

with five honey jars, including all four varieties that we produce (one

is repeated twice). In fact, in two of these jars (forest and pine), we

have added edible gold!

Also, this paper packaging has an innovation which allows you

to break the gift in pieces, if someone would like to gift individual

honey jars to more loved ones”.

ΝΙΡΡΑ

Premium honey from Vourvourou

Oscar has new products to present in

the trade show. These are the

company’s new Smarties and the new

Dream Cream praline. The company is

also promoting its traditional products

at Anuga, such as its chocolates,

single and double twist.

“In Greece we entered the HORECA

market with our bulk products”,

declares Apostolos Arapoglou, the

company's Chairman. This range

consists of couverture, chocolate with

sprinkles and couverture drops. These

new products will be presented in

HORECA 2020.

“The goal from our participation in the

trade show is to open the market and

build relationships that will permit us

to forge new partnerships with foreign

customers”, noted Mr. Arapoglou.

OSCAR

New products

INFO - EXPORTSFrance

UK

Italy

Spain

United Arab Emirates

Libya

Jordan

Australia

New Zealand

USA

5


Olympos Papagianni is taking part in this year’s Anuga, with a goal of growing in markets it already operates in, as well as entering new markets. “Strategically, we are interested in expanding our presence in Europe. However, we would like to make a dynamic entrance into new markets, such as Asia, taking advantage of the presence here of many buyers from countries of this continent”, the

company’s development and export manager, Vassilis Batalas, states to FnB Daily.

SHARP INCREASE FOR TAHINI The company’s best seller has been its Halva for a many decades. “However, in recent years we are witnessing an upward trend for tahini. Taking that into consideration, I estimate that this year this product will be leading our portfolio’s sales”, notes Mr. Batalas. It should be noted that Halva continuous to stand out for its strong seasonality in Greece, as an essential part of religious fasting periods.

STRONG MARKET SHARES FOR SUPER SPREADS As regards the Super Spreads, they are gradually becoming established in their category, with very strong shares.These are products in a spread format:• Peanut butter • Cookies with tahini • Hazelnut praline free of palm oil and sugarThe halva manufacturing company, with a turnover this year exceeding €20 million for the first time, has a presence across Europe, as well as in Canada, USA, Australia, Singapore, Costa Rica, Russia and China.

OLYMPOS - PAPAGIANNI

With a view to Asia and turnover at +11%

The Rizos company has a new range

of products to present at the trade

show.

NEW PRODUCTS• Coffee-flavoured caramelised

almonds

• Chocolate-flavoured caramelised

almonds

• Caramelised cashews with

chocolate and banana

• Caramelised cashews with salted

caramel

• Caramelised cashews with apple

• Caramelised peanuts with salted

caramel

• Caramelised peanuts with butter

• Jam in three different sizes

The company has a strong export

focus.

EXPORTS• Italy

• France

• Switzerland

• Austria

• UK

• Spain

• Belgium

• Cyprus

• Poland

The company's goal is to expand its

network to the USA, Egypt and Russia.

“We came at Anuga to find new

customers, hold meetings with already

existing ones and have an opportunity

to promote our new products”,

Anastasia Rizou,

Sales & Quality

Manager,

tells FnB Daily.

Rizos

New rangeof products

INFO (MILLION EUROS)Turnover

2018: 19.8

2019 (millions): 22

Change: +11.11%

Exports

Presence in:

42 countries (branded and PL)

% turnover: 35%

PL: 70% of exports

6


Haitoglou presented its new tahini

flavours in the trade show. These are the

Tahini with Coconut, and the Spicy

Tahini with Mango. Apart from these new

flavours, the company also introduced

its sugar-free nut and fruit bars with

honey and they launched the new wine

jam. “Our purpose is to reinforce our

exports and forge new partnerships”,

stated Nikolas Karanikolas, Exports

Manager, to FnB Daily.

The company’s direct goals, according

to FnB Daily's information, are to

expand its exports network to markets

like Japan and China.

HAITOGLOU

New tahini and nut bar flavours

Medbest, which offers a full range of

authentic Greek food products, took part

in the trade show with new products to

present, according to Konstantinos

Marianos, CEO of the company.

