03. Market & Trend Review_Israel Ronn

8/13/2019 03. Market & Trend Review_Israel Ronn

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February 5th, 2014

Israel Ronn

President & Founder

[email protected]

www.spotam.com

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mailto:[email protected]://www.spotam.com/http://www.spotam.com/mailto:[email protected]


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Legacy Telematics

In vehicle topology

HMI & driver distraction

Applications review Application management and openness

Cloud & big data

Mobile service implications

Business aspects

Future forecasts

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Cellular

RF

Satellite

Tettra/Astro

Enterprise

SAAS

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Safe drivingE-Call

Eco driving Car sharingSecurity &anti fraud

Asset trackingCargo & referDiagnostics &

prognostics

Fleet

management

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Embedded Tethered Integrated

Main aspect Self contained IP sharing Mirroring

Modem &

SIMBuilt - in Phone Phone

Application &processing

Built in Embedded Mostly phone

User interfaceVehicle HMI Vehicle HMI

Mostly vehicle

HMI

Different levels of integrated modes

Cellphone connection wireless or wired 7


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Embedded Tethered IntegratedHardware cost

Long term product support

Communication cost

Billing (split billing)(*)

Vehicle centric

Emergency & regulation

User simplicity

Access to vehicle resources

Security

Safety

(*) MNOs might vary in their tethered mode support

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Regulation will force embedded connectivity

Tethered mode will serve as intermediate solution

Industry is moving towards embedded integrated

balanced mode

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Text To

speech (TTS)

Speech

recognition (SR)

Touch

pad

MirroringVehicle

adapted HMI

Context

awareness

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http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4


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Text To

speech (TTS)

Speech

recognition (SR)

Touch

pad

MirroringVehicle

adapted HMI

Context

awareness

Intelligent

assistant

Gesture

control

Augmented Reality

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http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/05_in-car_augmented_reality_navigation_480x270.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/05_in-car_augmented_reality_navigation_480x270.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4


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NHTSA Guidelines

Driver blocking applications

Semi-autonomous driving(ACC + LKS)

Work load Management

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Drive style Infotainment

VRM

Smart grid B2B

SafetyRemote

control

Park & toll

SocialSocialDrive style Infotainment

VRM

B2B

SocialSocial

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Drive style

Navigation & LBS

Traffic

Park locator

Driver behavior & StatSafety

Infotainment

Internet radio

Streaming video (back seat)

Streaming music

Weather information

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VRM

Diagnostics

Prognostics

Maintenance schedulingMaintenance status

Dealer advisory & B-Call

Social media integration

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http://localhost/var/www/apps/conversion/tmp/scratch_9/spotam%202.wmv


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B2B

Fleet management

Diagnostics & prognostics

Driver behavior (Eco, Safety)

Mobile office

Mobile workforce managementDelivery

Insurance Telematics

Car sharing

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https://www.youtube.com/watch?v=zT1lwQ7ESVU


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Communication sever

SMS, TCP-IP, UDP

Production server

Tracking, Alerts engine,

Messaging

Data warehouse

Reporting

Map server

interface

WEB Server

API

Mobile

HMI

Administrator

Mobile

client

Integrated

systems

Users

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Social

Social drive

Traffic & map reporting

Car pooling

Family care

Location based

Riding over major social networks

Using speech technologies

Auto/pre programmed blogging Rout content location sharing

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http://localhost/var/www/apps/conversion/tmp/scratch_9/Introducing_SmileDrive%20(1).mp4


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Appearance of enabling technologies:

HTML 5 & middleware (QNX Car 2; Livio)

Centralized development platforms (OpenCar)

Independent development tools (Elektrobit)

Phone to Car platforms ( Livio..)

Standardization (Mirror link; Genivi)

Developer programs announcements (Ford; GM)

The evolution of application stores

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Developers

Standardization

Vehicle access

Market size

Consumer

Affordable

Value

OEMs

Safety

Security

High value marketCurrent position

Developers

Standardization

Vehicle access

Market size

Consumer

Affordable

Value

OEMs

Safety

Security

External

disruption!!!

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Gradual move towards openness:

Ford - Livio acquisition

Application platforms OpenCar, ABATTAStandardization work GENEVI, MirrorLink

ADAS development towards the autonomous car

NHTSA guidelines

Network leaders Apple, Google (&MS)

Major MNOs (AT&T, Sprint, Verizon)

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Big data Cloudapplications

Cloud integration

Web in the

car

Streaming content

OTA

Drive style

Search

Mobile converted App stores

..

CRM/Service

3rdparty info

Bcall

M2M platforms

Car in the

web

UBI /driving info

Prognostics

Other OEM

Traffic Road conditions

Marketing info

..

Fleet management

BHPH

SVR

Car sharing WFM

Owner portal

ERP

Ecall

M2M platforms

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Vehicle maintenance

Smart diagnostics

Prognostics Debug & product trails

Fine tuning mass problems care

Mass problem advanced identification

Marketing info

Driver behavior information

Feature usage

Driver routine and routs

Data collector value:

OEM (self) valueThird party value data sales

Commercial

Governmental

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Currently, low percentage of connected cars

Meaningful IT investments

Big data is a new territory for OEMs (opportunity for

others)

Privacy

Security

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Coverage & seamless continuity

Network technologies

Non populated areas

Bandwidth

Network capacity and load (with lowering ARPU)

Acceptable latency

Privacy & security

Regulatory requirements

User & billing challenges

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Connectivity

Application Integration

Content / Data Mining

Customer Support

Telematics Service Provider

IVI Platform


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Model OEM

platform

OEM

sponsored

Service

provider

Application

developer

One time purchase

Subscription

Subscription (B2B)

Pay per use

Non monetized benefits

LBA/ advertising

3rdPty data sales

Other revenue stream

Commission based

Micro payment

In app purchasing

Freemium


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https://www.youtube.com/watch?v=oRZ5Wu-6urE


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Documents

03. Market & Trend Review_Israel Ronn