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Page 1: Document04
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Human Resources Sales and Marketing Research and Development Production/Operations Customer Service

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Recruitment and retention Job descriptions Person Specifications

Dismissal Redundancy Motivation Professional development and training Health and safety and conditions

at work Liaison with trade unions

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Market research Promotion strategies Pricing strategies Sales strategies The sales team Product – advice on new product

development, product improvement, extension strategies, target markets

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New product development Product improvements Competitive advantage Value added Product testing Efficiency gains Cost savings

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Monitoring distribution After-sales service Handling consumer enquiries Offering advice to consumers Dealing with customer complaints Publicity and public relations

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Organisation by type Global businesses – complex

organisation structures National – organisation possibly

stretches throughout the country Regional – could be through a county or

wider area (North West, South East, etc.) Local – small organisations serving local

area or community

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Hierarchical Structure

Managing Director

Sales DirectorMarketingDirector

Finance Director

A B C D Market Research

Strategy PurchasingManager

Sales Manager

AccountsManager

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MD

Middle Management

Workers

Pyramidal Structure

SeniorManagement

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R&D

Marketing Sales

Production

Finance

MD

Centralised/Entrepreneurial

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Sales

Marketing

Production

Accounts

Collaborative

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Marketing Sales

ProductionFinance

R&D

Circular/Flat

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Project

Marketing

R&DSales

Finance

HRProduction

Matrix Structure