The company exports:

• Olive oil • Olives

• Spreads • Antipasti

• Prepared meals

The new products presented in the trade

show were:

• Yellow beet roots

• Sweet olive flavours (with fruit and

sweet dressings)

INFO – EXPORTSChina

USA

Germany

Italy

France

Finland

Romania

Bulgaria

Middle East

Czech Republic

Norway

New Zealand

Canada

MEDBEST

Exporting 100% of its products

DATA EXPORTSCountries: 30

USA, Canada, Japan, Australia,

New Zealand, W. Europe, Latin America

Percentage of turnover: 100%

Turnover (million euros)

2018: 38.5

2019: 40

Launch of new products for

Chrisanthidis. The Kavala-based

company presented its new cookies

and the kourabies.

NEW PRODUCTS• Cookie with tahini

• Cookie with carob flour

• ‘Moustokoulouro’ with raisins and

sesame

• ‘Kourabies’ with caramel and

brown sugar

The company has a strong export

focus, since it exports to 31 countries

abroad, including:

Germany, UK, Bulgaria, Italy, Poland,

Saudi Arabia, USA, Canada, Mexico,

Russia, Australia.

The company's purpose for the near

future is to expand its network to the

United Arab Emirates and to Australia.

The company is making a turn towards

healthy food, and has decided to take

part in trade shows abroad to

communicate this news. On the

subject of the participation of

Chrisanthidis in Anuga, Alexandros

Kipouros, Sales Manager of the

company, told FnB Daily that “we

wanted to find buyers who were not

easy to access, and to also have the

opportunity to meet our existing

customers”, and he added that “the

challenge for our company is to get

consumers to taste the product, to see

its quality”.

CHRISANTHIDIS

Launch for newcookies and kourabies

7


New range of products

Rodoula launched a new range of

products in the trade fair.

NEW PRODUCTS• Pastry with honey and sesame

• Vegan pastry with spinach, cheese

and feta cheese

• Triangle pastry with honey and sesame

• Round pastry with ham, cheese, chicken

and bacon

• Coloured kok

• Coloured eclair

• American Cheese Cake

In addition to the new products, Rodoula

is also presenting its classical products,

such as:

• Baklava • Kadaifi • Orange cake • Chocolate cake • Bougatsa

• Stuffed koulouri • Kourou • Spiral pies

CONTACTS WITH NEW MARKETSThe company, according to FnB Daily sources, has started building contacts for its

entry into five new markets. These are:

Russia, Thailand, Japan, New Zealand, Chile

The company has a strong export focus.

“Through the trade show we intend to strengthen our presence in the countries we

already operate in, and mainly in the UK”, Ms. Popi Tradaka, Marketing Director, tells

FnB Daily.

INVESTMENTSAccording to FnB Daily information, the company will complete the construction of

its new facilities by 2021. This year it also inaugurated a new packaging unit and

warehouses with a distribution center in Crete.

RODOULA

New range of products

INFO - EXPORTSUK

Germany

Italy

Cyprus

Netherlands

Belgium

Sweden

USA

Romania

Australia

Canada

Saudi Arabia

Dubai

Spain

Under the auspices of the Central Macedonia Region, this was the first time at ANUGA for LagadasFarm.Aggelos Kamariotis, owner of the company from Lagadas, Thessaloniki, told us that “we make hand-made pickles and antipasti, stuffed eggplant, vegetable sushi, vegetable bites and stuffed Florina peppers. Our products can be found in the Masoutis supermarkets in bulk, and in various delicatessens. The anti-pasti are bell pepper and cherry pepper with feta cheese, bell pepper with feta cheese and caramelised onions, green pepper with feta cheese, with blue cheese and different variations with feta cheese and leek”.

“NOW IS THE RIGHT TIME”This family-owned company is already 10 years old. “We had a difficult start, however, after the first 4-5 years, the company is recording a continuous rise in sales”, notes Mr. Kamariotis, and he adds: “We would like to find an opening abroad. After ten years, we have established our sales in Greece, so this was the right moment. This is our first time in ANUGA. Up to now, we have been sending direct to certain delicatessens abroad, in Belgium, France, Netherlands,Czech Republic, Germany”.

LAGADASFARM

After a difficult firstfive years it's time

to go abroad

8


Rito launched a new range of

products. These are:

• Cream in two flavours, almond and

cocoa

• Cream with peanut and cocoa

• Jam with pumpkin and cinnamon

flavour

These new products contain no palm

oil, they are sweetened with stevia and

are rich in protein. The company's

goal, through its participation in the

trade show, is to enhance its network

of partners and to boost its exports.

The company already has a strong

export focus, with 20% of its turnover

generated abroad.

RITO

Launch ofnew products -Exports 20%

INFO-EXPORTSUK

Netherlands

Bulgaria

United Arab Emirates

Spain

Jordan

A sugar-free tomato ketchup and a jam

were the products that Geodi launched

in the trade show. The jam is organic

and it is available in the following

flavours:

• Fig • Bergamot

• Orange • Strawberry

Along with the new products, the

company presented its traditional range

of jams with a content of 85% fresh fruit.

PRODUCTS• Chios mandarin jam • Bergamot jam • Orange Jam • Peach jam • Fig jam

In 2019, the company received the Diet & More award for its strawberry jam with

stevia. “We participate in international trade shows because we are an outward

looking company. We have been taking part in Anuga for the past 10 years, and

our goal is to strengthen our relationships with the buyers and to enhance our

distribution network”, states Nikitas Paraskevopoulos, international sales

manager of Geodi, to FnB Daily. The company’s goal is to expand to the

markets of the USA and enhance its presence in the Russian market.

INVESTMENTSAccording to Mr. Paraskevopoulos, the company is constantly investing in

equipment, as well as in research and development, while he underlined that

“Geodi has partnered with the department of Chemical Engineers of the National

Technical University, and many company employees working in Research and

Development for the food market are graduates of this University”.

GEODI

New Ketchup and Jam

INFO - EXPORTSGermany

Norway

UK

Sweden

Russia

South Korea

Australia

South Africa

9


Violanta

presented two

new product

ranges in

Anuga. These

are the Full

45, which are

a range of

cookies with a

yoghurt and

strawberry

filling. We

should note

that the Full

45 family also

includes the

peanut butter

and mocha

flavours.

The second

range of

products was

the Proteino, in three different flavours:

• Coconut • Chocolate • Peanut butter

The Trikala-based company also promoted its new multi-grain cookies (with 5

grains in 3 flavours), in line with international consumer trends.

20% OF EXPORTS TO THE USAThe company exports its products to 30 countries, the main ones being:

USA, France, Colombia, China, Spain

More specifically, the USA market absorbs nearly 20% of the total exports. The

company sends its entire product range under the Violanta brand to Bulgaria,

Romania and Cyprus.

“PERSISTENCE AND PATIENCE ARE KEY”In talking to FnB Daily, the head of the Group, Kostas Tsiortziotis, stated that

“through our participation in large international trade shows likes Anuga, the

company aims to boost its exports and establish new partnerships with

wholesalers in countries that present an interest for us and where we have no

presence yet”.

He further stressed that “exports require patience and persistence. The presence

of a Greek company in international markets is built gradually and takes time, in

order to create brand awareness in all large buyers”.

VIOLANTA

With two new product ranges in Anuga


9 Valaoritou str.,10671 Athens Greece

Tel.: +30 210 3634061 Information: [email protected]

Sales & Distribution Partner

Publisher: Nectarios NotisEditor at Large: Panos EfthymiadesCommercial Director: Claire Styliara

Powered by &

A J O I N T V E N T U R E P R O J E C T B Y N O T I C E C O N T E N T & S E R V I C E S A N D O N E P O I N T

BNW E E K L Y D I G I T A L N E W S L E T T E R

Translation services:

Documents

06-BnG 10-10Exporting 100% of its products DATA EXPORTS Countries: 30 USA, Canada, Japan, Australia, New Zealand, W. Europe, Latin America Percentage of turnover: 100% Turnover (million